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Conflict of Interest and the Credibility of
Underwriter Analyst Recommendations
Roni Michaely
Cornell University and Tel-Aviv University
Kent L. Womack
Dartmouth College
Brokerage analysts frequently comment on and sometimes recommend compa-
nies that their firms have recently taken public. We show that stocks that under-
writer analysts recommend perform more poorly than “buy” recommendations
by unaffiliated brokers prior to, at the time of, and subsequent to the recommen-
dation date. We conclude that the recommendations by underwriter analysts show
significant evidence of bias. We show also that the market does not recognize the
full extent of this bias. The results suggest a potential conflict of interest inherent
in the different functions that investment bankers perform.
Investment banks traditionally have had three main sources of income:
(1) corporate financing, the issuance of securities, and merger advisory
services; (2) brokerage services; and (3) proprietary trading. These three
income sources may create conflicts of interest within the bank and with
its clients. A firm’s proprietary trading activities, for example, can con-
flict with its fiduciary responsibility to obtain “best execution” for
clients.
A more frequent and more observable conflict occurs between a bank’s
corporate finance arm and its brokerage operation. The corporate finance
division of the bank is responsible primarily for completing transactions
such as initial public offerings (IPOs), seasoned equity offerings, and merg-
ers for new and current clients. The brokerage operation and its equity
research department, on the other hand, are motivated to maximize com-
The authors thank seminar participants at the University of Arizona, Boston College, New York Univer-
sity, University of Utah, Yale University, the NBER Corporate Finance and Behavioral Finance Groups,
and the WFA; Franklin Allen, Stephen Brown, John Elliott, Bob Gibbons, Les Gorman, Marty Gruber,
Gustavo Grullon, William Gruver, Susan Helfrick, Jeff Hubbard, Paul Irvine, Charles Lee, Bob Libby,
Avner Kalay, Abbott Keller, Dan Myers, Maureen O’Hara, Meir Statman, Jeremy Stein, David Stierman,
Sheridan Titman, and Ingo Walter offered helpful comments. Special thanks to Jay Ritter for extensive
comments and suggestions throughout this project. We also gratefully acknowledge data provided by
First Call Corporation and the expert research assistance of Roger Lynch, Paul Davey, and Louis Crosier.
Finally, we would like to thank Scott Appleby, Donal Casey, Amaury Rzad, and Robert Yasuda (all 1993
Johnson School MBA graduates) for helping us conduct a pilot study in 1993. We are solely responsible
for any remaining errors. Address correspondence to Roni Michaely, Department of Finance, Johnson
Graduate School of Management, Cornell University, 431 Sage Hall, Ithaca, NY 14853-6201, or e-mail:
[email protected]
The Review of Financial StudiesSpecial 1999 Vol. 12, No. 4, pp. 653–686
c© 1999 The Society for Financial Studies
The Review of Financial Studies / v 12 n 41999
missions and spreads by providing timely, high-quality (and presumably
unbiased) information for their clients. These two objectives may
conflict.
Many reports in the financial press also suggest that conflict of interest
in the investment banking industry may be an important issue.1 One source
of conflict lies in the compensation structure for equity research analysts. It
is common for a significant portion of the research analyst’s compensation
to be determined by the analyst’s “helpfulness” to the corporate finance
professionals and their financing efforts (see, for example, theWall Street
Journal, June 19, 1997, “All Star Analysts 1997 Survey”). At the same time,
analysts’ external reputations depend at least partially on the quality of their
recommendations. And this external reputation is the other significant factor
in their compensation. When analysts issue opinions and recommendations
about firms that have business dealings with their corporate finance divi-
sions, this conflict may result in recommendations and opinions that are
positively biased. A Morgan Stanley internal memo (Wall Street Journal,
July 14, 1992), for example, indicates that the company takes a dim view
of an analyst’s negative report on one of its clients: “Our objective. . . is to
adopt a policy, fully understood by the entire firm, including the Research
Department, that we do not make negative or controversial comments about
our clients as a matter of sound business practice.” Another possible out-
come of this conflict of interest is pressure on analysts to follow specific
companies. There is implicit pressure on analysts to issue and maintain pos-
itive recommendations on a firm that is either an investment banking client
or a potential client.
Conflicts between the desire of corporate finance to complete transactions
and the need of brokerage analysts to protect and enhance their reputations
are likely to be particularly acute during the IPO process. First, this market
is a lucrative one for the investment banking industry. Second, implicit in
the underwriter-issuer relationship is the underwriter’s intention to follow
the newly issued security in the aftermarket: that is, to provide (presumably
positive) analyst coverage. This coverage is important to most new firms
because they are not known in the marketplace and they believe that their
value will be enhanced when investors, especially institutional investors,
hear about them. For example, Galant (1992) and Krigman, Shaw, and
Womack (1999) report surveys of CEOs and CFOs doing IPOs in the 1990s.
About 75% of these decision makers indicated that the quality of the research
department and the reputation of the underwriter’s security analyst in their
1 For example, Paine Webber allegedly forced one of its top analysts to start covering Ivax Corp., a stock
that it had taken public and sold to its clients. According to theWall Street Journal(July 13, 1995), the
“stock was reeling and needed to be covered.” On February 1, 1996, theWSJreported that the attitude of
the investment bank analysts toward AT&T was a major factor in AT&T’s choice of the lead underwriter
of the Lucent Technologies IPO.
654
Conflict of Interest and the Credibility of Underwriter Analyst Recommendations
industry were key factors in choosing a lead underwriter. Hence a well-
known analyst who follows a potential new client’s industry represents an
important marketing tool for the underwriters.
Finally, a positive recommendation after an IPO may enhance the like-
lihood that the underwriter will be chosen to lead the firm’s next security
offering. Consequently there may be substantial pressure on analysts to
produce positive reports.
These potential conflicts of interest may have been exacerbated in the
last decade with changes in the marketing and underwriting strategies of
investment banks. In the past the corporate finance arm of the investment
bank was more likely to perform due diligence on an issuer using its own staff
and not analysts in the equity research department. Only after an offering was
completed would the underwriting firm assign an equity research analyst
to cover the stock. The trend in the last two decades, however, has been
to use equity research analysts directly in the marketing and due diligence
processes [see McLaughlin (1994)]. While there are several good reasons
that can explain this trend (less duplication of expertise, improved marketing
efforts), it is likely that the “walls” between departments have become less
clear. Consequently the analyst has become more dependent on the corporate
finance group.2
The potential conflict of interest between a research analyst’s fiduciary
responsibility to investing clients and the analyst’s responsibility to corpo-
rate finance clients suggests several testable implications. First, underwriter
analysts may issue recommendations that are overly optimistic (or positively
biased) than recommendations made by their nonunderwriter competitors.
Second, these analysts may be compelled to issue more positive recommen-
dations (than nonunderwriter analysts) on firms that have traded poorly in
the IPO aftermarket, since these are exactly the firms that need a “booster
shot” (a positive recommendation when the stock is falling). The implication
is that rational market participants should, at the time of a recommendation,
discount underwriters’ recommendations compared to those of nonunder-
writers.
There is little empirical evidence relating the performance of investment
bankers’ recommendations to their affiliation with issuing firms. There are
some studies that examine the nature of the relation between the investment
banker association with the issuing firm and how this relation affects the
investment banker’s earnings forecasts and types of recommendations [see
Dugar and Nathan (1995) and Lin and McNichols (1997)]. They find that
around seasoned equity issues, underwriters’ earnings forecasts and rec-
2 See Dickey (1995). Several conversations with investment bankers confirm this conclusion. It should
be noted that, while the transmission of information and the close links between the corporate finance
division and the equity research division may result in biased recommendations, they do not constitute a
violation of the “Chinese wall.”
655
The Review of Financial Studies / v 12 n 41999
ommendation ratings are more positive (but not in a statistically significant
way) than those of nonunderwriters.
Lin and McNichols (1997) report that recommendation classifications
are more positive for underwriters’ recommendations. Dugar and Nathan
(1995) find, despite the fact that affiliated analysts are more optimistic,
that their earnings forecasts “are, on average, as accurate as those of non-
investment banker analysts.” More recently, however, Dechow, Hutton, and
Sloan (1997) conclude that the earnings estimates of underwriters’ analysts
are significantly more optimistic than those of unaffiliated analysts, and that
stocks are most overpriced when they are covered by affiliated underwriters.
A credible alternative theory is that underwriters’ recommendations will
be not only unbiased but also more accurate than those of nonaffiliated
equity analysts. Several authors, including Allen and Faulhaber (1989),
suggest that investment bankers will have superior information on firms
they have underwritten. Underwriter analysts will have an informational
advantage gained during the marketing and due diligence processes; they
may thus be more knowledgeable than their competitors and produce more
accurate forecasts. At the beginning of an IPO firm’s public life, information
asymmetry is at its greatest, which could lead to differing forecasts. It is also
plausible that the IPO firm will continue to provide the underwriter analyst
more and better information to maintain a healthy agency relationship.
If this superior information story is the dominant effect, the market should
greet underwriters’ better information with a more pronounced immediate
response. Ex post, if their information is superior, their recommendations
should be more predictive of future prices and provide investors with su-
perior investment results. (The superior information idea suggests no clear
price behavior differences in the prerecommendation period.)
We analyze three issues. Does an underwriting relationship bias analysts’
recommendations, or does it result in more accurate recommendations? Do
underwriter analysts tend to be overly optimistic about stock prices of firms
they underwrite? Does the market correctly discount the overly positive
recommendations of affiliated underwriters?
The regulatory environment provides a convenient testing ground for this
question. Twenty-five calendar days after the IPO is an important date for
a new company. It is only then that underwriters (and all syndicate mem-
bers) can comment on the valuation and provide earnings estimates on the
new company.3 And although nonunderwriters technically can express their
3 See Rule 174 of the Securities Act of 1933; Rule 15c2-8 of the Securities Exchange Act of 1934; and the
1988 revision to Rule 174 by the Securities and Exchange Commission. The revision to Rule 174 reduces
the “quiet period” to 25 calendar days for any equity security that is listed on a national securities exchange.
It does not apply to securities for which quotations are listed solely by the National Quotation Bureau
in the “pink sheets.” SEC release #5180 (August 16, 1971) explicitly states that the issuers (i.e., the firm
and its investment bankers) should avoid issuance of forecasts, projections, or predictions related to but
not limited to revenues, income, or earnings per share,and refrain from publishing opinions concerning
value, as long as the firm is in registration and in the posteffective period (i.e., the quiet period).
656
Conflict of Interest and the Credibility of Underwriter Analyst Recommendations
opinions before that time, typically they do not. Thus the end of the Secu-
rities and Exchange Commission (SEC) “quiet period” marks a transition.
Before that time, investors must rely solely on the prospectus and audited
financial information (disclosures regulated under security laws). After that
time research analysts can interpret the factual information and disseminate
estimates, predictions, and recommendations as to valuation of the new firm
relative to its competitors.
We examine the information — particularly the “buy” recommendations
disseminated by brokerage analysts in the period after the end of the quiet
period. Our findings indicate, first, that in the month after the quiet pe-
riod lead underwriter analysts issue 50% more buy recommendations on
the IPO than do analysts from other brokerage firms. Second, there is a
significant difference in the prerecommendation price patterns of under-
writer and nonunderwriter analysts’. Stock prices of firms recommended
by lead underwriters fall, on average, in the 30 days before a recommen-
dation is issued, while prices of those recommended by nonunderwriters
rise.
Third, the market responds differently to the announcement of buy rec-
ommendations by underwriters and nonunderwriters. The size-adjusted ex-
cess return at the event date is 2.7% for underwriter analyst recommen-
dations (significantly different from zero) versus 4.4% for nonunderwriter
recommendations.
Finally, the long-run postrecommendation performance of firms that are
recommended by their underwriters is significantly worse than the perfor-
mance of firms recommended by other brokerage houses. The difference in
mean and median size-adjusted buy-and-hold returns between the under-
writer and nonunderwriter groups is more than 50% for a two-year holding
period beginning on the IPO day.
These results are consistent across the major brokers making buy rec-
ommendations for both their underwriting clients and nonclients. The mean
long-run return of buy recommendations made on nonclients is more posi-
tive than those made on clients for 12 of 14 brokerage firms. In other words,
it is not the difference in the investment banks’ ability to analyze firms that
drive our results, but a bias directly related to whether the recommending
broker is the underwriter of the IPO.
