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I need a report of 5000 words on Microsoft and you should follow the sample and the sample has two task but you should only do the report not the presentation. When writing you should write as same as the sample and it must be 5000 words. scm_sample_assignment__ucam_.pdf Unformatted Attachment Preview SAMPLE ASSIGNMENT ELECTRONIC ASSIGNMENT COVERSHEET Course/Unit Information Course CIQ Level 7 Postgraduate Advanced Diploma Unit No. 202 Unit Name Strategic Change Management Unit Code UCAM/CIQ/202 Schedule Code Instructor Information Name Assignment Information Full/ Part Assignment Date Assignment Issued Date Assignment Due Student Information (To be filled by the student prior submitting the assignment) Name Student ID Email Your assignment should meet the following requirements. Please confirm this by ticking  the boxes before submitting your assignment     The first page is completely labeled with my name, instructor name and assignment information. I have completed and signed the declaration page. The contents of my assignment have been submitted to Turnitin and I have downloaded the report. I have strictly followed Harvard Referencing Style and Citations. STUDENT DECLARATION I hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced as per Harvard Referencing format. I further confirm that I have read and understood the Westford University College rules and regulations about plagiarism and copying and agree to be bound by them. Declaration  Tick the box to agree Date of Submission Click or tap to enter a date. LEARNING OUTCOMES AND ASSESSMENT FEEDBACK Name of the Assessor Module Code & Title UCAM/CIQ/202 Strategic Change Management Module Learning Outcomes LO1 Identify and analyse the implications of managing strategic change in supporting Organizational transformation LO2 Analyse the organisational management challenges faced during the transformation changes experience by the organisation LO3 Analyse and evaluate the significance of strategy employed in trying to bring about an effective change management in an organization. How does this impact leadership and human behavior in the organization LO4 Evaluate different change management theories propounded on management and leadership attributes which leads to enhanced contribution by managers and the employees Assessment Types Marks Executive Summary 8 Introduction 7 Factors Driving Change 30 Change Management Models Change Management Strategy involving stakeholders and overcoming resistance (Report + Presentation ppt) 10 Marks – report & 15 marks ppt) Conclusion and Recommendations 20 Overall Score 100 Overall Grade Summative Feedback: Overall Feedback on current work with emphasis on how the student can further improve in future. Marks Achieved 25 10 Click or tap to enter a date. The following grading criteria will be applicable for the course, CIQ Level 7 Postgraduate Advanced Diploma: Marks 70 to 100 Grade A - Distinction 60 to 69 50 to 59 B - Merit Pass 40 to 49 Fail with Resubmit 0 to 39 Fail with Retake GENERAL GUIDELINES (Please read the instructions carefully) 1. Complete the title page with all necessary student details and ensure that the signature of the student is marked in the declaration form. 2. All assignments must be submitted as an electronic document in MS Word to the LMS (Use 12 Times New Roman script). 3. All assignments must be submitted with an accompanying Turnitin report. 4. Assignment that is not submitted to the LMS by the prescribed deadline will be accepted ONLY under the REDO and RESIT submission policy of Westford. 5. The results are declared only if the student has met the mandatory attendance requirement of 75\% and/or a minimum of 50\% under extenuating circumstances approved and ratified by the Academic Director. The student has to repeat the module (with additional fees applicable) if the attendance is below 50\%. 6. The assignment should not contain any contents including references cited from websites like www.ukessays.com, www.studymode.com, www.slideshare.net , www.scribd.com. 7. Students can refer Wikipedia as a source of information, but the references cited in Wikipedia has to be mentioned. 8. Submit the assignment in a MS Word document with the file name being: First Name Last Name_ abbreviation of the subject. Example: John Smith_SCM. Quick reference Checklist for the Faculty/Instructor to accept/reject the assignment before evaluation:      Assignment title Adherence to the deadline of submission date. Original cover sheet and format retained. Student information and signature intact. Font style and size used as instructed. Harvard Referencing Style is strictly followed. Strategic Change Management Assignment Task: Read the following Scenario, and prepare a Report with the guidelines provided. Scenario: Learners should select an organisation in which they are working/ or worked before/ or any other organisation of their choice. The learner should discuss