Florida International University CH13 USPS Marketing Strategies Discussion Paper - Business Finance
Answer each one of the following discussions prompts. Each Discussion is worth 20 points.In order to receive a 20, you are encouraged to apply your own experiences as well as outside sources (article, videos, and blogs) into your discussion as long as you also incorporate relevant chapter marketing concepts.You must apply marketing concepts from the chapter to analyze the effectiveness of the marketing strategy the video discusses. You must proofread.Just discussion posts from chapter 11-20, two of them are already done so its just 8 discussion posts Posts should be at least 200 words each discussion_5_20.docx chapter_11i.pptx chapter_13i.pptx chapter_14i.pptx chapter_15i.pptx Unformatted Attachment Preview Answer each one of the following discussions prompts. Each Discussion is worth 20 points. In order to receive a 20, you are encouraged to apply your own experiences as well as outside sources (article, videos, and blogs) into your discussion as long as you also incorporate relevant chapter marketing concepts. You must apply marketing concepts from the chapter to analyze the effectiveness of the marketing strategy the video discusses. You must proofread. Posts should be at least 200 words each Discussion 5 Millennials, Gen Xers, & Boomers https://youtu.be/5xdum8MO6LY Culture refers to values, beliefs, preferences, and tastes handed down from one generation to the next. Do you agree with the assessment of each generation? What are the different consumer behaviors within each generations? Based upon the video how would you market to the different generations? Discussion 6 Focus Group https://youtu.be/wvZtTu2ei8o Simultaneous personal interview of a small group of individuals, which relies on group discussion about a certain topic. Based on the video, what would you have done differently? Discussion 7 Globalization & The Coca-Cola Company https://youtu.be/x9PcuZSUxnk Earlier we discussed Pepsi as a direct competitor of Coca-Cola. After looking at the video, you will know Coca-Cola is the Largest Beverage Company in the world. How has Coca-Cola become the worlds largest and how are they maintaining it? Discussion 8 Chapter 8 Bombardier specializes in planes and trains. This Canadian company’s primary markets are governments and businesses that purchase railroad and airplane related products. Bombardier also markets corporate jets under the names of Learjet, Challenger, and Global. Bombardier markets their products’ fuel efficiency, low operating costs, and other benefits. Which business markets does Bombardier seem to focus on? There may be more than one answer. Also what do you think is the most important concern of Bombardier’s customers: price, quality, service, or supplier relationships? Discussion 9 Chapter 9 Mistine was launched as a direct-selling cosmetics firm in Thailand in 1991. It became the first direct selling firm in the world to engage in mass media advertising. Mistine has expanded beyond Thailand into other Asian countries. ASEAN is a crucial trade agreement paving the way for Mistine’s distribution and expansion into Southeast Asian countries. Explain some ways that ASEAN is beneficial for companies such as Mistine. Discussion 10 Chapter 10 To “optimize” for SMM means to make everything from a user’s profiles. Do you agree or disagree with the article below? Why? Best Times to Post on Instagram – Article More than 70\% of US businesses (Links to an external site.) currently use Instagram and many expect that number to rise. Whether it’s highly engaging photos or breath-taking videos, Instagram is the home of visual content. The only problem is, just like Facebook, it’s getting harder to organically appear in front of your followers. Instagram says more than 80\% of users (Links to an external site.)follow a business on the app–so why not make sure you’re reaching out to them in the best way possible? If you’re still not convinced, our Sprout Social Q1 2017 Index (Links to an external site.) found 67\% of Gen Xers and 60\% of millennials say they’re more likely to make a purchase from a brand they follow. Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data we pulled from our customers using Instagram: • • • • The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m. Thursday is the best day to post to Instagram. The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m. Sunday is the least engaging day for Instagram. What We Learned This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning. Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day (Links to an external site.) on the app–so think of all the midday lulls when users are picking up the phone to check their feed. Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m. Discussion 11 Branding https://youtu.be/BQovQUga0VE Based on the video, what companies had the largest jump in branding, what companies remain consistence, and what companies fell and why? Discussion 12 Deleted- Points given Discussion 13 USPS The U.S. Postal Service is an independent establishment of the executive branch of the government. When it engages in marketing, it is not to earn a profit. Rather, the mission of the USPS is to provide postal services to the United States. In contrast, FedEx is a for-profit company that has become a market leader because of its quick and efficient delivery services. How do USPS marketing objectives differ from FedEx marketing objectives? Who is the target market for USPS? How does this differ from the target market of FedEx? Discussion 14 Supply Chain https://youtu.be/TnpRvtwYMWQ Sequence of suppliers that contribute to the creation and delivery of a good or service. Based on the video, how does adding another supplier help Apple? Discussion 15 Specialty retailers https://youtu.be/bw-PeCfOGjY Combine