1. The Sell-Side Security Analyst
1.1 The Delivery of Financial Information and Recommendations to
Customers
Brokerage analysts (“sell-side” analysts) are responsible for distributing
reports such as “buy” recommendations to investors. They provide exter-
nal (“buy-side”) customers with information on and insight into particular
companies they follow. Most analysts focus on a specific industry, although
657
The Review of Financial Studies / v 12 n 41999
some are generalists, covering multiple industries or stocks that do not easily
fit into industry groupings.4
The analyst’s specific information dissemination tasks can be catego-
rized as (1) gathering new information on the industry or individual stock
from customers, suppliers, and firm managers; (2) analyzing these data and
forming earnings estimates and recommendations; and (3) presenting rec-
ommendations and financial models to buy-side customers in presentations
and written reports.
The analyst’s dissemination of information to investment customers oc-
curs in three different time circumstances: urgent, timely, and routine. The
result is the main “information merchandise” that is transmitted to cus-
tomers on a given day. An urgent communication may be made following
a surprising quarterly earnings announcement or some type of other cor-
porate announcement while the market is open for trading. In this case the
analyst immediately notifies the salespeople at the brokerage firm, who in
turn call customers who they believe might care (and potentially transact)
on the basis of the change. Once the sales force is notified, the analyst may
directly call, fax, or send e-mail to the firm’s largest customers if the analyst
knows of their interest in the particular stock.
Less urgent but timely information is usually disseminated through a
morning research conference call. Such conference calls are held at most
brokerage firms about two hours before the stock market opens for trading
in New York. Analysts and portfolio strategists speak about, interpret, and
possibly change opinions on firms or sectors they follow. Both institutional
and retail salespeople at the brokerage firm listen to this call, take notes,
and ask questions.
After the call, and usually before the market opens, the salespeople will
call and update their larger or transaction-oriented customers (professional
buy-side traders) with the important news and recommendation changes of
the day. The news from the morning call is duplicated in written notes and
released for distribution to internal and external sources such asFirst Call.
Important institutional clients may receive facsimile transmissions of the
highlights of the morning call.
Thus the “daily news” from all brokerage firms is available to most buy-
side customers, usually well before the opening of the market at 9:30A.M.
The information is sometimes retransmitted via the Dow Jones News Ser-
vice, Reuters, CNNfn, or other news sources when the price response in the
market is significant.
The importance and timeliness of the “daily news” varies widely. One
type of announcement is a change of opinion by an analyst on a stock.
4 We thank managing directors and vice presidents in the equity research and M&A departments of BT
Alex Brown, Goldman Sachs, Lehman Brothers, Morgan Stanley, and Salomon Brothers for extensive
discussions on this topic.
658
Conflict of Interest and the Credibility of Underwriter Analyst Recommendations
New “buy” recommendations are usually scrutinized by a research over-
sight committee or the legal department of the brokerage firm before re-
lease. Thus a new added-to-buy recommendation may have been in the
planning stage for several days or weeks before an announcement. Sudden
changes in recommendations (especially, removals of “buy” recommenda-
tions) may occur in response to new and significant information about the
company. Womack (1996) shows that new recommendation changes, par-
ticularly “added to the buy list” and “removed from the buy list,” create
significant price and volume changes in the market. For example, on the
day that a new buy recommendation is issued, the target stock typically
appreciates 3%, and its trading volume doubles.
For routine news or reports, most of the items are compiled in written
reports and mailed to customers. At some firms, a printed report is dated sev-
eral days after the brokerage firm first disseminates the news. Thus smaller
customers of the brokerage firm who are not called immediately may not
learn of the earnings estimate or recommendation changes until they receive
the mailed report.
More extensive research reports, whether an industry or a company anal-
ysis, are often written over several weeks or months. Given the length of
time necessary to prepare an extensive report, the content is typically less
urgent and transaction oriented. These analyst reports are primarily deliv-
ered to customers by mail, and less often cause significant price and volume
reactions.
1.2 Sell-side security analysts’ compensation
An important aspect of our analysis is related to sell-side security analyst
compensation, since a significant portion of it is based on their ability to gen-
erate revenue through service to the corporate finance arm of the investment
bank.
At most brokerage firms, analyst compensation is based on two major
factors. The first is the analyst’s perceived (external) reputation. The an-
nual Institutional InvestorAll-American Research Teams poll is perhaps
the most significant external influence driving analyst compensation [see
Stickel (1992)]. All-American rankings are based on a questionnaire asking
more than 750 money managers and institutions to rank analysts in several
categories: stock picking, earnings estimates, written reports, and overall
service. Note that only the first two criteria are directly related to accurate
forecasts and recommendations.
The top analysts in each industry are ranked as first, second, or third place
winners or (sometimes several) runners-up. Directors of equity research at
brokerage firms refer to these results when they set compensation levels
for analysts. Polls indicate that analysts’ being “up to date” is of paramount
importance. The timely production of earnings estimates, buy and sell opin-
ions, and written reports on companies followed are also key factors. Polls
659
The Review of Financial Studies / v 12 n 41999
also indicate that initiation of timely calls on relevant information is a valu-
able characteristic in a successful (and hence, well-compensated) analyst.
An analyst’s ability to generate revenues and profits is the second signif-
icant factor in compensation. An analyst’s most measurable profit contribu-
tion comes from involvement in underwriting deals. Articles in the popular
financial press describe the competition for deal-making analysts as intense.
Analysts who help to attract underwriting for clients may receive a portion
of the fees or, more likely, bonuses that are two to four times those of
analysts without underwriting contributions. The distinction between vice
president and managing director (or partner) for analysts at the largest in-
vestment banks is highly correlated with contributions to underwriting fees
[see Dorfman (1991), Galant (1992), and Raghavan (1997)].
Another potential source of revenues, commissions generated by trans-
actions in the stock of the companies the analyst follows, may also be
a factor in the analyst’s compensation. It is difficult, however, to define
an analyst’s precise contribution to trading volume. There are many other
factors, including the trading “presence” of the investment bank, that af-
fect it. Moreover, customers regularly use the ideas of one firm’s analysts,
but transact through another firm. For institutional customers, this is the
rule rather than the exception. In the short run, institutional “buy-side”
customers seek out the most attractive bids and offers independently of
analysts’ research helpfulness. Over a quarter or a year, the allocation of
commission dollars among brokerage firms is more closely tied to research
value-added.
2. Data, Sample Selection, and Sample Description
2.1 Return Data for IPOs
The data we examine come from two sources. First, we identify firms that
conducted IPOs in 1990 and 1991 usingInvestment Dealers Digest (IDD).
A total of 391 IPOs are included in the sample. We collected relevant in-
formation on each offering, including the lead underwriter, offering price,
size, and date. Stock returns are then collected from the Center for Research
in Securities Prices (CRSP) NYSE/AMEX/Nasdaq data tape.
Table 1 describes the IPO sample in terms of offering month, market
capitalization, and industry distribution. We limit the sample to firm com-
mitment offerings of equity only (no warrants or bonds attached) and an
offering size of $5 million or more. The sample includes almost all un-
derwritings by the major well-known underwriters in the United States.
Most underwriters make their recommendation comments available on
First Call.
As in previous studies [e.g., Ibbotson, Sindelar, and Ritter (1994)], the
number of IPOs is positively correlated with the lagged changes in the
level of the market (panel A). Fifty-two percent of the firms in the IPO
660
Conflict of Interest and the Credibility of Underwriter Analyst Recommendations
Table 1
Description of IPO sample
Panel A: Distribution of firms conducting initial public offerings by
month in 1990–1991 (with offering size (flotation) greater than or equal
to $5 million) and the month-end Nasdaq price index
Month and year Number of IPOs Nasdaq price index
Jan 1990 8 415.81
Feb 6 425.83
Mar 14 435.54
Apr 16 420.07
May 13 458.97
Jun 19 462.29
Jul 17 438.23
Aug 10 381.21
Sep 5 344.51
Oct 1 329.84
Nov 1 359.06
Dec 2 373.84
Jan 1991 3 414.20
Feb 5 453.04
Mar 15 482.29
Apr 21 484.72
May 22 506.11
Jun 36 475.92
Jul 31 502.04
Aug 26 525.67
Sep 18 526.88
Oct 35 542.97
Nov 37 523.90
Dec 1991 30 586.34
Total 391
sample have market capitalizations between $50 million and $200 million
(panel B). (Market capitalization is calculated as the number of shares out-
standing, as reported on the CRSP tapes, multiplied by share price at the
end of the SEC quiet period, 25 days after the IPO.) Twenty-six percent of
the offerings have a capitalization of less than $50 million. The industry
composition of the sample is well balanced; business services (including
computer software), chemicals, health services, and high-tech equipment
(including computer hardware) are the most frequent SIC code designations
(panel C).
Table 2 reports the number, size, first-day return, and two-year excess
return of IPOs by underwriter. Seventy-two different underwriters acted as
lead managers in our sample of 391 IPOs. Fourteen underwriters managed
246 or 63% of the IPOs. Because of an insufficient number of observations,
we assign all the remaining underwriters to a single group.
We find a general pattern of substantial underpricing at the offering
date (10.8% mean excess return on the first day) and modest positive size-
adjusted returns (relative to CRSP size-decile return) in the next five months.
Thereafter the mean and median size-adjusted returns for the entire IPO sam-
ple are mostly negative, averaging about−5% per year. These returns are
661
The Review of Financial Studies / v 12 n 41999
Table 1
(continued)
Panel B: IPO firms differentiated by market capitalization in millions
Market capitalization Percent of IPOs Number of IPOs
Less than $50 26 100
$50–$99.9 27 105
$100–$199.9 25 98
$200–$400 15 58
Greater than $400 7 30
All IPO firms 100 391
Panel C: Distribution of IPO firms across industry groups (by two-digit SIC
code)
SIC code Percent of IPOs Number of IPOs
Business services (73) 10.0 39
Chemicals and allied products (28) 9.5 37
Health services (80) 7.7 30
Electronic equipment (36) 6.9 27
Industrial equipment (35) 5.6 22
Instruments (38) 5.6 22
Insurance (63) 4.1 16
Banks and investment firms (67) 4.1 16
Oil and gas (13) 3.8 15
Durable goods (50) 3.1 12
Other industries (Various) 39.6 155
All IPO firms 100.0 391
All firms conducting IPOs in 1990 and 1991 with offering proceeds of $5 million
or greater (with details available inInvestment Dealers Digest) are included in the
sample. Panel A shows the time series of IPO dates across months in 1990–1991.
Panel B shows the market capitalization of IPO firms, which is calculated as shares
outstanding times market price as of the end of the 25-day SEC quiet period after the
issue date. Panel C describes the sample by industry (two-digit SIC codes).
consistent with Ritter’s (1991) and Michaely and Shaw’s (1994) findings
of positive early term and negative longer-run performance of IPO firms.
Because we eliminate smaller IPOs, which have the most negative long-run
returns in Ritter’s study, our mean and median long-term returns are not as
negative as his.
The finding of a positive first-day excess return is not unique to a partic-
ular underwriter, but holds for all the 14 major underwriters in the sample
(it varies between 18.6% and 2.1%), as well as for the combined group of
nonmajor underwriters. The two-year excess return is negative for 9 of the
15 underwriter categories, and it varies between−45.8% and+21.3%.
2.2 Analysts’ recommendation data
Information on analysts’ recommendations of companies that completed
IPOs was obtained fromFirst Call. First Call Corporation collects the daily
commentary of portfolio strategists, economists, and security analysts at
major U.S. and international brokerage firms and sells it to professional
investors through an on-line PC-based system. As brokerage firms report
electronically from their “morning calls,” First …
ARTICLE IN PRESS
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Journal of Financial Economics 87 (2008) 610–635
www.elsevier.com/locate/jfec
Second time lucky? Withdrawn IPOs that return to the market
$
Craig G. Dunbar
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, Stephen R. Foerster
Richard Ivey School of Business, University of Western Ontario, London, Ontario, Canada, N6A 3K7
Received 3 March 2006; received in revised form 7 July 2006; accepted 11 August 2006
Available online 19 August 2007
Abstract
We investigate issuers withdrawing an IPO (after security regulation filings) that return later for a successful offering.