any major issue(s) related to strategic change which happened/ or is likely to happen within the chosen organisation, and thereafter develop model(s) for change, which helped/ or will help the organisation to bring out a smooth change in the business unit. The learner needs to also show how the organisation can lead its stakeholders in developing and adopting the strategy for change discussed above, as well as how they plan to implement the chosen model for change. The answers to the questions below will be written in the form of a report, which needs to start with an introduction, which will also clearly bring about the change envisaged and the background to change. Thereafter all questions should be answered in the report, followed by logical conclusions and recommendations The report should include the following: 1. Executive Summary [8 Marks] 2. Introduction of the Chosen Organization and background to change [7 Marks] 3. Examine the need for change in the organization. Assess the factors that drive the need for strategic change and critically evaluate the resource implications for not responding to these changes. [30 Marks] 4. Explain any two change management models and evaluate the relevance of these models in the chosen organization. [20 Marks] 5. Develop a change management strategy involving the stakeholders, and also devise strategies to overcome resistance. [10 Marks] The students need to address part 5 as a report as well as a PowerPoint presentation (max 10 slides and 10 minutes duration) clearly discussing the change management strategy and the implications for all relevant stakeholders. Strategies to overcome resistance must be identified and discussed comprehensively. Any videos embedded in the presentation should be a minute or less in duration and a reference list must be provided at the end of the ppt. The snippets of the ppts must be attached as appendix to the main word document. The students are going to be evaluated on 3 criteria; content, delivery and engagement. (15 Marks) 6. Conclusions and recommendations. [10 Marks] 7. References (Adhering to Harvard Referencing Format) The report shall not exceed 6,000 words and should include relevant examples and illustrations. STRATEGIC CHANGE MANAGEMENT REPORT COMPANY – FACEBOOK INDEX 1. Executive Summary 2. Introduction 2.1 Company background 2.2 Background to change 3. Need for change 3.1 SWOT analysis 3.2 PESTLE analysis 4. Change Strategy, Change Management Models and Relevance in Facebook 4.1 Change Strategy of Facebook 4.2 McKinsey Model 4.3 ADKAR Model 5. Strategy involving stakeholders 5.1 Stakeholder Identification 5.2 Stakeholder Analysis 5.3 Resistance 5.4 Plan for Stakeholders and Stakeholder Engagement 6. Conclusion and Recommendations 7. References 1. Executive Summary Change is vital for every organization. The slightest complacency in today’s rapidly changing economic and social scenario and the perception of any organization that its position is secure could prove to be its undoing. The environment today is so fast moving that managements must constantly revise their strategies to keep up with the changes around them. Technology is changing, the economy is changing, the demographic character of the population is changing, and customer trends are changing. Businesses that fail to recognize the need for change will be overtaken within no time. The internet revolution is hugely responsible for the rise in customer awareness and the change in consumer trends. Every organization must embrace change to survive. It is not easy to bring about change in any organization because there is always resistance to change. So, the first step is to recognize the need for change, then prepare for the change, action the change, maintain the change and take steps to ensure that the change is permanent. I have chosen Facebook as the organization that I would like to study to implement strategic change. Facebook has made a meteoric rise since the 15 years of it’s inception. What started off in a university dorm room of a young Harvard student as FaceMash.com transformed into the now ubiquitous Facebook.com and changed the face of social media forever. As of 2019, Facebook is ranked as the 6th largest company in the world with a market value of 512 billion dollars and has 2.41 billion monthly active users. The success of Facebook inspired other social media sites to come up and pose a threat to Facebook. Although Facebook’s annual revenue has been rising constantly over the years, there is a need for change in the strategy as the competition is growing in the form of Twitter, LinkedIn, Snapchat, Pinterest, Reddit and other platforms. With the increasing awareness of social media users about privacy and security of data, there is an immediate need to change the current strategy by analyzing the current strategies, identifying the problems and establishing the need for a change. Once all stakeholders recognize the need for change, a positive plan