Fluent Essays

Plz ignore “Write 10 Observations, Comments and/or take-aways fromChapter 12 word” I will do it by my selfI need outline and presentation Read Chapter 12 Business Presentations• Complete Presentation• Complete Outline that Supports Presentation word.doc10 Slides• One slide at the end with references –APA format• Outline in word.doc of your presentationü Social Media in Business Todayü Business Communication Etiquetteü Importance of Presentation Skillsü Best Practices for Giving Professional Presentationsü How Technology Has Changed Communication in the Workplaceü Verbal & Nonverbal Communicationü Listening Skills in Communicationü Resumes and Interviewing Skillsand this email from the professor as well I just received a great question concerning your presentation assignment. As you are developing your material, please include 4-6 key points. 6 bullet points would be the maximum per page. Your outline will provide more specific details. Since you arent presenting this in class, Ill be looking for your outline to provide the majority of your information.Your outline will include the main information for your presentation as if you were presenting to the class. Please refer back to the lecture for your topics concerning this assignment.Hint: The title page of your presentation should be one of those topics. -- - SELECT ONE OF THESE TOPICS Good afternoon, Thank you!please review the attachment before start I attached the book wk4_308ws_108z_powerpoint_pages_48_51.pdf essentials_of_business_communication_10th____mary_ellen_guff..._pages_409_443.pdf Unformatted Attachment Preview MGT 308WS Business Communications Assignment 4 Parts Submit 3 items • Read Chapter 12 Business Presentations • Write 10 Observations, Comments and/or take-aways from Chapter 12 word.doc • Complete Presentation • Complete Outline that Supports Presentation word.doc MGT 412 Executive Communication Techniques Assignment 35 pts. 2 parts • • • • 15-minute Presentation on Business Communication 10 Slides One slide at the end with references –APA format Outline in word.doc of your presentation SELECT ONE OF THESE TOPICS ü ü ü ü ü ü ü ü Social Media in Business Today Business Communication Etiquette Importance of Presentation Skills Best Practices for Giving Professional Presentations How Technology Has Changed Communication in the Workplace Verbal & Nonverbal Communication Listening Skills in Communication Resumes and Interviewing Skills Due Date: Tuesday, 26th 11:30pm MGT 412 Executive Communication Techniques You may use PowerPoint or another alternative such as Prezi Things to keep in mind: • • • • • • • • • Be creative Spell check Use polished grammar Do not use lower case i’s (i) Format Attention to detail Content is correct You must use the textbook, Essentials of Business Communication Proper textbook reference on the last slide MGT 412 Executive Communication Techniques Outline: Set the goal of your presentation & introduction • Include bullet points Analyze your audience Plan your content End with a strong conclusion Review the website link provided to see format. https://libguides.tru.ca/presentation/basicoutline 12 Chapter © lightpoet/Shutterstock.com Business Presentations Objectives After studying this chapter, you should be able to 12-1 12-1 Preparing Effective Business Presentations Unlike motivational expert Anthony Robbins, activist Martin Luther King Jr., or the late Apple founder Steve Jobs, few of us will ever talk to an audience of millions—whether face-to-face or aided by technology. We won’t be invited to give a TED Talk, motivate millions, or introduce a spectacular new product. At some point, however, all businesspeople have to inform others or sell an idea. Such informative and persuasive presentations are often conveyed in person and involve audiences of various sizes. If you are like most people, you have some apprehension when speaking in public. That’s normal. Good speakers are made, not born. The good news is that you can conquer the fear of public speaking and hone your skills with instruction and practice. 12-1a Speaking Skills and Your Career Many savvy future businesspeople fail to take advantage of opportunities in college to develop their speaking skills, even though such skills are often crucial for a successful career. As you have seen in Chapters 1 and 11, speaking skills rank very high on recruiters’ wish lists. In a survey of employers, spoken communication took the top spot as the most desirable “soft skill” sought in job candidates. It even ranks above a strong work ethic, teamwork, analytical skills, and initiative.1 Speaking skills are useful at every career stage. You might, for example, have to make a sales pitch before customers, speak to a professional gathering, or describe Recognize various types of business presentations, and discuss two important first steps in preparing for any of these presentations. 12-2 Explain how to organize the introduction, body, and conclusion as well as how to build audience rapport in a presentation. 12-3 Understand visual aids and how to avoid ineffective PowerPoint practices. 12-4 Create an impressive, error-free multimedia presentation that shows a firm grasp of basic visual design principles. 12-5 Specify delivery techniques for use before, during, and after a presentation. Chapter 12: Business Presentations Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 389 Office Insider your company’s expansion plans to your banker. This chapter prepares you to use speaking skills in making professional oral presentations, whether alone or as part of a team, whether face-to-face or virtually. Before we dive into the specifics of how to become an excellent presenter, the following section addresses the types of business presentations you may encounter in your career. “Presentation skills are a primary differentiator among you and your peers. Master your presentation skills, and become the master of your career options.” 