Venture capital backing and reputation of the lead underwriter are key factors in predicting successful return. The
possibility of returning has a significant impact on the decision to withdraw and the pricing of offerings that succeed. Our
sample of returning IPOs also provides a unique setting to investigate underwriter switching after a withdrawal but before a
successful IPO. We find that switching occurs in response to poor bank performance and when switching firms ‘‘graduate’’
to banks that have high industry market shares.
r 2007 Elsevier B.V. All rights reserved.
JEL classification: G14; G24; G32
Keywords: IPOs; Withdrawals; Return performance; Investment bank reputation; Switching
1. Introduction
The most significant event in the life of a corporation is arguably its transition from a private to public
company through the initial public offering (IPO) process. The IPO provides a major source of capital and
allows the existing owners to have a liquid market for their shares. Firms rely on the IPO for either their
survival or their ability to take advantage of growth opportunities.
Yet not all firms are successful in making the transition from a private to public company. In fact, after an
IPO process has been initiated with the support of an investment bank, a surprisingly large number of
proposed IPOs are withdrawn from the market before being completed. An emerging literature examines the
prevalence of proposed IPOs that are registered but withdrawn before issue. For example, Dunbar (1998) and
Busaba, Benveniste, and Guo (2001, BBG hereafter) show that between the mid-1980s and mid-1990s almost
ee front matter r 2007 Elsevier B.V. All rights reserved.
neco.2006.08.007
thank Mark Huson, Kathy Kahle, Kai Li, Michelle Lowry (the referee), Greg Nachtwey, Gordon Roberts, Tim Simin, Bill
ditor), Lee Ann Woo, Chad Zutter, two anonymous referees, seminar participants at the Bank of Canada, Queens
iversity of Arkansas, University of British Columbia, University of Hawaii, the University of Pittsburgh, University of
n), York University, the Northern Finance Association Meetings (2002), the Financial Management Association Meetings
ecially Colette Southam for excellent research assistance. We also thank the Social Sciences and Humanities Research
ancial support.
ing author.
ess: [email protected] (C.G. Dunbar).
www.elsevier.com/locate/jfec
dx.doi.org/10.1016/j.jfineco.2006.08.007
mailto:[email protected]
ARTICLE IN PRESS
C.G. Dunbar, S.R. Foerster / Journal of Financial Economics 87 (2008) 610–635 611
one in five IPOs was withdrawn. Evidence from more recent periods, as uncovered in this paper, suggests that
this fraction has increased to over one in two in some years. Several studies have attempted to explain the
choice to withdraw an IPO. BBG argue that the decision to withdraw an IPO should depend on the issuer’s
reservation value for the offering relative to possible investor valuations. Welch (1992) argues that negative
information ‘‘cascades’’ can result in investor valuations falling below a level deemed reasonable by issuers,
resulting in withdrawal. Dunbar (1998), however, finds that issuers withdrawing IPOs are unlikely to return
for a successful public equity offering. In a related literature, Mikkelson and Partch (1988) and Clarke,
Dunbar, and Kahle (2001) examine withdrawn seasoned equity offerings. If withdrawals are in response to
temporary market misvaluations, it is surprising that so few firms return. The choice to withdraw, therefore,
remains puzzling since it can significantly restrict a firm’s access to the liquid and relatively inexpensive public
capital markets.
To gain insights into the choice of withdrawal, we examine a sample of firms that withdraw an IPO but are
able to return eventually to the public equity markets for a successful IPO. We first attempt to identify the
factors that affect a withdrawn issuer’s likelihood of being able to return successfully for an IPO. We find that
firms initially brought forward by more reputable investment banks, and those having venture capital backing,
are more likely to return. Issues withdrawn in more active IPO markets, when interest rates are high and when
market returns are low, are also more likely to be able to return.
Since the likelihood of returning is predictable, we next examine whether this likelihood affects the firm’s
choice to withdraw. We find that the probability of withdrawal is positively related to the likelihood of
successful return. Issuers that face the choice to withdraw but do not expect a second chance are more likely to
try to push forward and complete their IPO. The likelihood of withdrawal and the possibility of return should
also impact the pricing of successful IPOs. In order to ensure success, firms expected to withdraw with a low
chance of returning should be more likely to cut prices during the bookbuilding process. Controlling for
commonly used variables in the literature, we find that price adjustments are more negative for these firms,
leading to higher first-day returns.
Overall, the evidence indicates that firms consider the costs of withdrawal when attempting to decide
whether or not to proceed with an IPO. Our study makes a number of additional contributions to the
literature on IPO withdrawals. First, we extend the analysis in Dunbar (1998), BBG, and Benveniste,
Ljungqvist, Wilhelm, and Yu (2003) on the determinants of offering withdrawal. Dunbar examines 3,540
withdrawn and successful IPOs from 1984 to 1993 and relates the choice to withdraw to a short list of four
observable variables. BBG consider a larger number of variables obtained directly from IPO prospectuses but
only study 536 IPO filings from 1990 to 1992. Benveniste, Ljungqvist, Wilhelm, and Yu look at a longer time
period (1985–2000) but focus on a number of market measures proxying for ‘‘information spillovers.’’ Like
Benveniste Ljungqvist, Wilhelm, and Yu, we look at a longer time period but also examine a wider range of
market and firm-specific variables, including prospectus-level information from the SEC’s Edgar system. Some
new variables emerge as very important in explaining IPO withdrawals. The most significant variable in our
probit model, economically and statistically, is the industry market share of the investment bank in the IPO.
Issuers brought forward by banks having a significant presence in the industry of the issuer are more likely to
be successful. Other significant new explanatory variables include corporate bond yield spreads and the
industry average book-to-market ratio. As yield spreads increase and access to borrowing becomes more
difficult, firms are less likely to withdraw. Firms with lower book-to-market ratios, or overvalued firms, are
also more likely to withdraw.
An interesting feature of the sample of returning IPOs is that in approximately 75% of the cases, the
investment bank leading the successful IPO is different than the bank used in the initial unsuccessful attempt.
Withdrawn IPOs that subsequently return to the market, therefore, provide a unique setting to explore
underwriter switching compared with the existing literature examining switching after an IPO. Firms could
switch because of dissatisfaction with the investment bank’s efforts in the original failed IPO process
(the performance hypothesis) or because they can now obtain the services of a more reputable underwriter
(the graduation hypothesis). Conversely, firms could choose not to switch after an unsuccessful IPO if they
have confidence in the underwriter and view the previous failed IPO as related to other external and
uncontrollable factors such as an unfriendly market environment. We find evidence supportive of both the
graduation and performance explanations.
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The remainder of the paper is organized as follows. In Section 2 we describe the data used in our analysis.
We develop hypotheses and present evidence on the factors affecting the choice to withdraw an IPO in
Section 3. Evidence on factors affecting the successful return to the IPO market after withdrawal is presented
in Section 4. We examine the underwriter switching choice for withdrawn IPOs that return to the market in
Section 5. The effect of underwriter switching and the possibility of returning on the choice to withdraw is
examined in Section 6. The effect of the possibility of withdrawal on the pricing of successful IPOs is examined
in Section 7. Finally, we present conclusions in Section 8.
2. Data
Our study examines all US firms that file documents to raise capital through a firm commitment initial
public offering of equity between 1985 and 2000 (Ritter, 1987; Cho, 1992; Dunbar, 1998; also examine
withdrawals but within the context of best�efforts offering methods). Our primary data source is Thomson
Financial Securities Data’s (TFSD) New Issues Database. We begin our analysis in 1985, as TFSD’s coverage
of withdrawn IPOs begins in 1984 but is complete only beginning in January 1985. We consider all IPOs filed
over that period but, following the existing literature (e.g., BBG), we screen offerings on a number of criteria.
Specifically, we exclude unit offerings (combinations of equity and warrants), REITs, ADRs, and closed-end
mutual funds, although unlike BBG, we do not screen out firms in certain industries such as financials or
service firms. For each offering, we gather data from TFSD on firm characteristics (e.g., data from past
financial statements) and offering characteristics including offering size, price, and information to estimate
investment bank reputation variables. Data on market returns around the proposed offerings are collected
from the Center for Research in Security Prices (CRSP) database. Data on market interest rates around
the proposed offerings are obtained from the Federal Reserve Bank of St. Louis web site (http://
research.stlouisfed.org/fred2/). For many withdrawn offerings, TFSD data are incomplete. Additional
information on venture capital backing is obtained from VentureXpert. We also obtain initial prospectuses
from the SEC’s Edgar system for all withdrawn IPOs starting in 1996 (electronic filing only began in the
mid-1990s). Offering characteristics (proposed price and size) and past financial information are then obtained
for these offerings.
TFSD data allow us to identify all successful IPOs as well as all withdrawn IPOs. It is somewhat more
challenging to identify which successful IPOs were previously withdrawn and then returned to the market. We
use a number of approaches to identify these returners. The first step in identifying matches is to examine
CUSIPs as well as unique company identifier numbers assigned to issuers by TFSD. Company identifier
numbers and CUSIPs from TFSD’s withdrawn IPO dataset are matched to TFSD’s database of successful
IPOs. To ensure the data are as complete as possible, we use a number of other approaches to identify
returning IPOs. TFSD provides a contact name for each issuer in its database. We look for common names in
the two databases. TFSD also provides information on business location, which we use as a check. In other
cases we look for name matches (using parts of names). As a last step, where possible, we check our matches
of withdrawn and successful offerings using actual filing documents from Edgar to ensure that the matches
are correct. In spite of our best efforts, we recognize that it is likely that we have missed some returning
issuers.
In Table 1 we report the number of observations in our initial database, broken down by filing year and
ultimate outcome (completed or withdrawn offering, and for withdrawn offerings we report the number of
cases where the firm returns for a successful IPO). Overall we have 7,442 firms in our database, 1,473 of which
were withdrawn (approximately 20%). Of those firms withdrawing an IPO, only 138 (or a little over 9%) ever
return for a successful offering. The number of filings varies considerably over time from a low of 154 in 1989
to a high of 824 in 1996. The percentage of withdrawn IPOs ranges from 8.88% in 1991 to a staggering 55.29%
in 2000. The percentage of successful returns also varies considerably over time from 0.34% in 2000 to 17.31%
in 1992. Ignoring the more recent two years (since many of those firms have not had time to return), the lowest
rate of successful returns is 2.70% in 1985. The correlation between the annual number of filings and the
annual percent of withdrawals is 0.07. The correlation between the annual percentage of withdrawals and the
percentage of those withdrawals that return is 0.08 (if the last two years are excluded, the correlations are
�0.04 and 0.28, respectively).
http://research.stlouisfed.org/fred2/
http://research.stlouisfed.org/fred2/
ARTICLE IN PRESS
Table 1
IPO filings
Number of IPO filings from 1985 to 2000. The sample is obtained from the Thomson Financial Securities Data (TFSD) database. Issues
that are unit offerings, REITs, ADRs, or closed-end funds are excluded.
Year of filing Number of IPOs
filed in year
Number filed in
year that are
withdrawn
Number filed in year
that are withdrawn
then return for
successful IPO
Percentage of filings
that are withdrawn
Percentage of
withdrawn offerings
that return for a
successful IPO
1985 298 37 1 12.42 2.70
1986 665 92 7 13.83 7.61
1987 448 95 14 21.21 14.74
1988 185 35 3 18.92 8.57
1989 154 15 1 9.74 6.67
1990 171 35 5 20.47 14.29
1991 394 35 4 8.88 11.43
1992 507 104 18 20.51 17.31
1993 623 83 14 13.32 16.87
1994 504 116 16 23.02 13.79
1995 564 54 8 9.57 14.81
1996 824 128 17 15.53 13.28
1997 569 113 6 19.86 5.31
1998 405 131 21 32.35 16.03
1999 592 102 2 17.23 1.96
2000 539 298 1 55.29 0.34
Total 7442 1473 138 19.79 9.37
C.G. Dunbar, S.R. Foerster / Journal of Financial Economics 87 (2008) 610–635 613
3. Determinants of the choice to withdraw an IPO
While a number of studies have empirically investigated withdrawals, we provide a more thorough
investigation by examining an extensive set of variables that we categorize into four areas: issuer and issue
characteristics, investment bank characteristics, market conditions at the time of filing, and market conditions
after the filing. Variables in the first two categories are used by Dunbar (1998, 2000) or BBG, while most of the
variables in the last two categories are new. We describe predicted effects of each of these variables on
withdrawals in some detail because we rely on similar arguments in later analyses that examine the likelihood
that withdrawn firms will return.
