Florida International University CH13 USPS Marketing Strategies Discussion Paper - Business Finance
Answer each one of the following discussions prompts. Each Discussion is worth 20 points.In order to receive a 20, you are encouraged to apply your own experiences as well as outside sources (article, videos, and blogs) into your discussion as long as you also incorporate relevant chapter marketing concepts.You must apply marketing concepts from the chapter to analyze the effectiveness of the marketing strategy the video discusses. You must proofread.Just discussion posts from chapter 11-20, two of them are already done so its just 8 discussion posts Posts should be at least 200 words each
discussion_5_20.docx
chapter_11i.pptx
chapter_13i.pptx
chapter_14i.pptx
chapter_15i.pptx
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Answer each one of the following discussions prompts. Each Discussion is worth 20 points.
In order to receive a 20, you are encouraged to apply your own experiences as well as outside
sources (article, videos, and blogs) into your discussion as long as you also incorporate
relevant chapter marketing concepts.
You must apply marketing concepts from the chapter to analyze the effectiveness of the
marketing strategy the video discusses. You must proofread.
Posts should be at least 200 words each
Discussion 5
Millennials, Gen Xers, & Boomers
https://youtu.be/5xdum8MO6LY
Culture refers to values, beliefs, preferences, and tastes handed down from one generation
to the next.
Do you agree with the assessment of each generation? What are the different consumer
behaviors within each generations? Based upon the video how would you market to the
different generations?
Discussion 6
Focus Group
https://youtu.be/wvZtTu2ei8o
Simultaneous personal interview of a small group of individuals, which relies on group
discussion about a certain topic.
Based on the video, what would you have done differently?
Discussion 7
Globalization & The Coca-Cola Company
https://youtu.be/x9PcuZSUxnk
Earlier we discussed Pepsi as a direct competitor of Coca-Cola. After looking at the
video, you will know Coca-Cola is the Largest Beverage Company in the world.
How has Coca-Cola become the worlds largest and how are they maintaining it?
Discussion 8
Chapter 8
Bombardier specializes in planes and trains. This Canadian company’s primary markets are
governments and businesses that purchase railroad and airplane related products.
Bombardier also markets corporate jets under the names of Learjet, Challenger, and Global.
Bombardier markets their products’ fuel efficiency, low operating costs, and other benefits.
Which business markets does Bombardier seem to focus on? There may be more than
one answer. Also what do you think is the most important concern of
Bombardier’s customers: price, quality, service, or supplier relationships?
Discussion 9
Chapter 9
Mistine was launched as a direct-selling cosmetics firm in Thailand in 1991. It became the
first direct selling firm in the world to engage in mass media advertising. Mistine has
expanded beyond Thailand into other Asian countries. ASEAN is a crucial trade agreement
paving the way for Mistine’s distribution and expansion into Southeast Asian countries.
Explain some ways that ASEAN is beneficial for companies such as Mistine.
Discussion 10
Chapter 10
To “optimize” for SMM means to make everything from a user’s profiles.
Do you agree or disagree with the article below? Why?
Best Times to Post on Instagram – Article
More than 70\% of US businesses (Links to an external site.) currently use Instagram and
many expect that number to rise. Whether it’s highly engaging photos or breath-taking
videos, Instagram is the home of visual content.
The only problem is, just like Facebook, it’s getting harder to organically appear in front of
your followers. Instagram says more than 80\% of users (Links to an external site.)follow a
business on the app–so why not make sure you’re reaching out to them in the best way
possible?
If you’re still not convinced, our Sprout Social Q1 2017 Index (Links to an external
site.) found 67\% of Gen Xers and 60\% of millennials say they’re more likely to make a
purchase from a brand they follow. Don’t sleep on the power of social media–especially
Instagram. Here’s some of the critical data we pulled from our customers using Instagram:
•
•
•
•
The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m.,
and 3 to 4 p.m. and Friday at 5 a.m.
Thursday is the best day to post to Instagram.
The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
Sunday is the least engaging day for Instagram.
What We Learned
This data shows us some very interesting trends with Instagram engagement. For starters,
some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than
not, this is from people waking up and checking their phones first thing in the morning.
Other high engagement times include the middle of the day on weekdays. Instagram users
under 25 spend approximately 32 minutes a day (Links to an external site.) on the app–so
think of all the midday lulls when users are picking up the phone to check their feed.
Weekends are not necessarily that far off from weekday engagement. Afternoon brunches,
hangouts and other events still have people on their phone through the day. However,
engagement falls off dramatically early Sunday and Monday in the a.m.
Discussion 11
Branding
https://youtu.be/BQovQUga0VE
Based on the video, what companies had the largest jump in branding, what companies
remain consistence, and what companies fell and why?