12-1b A common part of a business professional’s life is making presentations. Some presentations are informative, whereas others are persuasive. Some are face-to-face; others, virtual. Some are performed before big audiences, whereas others are given to smaller groups. Some presentations are elaborate; others are simple. Figure 12.1 shows a sampling of business presentations you may encounter in your career. sjenner13/iStock/Thinkstock —Andrew Dlugan, ­communication coach, public speaker Learning Objective 1 Recognize various types of business presentations, and discuss two important first steps in preparing for any of these presentations. Understanding Presentation Types 12-1c Knowing Your Purpose Regardless of the type of presentation, you must prepare carefully to ensure that it is effective. The most important part of your preparation is deciding what you want to accomplish. Do you want to sell a health care program to a prospective client? Do you want to persuade management to increase the marketing budget? Whether your goal is to persuade or to inform, you must have a clear idea of where you are going. At the end of your presentation, what do you want your listeners to remember or do? Sandra Castillo, a loan officer at First Fidelity Trust, faced such questions as she planned a talk for a class in small business management. (You can see the outline for her talk in Figure 12.4 on page 394.) Sandra’s former business professor had asked her to return to campus and give his students advice about obtaining loans to start new businesses. Because Sandra knew so much about this topic, she found it difficult to extract a specific purpose statement for her presentation. After much thought she narrowed her purpose to this: To inform potential entrepreneurs about three important factors that loan officers consider before granting start-up loans to launch small businesses. Her entire presentation focused on ensuring that the students understood and remembered three principal ideas. Figure 390 12.1 Types of Business Presentations Briefing • Overview or summary of an issue, proposal, or problem • Delivery of information, discussion of questions, collection of feedback Report • Oral equivalent of business reports and proposals • Informational or persuasive oral account, simple or elaborate Podcast • Online, prerecorded audio clip delivered over the Web • Opportunity to launch products, introduce and train employees, and sell products and services Virtual Presentation • Collaboration facilitated by technology (telepresence or Web) • Real-time meeting online with remote colleagues Webinar • Web-based presentation, lecture, workshop, or seminar • Digital transmission with or without video to train employees, interact with customers, and promote products Chapter 12: Business Presentations Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 12-1d Knowing Your Audience As in any type of communication, a second key element in preparation is analyzing your audience, anticipating its reactions, and adjusting to its needs if necessary. Audiences may fall into four categories, as summarized in Figure 12.2. By anticipating your audience, you have a better idea of how to organize your presentation. A friendly audience, for example, will respond to humor and personal experiences. A hostile audience demands a calm, controlled delivery style with objective data and expert opinion. Whatever type of audience you will face, remember to plan your presentation so that it focuses on audience benefits. People in your audience will want to know what’s in it for them. Other elements, such as the age, gender, education level, experience, and size of the audience, will affect your style and message. Analyze the following questions to determine your organizational pattern, delivery style, and supporting material: ▪▪ How will this topic appeal to this audience? ▪▪ How can I relate this information to my listeners’ needs? ▪▪ How can I earn respect so that they accept my message? ▪▪ What would be most effective in making my point? Facts? Statistics? Personal experiences? Expert opinion? Humor? Cartoons? Graphic illustrations? Demonstrations? Case histories? Analogies? ▪▪ What measures must I take to ensure that this audience remembers my main points? Figure 12.2 Succeeding With Four Audience Types Audience Members Organizational Pattern Delivery Style Supporting Material Use any pattern. Try something new. Involve the audience. Be warm, pleasant, and open. Use lots of eye contact and smiles. Include humor, personal examples, and experiences. Present both sides of the issue. Use pro/con or problem/solution patterns. Save time for audience questions. Be controlled. Do nothing showy. Use confident, small gestures. Use facts, statistics, expert opinion, and comparison and contrast. Avoid humor, personal stories, and flashy visuals. Be brief—no more than three points. Avoid topical and pro/con patterns that seem lengthy to the audience. Be dynamic and entertaining. Move around. Use large gestures. Use humor, cartoons, colorful visuals, powerful quotations, and startling statistics. Friendly They like you and your topic. Neutral They are calm, rational; their minds are made up, but they think they are objective. Uninterested They have short attention spans; they may be there against their will. Avoid darkening the room, standing motionless, passing out handouts, using boring visuals, or expecting the audience to participate. Hostile They want to take charge or to ridicule the speaker; they may be defensive, emotional. Organize using a noncontroversial pattern, such as a topical, chronological, or geographical strategy. Be calm and controlled. Speak evenly and slowly. Include objective data and expert opinion. Avoid anecdotes and humor. Avoid a question-and-answer period, if possible; otherwise, use a moderator or accept only written questions. Chapter 12: Business Presentations Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 391 Office Insider 12-2 “Stories and punchlines pack power. Humor anchors key points. Humor makes your message memorable.” After determining your purpose and analyzing the audience, you are ready to collect information and organize it logically. Good organization and intentional repetition are the two most powerful keys to audience comprehension and retention. In fact, many speech experts recommend the following admittedly repetitious, but effective, plan: sjenner13/iStock/Thinkstock —Dianna Booher, communication consultant and author Learning Objective 2 Explain how to organize the introduction, body, and conclusion as well as how to build audience rapport in a presentation. Organizing Content for Impact and Audience Rapport Step 1: Tell them what you are going to tell them. Step 2: Tell them. Step 3: Tell them what you have told them. Although it is redundant, this strategy works well because most people retain information best when they hear it repeatedly. Let’s examine how to construct the three parts of an effective presentation: introduction, body, and conclusion. 