First, we consider variables related to deal riskiness. Benveniste and Spindt (1989) present a model where
investment banks precommit to allocation and pricing schemes that induce investors to truthfully reveal
information regarding the value of securities being issued prior to final pricing. When information revealed is
sufficiently negative, offerings can be withdrawn. They argue that negative information is more likely to arise
in offerings by firms whose value, ex ante, is more uncertain. This suggests that offerings by firms with greater
ex ante valuation uncertainty, and hence risk, are more likely to be unsuccessful. Four issuer and issue
characteristic variables related to deal riskiness are included in our empirical analyses. Filing size is the average
filing price (the average of the low and high price indicated in the initial prospectus) multiplied by the number
of shares (in millions) to be offered as indicated in the initial prospectus. In order to control for differences in
filing dates, filing sizes are measured in January 2000 dollars using the CPI as a deflator. Firms with lower
filing sizes (and lower prices) tend to be riskier (see Seguin and Smoller, 1997). The technology dummy is set
equal to one when the issuer is from Fama and French (1997) industries 34 (business services) and 36 (chips).
Withdrawal can cause bad publicity, and this is particularly true for technology firms where information
asymmetries are likely to be most significant. Employees and suppliers are also likely to have job-specific skills
making withdrawal very costly (see Titman and Wessels, 1988). Thus, we would expect the likelihood of
withdrawal to be negatively related to our industry dummy. The venture capital backing dummy, a proxy for a
firm’s access to capital, is set equal to one if the issuing firm has venture capital backing prior to the filing date.
The debt retirement dummy, another measure of access to capital, is set equal to one if the primary use of
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proceeds in the IPO is to retire debt. Firms planning to retire debt and those with venture capital backing
presumably have greater access to capital and, therefore, would be less dependent on an IPO. This would
suggest that the likelihood of withdrawal should be positively related to the debt retirement dummy and the
venture capital dummy. Alternatively, issues with venture capital backing could be argued to have greater
certification. In this case, the probability of withdrawal should be lower. Given this ambiguity, we leave it to
the data to determine which effect dominates.
Second, we consider variables investment bank reputation variables. Potential IPO investors face the classic
lemons problem (Akerlof, 1970): since insiders have better information regarding the true value of their firm,
they have an incentive to offer securities when they are overvalued by investors. Booth and Smith (1986) argue
that this problem can be ameliorated if insiders credibly certify that they are not selling overpriced securities
by hiring an investment bank, which relies on its reputation to win future business, to manage the offering.
Other certification mechanisms, such as insider retention and venture capital backing, are examined by
Grinblatt and Hwang (1989) and Lerner (1994). Three investment bank reputation and certification variables
are included in our empirical analyses. Carter-Manaster rank is obtained from Carter and Manaster (1990) as
updated by Carter, Dark, and Singh (1998) and more recently by Loughran and Ritter (2004). These rankings
are on a 0 to 9 scale, with 9 being the most reputable underwriter. Bank market share is measured for the bank
taking the firm public. For each IPO we examine all IPOs in the year leading up to the offer (including the
IPO). We compute the sum of gross proceeds (on global shares excluding overallotments) for which the
underwriter is also the book manager. To account for mergers in the investment banking industry, we gather
data from TFSD on all combinations during the period. If the book manager recently merged, the gross
proceeds of all offerings by any precedent bank are added together. In cases with multiple book managers,
equal credit is given to each bank. Market share is then defined as the sum of gross proceeds for the bank,
divided by the sum of gross proceeds for all IPOs over the sample period. Bank industry market share is
measured as the sum of gross proceeds for the bank over the year prior to the IPO of all offerings in the same
Fama-French industry as the issuer (where the book manager is the same as the one in the current deal)
divided by the sum of gross proceeds on all industry IPOs over the same period. Offerings brought forward by
banks with higher Carter-Manaster ranks, overall market shares, and industry market shares have greater
certification. We would, therefore, expect that the likelihood of withdrawal is lower for those issuers. Welch’s
(1992) cascades model results in a similar prediction for investment bank ranking. Bates and Dunbar (2002)
note that market share could also be capturing a bank’s market power. If banks use this power to ensure that
deals are completed, the relation between market share and withdrawal should still be negative.
Third, we consider five variables reflecting market conditions at the time of the filing. As a measure of the
intensity of the IPO market, we include the number of IPO filings over the two months prior to the IPO’s filing
date, number of filings in prior two months (Dunbar, 1998; BBG; Booth and Chua, 1996; and Benveniste,
Ljungqvist, Wilhelm, and Yu, 2003). Market intensity can have two effects on withdrawals. In markets with
more filings, information spillovers become more significant, resulting in enhanced precision of valuation,
suggesting that withdrawals are less likely
1
. Alternatively, the pool of available capital could be limited,
suggesting that withdrawals are more likely. A second measure of market intensity is the number of filings over
the two months prior to an IPO in the same Fama-French industry as the issuer (number of industry filings in
prior two months). If information spillovers are more effective in reducing valuation uncertainty at the industry
level, this variable would do a better job of picking up this effect. Access to capital could remain important at
the industry level, however, so we again leave it to the data to determine which relation dominates. We include
two interest rate variables to provide information about market conditions at the time of the filing. BAA-AAA
yield spread at filing is defined as the difference between average rates on BAA-rated corporate bonds
(by Moody’s) and AAA-rated bonds. This yield spread is often used as an indicator of default probabilities in
the economy. In periods when the spread is large, default probabilities are expected to be higher. If negative
firm information is more likely to arise in this market environment, we would expect withdrawals to be more
1
Booth and Chua (1996) present a model of the IPO market where information-gathering costs are reduced when offerings are clustered.
This process results in a greater precision of IPO valuation by investment banks, increasing the probability of offering success. Number of
filings could also be positively associated with the probability of success if filings are proxying for general economic conditions (i.e., more
business starts during expansionary periods) or market irrationality (more firms file when valuations are positively biased).
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likely when spreads are higher. As an alternative view, access to capital is often limited when spreads are large.
Firms attempting to raise capital in high-spread environments could have few alternatives and are, therefore,
less likely to cancel an IPO. The relation between yield spreads and the probability of withdrawal is ultimately,
therefore, an empirical question. The second interest rate variable is the yield on ten-year Treasury bonds
(ten-year Treasury yield). In periods when interest rates are high, alternative sources of capital should be either
scarce or expensive. An alternative view is that long-term rates tend to increase during expansionary periods.
Again, the relation with the probability becomes an empirical question. As a measure of relative valuation we
include the industry average book-to-market ratio, measured one year prior to the filing
2
. If book-to-market
captures growth opportunities, then the relation should be positive (firms with more growth having lower
book-to-market ratios are less likely to withdraw; the argument leading to this prediction is similar to
that made for the technology dummy variable). On the other hand, if book-to-market captures market
misvaluation, firms with low book-to-market ratios (overvalued firms) should be more likely to withdraw
(it is more likely that firms will be detected as overvalued during the bookbuilding process).
All of the empirical measures in the three categories discussed thus far are observable at the time of the
initial IPO filing. A probit model estimated just with these variables, therefore, provides insights into the ex
ante likelihood of offering success. Information received after the filing date should also affect a firm’s decision
to withdrawal, however. We therefore examine a fourth category that includes six variables to proxy for
market conditions after filing. Number of filings two months after filing and number of industry filing two months
after filing capture the IPO market intensity during bookbuilding. Changes to the interest rate environment are
captured by the change in BAA-AAA yield spread two months after filing and the change in ten-year Treasury
yield two months after filing. Changes to the stock market environment are captured by the return on the
Nasdaq composite index over two months after filing and the change in industry BM (book-to-market) over year
of filing. Predictions regarding the relation between these variables and withdrawals are similar to those for
similar variables before withdrawals. Where there are ambiguous arguments regarding the effect of variables,
it is possible to have different relations before and after filing (one argument could dominate before and the
other after).
As a preliminary univariate investigation, we report descriptive statistics for the data items, broken down
according to the ultimate success of the offering in Table 2. Note that sample sizes change depending on the
variable examined, reflecting the fact that TFSD coverage of data items is extremely limited in some cases
(especially for withdrawn issues). Most of the differences between successful and withdrawn IPOs are
significant and as expected. Withdrawn offerings have significantly lower average initial filing size compared to
completed offerings. A greater percentage of technology firms are successful than withdrawn. Firms with
venture capital backing are more likely to succeed. This is consistent with venture capital backing acting as a
certification for the offering (but not with the capital constraints conjecture). Also, Gompers (1996) notes that
venture capitalists have an incentive to bring firms early to the IPO market to capitalize their claims. This
argument would suggest that venture capitalists would lobby hard for IPO completion. Withdrawn offerings
are also more likely to have been targeting for debt retirement. Successful offerings are more likely to be taken
public by banks with greater reputations, proxied by Carter-Manaster rankings, market share, and industry
market share.
Withdrawn IPOs are filed after periods with a greater average number of filings over the prior two months
than completed offers, suggesting that companies are more likely to withdraw when more companies are
competing for limited capital. In addition, withdrawn IPOs are filed after periods with greater numbers of
industry filings, suggesting a limited pool of capital. BAA-AAA yield spreads are higher for successful
offerings, suggesting that yield spreads are more likely to be capturing access to capital than default
probabilities. Withdrawn offerings are more likely to be from industries with lower book-to-market ratios,
consistent with predictions from the misvaluation theory (firms in lower book-to-market industries are more
likely to be detected as overvalued).
The effect of changes in yield spreads is opposite to that detected pre-filing (the change is more positive for
withdrawn offerings). The Nasdaq composite return post-filing is more positive for successful offerings,
suggesting a better investment climate. Finally, the changes to the industry book-to-market ratio are less
2
Obtained from Ken French’s web site (http://mba.tuck.dartmouth.edu/pages/faculty/ken.french/data_library.html).
http://mba.tuck.dartmouth.edu/pages/faculty/ken.french/data_library.html
ARTICLE IN PRESS
Table 2
Descriptive statistics—successful and withdrawn IPOs
This table reports sample means and number of observations for different variables broken down by whether the IPO filing is successful or
withdrawn. Issuer and issue characteristic variables are defined as follows. Average filing price is the average of the high and low price indicated
in the initial filing. Filing size equals the average filing price multiplied by the number of shares to be sold as indicated in the initial filing
(reported in January 2000 dollars using the CPI as a deflator). Technology dummy takes the value one if the issuer is in Fama-French industries
34 (business services) or 36 (chips) and zero otherwise (see Fama and French, 1997). Venture capital backing dummy takes the value one if the
issuing firm has received venture capital investments prior to filing and zero otherwise. Debt retirement dummy takes the value one if the
primary stated use of proceeds is retirement of debt. Investment bank characteristic variables are defined as follows. Carter-Manaster rank is
the Carter-Manaster (1990) ranking on a 0–9 scale for the book …
THE JOURNAL OF FINANCE * VOL. XLVI, NO. 3 * JULY 1991
Venture Capitalist Certification in
Initial Public Offerings
WILLIAM L. MEGGINSON and KATHLEEN A. WEISS*
ABSTRACT
This paper provides support for the certification role of venture capitalists in initial
public offerings. Consistent with the certification hypothesis, a comparison of
venture capital backed IPOs with a control sample of nonventure capital backed
IPOs from 1983 through 1987 matched as closely as possible by industry and
offering size indicates that venture capital backing results in significantly lower
initial returns and gross spreads. In effect, the presence of venture capitalists in the
issuing firms serves to lower the total costs of going public and to maximize the net
proceeds to the offering firm. In addition, we document that venture capitalists
retain a significant portion of their holdings in the firm after the IPO.
