Competent Communicators - Business Finance
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1: DEFINING COMMUNICATION
INTRODUCTION
The phrase “one cannot not communicate” implies that people are always communicating, whether or
not they are actually speaking. Consider the following examples:
A college student rolls her eyes at a professor’s poor attempt at a joke.
An audience loudly applauds Leonardo DiCaprio as he accepts an Oscar for “Best Male
Leading Actor” in the 2015 Jlm The Revenant.
A teenager leans in for a Jrst kiss at the end of a date.
A man sitting across from another person at a local coffee shop puts on his headphones
and starts to scroll through his phone.
What do these scenarios have in common? First, they all involve interactions between human beings,
which is where the deJnition of communication begins—with people. Beginning with humans may
sound like common sense, but in reality, there are several other types of communication that scholars
do not focus on, and for good reason. For example, the communication that takes place between dog
owners and their beloved canine companions is better left to animal trainers, veterinarians, or
zoologists. Another example can be found in the way that various colors communicate subliminal
messages to a consumers psyche, such as red and yellow are said to arouse feelings of hunger. Such
types of communication research are better suited for psychologists or sociologists. On the other
hand, the deJnition of communication used in this course is narrower and involves only the
communication acts exchanged between human beings.
Second, although none of the opening scenarios involve the exchange of verbal communication or
actual spoken words, each scenario showcases its fair share of communication through the use of
nonverbal communication or communication without words. For example, in the United States, rolling
one’s eyes often signals boredom, frustration, or an overall lack of amusement on behalf of the
listener, while an audience’s energetic applause often signals their strong appreciation or support for
an award recipient. Leaning in for a kiss indicates romantic interest in Western society; however,
placing headphones in one’s ears could easily be interpreted, or misinterpreted, as a sign that
someone would rather be left alone than engage in conversation.
The meanings ascribed to various messages depend on how effectively people interpret shared
symbol systems or the verbal and nonverbal communication patterns embedded in Western culture.
As the abilities and means to communicate cross-culturally continue to expand, reaching all corners
of the globe via technological advances, it is important to consider that not all communication is
universal.
The famous “Hook ‘em Horns” hand signal used by University of
Texas Longhorn football fans is similar to a gesture Italians use to
signal inJdelity and is “considered a curse in some African
countries” (Cotton, 2013, para. 4).
These differences bring forth unique challenges as well as exciting opportunities toward the research
and development of culturally competent communication strategies. By expanding their
understanding of diverse communication patterns, people are better equipped as responsible media
consumers, more capable of participating in public discourse, and more savvy with social media.
Finally, by studying communication, people are able to self-re`ect and adjust their own
communication patterns, thus improving personal relationships with family, friends, and signiJcant
others, as well as with those abroad in business or travel contexts.
Chapter 1 will Jrst introduce the deJning characteristics of communication, then show these
characteristics in action through the evolution of communication models over time. Next, the primary
functions of communication will be discussed as well as the various types or subJelds of
communication studies throughout the discipline, such as spiritual or sports communication. Finally,
the chapter will explain how communication skills can be applied in multiple and rewarding
communication careers.
DEFINING CHARACTERISTICS
Communication is deJned as the interactive process of meaning-making that occurs through the use
and exchange of symbols. To gain a fuller understanding of communication, this deJnition can be
broken down into parts:
Communication is a process.
Communication involves meaning-making.
Communication is symbolic.
First, communication is a process. Stating that communication is a process implies that
communication is ongoing and transactional or that it represents the constant and dynamic exchange
of messages between senders and receivers.
Imagine two roommates getting into an argument about whose turn it is to do the dishes. One
must Jrst consider that this argument does not occur in a vacuum; in other words, all the past
experiences, including who did the dishes last, and conversations between the roommates
regarding responsibility for particular household chores, as well as each roommate’s internal
expectations about who should do the dishes this time around are embedded in this dispute. All
of this carries potential to shape the content and nature of their argument. In this way,
communication is ongoing; past conversations affect current dialogue as well as reactions to
others, which, in turn, in`uences future interactions.
Second, communication involves meaning-making. Meanings are the interpretations and subsequent
evaluations of the messages people send and receive. People attribute meaning in two important
ways: based on the content of a message and based on the relationships they have with other
communicators involved in the conversation. For example, consider the following question: “Will you
please do the dishes tonight?” On a content level, this question appears straightforward: a request of
another to do the dishes. But what if this question were posed by one of the roommates arguing
about the dishes. On a relational level, the request to do the dishes may come across as sarcastic,
argumentative, or even insincere given the context and in`uencing relational factors, or the request
may be interpreted as a polite request from the one roommate who has been working overtime lately.
Thus, each message contains both content- and relational-level meanings. Oftentimes, these
meanings carry similar messages, but other times, they may contradict one another.
