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HelloI have assignment contains 5 questions and no plagiarismthe details in PDF>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> assignment_version_1.pdf Unformatted Attachment Preview May 21, 2020 [BAMK1205/PRINCIPLES OF MARKETING] ‫الكلية التقنية بشناص‬ Shinas College of Technology FINAL ASSESSMENT (ASSIGNMENT) AY 2019-2020 - SEMESTER- II BUSINESS STUDIES DEPARTMENT ‫تعلـــــيمات للطــــــلبة‬ INSTRUCTIONS TO STUDENTS • The student must personally answer the assignment questions and submit it electronically through the Word document. • The assignment should be uploaded on the e-learning. • The e-learning submission platform will be closed as per the due date and time. • The final submitted assignment within the 48 hours will be considered as final (Maximum number of submissions is 3). • The maximum acceptable level of similarity is 25\%. ‫• يجب حل االتقييم من قبل الطالب شخصيا ويكون إلكترونيًا باستخدام برنامج‬ .Word .e-learning ‫• يجب تحميل إجابات التقييم على منصة التعليم اإللكتروني‬ ‫ ساعة) من بداية الوقت المحدد للتقييم‬48( ‫• سيتم غلق منصة التسليم بعد‬ .‫النهائي‬ 3 ‫ وبحد أقصى‬،‫ ساعة‬48 ‫• سيتم اعتماد آخر تسليم قدمه الطالب خالل فترة الـ‬ .‫مرات‬ .\%25 ‫• الحد األقصى المسموح به للتشابه هو‬ ‫• في حالة وجود تطابق بين طالبين او أكثر في حل الواجب الدراسي سوف يعطى‬ • In the case of duplicated assignments between two students or more, a zero mark will be given and the case will be investigated. ‫ ) من‬80 ( ‫الطالبان صفر و سيتم إحالتهما الى لجنة التحقيق و ذلك وفقا للمادة‬ • Illegal programs or methods used to conceal similarities are prohibited, and students will be investigated. • References must be documented properly. • It is prohibited to share the assignment with anyone or any form. Violators will be sanctioned as per the college policies. This Final Assessment is CONFIDENTIAL. .‫قانونية وفي حالة اكتشاف ذلك ستطبق على الطالب األنظمة المتبعة في ذلك‬ 1 .‫اللوائح الداخلية للكليات التقنية‬ ‫• يحظر على الطالب استخدام أي برامج أو طرق تخفي نسبة التشابة بطريقة غير‬ .‫• يجب على الطالب كتابة المراجع المستخدمة‬ ‫ منصة‬/‫• يحظر مشاركة التقييم النهائي بأي شكل من األشكال مع أي شخص‬ ‫وسيتم معاقبة المخالفين وفقًا لسياسات الكلية (هذا التقييم النهائي سري وملك‬ .)‫للكلية‬ May 21, 2020 [BAMK1205/PRINCIPLES OF MARKETING] Question 1: 10 Marks Ms. Rahema started by making1jewelry as a hobby at home. Eventually, Ms. Rahema began to sell some of her jewelry at small1craft shops in the village where1she lives. Her jewelry proved1to be very popular, especially amongst the age group of 14-20. It was low priced, but well-made, very1fashionable and attractive designs for young1girls and ladies. In just three years, Ms. Rahema has expanded1her business and sales to the point where she now works full-time and employs three people. In the beginning, she was selling mainly through craft fairs but now started selling1in larger national1events. Ms. Rahema wants to expand the business. Demand is1still high. She has the option to move to larger premises where she could accommodate more production staff. But she has a small budget for promoting her products. Her main problem with expanding the business is its distribution. To grow quickly, she must secure retail outlets on a national basis. Alternatively, she has considered franchising might be a good option where they can do direct sales to customers in their homes by housewives or working women. a. As a specialist in marketing, what are alternatives you can identify to distribute Ms. Rahema’s fashion jewelry? Elaborate your answer. b. Apart from an appropriate distribution system, suggest some more measures to Ms.Raheema to improve her business by using other elements in the marketing mix (4Ps). Justify your answer with suitable examples. Question 2: 10 Marks Mr. Hamed is the Head of Operations for A&A Company, Sohar. The company is one of the reputed companies that produce electronic goods. A&A deals with electronic goods like TV, Washing Machine, Refrigerator, Air Conditioners. It has a good reputation among the customers across Oman for having the best quality product and services. The promotional strategies adopted by the A&A company grab the attention of customers for so many years. Mr. Hamed was confident in the product quality and services that can meet the competition in the market. a. “Every product will go through the stages of introduction to the declining stage.” How much true this statement applies to the A&A company? Discuss. b. By keeping in mind the statement in “a,” discuss why A&A Company has not met the declining stage of the product life cycle? What is the reason? Justify your answer with suitable examples if required. Question 3: 10 Marks Mr. Mohammed is under1pressure. His office table is covered with market research reports, data from the accounts department regarding sales and profits records, sales representatives’ records1and reports for the last four months, a lot of secondary1reports, including government1publications, bank reports relating to his company’s product sales. His boss, the marketing director Mr. Said, has asked Mr. Mohammed to categorize all this information, which was previously on the marketing1director’s office table, and to come up with a report that makes use of it. The marketing director’s opinion is that there is sufficient information available, and some information is very beneficial to the company. Mr. Mohammed is not even1sure what information his marketing director wants, and in what format and exact content it should be. He is aware that the marketing director thinks 2 May 21, 2020 [BAMK1205/PRINCIPLES OF MARKETING] it is merely a question of getting lots of information1and then scrutinizing it. Mr. Mohammed feels his priority will be to explain to his director the nature and purpose of a modern marketing information system in a company. He also wants to communicate the importance of design and1operating a system to the company. He has decided to1write a brief report setting out his thoughts on these1matters for his marketing director. a. From the above scenario, discuss what is the issue that Mr. Mohammed is facing? How would you resolve it? b. How will you explain to Mr. Said the importance of Marketing Information System1in the company? Provide relevant situations or examples to convince Mr. Said. Question 4: 10 Marks Fathima LLC, a Dubai based company, has a new venture in mind. The company wants to manufacture bags, sunglasses, and perfumes for the Middle East market. The management believes that it could add to their product lines and could increase their market share and sales. The company also produces clothes, shoes, and cosmetics. The highly talented Ms.Jawaher, the Marketing Manager of the company, is preparing a report to the top management about the specific target market for the new products listed above. a. If you are Ms. Jawaher, describe the specific target market for bags, sunglasses, and perfumes. How would you match your products to a particular target market? Discuss. b. What are your bases for choosing a particular target market? Discuss your answer using market segmentation. Explain all your answers with appropriate examples. Question 5: 10 Marks In the present situation of the COVID-19 pandemic, many companies have been thinking of possible alternatives to survive. At this time, the most affected sectors are retail and service sectors, like hotels, repair shops, among others. They have been terminating their employees and leaving some few, thinking that once this pandemic is over, they can open again. Business owners and managers have to think of possible business opportunities that would keep their business alive. a. If you are one of those business owners, what marketing tool will you use to come up with a new business opportunity after this pandemic? Discuss. b. What kind of marketing strategy will you implement to a new business venture to succeed after COVID 19 pandemic? Provide a convincing statement using the concept of E-commerce. 3 ... Purchase answer to see full attachment