THE ABILITY OF THIRD-PARTY specialists to certify the value of securities issued
by relatively unknown firms in capital markets that are characterized by
asymmetric information between corporate insiders and public investors has
attracted much academic interest in recent years. Several authors, including
James (1990), Blackwell, Marr, and Spivey (1990), and Barry, Muscarella,
Peavy, and Vetsuypens (1991) have developed and tested models based at
least in part on the formal certification hypothesis presented in Booth and
Smith (1986). A related body of work, represented by DeAngelo (1981),
Beatty and Ritter (1986), Titman and Trueman (1986), Johnson and Miller
(1988), Carter (1990), Simon (1990), and Carter and Manaster (1990) has
examined how investment bankers and auditors help resolve the asymmetric
information inherent in the initial public offering (IPO) process.
In this paper we examine whether the presence of venture capitalists, as
investors in a firm going public, can certify that the offering price of the issue
reflects all available and relevant inside information. We hypothesize that
venture capitalists can perform this function; that it will be an economically
*The University of Georgia, Department of Banking and Finance, School of Business Adminis-
tration, Athens; and The University of Michigan, School of Business Administration, Ann Arbor;
respectively. We are grateful to Mike Barclay, David Blackwell, Michael Bradley, Susan
Chaplinsky, Harry DeAngelo, Cliff Holderness (discussant), E. Han Kim, Laura Kodres, Ron
Masulis, Jeff Netter, Annette Poulsen, Bill Sahlman, H. Nejat Seyhun, Dennis Sheehan, and
seminar participants at Harvard University, the University of Oregon, and Purdue University
for their comments and recommendations. We also acknowledge the data collection assistance
provided by Rick Mull, Eric Van Houwelingen, and So Han Lee. Financial support for this
project was provided by the Center for Entrepreneurial Studies at New York University, the
University of Michigan Summer Research Program, and the University of Georgia Research
Foundation.
879
880 The Journal of Finance
valuable function; and that the certification provided by venture capitalists
will be both a partial subsititute for and a complement to the certification
provided by prestigious auditors and investment bankers. We employ a
matched pairs methodology where a sample of venture capital (VC) backed
IPOs is matched by industry and offering size with a qualitatively equivalent
set of non-VC backed IPOs, to focus as clearly as possible on the question of
whether venture capital certification occurs and is valuable. Our results
strongly indicate that the presence of venture capitalists in offering firms
maximizes the fraction of the proceeds of the IPO, net of underpricing and
direct costs, which accrues to the issuing firm.
Specifically, we document that VC backing reduces the mean and median
degree of IPO underpricing and that such backing significantly reduces the
underwriting spread charged by the investment banker handling the issue.
Further support for the venture capitalist certification hypothesis is provided
by our finding that VC backed issuers are able to attract more prestigious
auditors and underwriters than non-VC backed issuers. In addition, VC
backed issuers also elicit greater interest from institutional investors during
the IPO and are able to go public at a younger age than other firms. Finally,
the credibility of venture capitalists' information is enhanced by the fact that
they are major shareholders prior to the IPO and retain significant portions
of their holdings after the offer.
This study is organized as follows. In Section I, a general model of venture
capital certification is provided. The sample selection criteria and descriptive
statistics are presented in Section II. In Section III, the comparison of
underwriter and auditor quality and the level of institutional shareholdings
between VC and non-VC backed firms is examined. Empirical tests of the
certification hypothesis are presented in Section IV. The pre- and post-IPO
ownership structure of venture capitalists in the issuing firm is documented
in Section V. Section VI concludes the study.
I. Certification by Venture Capitalists
Third party certification has value whenever securities are being issued in
capital markets where insiders of the issuing firm and outside investors have
different information sets concerning the value of the offering firm. Corpo-
rate insiders have an incentive to conceal (or at least delay the revelation of)
adverse information because doing so will allow them to sell securities at a
higher price. Rational outside investors understand these incentives and will
only offer a low average price for the securities offered unless they can be
credibly assured that the offering price already reflects all relevant private
information. This informationally induced standoff can lead to market failure
of the type described by Akerlof (1970) unless the information asymmetry
can be reduced.
Although Allen and Faulhaber (1989), Grinblatt and Huang (1989), and
Welch (1989), have presented signalling models which predict that corporate
insiders can unilaterally convey their private information, there are several
Venture Capitalist Certification in Initial Public Offerings 881
factors which make first-party statements and actions suspect. For one thing,
Gale and Stiglitz (1989) show that IPO signalling models break down when
insiders are allowed to sell equity more than once. More fundamentally,
insiders have everything to gain and very little to lose from signalling falsely
at the time of an IPO. They sell securities only infrequently and thus would
only be "punished" far in the future if at all. Their gain, however, would be
immediate and possibly quite large. While disclosure regulation will surely
discourage flagrant lying and material omissions [see Tinic (1988)], it is
unlikely to be completely effective in forcing disclosure of all relevant infor-
mation. Therefore, in the absence of effective signalling mechanisms in IPOs,
outside investors are likely to be convinced that accurate information disclo-
sure has occurred only if a third party, with reputational capital at stake, has
asserted such and will be adversely and materially affected if that assertion
proves false.
Specifically, for third-party certification to be believable for outside in-
vestors, three tests must be met. First, the certifying agent must have
reputational capital at stake which would be forfeited by certifying as fairly
priced an issue which was actually over-valued. Second, the value of the
agent's reputational capital must be greater than the largest possible one-time
wealth transfer or side payment which could be obtained by certifying
falsely. Third, it must be costly for the issuing firm to purchase the services
of (lease the reputational capital of) the certifying agent, and this cost must
be an increasing function of the scope and potential importance of the
information asymmetry regarding intrinsic firm value.
There are strong a priori reasons to believe that all three of these tests are
met by venture capitalists and that the certification they can provide will
have value in an IPO. First, as the Venture Capital Journal (VCJ) (1988)
makes clear, many of the more established venture capitalists bring compa-
nies in their portfolio to market on an ongoing basis as well as participating,
over time, in a stream of direct equity investments in entrepreneurial firms.
In our sample, 53 venture capitalists bring more than five firms public from
1983 to 1987. Venture capitalists, therefore, have a very strong incentive to
establish a trustworthy reputation in order to retain access to the IPO
market on favorable terms. Furthermore, the greater a venture capital fund's
perceived access to the IPO market the more attractive it will be to en-
trepreneurs, thus assuring a continuing deal flow. Finally, a reputation for
competence and honesty will allow venture capitalists to establish enduring
relationships with pension fund managers and other institutional investors
who are vitally important as investors in venture capital funds and as
purchasers of shares in IPOs.
Support for the second criterion, that the value of venture capitalists'
reputational capital must exceed the maximum possible benefit from certify-
ing falsely, is provided by Sahlman (1990). He documents that (1) successful
venture capitalists are able to achieve very high returns on relatively modest
capital outlays; (2) these returns are directly related to the age and historical
performance of the VC fund, as well as to the size of its investment portfolio;
882 The Journal of Finance
(3) successful VC fund managers are able to establish profitable "follow-on"
funds and are also able to achieve an enhanced deal flow from entrepreneurs;
and (4) the VC fund manager market is a relatively small, tight-knit, and
efficient labor market where individual performance is constantly monitored
and valued. Therefore, the investment in reputational capital by venture
capitalists allows them to remain competitive in the venture capital industry
as well as the capital markets.
In addition to venture capitalists' investment in reputational capital, they
also are large shareholders in the issuing firm. One way in which they might
profit from false certification and take advantage of the high price is to sell
shares in the IPO. Retention by venture capitalists of their holdings after the
offer, therefore, can act as a bonding mechanism for credible certification.
The final criterion for third-parity certification to be successful or economi-
cally valuable is that the services of the certifying agent must be costly for
the issuing firm to obtain and the cost structure must be such that a
separating equilibrium is achieved between high and low information quality
firms. Venture capitalists certainly appear to meet this test since the bundle
of services they provide-including financial capital, managerial and techni-
cal expertise, enhanced access to other financial specialists as well as certifi-
cation when the firm ultimately goes public-is both very costly and very
difficult to obtain. For example, Morris (1987), Gartner (1988), and Sahlman
(1990) all demonstrate that venture capitalists expect to earn a compound
annual return of from 25 to over 50 percent (depending upon the stage of the
investment) on their investments in private companies. Therefore, en-
trepreneurs typically hand over large holdings of equity in exchange for
relatively small cash infusions.
Nor is this the only cost of VC investment for entrepreneurs. In addition to
very high required rates of return, venture capitalists invariably structure
their investments in such a way that most of the business and financial risk
is shifted to the entrepreneur. As described in Golder (1987), Testa (1987),
and Sahlman (1988, 1990), venture capitalists employ rather draconian
features in their capital investments, including (1) the use of staged invest-
ment under which the venture capitalist retains the right to cancel (cease
funding) an entrepreneur's venture; (2) the use of convertible preferred stock
as an investment vehicle, which gives the venture capitalist both a claim
senior to that of the entrepreneur and an enforceable nexus of security
covenants;1 and (3) the retention by the venture capitalist of the option to
replace the entrepreneur as manager unless key investment objectives are
met.
The cost and stringency of VC investment, as well as the sheer difficulty in
obtaining it (venture capitalists typically fund less than one percent of all the
proposals they receive), implies that only those firms which would benefit
most from the services venture capitalists provide will be willing and able to
accept such participation. While the role of venture capitalists in the firm is
1Megginson and Mull (1991) find that 41.9% of the VC backed firms have convertible
preferred stock in their capital structure compared to 12.6% of non-VC backed firms.
Venture Capitalist Certification in Initial Public Offerings 883
obviously not limited to their activity at the IPO, one of the services that
entrepreneurial firms purchase with VC funding is easier access to capital
markets and the ability of venture capitalists to reduce asymmetrical infor-
mation in the offering process. Logic suggests that growth options which are
characterized by both greater information asymmetry and uncertainty are
more likely to be associated with new entrepreneurial firms than with older,
more established companies. Therefore, the certification function of venture
capitalists should be most attractive to relatively young, rapidly growing,
research and development-intensive companies. This being the case, we
expect such firms to make greater use of VC than do other firms.2
The model of VC certification in IPOs developed above yields three testable
hypotheses. First, since the ongoing nature of venture capitalists involved
with firms going public builds relationships with all participants in the
offering process, VC backed IPOs should have higher quality underwriters
and auditors as well as a larger institutional following than comparable
non-VC backed firms. Second, the ability of venture capitalists to reduce the
information asymmetry associated with a firm involved in the offering pro-
cess should result in a reduction of both the underpricing associated with the
issue as well as the costs of underwriter, legal, auditor, and other miscella-
neous expenses. If venture capitalists are able to convey credible information
about the firm, the compensation to investors, underwriters, and auditors
will be reduced since their cost of acquiring information about the company
(personally certifying the issue) will be lowered. Finally, an additional
bonding mechanism that ensures that venture capitalists' certification is
credible is the level of their capital investment in the firm both before and
after the offer. Venture capitalists who retain significant holdings in the firm
give up the opportunity to profit from false certification. Therefore, we
hypothesize that venture capitalists will not be selling a large portion of their
shares in the IPO.
II. Sample Selection Criteria
In order to test the certification role of venture capitalists in the IPO
market, we match a sample of 320 VC backed firms with 320 non-VC backed
firms in the same industry as closely as possible by offering size.
The universe of 2,644 firm commitment IPOs issued from January 1983
through September 1987 from which the matched sample is constructed is
obtained from Investment Dealer's Digest Corporate Database (IDD). After
eliminating financial institutions, S&Ls, reverse LBOs, and firms whose first
day trading price is unavailable from Standard and Poor's Daily Stock Price
Record: Over-the-Counter, the remaining sample consists of 1,833 offers.3
2Mull (1990) documents that venture capitalists do in fact concentrate their investments in
rapidly growing industries and VC backed firms are able to grow faster, use less debt, and invest
significantly more in R&D than do non-VC backed firms.
3This sample excludes, by definition, closed-end funds since they trade either on the NYSE or
the AMEX.