12-2a Capturing Attention in the Introduction How many times have you heard a speaker begin with, It’s a pleasure to be here. Or, Today I’m going to talk about. . . . Boring openings such as these get speakers off to a dull start. Avoid such banalities by striving to accomplish three goals in the introduction to your presentation: ▪▪ Capture listeners’ attention and get them involved. ▪▪ Identify yourself and establish your credibility. ▪▪ Preview your main points. If you are able to appeal to listeners and involve them in your presentation right from the start, you are more likely to hold their attention until the finish. Consider some of the techniques you used to open sales letters: a question, a startling fact, a joke, a story, or a quotation. Some speakers achieve involvement by opening with a question or command that requires audience members to raise their hands or stand up. Twelve techniques to gain and keep audience attention are presented in Figure 12.3. To establish your credibility, you need to describe your position, knowledge, or experience—whatever qualifies you to speak. In addition, try to connect with your audience. Listeners respond particularly well to speakers who reveal something of themselves and identify with them. A consultant addressing office workers might reminisce about how she started as a temporary worker; a CEO might tell a funny story in which the joke is on him. Use humor if you can pull it off (not everyone can); self-effacing humor may work best for you. After capturing attention and establishing your credibility, you will want to preview the main points of your topic, perhaps with a visual aid. Take a look at Sandra Castillo’s introduction, shown in Figure 12.4, to see how she integrated all the elements necessary for a good opening. 12-2b Organizing the Body of the Presentation The most effective oral presentations focus on a few principal ideas. Therefore, the body of your short presentation (20 minutes or shorter) should include a limited number of main points—say, two to four. Develop each main point with adequate, but not excessive, explanation and details. Too many details can obscure the main 392 Chapter 12: Business Presentations Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Figure 12.3 Gaining and Keeping Audience Attention Questions. Keep listeners active and involved with © iStockphoto.com/Izabela Habur rhetorical questions. Ask for a show of hands to get each listener thinking. The response will also give you a quick gauge of audience attention. Experienced speakers know how to capture the attention of an audience and how to maintain that attention throughout a presentation. You can spruce up your presentations by trying these twelve proven techniques. A promise. Begin with a realistic promise that keeps the audience expectant (for example, By the end of this presentation, you will know how you can increase your sales by 50 percent!). Drama. Open by telling an emotionally moving story or by describing a serious problem that involves the audience. Throughout your talk include other dramatic elements, such as a long pause after a key statement. Change your vocal tone or pitch. Professionals use high-intensity emotions such as anger, joy, sadness, and excitement. Eye contact. As you begin, command attention by surveying the entire audience to take in all listeners. Give yourself two to five seconds to linger on individuals to avoid fleeting, unconvincing eye contact. Don’t just sweep the room and the crowd. Movement. Leave the lectern area whenever possible. Walk around the conference table or down the aisles of the presentation room. Try to move toward your audience, especially at the beginning and end of your talk. Demonstrations. Include a member of the audience in a demonstration (for example, I’m going to show you exactly how to implement our four-step customer courtesy process, but I need a volunteer from the audience to help me). Samples/props. If you are promoting a product, consider using items to toss out to the audience or to award as prizes to volunteer participants. You can also pass around product samples or promotional literature. Be careful, though, to maintain control. Visuals. Give your audience something to look at besides yourself. Use a variety of visual aids in a single session. Also consider writing the concerns expressed by your audience on a flipchart, a whiteboard, or a smart board as you go along. Attire. Enhance your credibility with your audience by dressing professionally for your presentation. Professional attire will help you look competent and qualified, making your audience more likely to listen and take you seriously. Current events/statistics. Mention a current event or statistic (the more startling, the better) that is relevant to your topic and to which the audience can relate. A quote. Quotations, especially those made by wellknown individuals, can be powerful attention-getting devices. The quotation should be pertinent to your topic, short, and interesting. Self-interest. Review your entire presentation to ensure that it meets the critical What’s-in-it-for-me audience test. People are most interested in things that benefit them. message, so keep your presentation simple and logical. Remember, listeners have no pages to refer to should they become confused. When Sandra Castillo began planning her presentation, she understood that listeners are not good at separating major and minor points. Therefore, instead of drowning her listeners in information, she sorted out a few main ideas. In the banking industry, loan officers generally ask the following three questions of each budding entrepreneur: (a) Are you ready to “hit the ground running” in starting your business? (b) Have you done your homework? and (c) Have you made realistic projections of potential sales, cash flow, and equity investment? These questions would become her main points, but Sandra wanted to streamline them further so that her audience would be sure to remember them. She encapsulated the questions Chapter 12: Business Presentations Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 393 Figure 12.4 Outlining an Oral Presentation ... Purchase answer to see full attachment