LDR 535 University of Phoenix WK5 Change Management & 8 Step Change Model PPT - Business Finance
Assignment ContentPurpose of Assessment Develop specific strategies with supporting tactics to implement positive change within an organization. You will use information you prepared in Week 5 to complete this assignment.Scenario: You’ve been hired as a consultant to develop strategies with supporting tactics to implement positive changes in the corporation you chose in Week 5.Review your analysis of the corporation’s change process from Week 5 to be sure you have a thorough understanding of the change and the need for the change.Prepare a 12- to 13-slide Change Management Presentation for the company’s Board of Directors. Include the following:Evaluate why this change needed to occur.Discuss how this change impacts the company on a global scale.Discuss how this change impacts employees.Using Kotter’s 8-Step Change Model, chart strategies and tactics for positively implementing the organizational change. In your chart, complete the following:Develop strategies for each of the 8 steps in Kotter’s modelDevelop tactics to support each strategyJustify the effectiveness of each strategy and tactic with a rationale.Conclude your presentation with an explanation of how this positive organizational change will help the company sustain a competitive advantage in the global market.
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Running head: “SAMSUNG”
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Positive Organizational Change
Sarah E. Long
LDR/535
George DeMetropolis
May 25, 2020
“SAMSUNG”
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Positive Organizational Change
In 2017 Samsung Electronics implemented an organizational change related to Research
and Development (R&D) convergence (Su-hyun, 2017). The organizational change started with
corporate reshuffles of the companys executives and employees. The main focus of this
organizational change was to implement and cultivate collaborative research and development
among all the different divisions and departments as a strategy to accelerate collaboration and
synergy among the organizational members, departments, and divisions. In this change
implementation, the company promoted 221 executives, including 27 executive vice presidents,
60 senior vice presidents, 118 vice presidents, and one fellow and 15 masters (Su-hyun, 2017).
This activity laid the foundation for the new organizational structure that Samsung Electronics
was planning for designing, restructuring, and implementing at the beginning of 2018. This
organizational change meant that the company was keen on collaboration, teamwork, research
and development, and convergence of different technical capabilities and a new organizational
structure to support these critical elements of the corporate culture and architecture (Su-hyun,
2017). To implement this organizational, Samsung Electronics needs to follow Kotters 8-Step
Change Model, which proposes eight steps to positive organizational change, as discussed
below. Samsung Electronics leadership must have been aware of these steps for them to lead the
change successfully. All the eight steps are essential in the change implementation process, and
neglecting any of the steps in creating a recipe for failure and wastage of an organizations
resources.
Step one of Kotters change model is for the organization to create urgency.
Organizational members become committed to the change process and elements if they are made
by the leadership to understand that the change as necessary and urgent for the success of the
“SAMSUNG”
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organization (Kotter, 2008). This step required the Samsung Electronics leadership to create an
environment where they can communicate the existing problem and the organizational change
and solutions needed to correct it. As a result the corporate members would be supportive of the
change. Besides, the leadership also needed to create forums where organizational members can
raise and discuss potential solutions and recommendations that Samsung Electronics leadership
can incorporate in the change implementation process (Kotter, 2008).
The second step was for Samsung Electronics leadership to form a powerful coalition.
This step involves making change teams that will spearhead the different elements of the change
implementation process (Kotter, 2012). Leaders would then delegate tasks of directing others o
these teams. Besides, the coalition teams would be responsible for communication and spreading
messages to ensure effective change implementation. The team should be made up of members
with different complementing skills for them to be more productive.
The third step that Samsung Electronics leadership must have undertaken, according to
Kotters change model is to create a vision for change. The change initiative that the company
made was complicated and hard to understand and to accept by some members, especially at the
low end of the organizational hierarchy. Therefore, a vision for change would enable them to
understand and generate support. The vision for change should be simple, understandable, and
inspirational (Kotter, 2012).