884 The Journal of Finance
Initially, 390 VC backed offers issued from January 1983 through Septem-
ber 1987 were identified in the Venture Capital Journal which reports IPOs
of VC backed firms with offering amounts of $3 million or more and offer
prices of at least $5. In order to be included in our sample, the VC backed
firm must be contained in the screened IDD sample and must also have an
offering prospectus available from Bechtel Information Service. Furthermore,
any VC backed firm that is either misclassified as having venture capital
participation from the prospectus or has other confounding events at the time
of the IPO, such as an acquisition, is also eliminated.4
Given that venture capital activity and the level of returns on the first
trading day (see Ritter (1984)) tends to be clustered by industry, we match
the sample of VC backed firms as closely as possible by offering amount to
non-VC backed firms in the same three-digit SIC classification.5 The final
sample consists of 320 VC backed and 320 non-VC backed firms.6 Table I
documents the concentration of VC backed IPOs in certain industries. The
majority of the sample falls within 11 separate industries with a large
concentration in the high technology area. In addition, as shown in Table II,
there are no apparent differences in the number of offerings in each year
between VC backed and non-VC backed firms.
Table III reports the differences in offering and firm characteristics for VC
versus non-VC backed IPOs using a standard t-test as well as a van der
Waerden nonparametric test. Even though firms within the same industry
are matched as closely as possible on the offering amount, VC backed IPOs,
on average, have higher offering amounts ($19.7 million versus $13.2 mil-
lion) and offer prices ($11.18 versus $10.16) than non-VC backed IPOs. In
fact, the majority of IPOs with the largest offering amounts in specific
industries tend to be VC backed firms.
A comparison of the preceding year's revenue of the VC sample and the
control sample indicates that the sample is well matched in terms of operat-
ing revenues. VC backed IPOs have $37.1 million in revenue reported for the
previous year while non-VC backed offers have a slightly higher revenue of
4We define an inside shareholder (listed in the prospectus) as a venture capitalist if (1) the
prospectus notes define him as such or (2) the shareholder is clearly a company and has the word
"venture," "capital" or "investment company" in its title.
5In our matching criteria, we attempted to follow the same offering characteristics as the
Venture Capital Journal (price 2 $5 and amount offered 2 $3 million). Due to the large
concentration of VC backed firms in the Office, Computing & Accounting Machines industry as
well as the Electronic Components & Accessories industry, we included 18 non-VC backed IPOs
that had either prices less than $5 or offering amounts less than $3 million. If we exclude these
smaller firms from the control sample our results do not change.
6As a sensitivity test to the choice of control sample selection, we compared the results using
the matched sample to the results utilizing all of the 496 non-VC backed firms that are in the
same industries as the VC backed sample and met the Venture Capital Journal criteria. Our
results using the sample of all non-VC backed firms in the same industries do not materially
differ. This screen, however, tends to overrepresent some industries which have a low percentage
of VC backed firms but a large number of IPOs and underrepresents the industries mentioned in
the previous footnote.
Venture Capitalist Certification in Initial Public Offerings 885
Table I
SIC Classification For Venture Capital and Non-Venture
Capital Backed IPOs
SIC classification and percentage of the total sample in each industry for the matched sample of
320 VC backed and 320 non-VC backed IPOs issued from January 1983 through September 1987
as identified from Investment Dealer's Digest Corporate Database and the Venture Capital
Journal.
SIC Number Percentage
Code Classification of IPOs of IPOs
283 Drugs 30 4.7%
357 Office, Computing & Accounting 154 24.1%
Machines
366 Communication Equipment 30 4.7%
367 Electronic Components & Accessories 48 7.5%
382 Measuring & Controlling Instruments 12 1.9%
384 Surgical, Medical & Dental Instruments 26 4.0%
& Supplies
581 Eating and Drinking Places 14 2.2%
599 Retail Stores Not Elsewhere Classified 10 1.6%
737 Computer and Data Processing Services 70 10.9%
739 Miscellaneous Business Services 52 8.1%
(Biotech and Pharmaceutical Engineering)
808 Outpatient Care Facilities 10 1.6%
Other 184 28.7%
TOTAL 640 100.0%
Table II
Number of VC Backed and Non-VC Backed IPOs By Year
Venture Non-Venture
Capital Capital
Year Backed Backed
1983 104 137
(32.5%) (42.8%)
1984 47 42
(14.7%) (13.1%)
1985 36 44
(11.2%) (13.8%)
1986 78 58
(24.4%) (18.1%)
1987 55 39
(17.2%) (12.2%)
TOTAL 320 320
886 The Journal of Finance
Table III
Tests of Differences in Sample Descriptive Statistics for VC
Backed and Non-VC Backed IPOsa
Tests of differences in offering characteristics using a difference in means test and a van der
Waerden normal scores test for the sample of 320 VC backed and 320 non-VC backed IPOs
matched as closely as possible by industry and offering size. Source: Investment Dealer's Digest
Corporate Database and the offering prospectus.
Venture Non-Venture Difference van der
Capital Capital in Means Waerden
Variable Backed Backed t-stat Z score
Amount offered $19.7m $13.2m 5.20* 6.38*
[15.0m] [9.2m]
Offering price $11.18 $10.16 2.83* 3.41*
[10.50] [10.00]
Preceding year's revenue $37.lm $39.4m - 0.33 1.49
[16.2m] [13.0m]
Book value of assets $23.9m $27.2m - 0.76 3.90*
[12.9m] [7.6m]
Growth in EPS per year 76.8% 65.5% 1.28 0.98
[61.1%] 42.1%]
Total debt as a percentage 31.3% 31.9% -0.11 - 2.61*
of the book value of assets [16.0%] [21.5%]
Book value of common equity 41.7% 28.1% 3.02* 3.70*
as a percentage of the book [44.8%] [34.2%]
value of assets
Years from incorporation 8.6 yrs 12.2 yrs - 3.70* - 2.30**
date to offer date [5.3] [8.1]
aMedians in brackets.
*Significant at the 0.01 level.
**Significant at the 0.05 level.
$39.4 million. This difference is insignificant using either a t-test or the van
der Waerden test. The average book value of assets is insignificantly differ-
ent between VC backed firms ($23.9 million) and non-VC backed IPOs ($27.2
million). The median, however, is larger for VC backed issues.
The mean and median yearly growth in earnings per share does not
significantly differ between the two samples, with VC backed firms having a
somewhat higher average growth rate in earnings per share (EPS) of 76.8%
than non-VC backed offers with an average of 65.5%. In addition, the
average proportion of the book value of debt as a percentage of the book value
of equity is not significantly different (31.3% for VC backed firms versus
31.9% for non-VC backed firms). The median level of debt, however, is
significantly higher for non-VC firms. Furthermore, VC backed firms have a
significantly higher ratio of the book value of common equity to the book
value of assets than non-VC firms (41.7% versus 28.1%) under both tests.
Muscarella and Vetsuypens (1989) document a statistically significant
negative relationship between the age of the firm and the corresponding
Venture Capitalist Certification in Initial Public Offerings 887
initial return. They attribute their findings to the higher amount of publicly
available information associated with older firms. In our sample, VC backed
firms are younger in age than their non-VC backed counterparts. The aver-
age number of years from the incorporation date to the offer date is 8.6 years
for VC backed IPOs and 12.2 years for non-VC IPOs, and these differences
are significant under both tests. The difference in ages between the two
samples supports the role of venture capitalists in reducing information
asymmetry. Venture capital participation and the associated certification
allow the firm to go to the public market sooner than non-VC backed
7
companies.
III. Underwriters, Auditors, and Institutional Holdings
As the firm approaches the public offering for the first time, it has the task
of hiring underwriters and auditors to manage the issue as well as to certify
the information in the prospectus. After the preliminary prospectus is filed
with the SEC, the management of the firm travels with the underwriter on a
"road show" to provide information as well as to generate interest with
institutional investors for the IPO. In general, searching for underwriters
and auditors is both costly and time-consuming for firms wishing to go
public. For the VC backed firms, however, it is likely that the venture
capitalist has been involved with other IPOs in the past and will have built
relationships with underwriters, auditors, and institutional shareholders.
Furthermore, each of these participants can infer information concerning the
IPO from their prior experience with the venture capitalist. Because venture
capitalists have reputational capital at stake in both their ability to maintain
access to the public capital markets and to attract entrepreneurial firms for
investment in the future, they have an incentive to reveal information
truthfully about the new issue. This being the case, VC backed firms should
attract higher quality underwriters and auditors since it both lowers these
participants' cost of due diligence and protects their own reputational capital.
The venture capitalists' association with high quality underwriters, in turn,
will increase their ability to place the issue with institutional managers.
A. Frequency of Underwriter Use By Venture Capitalists
An assumption of the certification role of venture capitalists is that they
build valuable relationships with underwriters that would be forfeited if they
certified falsely. Table IV shows that many of the venture capitalists in the
sample are frequent participants in the IPO market. As mentioned previ-
ously, 53 of the venture capitalists in our sample bring five or more issues to
7Admittedly, the differences in the financial and operating characteristics at the time of the
IPO between the two samples cannot be solely attributed to the presence of venture capitalists.
From the information publicly available about the control firms, we are unable to determine if
the non-VC backed companies attempted to obtain venture capital financing and were turned
down or simply did not need that type of capital.
888 The Journal of Finance
Table
IV
Frequency
of
Board
Participation,
Percentage
of
Issues
That
the
Venture
Capitalist
is
the
Lead
and
Underwriter
Selection
for
Venture
Capitalists
Who
Brought
8
or
More
Issues
to
Market
Number
of
issues
brought
to
market
from
1983
to
1987
for
the
venture
capitalist,
percentage
of
those
issues
for
which
the
venture
capitalist
was
the
lead
and
the
most
frequent
underwriters
used
by
the
venture
capitalist.
Percentage
of
Percentage
of
Number
of
Issues
issues
the
VC
is
on
issues
the
VC
is
Most
Frequent
Venture
Capitalist
Brought
to
Market
the
Board
of
Directors
the
leada
Underwritersb
Kleiner,
Perkins,
Caufield
&
Byers
22
50%
27%
Robertson,
Colman
(9)
Morgan
Stanley
(7)
Hambrecht
&
Quist
Venture
Partners
21
67%
38%
Hambrecht
&
Quist
(14)
Citicorp
Venture
Capital
15
40%
40%
Alex.
Brown
(4)
Mayfield
Funds
15
80%
33%
Robertson,
Colman
(9)
TR
Berkeley
Funds
14
0%
7%
Robertson,
Colman
(6)
Alex.
Brown
(5)
Venrock
Associates
14
86%
21%
Robertson,
Colman
(5)
Morgan
Stanley
(6)
Greylock
Partners
13
77%
23%
Hambrecht
&
Quist
(8)
Morgan
Stanley
(5)
Merrill,
Pickard,
Anderson
&
Eyre
13
39%
0%
Morgan
Stanley
(6)
Robertson,
Colman
(5)
Oak
Investment
Partners
13
69%
23%
Alex.
Brown
(7)
Advent
Funds
11
82%
73%
L.
F.
Rothschild
(3)
TA
Associates
11
55%
45%
L.
F.
Rothschild
(3)
Bessemer
Venture
Partners
10
70%
40%
Robertson,
Coleman
(3)
L.
F.
Rothschild
(3)
Venture Capitalist Certification in Initial Public Offerings 889
Table
IV-Continued
Percentage
of
Percentage
of
Number
of
Issues
issues
the
VC
is
on
issues
the
VC
is
Most
Frequent
Venture
Capitalist
Brought
to
Market
the
Board
of
Directors
the
leada
Underwritersb
JH
Whitney
&
Co.
10
80%
30%
Alex.
Brown
(5)
Morgan
Stanley
(5)
New
Enterprise
Associates
10
90%
20%
Alex.
Brown
(5)
Robertson,
Colman
(5)
Continental
Illinois
Venture
Corp
9
22%
22%
Alex.
Brown
(3)
Charles
River
Partnership
9
44%
44%
Hambrecht …
Journal of Financial Economics 34 (1993) 231-250. North-Holland
he underpricing of initial public offerin
and the partial adjustment phe enon*
Kathleen Weiss Hanley
Univeuity oj' Michigan, Ann Arbor. MI 48109, USA
Received May 1991, final version received January 1993
This paper documents that the relation of the final o&r price to the range of anticipated offer prices
disclosed in the preliminary prospectus is a g,ood predictor of initial returns. Issues that have final
offer prices which exceed the limits of the offer range have greater underpricing than all other initial
public oRerings, and are also more likely to increase the number of shares issued. These results are
consistent with the pricing and allocation schedule proposed by Benveniste and Spindt (1989), in
which shares in an offering are rationed and prices only partially adjust to new information.