Discussion 12
Deleted- Points given
Discussion 13
USPS
The U.S. Postal Service is an independent establishment of the executive branch of the
government. When it engages in marketing, it is not to earn a profit. Rather, the mission of
the USPS is to provide postal services to the United States. In contrast, FedEx is a for-profit
company that has become a market leader because of its quick and efficient delivery
services.
How do USPS marketing objectives differ from FedEx marketing objectives?
Who is the target market for USPS? How does this differ from the target market of FedEx?
Discussion 14
Supply Chain
https://youtu.be/TnpRvtwYMWQ
Sequence of suppliers that contribute to the creation and delivery of a good or service.
Based on the video, how does adding another supplier help Apple?
Discussion 15
Specialty retailers
https://youtu.be/bw-PeCfOGjY
Combine carefully defined product lines, services, and reputations to persuade consumers
to expend effort to shop at their stores.
Based on the video, how is JC Pennys making the switch from department store to
specialty store? Can JC Pennys compete with Nordstroms in todays shopping market?
Discussion 16
Promotion
https://youtu.be/po0jY4WvCIc
Communication link between buyers and sellers; the function of informing, persuading,
and influencing a consumer’s purchase decision.
What is being communicated in this video? How many times do you see the word Pepsi?
Discussion 17
Deleted- grade given
Discussion 18
Sales Promotion
https://youtu.be/FVOzs1HK66A
Watch the provided video. Marketing activities other than personal selling, advertising,
and publicity that enhance consumer purchasing and dealer effectiveness.
•
•
•
Goal is speeding the sales process and increasing sales volume.
Produce best results when combined with other other marketing activities, such as
advertising.
Cannot overcome poor brand images, product deficiencies, or poor training for
salespeople. \
What effective Personal Selling did Gordan use to sell the G Series Pro?
Discussion 19
Pricing Concepts
Read the following examples. Which of the products are relatively elastic, and which are
relativity inelastic and why?
•
•
•
•
•
•
•
•
•
•
Refrigerator
Gasoline
Internet service
Pair of jeans
Diamond
Scarves
Orange juice
Salt
Computer
Concert tickets
Discussion 20
Setting Prices
Read the following examples. Determine the type of differential or new-product pricing
used as the pricing strategy.
•
•
•
•
•
Every year Dillard’s offers a Fourth of July sale on its products.
Coca-Cola quickly gained market share in a new market by pricing products lower
than competitors.
At car dealerships it is common to haggle over the final price of a car purchase.
A U.S. textbook publisher sells textbooks in the United States at one price, but will sell
foreign editions at a lower price for students in other countries.
Tiffany & Co. introduced a new emerald necklace by charging the highest possible
price to reflect its prestige.
REVIEW DISCUSSIONS RUBRIC
MAR3023 Rubric - Discussions
Points
Possible
Critical Analysis Criteria
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•
•
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20-18
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•
•
•
•
17-14
•
•
•
•
•
13-9
•
•
•
•
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8-0
•
•
Follows the formatting and response length guidelines
Analysis answers the question(s) completely
Analysis correctly applies required concepts
Analysis is logical and relates to the current topic
Appropriate depth of analysis that demonstrates understanding of the
concepts and their application
Mostly follows the formatting and response length guidelines
Analysis answers most of the question(s) completely
Analysis correctly applies most required concepts
Analysis is mostly logical and relates to the current topic
Analysis mostly demonstrates an appropriate depth of analysis that
demonstrates understanding of the concepts and their application
Somewhat follows the formatting and response length guidelines
Analysis answers some of the question(s) completely
Analysis correctly applies some required concepts
Analysis is moderately logical and relates to the current topic
Analysis moderately demonstrates an appropriate depth of analysis that
demonstrates understanding of the concepts and their application
Does not follow the formatting and response length guidelines
Analysis answers most of the question(s)
Incomplete Analysis
Incorrectly applies most required concepts
Analysis is mostly Illogical and lacks synthesis with the current topic
Analysis mostly lacks an appropriate depth of analysis that demonstrates
understanding of the concepts and their application
Chapter 11
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in
whole or in part, except for use as permitted in a license distributed with a certain product or
service or otherwise on a password-protected website for classroom use.
© zayats-and-zayats
© zayats-and-zayats
LO 11-1 Explain the concept of a product
LO 11-2 Discuss how products are classified
LO 11-3 Explain the concepts of product line and
product mix and how they are related
LO 11-4 Describe the product life cycle and its
impact on marketing strategies
LO 11-5 Discuss the product adoption process
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
LO 11-6 Explain the major components of
branding including brand types, branding
strategies, and brand protection
LO 11-7 Describe the major packaging functions,
design considerations, and how
packaging is used in marketing strategies
LO 11-8 Identify the functions of labeling and legal
issues related to labeling
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O A good, a service, or an idea received
in an exchange
O Includes function, social and psychological
utilities, and benefits
O Includes supporting services such as
installation, guarantees, product information,
etc.