The fourth step of Kotters change model is to communicate the vision once it has been
fully formed. Samsung Electronics leadership must have understood that just having a clear,
inspirational and straightforward vision is not enough for an effective change implementation
process. They needed to communicate the vision throughout the organization. The change
coalition teams are a perfect tool for an organization to use when transmitting the change vision
“SAMSUNG”
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because they are closer to the organizational members, have peer influence and reliable networks
in the different areas of business where they are stationed (Kotter, 2012). The message and
vision for change need to be communicated continuously to ensure that members do not lose
focus.
The fifth step of the Kotters change model that was relevant for Samsung Electronics
leadership in the change implementation process was to remove obstacles. Having completed the
first four steps of Kotters change model increases the chance of a successful change
implementation process. However, it is critical to examine the entire process, goals, and progress
to determine if any obstacles exist that may hinder the desired success (Kotter, 2012). Obstacles
could come in many forms, including an old organizational culture that an organization is trying
to change, resistance from some members, traditions, laws, and regulations by the government,
financial and physical constraints. As such, for Samsung to achieve a successful change process,
the Samsung Electronics leadership must have identified any obstacles blocking the change path
early enough and addressed them effectively using its existing resources.
The sixth step involves creating short-term wins because the ultimate change goal may be
complicated, complex, and may take longer to achieve. Therefore, if an organization only
maintains the ultimate goal without short term wins, the organizational members may wear out
and lose focus. It is essential for an organization to create short term goals and wins to support
the members and also ensure that they do not feel that their efforts are being wasted (Kotter,
2012). These short term targets and wins act as a motivation to the team. Thet also gives
direction and a picture of the relevance and justification of the change being implemented.
The seventh step of Kotters 8-step change implementation model is to build on the
change. Samsung Electronics leadership must have understood that complacency creeps in at the
“SAMSUNG”
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middle or towards the end of the change process, thus leading many projects to fail (Kotter,
2012). Since the company had undertaken significant changes related to organizational structure
and creating a culture of collaboration, teamwork, research, and development and convergence
of different technical capabilities, it was critical to sustain and cement the change for longer
continually. This would ensure that it sticks and become part of the organization As such, there
was the need to keep setting new goals, evaluating the progress and motivating members for
continued improvement.
The eighth step of Kotters change implementation model is to anchor the changes into
the corporate culture. Today Samsung Electronics operates under the new structure and
organizational change that was successfully implemented in 2017. It is essential for change
leaders to understand that simple change of habits and processes is not adequate for successful
change implementation. The leadership must instill the new values into all people and processes
and imped the change into to the organizational culture so that it becomes part of the core of the
organization and also have a positive, lasting effect on the corporate members, teams, divisions,
stakeholders, processes and the entire company (Kotter, 2012).
The organizational change was positive because it aimed at improving the organizations
performance, productivity, profitability, and competitive advantage. Besides, it aimed at
improving the way employees did things and related to one another. Some members, who were
deserving and eligible, were promoted, and this act showed that the company was committed to
growing and developing its organizational members to become its future leaders. The
organizational change was valid and successful because the Samsung Electronics leadership used
such tactics as communication, soliciting employee feedback and suggestions related to the
change and utilized coalition teams that spearhead the change and influence other employees to
“SAMSUNG”
6
accept and support the change implementation process because it was beneficial to the
organization as well as themselves (Kotter, 2012). To date, the companys leaders still need to
continually analyze the progress to determine if collaboration and integration of research and
development in all the departments and divisions are happening as they had visualized before the
organizational change process began.
“SAMSUNG”
7
References
Kotter, J. P. (2012). Leading change. Boston, Mass: Harvard Business Review Press.
Kotter, J. P. (2008). A Sense of Urgency. Boston Harvard Business Review Press
Su-hyun, S. (2017). [News Focus] Samsung prepares organizational change focused on R&D
convergence. The Korean Herold: http://www.koreaherald.com/view.php?ud=20171117000626
...
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