Third, communication is symbolic. Symbols are arbitrary representations of other things people use in
their language systems in order to help create shared meanings. Re`ect on the word table. What
image, if any, comes to mind? A giant wooden table Jt for a family of 20 or a small patio table with
room for two? Perhaps neither comes to mind. Clearly, the word table is not really a physical table but
an arbitrary term chosen to represent a `at structure supported by three or more legs. It is an arbitrary
term because it varies culture to culture. In Spanish, the word for table is mesa, yet it still represents a
similar physical object to a table. It is often easier to Jnd shared meanings in symbols with concrete
referents, such as table, chair, or apple, but imagine the words love, justice, and war. These are far
more abstract terms because their meanings do not represent physical objects but rather
feelings/emotions, philosophical ideas, or social/political actions. Through the use of symbols,
humans can communicate both concrete and abstract meanings with one another, as well as
converse about the past, present, and future, which is another unique feature of human
communication.
COMMUNICATION MODELS
Thus far, this chapter has deJned communication and taken a deeper look at its unique features.
Another way to understand how communication functions is to turn to various communication
models in order to see communication in action. These models include the linear modeland the
transactional model.
LINEAR MODEL
The earliest attempts at developing a communication model consisted of a one-way interaction
sequence called linear communication (Shannon & Weaver, 1949). In this model, communication is
something that someone does to another person. In other words, a sender Jrst encodes a message
intended for a receiver who then decodes that message.
To better understand the linear model, consider communicating via the telephone. The caller
(sender) has something they would like to say to a friend (receiver). The caller decides what to
say (encoding) and makes the call. The friend listens to the message while making meaning
(decoding).
Figure 1.1. Emoticons and Emojis
In the example, the caller’s message is transmitted through the
phone, referred to as the main communication channel, or the
method by which a message is sent. Using different
communication channels can complicate a message.
One way to imagine how different channels may complicate a
message is to consider the differences between communications
that occur face-to-face versus text-messaging. For example, in a
face-to-face conversation, both the sender and receiver can see
each other’s facial expressions, gestures, and body language as
well as hear the tone of the sender’s message—these are some of
the key features of the transactional model discussed later in this
chapter. In a text message, many valuable context clues are lost.
In this way, mediated communication is often better represented as a one-way model of
communication. While emojis and emoticons have enabled online communicators to embed affective
qualities in their digital communication, the possibilities for misinterpretations are still vast.
Mark and Jill are dating. Mark receives a text message from Jill that reads, “We need to talk.”
Instantly, Mark starts to panic. Is Jill mad at him? Does she want to break up? Is she seeing
someone else? While any of these outcomes are possible, there are, of course, several other
alternatives Mark may have failed to consider. Perhaps Jill has exciting news to share, or maybe
she wants to apologize to Mark for something. A face-to-face conversation takes the ambiguity
out of the text message by giving context and deeper meaning.
Early communication models also took into account the notion of noise or any possible interference
to the message-sending process (Barnlund, 2008). Noise can be both internal and external. Internal
noise refers to cognitive, or even biological, interference that affects the message transmission, such
as being hungry, tired, bored, or thinking about a to-do list—all of which carry potential to distract
listeners from interpreting a message effectively. External noise consists of the physical or
environmental factors that interfere with the transmission of a message. Examples of external noise
include the sound of a screeching siren or the constant chatter and other noises in a restaurant while
having lunch with a friend. Together, all the factors that create the setting for communication, and
therefore, affect the meaning of messages, form the communication context (see Figure 1.2).
Figure 1.2. Linear Communication Model
Over time, critics of the linear model found that the one-way `ow of communication it sought to
capture presented an extremely limited view of the actual communication process. Thinking back to
the deJnition of communication, there are several key features the linear model neglected. As such,
the transactional model was introduced as a two-way interaction sequence that more closely
represents the dynamic, simultaneous, and symbolic meaning-making features embedded in everyday
communication.
TRANSACTIONAL MODEL
The transactional model begins with the same basic foundation of the linear model (e.g., sender,
channel, message, receiver, and noise), yet it adds a feedback loop to the circuit. The term feedback
describes the variety of receiver responses to a given message, whether verbal or nonverbal, thus
showcasing a two-way model of communication that more closely and accurately represents the way
people send and receive messages simultaneously in face-to-face communication contexts (see
Figure 1.3).
Figure 1.3. Transactional Communication Model
Peter has been invited by a friend to attend a local church service. As the pastor begins the
sermon, Peter cannot help but notice how tired he feels after a long night of studying. Much to
his chagrin, the pastor makes direct eye contact with him just as he begins to yawn and settle
into his seat. Peter feels horrible. He hopes the pastor does not think he is falling asleep during
her sermon, he just could not hold back that yawn.
In this situation, both Peter and the pastor function as message senders and receivers. The
pastor is sending a message (her sermon) while at the same time gaining important audience
feedback to determine their response. While listening to the sermon, Peter unintentionally yawns,
which functions as feedback to the pastor.