KeJy words: IPOs; Partial adjustment; Underpricing
1. Introduction
Tht empirical anomalv of positive average initial returns on invesmenth in w
initial public offerings (IPOs) has been well documented.’ While many studies
have researched the underpricing phenomenon, few have examined the process
whereby the offer price is set. This study investigates how information-gathering
activities by underwriters during the pre-issac period affect the final ofZer price,
the size of the issue, and the subsequent level of initial returns.
Microsoft’s initial public offering in March 1986 is an example of how
information gathered prior to the IPO date affects the setting of the final ofkr
Correspondence to: Kathleen Weiss Hanley, Schoo! of Business Administration, University of
Michigan, Ann Arbor, MI 48109-i 234, USA.
*This paper is based on my Ph.D. dissertation at the University of l%riCa. i lm grateful to Roger
Huang (chairman), Roy Crum, and Roe+.,. m-7 Blair of my dissertation committee for ::.. ir guidance and
encouragement. Helpful comments from Susan Chaplinsky, Larry Benvenistc, Hbvry DeAngelo,
Craig Dunbar, Jayant Kale, Naveen Khanna, Laura Kodres, Jonathan Paul, Jay Rit;,r: Cliff Smith
(the editor), Bill Wilhelm, Gary Zeune, participants at the University of Michigan woI kshops, and
an anonymous referee are appreciated. This paper was presented under the title ‘The Rel, tionship of
OfEPer Price to the Preliminary File R 3n~e 2nd the IJse of the Owrallntm-+ nn+;- A
Offerings’ at the 1990 Western Financi Association meetings.
____.., . . .._... vp,IvII 1~~ Iiii id Pubiic
‘See Smith ( 1986) and Hanley and Ritter (1992) for a review of the IPO literature.
0304-405X/93/$06.00 Q 1993- Elsevier Science Publishers B.V. All rights reserved
232 K. W. Hanley, IPO underpricing and partial price adjusfmenf
price and, hence, the amount of underpricing. Initially, the firm and its under-
writers filed a preliminary prospectus with the Securities and Exchange Com-
mission (SEC) that indicated a range of minimum and maximum anticipated
of&r prices of $16 to $19. During the ‘road show’ for the Microsoft issue,
Goldman Sachs’ marketing group considered the offering ‘very hot’ and that
‘big institutional customers indicated they would take as much stock as they
could get’ [Uttal(1986, p. 2811. Furthermore, ‘the $16 to $19 price range would
have to be raiced . . . and so would the number of shares to be sold.’ Conse-
quently, the final offer price was raised to $21. The number of shares was also
raised in the offering, as two shareholders were persuaded to sell an additional
295,000 shares (or 14.8% of the original issue amount). When Microsoft went
public, the closing price on the first trading day was $27.75, with a correspond-
ing initial return of 32%.
Consistent with the case of Microsoft, the results in this paper indicate that
information gathered during the pre-issue period afltects the pricing and alluca-
tion of initial public offerings. Issues that have positive revisions in the offer
price, and are thus hypothesized to have favorable information revealed during
the pre-issue period, show not only increases in the number of shares issued but
also greater underpricing than other IPOs. Further, the relation of the final offer
price to the range of anticipated offer prices disclosed in the preliminary
prospect;., IS a good predictor of the amount of underpricing on the first trading
day. For a sample of IPOs issued from 1983 to 1987, the mean initial return for
firms going public at a price above the anticipated range is 20.7%. Offerings that
decrease the offer price to below the lowest anticipated price quoted in ;he
preliminary prospectus have an average initial return of 0.6%, which is not
significantly different from zero. The remaining issues, representing offerings
within the anticipated range, have an average initial return of 10.0%. The
differences in initial returns among each of the three categories are significant ZG
the 1% level. In addition, investors who purchase issues whose final offer price
exceeds the anticipated range almost uniformly receive positive initial returns.
The high level of initial returns associated with issues with positive revisions
in their final offer prices has been termed the ‘partial adjustment’ phenomenon
by Ibbotson, Sindelar, and Ritter (1988). Instead of raising the final offer price to
the market value of equity on the initial trading day, the underwriter (and the
issuin,g firm) only partially adjust the price upwards. Why, then, does the surplus
go to investors rather t&an to the issuing $rm? -
Benveniste and Spindt (1989) explain why prices only partially adjust to
demand. They note that changes in the offer price between the filing of the
preliminary piospectus and the offer date are a product of information gathered
by underwriters from investors during the pre-issue period. When good informa-
tion is revealed through high demand for the issue, the final offer price will
exceed the expected offer price. Alternatively, bad information is revealed by low
demand and results in a decrease in the offer price to below the expected v&P.
K. W. Hanley, IPO underpricing and pcmki price adjustment 233
In their model, investors are motivated to truthfullv reveal the level of demand
through a pricing and allocation schedule that maximizes the investors’ total
expected profit. Investors who truthfully reveal good information must expect
greater profits than if they reveal bad information. Profits, in this case,
are generated by a tradeoff between increased allocation and underpricing.
[Sternberg (1989) independently documents this process and models the adjust-
ment of offer prices to new information during the waiting period by a sym-
metric Nash bargaining solution between the underwriter and the issuer.]
The finding:* of this study are consistent with a pricing and allocation schedule
in which dematld exceeds the available allocation. The results indicate that
underwriters preCer to compensate investors for truthfully revealing information
by allocating a smaller number of highly-underpriced shares rather than a larger
amount of slightly. underpriced shares.
Interestingly, alth augh short-run returns are related to the relationship of the
fital offer price to thi* anticipated range of offer prices disclosed in the prelimi-
nary prospectus, the .‘ong-run performance of IPOs cannot be explained by
either revisions in the ,jffer price or the level of initial returns.
“’ Ine rdmainder of the paper is organized as follows. In section 2, the institu-
tional aspects of the offering process and the model developed by Benveniste
and Spindt are described. Section 3 presents the data, descriptive statistics, and
the determinants of the final offer price, initial return, and number of shares
offered. The long-run performance of the sample is examined in section 4. The
paper concludes with a brief summary in section 5.
2, The offering pcess
After a company has decided to go public and has engaged an underwriter, it
files a preliminary prospectus with the SEC that contains, among other things,
the terms of the offering. In a firm commitment offering the anticipated offer
price is stated in the form of an offer range, in which a minimum and maximum
price are given; the expected offer price is the midpoint of this range. The setting .a
of the offer range is prescribed by the SEC’s Regulation S-K only in that it must
be a ‘bona fide estimate’ of the final offer price.2
The time from the filing of the preliminary prospectus to the final offer date is
called the ‘waiting period’, during *which the underwriter squires information
about the demand for the issue from regular investors through nonbinding
indications of interest. Regular investors are those that are actively involved on
an ongoing basis in purchasing shares of firms going public. If demand for the
issue is greater than expected, the final offer price will be set higher than the
2Regulation S-K, Item 501(c)(6), T’IC.F.IL 22%501, Fzd. Sec. L. Rep. (GCH) 671,05? (Octokt
21, 1987).
234 K. W. Hanky, IPO underpricing and partial price adjustment
cxpccted offer price disclosed in the preliminary prospectus. Alternatively, if
demand is low, the final offer price will be below the expected ~fki* price In
* practice, than,+,, mpc in the offer price are accompanied by revisions in the num’ber
of shares being issuedr
Benveniste and Spindt (1989) develop a model of the pricing and allocation
rules that are used by underwriters of initial public offerings to induce regular
invlsstors to truthfully reveal information. In order for investors with good
informatlon to be motivated to reveal that information in the pre-issue period,
these investors must expect to profit more by being truthful than by revealing
false information. This expected profit consists of a tradeoff between the alloca-
tion of shares and the level of initial returns. For example, when demand is high,
the underwriter adjusts the offer pric e upward which, in turn, reduces the
expected level of urfderpricing. Truth-telling is induced, therefore, by giving the
investor who acknowledges his or her gosd information a larger portion of
a smaller return. As long as the allocations increase at a rate greater than the
rate at which returns decrease, the truth-tellers will be better off than the liars.”
An investor is deterred from revealing false information because doing so
would jeopardize his or her expected allocation. In the model, underwriters give
preference in allocating shares to investors who reveal good information. There-
fore, when shares in the issue are rationed, an investor who falsely indicates bad
informatio,l risks an economically injurious reduction in his or-her alloc;Jtion.
If shares of the issue are rationed, then underpricing musl also be dd to
compensate investors for truthfully revealing good information. Benveniste and
Sgindt state (in their theorem 1) that, holding the level of pre-sales constant,
underpricing will occur in states in which demand by investors indicating good
inforrr,ation exceeds f$, IAul- vv. 0 ~~~~h~~ of shares to be pre-sold. In this case, ‘underpric-
ing is directly r&M IO the level of interest in the pre-market’. An empirical
prediction put forth bl~ Bcmveniste and Spindt is that ‘issues priced in the upper
part of the offer range are likely to be more underpriced’ (p. 353) than other
IPOS. What this tLe,orem suggests is that if the potential underpricing at the
expected ofYea price 1s very large, a firm can increase its final offer price, thus
reducing iis own underpricing, yet still have higher underpricing than other
firms with r.nore accurate offer ranges.
3. Data and empirical results
3.1. Data and descriptive statistics
Data on the 1,430 firm commitment IPBs from January 1983 through
September 1987 used in this study are compiled from Investment Dealers’ Digest
jI thank the referee for pointing this cut.
K. W. Hanley. IPO wderpririnq and partial price u&h,;ert 235
Corporate Dtztabase (IDD). IDD reports company, offering, and underwriting
characteristics including the high and low anticipated offer prices quoted in the
preliminary prospectu s. Issues ihat !!rrve missing values for either the high or
LOGY offer prices are excluded. The sample does not iAide unit offerings and
bank stocks. In additior, the stock price AX an IPO on the first trading day mclst
be available from Star;dard and Poor’s Daily Stock Price Record: Over-the-
Counter for use ini calculztin? initial returns, defined as the unadjusted percent
change in stock value from the fin4 other pri<e TV the first trading day price:
Rl = Pl - PO), PO 9
where PO is the final offer price and PI is the first recorded closing or bid price.
In order to examine thl: descriptive statistics associated with revisions in the
offer price, the sample is broken into three groups, reflecting the hypothesized
type of information revealed in the pre-issue maket: 1) offerings with final offer
prices that exceed the highest price quoted in the preliminary prospectus, i.e.,
those which have good information revealed, 2) offerings within the oEer range
of the preliminary prospectus, i.e., those which have little or no information
disclosed, and 3) offerings with offer prices below the lowest pricn quoted in the
preliminary prospectus, i.e., those which have bad informatiofl revealed. On
average, 10% of all IPOs increase the final offer price above the limit of the offer
range, 63% go public within the offer range, and 27% decrease the final oKer
price below the offer range; these percentages are fairly constant over the sample
time period.
Table 1 presents descriptive statist;cs tin the ofiering and firm characteristics
for all IPOs according to thie relation of the final offer price to the preliminary
offer range. There appears to be little variation among categories in either the
average dollar width or the alerage percent width of the offer range. The dollar
width of the offer range is calculated as the difference between the highest and
lowest anticipated offer prices quoted in the preliminary prospectus. The percent
width is the dollar width divided by the lowest anticipated offer price. If the
preliminary prospectus contains only a single price, the percent width of the
offer range is zero. While the means differ slightly among categories, the median
dollar and percent width for each category of IPOs are identical at $2.00 and
16.794, respectively, indicating that the ‘offer range is set to a preexisting
‘industry’ standard.
Table 1 also documents average values of the preceding year’s revenue for the
issuing firm, the expected offer price, the actual offer price, and the total
proceeds of thz &ering (excluding the exercise of the overallotment option).
Issues that revise the offer price outside (either above or below) the offer range
have significantly larger revenues in the year preceding the IPO and higher
expec:d &ix prices than issues that are ultimatJy priced within the offer range.
As noted earlier, changes in [email protected] prices are often accompanied by changes in the
236 K. W. Hanley, IPO underpricing and partial price adjustment
Table 1
.L _
Mean descriptive statistics on offer ranges, revenues, offer prices, and to?al proceeds by relation of
the final offer price to the offer range quoted in the preliminary prospectus.8 The data for the sample
of 1,430 IPOs issued from January 1983 to September 1987 are from Investment Dealers’ Digest
Corporate Database. Medians are in brackets.