can be put in place. A huge fine of $ 5 billion is looming over Facebook over privacy violations. It has been reported that US regulators have reportedly voted to fine Facebook for data breaches. Last year, there were allegations that Facebook shared personal data with Cambridge Analytica. The change that I would propose is to focus on strengthening the security and privacy issues by revamping the current security and privacy policies. This will ensure that Facebook remains the number one and the most trusted social media site. 2.1 Introduction Facebook is an interactive web-based network that enables users to share data, media and ideas across a broad region using mobile phones, personal computers and other devices. It acts as a link across political, economic and geographical boundaries amongst people with shared interests. Facebook, Instagram, Messenger, WhatsApp, and Oculus are products of Facebook. Originally called FaceMash, Facebook was established in 2003 by former Harvard student Mark Zuckerberg with his college roommate and fellow Harvard students. He ran it as one of his hobby projects with Eduardo Savers economic assistance. The website that he designed allowed visitors to compare pictures of two female students’ side by side. It had 22,000 photo views by 500 visitors in just the first four hours of going live. FaceMash went on to improvise into Facebook in 2004 and within months, the key concept of Facebook spread like wildfire through the dorms of Harvard. It then branched out to Columbia, Stanford and Yale where too it was widely supported. Eventually, membership was extended to the remaining Ivy League colleges, MIT, other higher education institutes and finally high school students. Soon after, two other fellow student colleagues, Dustin Moskovitz and Chris Hughes joined Mark Zuckerberg to help him develop the website further. Months later, both Mark and Dustin dropped out of Harvard to run Facebook full time. As of 2006, anyone over 13 years of age can register on Facebook, in accordance with local laws. Facebook is blocked in North Korea and China. It has 2.41 billion monthly active users and 39,651 employees around the world, as of June 2019 (CNN, 2019). Every day, more than 35 million users update their status, with more than 55 million updates every day. Every month, more than 2.5 billion images are uploaded to Facebook. The company is headquartered in Menlo Park, California. The revenue has grown from $ 153 million in 2007 to US$ 55.838 billion as of 2018 Figure 1- Revenue of Facebook (Mactrotrends, 2015) The graph below shows the phenomenal growth of Facebook users. Figure 2- Facebook Monthly Users ( The Nexrex, 2017) Access to Facebook is free of charge. The revenue is generated from advertisements on the website. Zuckerberg’ insisted that members had to be transparent with their identities. It was noticed that peer to peer connectivity amongst users made it easier for businesses to connect with users. (Hall, 2015). A new era of consumer awareness had dawned. Procter and Gamble which is a household product manufacturer, attracted 14,000 people to a promotional event by “expressing affinity” with a tooth whitening product. In February 2012, Facebook filed to be a public company. It’s IPO raised $$ 16 billion and gave it a total market value of $102.4 billion. 2.2 Background to Change Privacy issues have been a problem for Facebook throughout. The first problem arose with the launch of News Feed which allowed users to see every change that friends had made to their pages. Protests forced them to implement privacy controls. The launch of Beacon in 2007 allowed users to see what products their friends had bought from participating companies. Facebook faced criticism for this as well as users felt their privacy was infringed upon. A survey in 2010, put Facebook in the bottom 5 percent of companies in customer satisfaction because of privacy issues Facebook has been increasingly used in political movements. From the US Presidential elections, The Problems regarding Privacy Facebook has witnessed a cascade of security issues and privacy scandals since the beginning of 2018. The US Federal Trade Commission (FTC) has said that Facebook will pay a record $5bn fine to address privacy issues. In March 2019, Cambridge Analytica collected 87 million users private Facebook information to profile and target political advertising users. In June 2019, a bug caused a glitch which published the posts of 14 million users that were intended to be private. 