The type of feedback a receiver provides offers important information to the sender about if and how
they should alter their message in any way to better suit the communication context. Oftentimes, this
two-way process between a message sender and receiver occurs instantaneously and without their
knowing; in other words, it is a natural, unconscious, and dynamic phenomenon. Another feature
embedded in the transactional model accounts for this message-altering process: the word responds
in place of encodes on both the sender and receiver ends of the model. This process can be further
illustrated by using the example of the church sermon. After seeing Peter yawn, the pastor must
decide whether or not to interpret this signal as boredom or tiredness. Then, the pastor must decide
whether or not she will alter her message based on this and other audience feedback or continue the
sermon as planned. One pitfall to this process is that communication symbols, especially nonverbal
communication symbols, can be easily misread, misinterpreted, or even sent unintentionally on behalf
of the message receiver. For example, the pastor might have interpreted the yawn as a sign that her
sermon is dull, when in truth the guest simply felt utterly exhausted from lack of sleep. In any case,
the transactional model accounts for these types of often unintended communication contexts by
showing how feedback plays a role in the overall communication process.
FUNCTIONS OF COMMUNICATION
Besides understanding the communication process and all the key features in action, it is important
to gain a deeper understanding about the ways that communication functions in peoples everyday
lives. Harlow (Harlow, Dodsworth, & Harlow, 1965) conducted a series of controversial psychological
experiments on developing primates whereby infant rhesus monkeys were kept in isolation for
months on end. Social isolation, as it turned out, rendered devastating cognitive and social effects for
the monkeys, including hyperaggression, emotional shock, and even anorexia/starvation. While these
experiments have never been conducted on humans, and for good reason, social scientists have
reason to believe that the Jndings of Harlow’s research carry valuable implications about the needs of
mankind—namely, that humans are social beings with an innate desire to communicate with others.
Communication, in all of its forms, provides three of these speciJc human needs:
Physical, mental, and social needs;
Identity needs; and,
Practical needs.
PHYSICAL, MENTAL, AND SOCIAL NEEDS
Communication is vital to peoples physical well-being, meaning it improves their health. Individuals
who surround themselves with positive social support and who maintain satisfying interpersonal
relationships (e.g., family, friends, coworkers, and romantic partners) ultimately experience lower
levels of stress and depression, as well as higher levels of positive emotions and improved mental
health (Segrin, 2006; Shim, Koller, Roberts, & Gustafson, 2015).
Communicating with others also helps to manage stressful
situations more effectively as people cooperate with others
and generate solutions and to develop lasting relationships
that bring joy and purpose to their lives. The beneJts of
communication are certainly apparent in cancer and other
chronically ill patients. Health communication research has
found that positive communication, including
encouragement, empathy, and support, plays a substantial
role in the overall psychological well-being of cancer
patients, providing them with a more positive outlook on life
and better coping skills (Arora, Finney Rutten, Gustafson,
Moser, & Hawkins, 2007; Query & Wright, 2003). Furthermore,
medical patients who engage in open and positive communication with their health-care providers
have shown an increased ability to provide self- and preventative-care, as well as recover faster
(Asnani, 2009).
Social isolation, on the other hand, or an overall lack of communication with others has been shown
to have negative effects on peoples psychological health and well-being, such as loneliness and
depression (Chan, 2015). ScientiJc research has even pointed to the ways that loneliness can lead to
a greater risk in strokes and heart disease, as well as increased anxiety and job dissatisfaction
(Pascual, 2016). While many adults experience loneliness, social media provides a unique digital
platform that allows users to stay connected with others and, thus, combat potential feelings of
loneliness. Media researchers have found, for example, that Internet and cell-phone users who use
their devices to engage in voice communication (e.g., phone calls, text and instant messaging) report
stronger social bonds and satisfying intimate relationships with family and friends (Gentzler,
Oberhauser, Westerman, & Nadorff, 2011; Ling, 2008; Wei & Lo, 2006). In short, communication plays
a key role in peoples overall physical, mental, and social well-being.
IDENTITY NEEDS
Who people believe they are largely depends on their self-perception, which is in`uenced by the way
they communicate with others. While growing up, individuals may have been referred to as the “shy
one,” the “trouble-maker,” the “clown,” the “smart one,” or something else by parents, teachers, or
friends. How have these labels in`uenced their perceptions of self? In what ways did they, and do they
now, live up to this reputation in one way or another? Children quickly learn about their identities
through their early interactions with caretakers; adults continue to learn about who they are through
their interactions and subsequent appraisals of others (Mumenthaler & Sander, 2012). Appraisals are
the subjective evaluations of particular events, people, or characteristics that cause positive or
negative emotional responses. Chapter 3 will have more about identity, the self, and perception
processes.
Ann’s best friend always compliments her on her outJt. As such, Ann may come to believe that
she is a stylish and fashionable person.
Renee’s boss is constantly belittling her work performance. She may come to believe that she is
an incompetent, stupid, or a lackluster employee.
PRACTICAL NEEDS
Communication is a powerful tool in peoples everyday lives. It fulJlls practical needs such as giving
and taking directions, asking for help, and sharing important information with one another. People
need communication to thrive as individuals and as a society. Communication is what allows people
to express their emotions and desires to their intimate partners, pass along health information to
medical providers, discuss grades with a college instructor, or simply order a pizza. Throughout every
community, communication allows people to connect with their neighbors, provide support for the
homeless, or legislate on behalf of civil rights.
Additionally, effective communication skills are heavily sought after by today’s employers (Boyle,
Mahoney, Carpenter, & Grambo, 2014). A Forbes article reported that the world’s most successful
business lead ...
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