South University Savannah Developing a Modern Corporate Website Project - Business Finance
This assignment is in continuation to the project discussed in Week 1.In a 2- to 3-page Microsoft Word document, create a project charter for the project for developing a corporate Website. The project charter should consist of detailed description of different aspects in all the different phases of the project.It should include the following details:Project objectiveManagers authorityProject deliverablesApproach of the projectSUBMISSION DETAILS:Cite any references and use APA format.
su_its4011_w1_a3_dalton_c.docx
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Running head: WEBSITE
1
Website Project
Chernae Dalton
5/18/20
WEBSITE
2
Website Project
The first phase of this project is concept development. The business requires a corporate
website that is consumer-oriented. As an office equipment seller in Boston, market visibility is a
critical element. In the modern-day market scene, online business presence has become an
essential element of consideration. The website will be used aimed at various objectives – which
need to be defined (Buehring, 2020). First, it will be aimed at presenting a clear definition of the
company. Also, the web address is critical and must be easy to read and remember. The design
map must be comfortable and straightforward to enhance the ease of navigation. A prominent
call to action must be featured – in this case, aspects such as requesting quotes and purchasing
must be highlighted (Walker, 2017). Also, the website must facilitate ease of contact with the
company. Finally, the site must feature quality, original, and fresh content. The deliverables of
this phase is a website type based on the expected website targets. The idea derived from this
phase is an e-commerce website that is also branding oriented.
The website design approach will be minimal but oriented towards maximum reach.
From this perspective, the website will be designed to include numerous critical features. Among
the essential elements will be search engine optimization, social media marketing, advertising,
remarketing and retargeting, sales nurturing and automation, email marketing, and content
marketing. These will be vital elements that will be critical in extending the whole website
structure to enhance reach. Being an e-commerce website it requires a sales-oriented interface to
facilitate product sales. Also, it requires a brand marketing approach. The morphing of the basic
design to play two roles ensures that there is a practical implementation of overall company
targets in marketing and sales. A data-efficient design will be favored to facilitate aspects such as
engagement optimization, analytics, and reporting, among others.
WEBSITE
3
Content development is a fundamental aspect of the website design process. As a project
manager, it is critical to understand that this deliverable requires significant attention and
commitment. Innovation and creativity are crucial. First, content that presents a unique value
proposition must be developed. The website must include essential content. Essential content in
this context will encompass aspects such as services and products information, company
portfolio, an about page that is compelling, client testimonials, among others. The language used
will be a critical element in enhancing client interaction. Finally, a content schedule will be
developed to ensure that the website is actively operating with fresh, relatable, and timely
information (Rowe, 2019). The deliverables for this phase of the project are a sufficient project
design that is based on the established criteria.
Developing and registering the perfect domain name is a critical process. The domain
name is an element that must be developed early to ensure that it fits in with other aspects of the
business – primarily the business name. It must be short, memorable, and unique with ease of
spelling, and relevant to the website (Gregory, 2019). In this case, the first approach would be to
use the company name, although the criteria addressed above might not be wholly applicable.
Also, being a for-profit corporate website, the approach to selecting a relevant top-level domain
will be discussed keenly to ensure a unique yet efficient final domain name (Gregory, 2019).
After the development of the domain name, the next process will be its registration. The primary
outcome of this phase – domain name development and certification will ensure that it is
developed and reserved for the company’s use.
Successful online presences are based on robust websites. Hosting is a critical aspect of
this process. For instance, hosting affects elements such as website load time, risk of downtime,
data security and backup, technical support, and search engine optimization rankings, among
WEBSITE
4
others (Crawford, 2018). These are all critical operational elements. The website will be
targeting heavy traffic with a considerable database volume. The deliverables for this phase are
an online-ready website structure with all technical and infrastructural aspects addressed through
outsourced hosting services, and a registered and ready to use domain name. The final element is
the publication of the developed web pages.
The website maintenance process will be based on the following criteria—first, a
thorough review of all website pages. Secondly, website forms and other processes testing will
be carried out, for instance, checkout. The review of critical elements such as analytics
evaluation and key performance indicators analysis must be addressed. With the risk of
cybercrime, aspects such as security updates and bug fixes must also be fixed. Backing up
critical data will be a necessary and essential part of the process. Finally, there will be the update
of copyright notices, dates, contact data, and a review and update of vital legal information, such
as disclaimers (Kucheriavy, 2018). The deliverables of this phase are an up to date website that is
efficient and effective.
In conclusion, all these elements must be addressed to ensure that Offex Limited gets the
best value for money invested in the website. It must be noted that as this is a dynamic project,
many different options could work to fit the same targets. Overall, the various phases of
managing the project enhance the ease of progress monitoring and evaluation.
WEBSITE
5
References
Buehring, S. (2020). Eight Easy Steps to Managing Your Website Development. Retrieved 20
May 2020, from https://www.projectsmart.co.uk/eight-easy-steps-to-managing-yourwebsite-development.php
Crawford, S. (2018). 6 Reasons Why Good Web Hosting is Important. Retrieved 20 May 2020,
from https://www.sem-consultants.co.uk/good-web-hosting-is-important
Gregory, A. (2019). 6 Steps for Finding and Registering the Perfect Domain Name. Retrieved 20
May 2020, from https://www.thebalancesmb.com/steps-to-register-domain-name2951651
Kucheriavy, A. (2018). Your 10-Step Guide to Website Maintenance | BusinessCollective.
Retrieved 20 May 2020, from https://businesscollective.com/your-10-step-guide-towebsite-maintenance/index.html
Rowe, C. (2019). 10 Steps for Creating Remarkable Website Content. Retrieved 20 May 2020,
from https://www.circlesstudio.com/blog/10-steps-creating-remarkable-website-content/
Walker, S. (2017). 7 Things Every Company Website Should Include. Retrieved 20 May 2020,
from https://www.digitaldoughnut.com/articles/2017/february/7-things-every-companywebsite-must-include
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