Analysis Work - Management
Prompt
Write an executive summary describing the newly discovered concerns and your analysis of the situation at Company B.
Specifically, you must address the following rubric criteria:
Summarize the safety issues and their direct impact on the company over the past month.
Describe how this news affects factors other than revenue, which will then affect the company's value.
How does this affect your initial performance evaluation and analysis of the company?
Do you see any additional risks? Explain.
Will it impact your recommendation about acquisition? Why or why not?
What additional information about this situation will you need to make your final decision?
Submit a 1 page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style.
COMPANY B Three Year Data
B_CO_FINANCE Learner Copy Rev 3/14/21
COMPANY B
Illlustrative Data for Educational Purposes
All values shown are in thousands.
2017 2018 2019
Income Statement
Revenue 27,981 26,302 27,091
Cost of Goods Sold (COGS) 15,389 18,411 18,151
Gross Profit 12,591 7,891 8,940
Expenses
Salaries and Benefits 2,910 2,600 2,910
Rent and Overhead 1,354 1,354 1,354
Depreciation and Amortization 2,814 2,806 2,776
Interest 2,700 1,800 1,800
Total Expenses 9,778 8,560 8,840
Earnings Before Tax 2,813 (669) 100
Taxes 788 (141) 21
Net Earnings 2,025 (529) 79
2017 2018 2019
Balance Sheet
Assets
Cash 82,445 82,914 72,944
Accounts Receivable 1,380 1,297 1,336
Inventory 3,078 2,018 1,989
Property and Equipment 37,413 37,007 37,032
Total Assets 124,316 123,236 113,301
Liabilities
Accounts Payable 1,560 1,009 995
Debt 90,000 90,000 80,000
Total Liabilities 91,560 91,009 80,995
Shareholders' Equity
Equity Capital 33,685 33,685 33,685
Retained Earnings (928) (1,457) (1,378)
Shareholders' Equity 32,757 32,228 32,307
Total Liabilities and Shareholders' Equity 124,317 123,236 113,301
2017 2018 2019
Cash Flow Statement
Operating Cash Flow
Net Earnings 2,025 (529) 79
Plus: Depreciation and Amortization 2,814 2,806 2,776
Less: Changes in Working Capital (10,312) (592) 25
Cash from Operations 15,151 2,869 2,830
Investing Cash Flow
Investments in Property and Equipment 2,706 2,400 2,800
Cash from Investing 2,706 2,400 2,800
Financing Cash Flow
Issuance (repayment) of Debt - - (10,000)
Issuance (repayment) of Equity - - -
Cash from Financing - - (10,000)
Net Increase (decrease) in Cash 12,445 469 (9,970)
Opening Cash Balance 70,000 82,445 82,914
Closing Cash Balance 82,445 82,914 72,944
Supporting Schedules
Working Capital Schedule
Accounts Receivable 1,380 1,297 1,336
Inventory 3,078 2,018 1,989
Accounts Payable 1,560 1,009 995
Net Working Capital (NWC) 2,898 2,306 2,331
Change in NWC (10,312) (592) 25
Depreciation Schedule
PPE Opening 37,521 37,413 37,007
Plus Capex 2,706 2,400 2,800
Less Depreciation 2,814 2,806 2,776
PPE Closing 37,413 37,007 37,032
Debt and Interest Schedule
Debt Opening 90,000 90,000 90,000
Issuance (repayment) - - (10,000)
Debt Closing 90,000 90,000 80,000
Interest Expense 2,700 1,800 1,800
Company B Information
Location, size, and age of the firm:
Name:
Location: Orlando, FL
Size: 98 employees
Age: began operations in 1988
Customer segment and target market:
Market: Florida and nearby destinations
Destinations: eight (the Bahama Islands; Savannah, Georgia; Atlanta, Georgia; Tampa,
Florida; Fort Myers, Florida; Miami, Florida; Tallahassee, Florida; and New Orleans,
Louisiana)
Market segment: tourists and business
Aircraft capacities: 12–50 seats
Customer segment: vacationers, tourists, business travelers
Retention: 40% repeat customers
Seat occupancy average: 62% (middle of industry benchmark data)
Average customer fare: $249 US
Major competitors:
Delta Connection
American Eagle
Sun Country
Frontier
Company leadership:
Privately held, with a board, president, VP admin, CFO, COO, VP sales
Company strategy and direction:
As a smaller player, the company is more of a follower than a leader; however, the new
president has a desire to shake things up. The image of the company as cheap transportation is
no longer sufficient, and the leadership team seeks to demonstrate that even a small company
can be an innovation leader. They hope to do this by emphasizing the potential benefits of agile
problem solving and a lean and clean working environment.
These 10-year goals were adopted in 2015; they were reaffirmed in 2019 shortly before the
arrival of the new president:
Demonstrate adaptability, flexibility, and speed in decision making and innovation
Build the best workforce; be a winning team
Do the right thing; provide excellence in customer service
Enjoy the short run; invest in the long run
Current financial highlights:
Annual revenues: $11–13 million
Annual growth YoY: 4%
Gross profit margin: 49%
Net profit margin: 2–6%
Aircraft in fleet: 40
Average age of aircraft: 18 years (25 years of useful life is typical)
See financial statements for more information
Background:
The company is known as a value leader.
In 2016, the company sold its ownership in a regional hotel chain, resulting in substantial
cash holdings.
The company has strong business relationships with area employers in the theme park
industry.
The company president is new this year; prior experience has been heavily influenced
by organizational transformation initiatives.
Turnover among employees is higher than many airline companies, but average for the
central Florida economy; maintenance employees are increasingly more difficult to find
and retain; overtime is common in the maintenance department.
Wage levels in the Orlando area are growing, resulting in upward pressure in
compensation.
Customer feedback received that is at or above industry benchmarks (at industry
benchmarks 60th percentile or higher; positive feedback):
o Short wait times at counter
o Ease of modifying reservations
o Cost
o Overall value
Customer feedback received below industry midpoint (negative feedback):
o Airplane cleanliness
o Amenities
o Food and beverages
o In-flight noise
Internal process highlights:
Within the last 30 days, an investment and joint venture was established with SITA
Horizon software system, including an industry-standard customer portal and a
hospitality industry interface functionality.
Bookkeeping is integrated with the new SITA system; an external accounting firm will still
be used for audits.
HR function is provided by a consortium partner in the local area (outsourced).
On-ground operations teams rated fair against industry-wide efficiency standards.
Human resource highlights:
Employees with a high school diploma or higher: 95%
Employees with a post-secondary degree or diploma: 60%
Average turnover rate: 18% annually
Internal training offered:
o Regulatory refresher courses (as needed, with supervisor approval)
o Quality and Customer Service Principles (self-study)
CATEGORIES
Economics
Nursing
Applied Sciences
Psychology
Science
Management
Computer Science
Human Resource Management
Accounting
Information Systems
English
Anatomy
Operations Management
Sociology
Literature
Education
Business & Finance
Marketing
Engineering
Statistics
Biology
Political Science
Reading
History
Financial markets
Philosophy
Mathematics
Law
Criminal
Architecture and Design
Government
Social Science
World history
Chemistry
Humanities
Business Finance
Writing
Programming
Telecommunications Engineering
Geography
Physics
Spanish
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