LO 11-1
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Good – A tangible, physical entity
O Service – The intangible result of the
application of human and mechanical
efforts to people or objects
O Idea – A concept, philosophy, image,
or issue
LO 11-1
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O The Core Product
O The product’s fundamental utility or main
benefit
O Addresses the basic need of the consumer
Sports
Drink
LO 11-1
Rehydrates
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Provide the added value or attributes
in addition to a product’s core utility
or benefit
O Installation
O Delivery
O Training
O Financing
O Help differentiate the product brand
from another
LO 11-1
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Buyers purchase the benefits and
satisfaction they think the product
will provide
O Services in particular are purchased on the basis
of expectations
O The shopping experience can provide benefit
O Products often carry symbolic meaning
O Often, symbols and cues are used to make
intangible products more tangible, or real, to
the customer
LO 11-1
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Consumer Products
O Products purchased to satisfy personal and
family wants and needs
O Business Products
O Products bought to use in a firm’s operations to
resell or to make other products
O Purchased to satisfy the goals of the
organization
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
Convenience
Products
Unsought
Products
Consumer
Products
Shopping
Products
Specialty
Products
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Relatively inexpensive, frequently
purchased items for which buyers
exert minimal purchasing effort
O Strategic Considerations:
O Require no search
O Many retail outlets
O Low per-unit gross margins
O Heavy brand promotion, limited retailer promotion
O Packaging important
O Reliance on self-service
O Available at many retailers
O Usually low price points
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Items for which buyers are willing to
expend considerable effort in
planning and making purchases
O More extensive search
O Available substitutes
O Less frequent purchase
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Strategic Considerations:
O No brand loyalty
O Fewer retail outlets than convenience
O Lower inventory turnover
O Channel members demand higher gross
margins
O Personal selling
O Producer and channel member cooperation
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Items with unique characteristics that
buyers are willing to expend
considerable effort to obtain
O Require extensive search
O Are generally higher price points
O Have no ready substitutes
O Strategic Considerations:
O Limited retail outlets
O Lower inventory turnover
O High gross margins
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Products purchased to solve a sudden
problem, products of which
customers are unaware, and products
that people do not necessarily think
of buying
O No search
O Price not important
O Purchase compelled
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Strategic Considerations:
O Build trust with consumers prior to need
O Recognizable brand
O Superior performance
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
➢ Look at the following examples of
products. Identify whether the
product is a convenience, shopping,
specialty, or unsought product:
➢ Wedding dress
➢ Towing services
➢ Canon camera
➢ Coffins
➢ Toothpaste
➢ BMW
➢ Bananas
➢ Microwave
➢ TAG Heuer watch
➢ Pets
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
© zayats-and-zayats
Installations
Business
Services
MRO
Supplies
Accessory
Equipment
Business
Products
Process
Materials
LO 11-2
Raw
Materials
Component
Parts
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Products bought to use in a firm’s
operations, to resell, or to make other
products
O Installations
O Facilities and nonportable equipment
O Accessory equipment
O Equipment that does not become part of the
final physical product but is used in production
or office activities
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Raw materials
O Basic natural materials that become part of a
physical product
O Component parts
O Items that become part of the physical product
and are either finished items ready for assembly
or items that need little processing before
assembly
LO 11-2
© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website for classroom use.
© zayats-and-zayats
O Process materials
O Materials that are used directly in the
production of other products but are not
readily identifiable
O MRO supplies
O Maintenance, repair, and
operating items that facilitate production and
operatio ...
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od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages).
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low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.
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Next year the $2.8 trillion U.S. healthcare industry will finally begin to look and feel more like the rest of the business wo
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One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard. While developing a relationship with client it is important to clarify that if danger or
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No matter which type of health care organization
With a direct sale
During the pandemic
Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record
3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i
One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015). Making sure we do not disclose information without consent ev
4. Identify two examples of real world problems that you have observed in your personal
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The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case
4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972)
With covid coming into place
In my opinion
with
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The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be
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While you must form your answers to the questions below from our assigned reading material
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5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda
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The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. The greatest obstacle
From a similar but larger point of view
4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open
When seeking to identify a patient’s health condition
After viewing the you tube videos on prayer
Your paper must be at least two pages in length (not counting the title and reference pages)
The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough
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Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an
I would start off with Linda on repeating her options for the child and going over what she is feeling with each option. I would want to find out what she is afraid of. I would avoid asking her any “why” questions because I want her to be in the here an
Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych
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Compose a 1
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effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. Clients often implement recommended inte
I think knowing more about you will allow you to be able to choose the right resources
Be 4 pages in length
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One thing you will need to do in college is learn how to find and use references. References support your ideas. College-level work must be supported by research. You are expected to do that for this paper. You will research
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3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family
A Health in All Policies approach
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Losinski forwarded the article on a priority basis to Mary Scott
Losinksi wanted details on use of the ED at CGH. He asked the administrative resident