3. Need for Change 3.1 SWOT Analysis The SWOT analysis mentioned below examines the strengths, weaknesses, opportunities and threats affecting the company. Figure 3 – SWOT Analysis of Facebook 3.2 PESTLE Analysis The company’s macro – economic factors are assessed using the PESTLE analysis. Facebook is the top player in the social media market. It maintains it’s position through investment in Research and Development, popularity and brand development. The main drivers of change are defined using the PESTLE analysis. It shows the external opportunities and threats in Facebooks macro - environment and examines how these factors have influenced or are likely to influence the performance of Facebook at present or in the future. Political Factors Shows the degree to which government intervention and influence in the economy affects Facebook directly and indirectly in the form of taxes, tariffs, restrictions, labor laws, political stability, human rights, etc. Political agendas and ties - Facebook pushes it’s own agenda. It has developed a Political Action Committee to strengthen political connections with Washington D.C. The platform can easily influence individuals’ beliefs on politics, government, and the elections since it has a stronghold on user data and opinions. Governmental support for globalization - Facebook has the chance to expand its social media and display marketing services globally because many governments are opening their economies to support globalization. Political barriers in China, Iran and South Korea - Facebook is seen as a tool for pushing certain agendas and helping individuals unite against political parties in conservative, traditionalist nations. Some nations have limited Facebook access to their citizens to avoid individuals from uniting as well as spreading misinformation. Facebook loses it’s business in China, North Korea and Iran. Political action on online data- Because Facebook is an is an open forum for people to exchange views, voice disagreement with government policies and corrupt practices around the world, some government bodies may see it as a threat and have some rules drawn up for operation in their countries. US- China trade tensions - Beijings political interference has locked Facebook out of the most populous nation in the world. The conflicts between the United States and China have made the problem worse, as the both are fighting for the dominance of the technology industry. Tariff taxes worth $300 billion on each others products have already been exchanged by the two nations with Donald Trump threatening extra tariffs in the future. Facebook buys components for global cloud computing from China. High tariffs will result In finding alternative suppliers or face increased prices. Both of which will affect profits of Facebook. Economic Factors Economic factors such as exchange rates, business cycles, cost of labor, tax rates, availability of credit, differential economic growth rates, purchasing power, income of the population etc. affect Facebook directly. Global economic impact – Facebook acts as a catalyst for economic activity. It has enabled 227-billion-dollar worth economic impact and affected 4.5 million jobs globally in 2014. (Deloitte, 2015). Facebook initiates economic activity as it enables businesses to have access to markets in and customers in any part of the world. Figure 4 – Global Economic Impact of Facebook (Deloitte, 2015) Exchange rates – Facebook Facebook has reportedly faced a loss or revenue due to fluctuating exchange rates. Overall revenue would have been $190 million higher, if not for foreign currency and the general strengthening of the dollar outside the United States, said Facebook Chief Financial Officer Dave Wehner. (Poletti, 2015) A platform for business – Facebook is not just a portal for communication and sharing media, it is also a platform for business. Companies have paid advertisements on Facebook pages. Users have access to these advertisements for products. Companies can pay to “boost” posts to reach more audiences. Facebook is also used by HR recruiters for hiring personnel. Low unemployment rates in the US – Due to low unemployment rates, people have income and disposable income. This gives people access to devices that enable access to Facebook for communication, media sharing and business. Falling stock prices – Facebook has seen a downslide in stock prices. Advertisers are losing faith in the company. This fall in stock prices is due to the privacy breach, fake news scandals, it’s association with Definers Public Affairs, resigning executives of WhatAapp and Instagram, publishing of Community Standards, the Cambridge Analytica scandal and news feed changes. Investors are fearing from investing in the company. Figure 5- Facebook’s falling stock prices (Tradingview, 2019) Social Factors Social factors include the cultural and demographic aspects like safety, health consciousness, literacy, population, age of the population, career attitudes, environmentalism, etc. The use of Facebook depends on the prevailing trends in the social factors of the economy. It affects the operations of the company. Increasing preference for high quality services – With an increase in income, lifestyle changes occur, and people demand for better quality services. Same applies to Facebook. People expect Facebook to maintain it’s standards and provid ... Purchase answer to see full attachment