_ -
Final offer Final offer Final offer
price less price price greater
All than the within the than the
IPOS offer range offer range offer range
Number of issues 1,430 386 895 149
PeTcent of sample 27.0% 62.6% 10.496
Ddiar width of offer rangeb $ 1.54 $ 1.71 % 1.41 $ 1.89
P-W P*W [2.00] C2*00]
Percent width of offer rangeb 15.1% 1 S.S% 14.7% 15.9%
[16.7?G-J [ 16.7%) [16.7%-J [ 16.7%)
Preceding year’s revenue $59.4 m $71.9 m $49.1 m $85.4 m
[18.8m] C26.2 m] [lS.S m] C22.1 m]
Expected offer price in the $10.45 $11.96 $ 9.35 $13.10
preliminary prospectusc [WY
Actual offer price $ 9.95a
~K?.OO] C9.W c13.503
$ 9.24 $ 9.30 $15.70
C9.75) C9JW i8.751 [ 16.00]
Total proceedsd $16.04 m 514.34m %14.15m $31.83 m
C9.75 m] [13.4Om] C7.50 m] [22.1Om]
--
“The offer range is defined as the lowest, PL, and highest, PH, anticipated values of the offer price
as quoted in the preliminary prospectus. Final offer prices that are less than the offer range have
values that are lower than PL. In contrast, final offer prices that are greater than the offer range have
values that are higher than PH. Final offer prices within the offer range lie between PL and PH.
bThe dollar width of the offer range is defined as PH - PL. The percent width f the offer range is
(PH - hNpL.
‘The expected o&r price is defined as (PH + P,)/2.
dTotal proceeds exclude the exercise of the overal!otment option.
number of shares offered. Thus, issues whose final offer price exceeds the offer
range have significantly greater actual offer prices and total proceeds.
Table 2 presents changes in the offer price, number of shares offered, and total
proceeds from the time of the filing of the preliminary prospectus to the offer
date. In order to examine the relative change in offer price for all categories of
IPOs, the percent difference between the expected offer price and the actual offer
price is calculated as:
Change in offer price = (PO - PE)/PE ,
where BE is the expected offer price and is defined as (PH + P&‘2, PH is the
highest price in the offer range, PL is the lowest price in the offer range, and PO is
the final offer price.
K. IV. Han/e]*, iP0 underpricing and partial price adjustntent 237
Table 2
Mean percent change in the offer price and the number of shares offered, and changes in the total
proceeds from the filing of the preliminary prospectus to the offer date, by relation of the final offer
price to the offer ‘range quoted in the preliminary prospectus? b The data for the sample of 1,430
IPOs issued from January 1983 to September 1987 are from Investment Dealers’ Digest Corporate
Database. Medians are in brackets.
--- -..---
Final offer Final offer Final offer
price less price price greater
All ttian the within the than the
IPOS offer range offer range offer range
- - --
Mean percent difference from
the expeckd offer price to
the final offer price’
-4.3%
[O.O%]
Mean percent difference in
high or low anticipated price
and the .final offer priced
Mean percent change in the -0.8%
number of shares offered’ [O.O%]
Percent of IPOs ;hpt have a
positive chang;c in sir l?es 19.7%
Average doliar value difkrence
:k-twe’? act:ac’ and exp cti<
proceeds quoted AJ the
preliminary prospectus’
-599m
CO.0 m]
Average ratio of actual proceeds
to the expected proceeds quoted
in the preliminary prospectus
0.96
[LIFO]
Average ratio of actual proceeds
to the minimum proceeds quoted
in the preliminary prospectus
1.03
Cl-W
Average ratio of actual proceeds
to the maximum proceeds quoted
in the preliminary prospectus
0.90
CO.921
- 22.4%
[ - 21.2%]
- 16.5%
[ - 1 LO%]
- 10.0%
[O.O%]
7.8%
-$65m
[ -4.4m]
0.70
CO.721
0.75
[0.78-J
0.66
CO.671
- a.696
[O.O%]
1 .L+ 3/o
[O.O%]
19.0%
$0.01 m
CO.0 m]
1.01
C1.W
1.08
[l.OS]
0.95
[O.SS]
20.9%
[19.6%-J
12.7%
[ lO.O%]
10.0%
[5.30/b]
54.4%
$8.0 m
I- 5.0 In]
1.33
Cl.283
,::G]
1.24
C1.20)
“All of the numbers presented exclude the exercise of the overailotment option.
bThe offer range is defined as the lowest, PL, and highest, PH, anticipated values of the offer price
as quoted in the preliminary prospectus. Final offer prices that sre 1~ than the offer range have
values that are lower PL. In contrast, final offer prices that are greater than the offer ra;,ge have
values that are higher than PH. Final offer prices within the offer range he between PL and PH.
‘The percent difference from the expected offer price to the tinal offer price is calculakd as
(PO - PE)/PE, where PO is the final offer price and PE = (PH + P,)/2 is the expected offer price.
dThe percent difference in the high or low anticipated offer price to the final offer p__ce is defined
as (1) (PO- PL)/PL for issues with actual offer prices less than the expected offer price and
(2) (PO - P,+)/Pi, for issues with actual offer prices greater than the expected offer price.
‘The percent change in shares offered is defined as (No - &)/I$, where No is the actual nurr.ber
of shares offered and N, is the number of shares quo:cd in ihe preliminary prospectus.
‘Actual proceeds are calculated as (No*Po) and the average proceeds quoted in the preliminary
prospectus are defined as (NF*PE,. itiinimum preliminary proceeds are (NF*PL) and maximum
preliminary proceeds are (Nr*P,,).
238 K. W. Hanky, IPO underpricing at:d partial price adjr~stnwnt
The results of table 2 indicate a substantial revision in the terms of the offering
for issues whose final offer price is above or below the oiler range, while the
median revision in oflter price for the sample as a whole is zero. Offerings that go
public below the of&r range have final offer prices that are, on average, 22.4%
less than expected, while offerings above the offer range have final offer prices
that are, on average, 20.9% above the expected offer price.
For issues below the offer range, the diflerence between the final offer price
and the lowest price in the rEer range [([email protected] - PL)/Pk] is - 16.5%. Similarly, if
the offer price is above the offer range, the percent difference from the actual
offer price to the highest offer price i3 the offer range [a$o - Pu)/Pn] is 12.7%.
Changes in the offer price from the filing of the preliminarv prospectus to the m
offer date are often accompanied by changes in the number of shares offered.
Since IDD does not separately report the number of shares filed in the prelimi-
nary prospectus that are sales by insiders, the changes in proceeds are to both
the issuing firm and any selling inside shareholders. In additidn, the number of
shares filed and subsequently offered does not include the amount of the
overallotment option. On average, the number of shares issued is increased
(decreased) by 10% if the final offer price is above (below) the olZr range.
Furthermore, issues above the older range are approximately three (seven) times
more likely to increase the number of shares than issues that are within (below)
the offer range. The median percent change in the number of shares issued is
zero for all categories except issues whose offer price exceeds the offer range.
Although an exact test of changes in ailscation to investors revealing good
information is impossible due to the lack of data on indications of interest in
IPOs, an increase in the number of shares offered for issues with good informa-
tion is consistent with a model in which truth-telling is partially compensated
with greater share allocation.
Since changes in the offer price are often accompanied by changes in the
number of shares o&red, the total proceeds of the issue also change. In table 2,
the change in proceeds is examined by comparing t.he actual proceeds on the
offer date to the expected proceeds listed in the preliminary prospectus, exclud-
ing the exercise of the overallotment option. The expected proceeds are cal-
culated as the number of shares registered multiplied by t,. : expected offer price
quoted in the preliminary prospectus. in general, there is no difference between
the median actual and expected proceeds for the full sample of IPOs.
When the sample is broken down by revisions in the offer price, issues above
the offer range increase the amount issued by $8.0 million, for a ratio of
actual-t o-expected pro c::ds of 1.33. In addition, issues above the oiler range
receive [email protected]% of the maximum proceeds (the preliminary number of shares
multiplied by the highest price in the offer range) disclosed in the preliminary
prospectus. By conzast, issues below the offer range raise $6.5 million less than
expected, for a ratio c,f actual-to-expected proceeds of 0.70. In addition, these
issues receive only 75% of the minimum proceeds (the preliminary number of
K. W. Hanley, IPO unrierpricitlg arui partial price a~xstmerrt 239
shares multiplied by the lowest price in the of%~ rcllnng~j 4e;~ttfd in the preliminary
prospectus.
One consequence for a firm whose offer prize falls below the offer range is that
the SEC can require the firm to file an amendment to the registration statement
stating the reason for and effect of lowering the o&r price. The Commission can
also require the firm to recirculate a revised preliminary prospectus to the selling
gi’oup and/or investors who have made indications of interest in the waiting
period. It is not surprising, therefore, that issues that lower G-Y o#et price spend
more time in registration than do all other IPOs. The avegz;e length of time
from the filing of the preliminary prospectus to the offer date is 64 days ior !POs
below the offer range, compared to 48 days for IPOs above the offer range.
Offerings within the offer range spend, on average, 56 days in registration.
These results indicate that changes in the offer price are often accompanied by
changes in the number of shares offered, affecting the total proceeds to the
issuing firm. Further, a decline in the expected proceeds can require a fi~*rr. to
comply with additional regulatory demands that potentially affect the ability of
the underwriter to time the issue advantageously.
3.2. Detevmhairts of revisions in offer prices
Benveniste and Spindt argue that revisions in the offer price are the result of
information collected by underwriters during the waiting period. In order to
examine the influence of pre-selling activities and other aspects of the IPO
process on changes in the offer price, a cross-sectional ordinary least squares
(OLS) regression analysis of the absolute revision in offer price, measured as
IP - PE 1 /I$, is undertaken using several independent variables: the width of
theooffer rang& the expected proceeds of the offering (prior to the issue), the
absolute change in the market during the waiting period, the $ze of the
overallotment option, the market share of the underwriter, and the percent of
the issue held by institutions one quarter after the offeriarg.
Benveniste and Spindt hypothesize that firms that have greater uncertainty
surrounding the true value of the shares are more likely to have revisions in their
of5er price, The ex ante risk of an issue is measured as both the percent width of
the offer range and the expected size of the offering. Underwriters who are
unsure of the price of an issue are likely to set wider offer ranges to provide
greater flexibility in setting the final offer price. The wider the offer range,
therefore, the greater the uncertainty about the true value of the issue. In
addition, the size of the offering is hypothesized to be inversely related to
changes in the offer price. Ritter (1987) documents that the aftermarket standard
deviation of returns is neg atfvely correlated with issue size.
The absolute percent change from the file date to the offer date in the
equally-weighted bL4SE&~ kdex of the Center for Research in Security Prices
is expected to be * %ositivelj related to changes in the offer price. If information
240 K. I-t’. Haniey, IPO underpricing and partial price adjustment
gathered during the waiting period indicates that the market will decline
(increase) around the time of the offering, investment bankers will revise their
expectation of the value of the firm’s stock downward (upward) to reflect both
the prevailing market conditions and to stimulate (meet) emand in a falling
(rising) market.
An empirical extension of the model, noted by Benveniste and Spindt, is that
the overallotment option reduces the incentive for the underwriter to pre-sell the
issue and thereby gather information from regular investors dur:ng the waiting
period. Therefore, the greater is the available overallotment option: the lower
will be the change in the of%er price. The number of shares available for use in the
overallotment option is contained in the ; D database and is expressed here as
3 percent of the number of shares of!‘ered.
The experience of the underwriter is included as an independent variable to
capture two potential explanations for changes in offer prices. The first explana-
tion is ithat smaller, inexperienced underwriters may be less likely to have the
expertise necessary to evaluate the firm a!.d are therefore more likely to misprice
the issue. If this is the case, the market share of the lead underwriter will be
negatively related to changes in the oiler price. The second explanation is that
larger, experienced underwriters are able to sell to a greater pool of informed
investors who provide valuable information during the waiting period. There-
fore, changes in the offer price will be positively related to the experience or
reputation of the lead underwriter. The market share of the …
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