Discussion - Business Finance
A PESTEL Analysis is one of the major tools you use in studying the external environment. STEP 1 - Please perform a quick PESTEL Analysis and determine what the biggest risk is to each company. Your task is to determine the biggest PESTEL risk to each company ¿and not necessarily a comprehensive analysis.STEP 2 - Your team has $1 million to invest in these companies. You can invest in one, two or even all of them. Which ones would you invest in? How much of the $1,000,000 would you invest? You must hold the investment(s) for five years.
pestel_analysis_exercise.pdf
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Week 3: Analyzing the External Environment with PESTEL
This week we are studying the External Environment as a critical part of developing strategy. A PESTEL
Analysis is one of the major tools you use in studying the external environment.
STEP 1
Please perform a quick PESTEL Analysis and determine what the biggest risk is to each company. Your
task is to determine the biggest PESTEL risk to each company –and not necessarily a comprehensive
analysis.
STEP 2
Your team has $1 million to invest in these companies. You can invest in one, two or even all of them.
Which ones would you invest in? How much of the $1,000,000 would you invest? You must hold the
investment(s) for five years.
Alibaba Group Holding Limited is a publicly traded Hangzhou-based group of Internet-based ecommerce businesses, including business-to-business online web portals, online retail and payment
services, a shopping search engine and data-centric cloud computing services. In 2012, two of Alibaba’s
portals handled 1.1 trillion yuan ($170 billion) in sales. The company primarily operates in China, and at
closing time, on the date of its historic IPO, 19 September 2014, Alibabas market value was measured as
US$231 billion. The group began in 1999 when Jack Ma founded the website Alibaba.com, a business-tobusiness portal to connect Chinese manufacturers with overseas buyers.
Alibabas consumer-to-consumer portal Taobao, similar to eBay, features nearly a billion products and is
one of the 20 most-visited websites globally. The Groups websites accounted for over 60\% of the parcels
delivered in China by March 2013, and 80\% of the nations online sales by September 2014. Alipay, an
online payment escrow service, accounts for roughly half of all online payment transactions within China.
Cumulus Media Networks is an American radio network owned and operated by Cumulus Media. It
controls many of the radio assets formerly belonging to the American Broadcasting Company (ABC),
which was broken up in 2007; Cumulus owns the portion of the network that was purchased by Citadel
Broadcasting that year. The network adopted its current name in September 2011, following Cumuluss
acquisition of Citadel; prior to this, it had been known as Citadel Media Networks since April 2009, after
licensing the ABC Radio Networks name from The Walt Disney Company for nearly two years. The
company is helmed by two radio executives from Atlanta. Prominent hosts carried by Cumulus Media
Networks include Don Imus, Geraldo Rivera, Mike Huckabee, Mark Levin, Michael Savage, Jim
Brickman, Adam Bomb, Kix Brooks (American Country Countdown), and Tom Kent.
Kaplan, Inc. is a for-profit corporation headquartered in New York City and was founded in 1938 by
Stanley Kaplan. Kaplan provides higher education programs, professional training courses, test
preparation materials and other services for various levels of education. It is a wholly owned subsidiary of
Graham Holdings Company, formerly known as The Washington Post Company.
Kaplan Higher Education is a group of institutions that offer classroom and online certificate and degree
programs in fields such as criminal justice, health care, business, information technology and legal
studies. Iowa College Acquisition Corporation, operating under the Kaplan University brand, also offers
online programs. At year-end 2013, Kaplan Higher Education had approximately 60,300 student enrolled.
Kaplan Professional offers education for licensing, certification, and training purposes, in areas including
accounting, insurance, securities, real estate, financial planning, information technology, and architecture.
Established in 1938, Kaplan Test Prep sells preparation materials for standardized tests through tutoring,
on-site classes, asynchronous and live programs, print books, and digital products. With programs for
individuals, schools, and businesses, Kaplan Test Prep offers preparation for more than 90 standardized
tests.
Keurig is an American manufacturer of coffee brewers for both home and commercial use. Keurig is
based in Massachusetts. Its main product is the K-Cup, a single-serving coffee brewing system. Each KCup is a plastic container with a coffee filter inside. Ground coffee beans are packed in the K-Cup and
sealed air-tight with a combination plastic and foil lid. When the K-Cup is placed in a Keurig brewer, the
brewer punctures both the foil lid and the bottom of the K-Cup and forces hot water under pressure
through the K-Cup and into a mug. Initially used only for coffee, K-Cup varieties now include coffee, tea,
hot chocolate, iced tea and coffee, as well as fruit drinks.
Keurig has been criticized for its lack of recyclability but the company reports We are working on a few
different fronts to improve the environmental characteristics of the K-Cup system. Keurig licenses its KCup technology to coffee roasters and tea makers such as Green Mountain Coffee Roasters,
Diedrich/Gloria Jeans, Timothys World Coffee, Van Houtte, Caribou Coffee, Celestial Seasonings,
Bigelow Tea Company, Twinings, Tullys, Coffee People and Newmans Own.
The Kimpton Hotel & Restaurant Group Inc. is an American hotel and restaurant company. Founded
in 1981 by William (Bill) Kimpton, it is the largest chain of boutique hotels in the United States. The
companys headquarters are in San Francisco, California. All its properties are located in the United
States. Most Kimpton properties are marketed under their own independent names as boutique hotels;
however, in 2005, the company launched two sub-brands within the companys brand: Hotel Palomar and
Hotel Monaco. Each hotel has a restaurant or bar that is marketed as upscale or trendy. The companys
loyalty program is called Kimpton InTouch. Fortune listed it as the #28 best company to work for in
2013. Under contract, the company also manages and operates hotels owned by other entities.
VTB Bank is one of the leading universal banks of Russia. VTB Bank and its subsidiaries form a leading
Russian financial group – VTB Group, offering a wide range of banking services and products in Russia,
CIS, Europe, Asia, Africa, and the U.S. The Group’s largest subsidiaries in Russia are VTB24, Bank of
Moscow, and TransCreditBank. VTB was ranked 236th on the FT Global 500 2011, The Financial
Times’ annual snapshot of the worlds largest companies. It climbed to 82nd in the ranking of the 500
largest companies in Europe, the FT Europe 500 2011, and to 38th in the FT Emerging 500 2011, the list
of the 500 largest companies on the world’s emerging markets. The Moscow-based bank is registered in
St. Petersburg and came 65th in the British magazine The Banker’s Top 1000 World Banks in terms of
capital in 2010.
ZTE Corporation (formerly Zhongxing Telecommunication Equipment Corporation) is a Chinese
multinational telecommunications equipment and systems company headquartered in Shenzhen, China. It
is the worlds fourth-largest mobile phone manufacturer. It also offers products that provide value-added
services, such as video on demand and streaming media. ZTE primarily sells products under its own name
but it is also an OEM.
With the evolution of mobile industry, ZTE has grown significantly in its handset business and ranked
No. 4 for both mobile phone and smartphone domains as of Q2 2013. And ZTE won the 5th place in U.S.
smartphone market.
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od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages).
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https://youtu.be/fRym_jyuBc0
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