carefully defined product lines, services, and reputations to persuade consumers to expend effort to shop at their stores. Based on the video, how is JC Pennys making the switch from department store to specialty store? Can JC Pennys compete with Nordstroms in todays shopping market? Discussion 16 Promotion https://youtu.be/po0jY4WvCIc Communication link between buyers and sellers; the function of informing, persuading, and influencing a consumer’s purchase decision. What is being communicated in this video? How many times do you see the word Pepsi? Discussion 17 Deleted- grade given Discussion 18 Sales Promotion https://youtu.be/FVOzs1HK66A Watch the provided video. Marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness. • • • Goal is speeding the sales process and increasing sales volume. Produce best results when combined with other other marketing activities, such as advertising. Cannot overcome poor brand images, product deficiencies, or poor training for salespeople. \ What effective Personal Selling did Gordan use to sell the G Series Pro? Discussion 19 Pricing Concepts Read the following examples. Which of the products are relatively elastic, and which are relativity inelastic and why? • • • • • • • • • • Refrigerator Gasoline Internet service Pair of jeans Diamond Scarves Orange juice Salt Computer Concert tickets Discussion 20 Setting Prices Read the following examples. Determine the type of differential or new-product pricing used as the pricing strategy. • • • • • Every year Dillard’s offers a Fourth of July sale on its products. Coca-Cola quickly gained market share in a new market by pricing products lower than competitors. At car dealerships it is common to haggle over the final price of a car purchase. A U.S. textbook publisher sells textbooks in the United States at one price, but will sell foreign editions at a lower price for students in other countries. Tiffany & Co. introduced a new emerald necklace by charging the highest possible price to reflect its prestige. REVIEW DISCUSSIONS RUBRIC MAR3023 Rubric - Discussions Points Possible Critical Analysis Criteria • • • • 20-18 • • • • • 17-14 • • • • • 13-9 • • • • • 8-0 • • Follows the formatting and response length guidelines Analysis answers the question(s) completely Analysis correctly applies required concepts Analysis is logical and relates to the current topic Appropriate depth of analysis that demonstrates understanding of the concepts and their application Mostly follows the formatting and response length guidelines Analysis answers most of the question(s) completely Analysis correctly applies most required concepts Analysis is mostly logical and relates to the current topic Analysis mostly demonstrates an appropriate depth of analysis that demonstrates understanding of the concepts and their application Somewhat follows the formatting and response length guidelines Analysis answers some of the question(s) completely Analysis correctly applies some required concepts Analysis is moderately logical and relates to the current topic Analysis moderately demonstrates an appropriate depth of analysis that demonstrates understanding of the concepts and their application Does not follow the formatting and response length guidelines Analysis answers most of the question(s) Incomplete Analysis Incorrectly applies most required concepts Analysis is mostly Illogical and lacks synthesis with the current topic Analysis mostly lacks an appropriate depth of analysis that demonstrates understanding of the concepts and their application Chapter 11 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats © zayats-and-zayats LO 11-1 Explain the concept of a product LO 11-2 Discuss how products are classified LO 11-3 Explain the concepts of product line and product mix and how they are related LO 11-4 Describe the product life cycle and its impact on marketing strategies LO 11-5 Discuss the product adoption process © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats LO 11-6 Explain the major components of branding including brand types, branding strategies, and brand protection LO 11-7 Describe the major packaging functions, design considerations, and how packaging is used in marketing strategies LO 11-8 Identify the functions of labeling and legal issues related to labeling © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O A good, a service, or an idea received in an exchange O Includes function, social and psychological utilities, and benefits O Includes supporting services such as installation, guarantees, product information, etc. LO 11-1 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Good – A tangible, physical entity O Service – The intangible result of the application of human and mechanical efforts to people or objects O Idea – A concept, philosophy, image, or issue LO 11-1 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O The Core Product O The product’s fundamental utility or main benefit O Addresses the basic need of the consumer Sports Drink LO 11-1 Rehydrates © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Provide the added value or attributes in addition to a product’s core utility or benefit O Installation O Delivery O Training O Financing O Help differentiate the product brand from another LO 11-1 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Buyers purchase the benefits and satisfaction they think the product will provide O Services in particular are purchased on the basis of expectations O The shopping experience can provide benefit O Products often carry symbolic meaning O Often, symbols and cues are used to make intangible products more tangible, or real, to the customer LO 11-1 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Consumer Products O Products purchased to satisfy personal and family wants and needs O Business Products O Products bought to use in a firm’s operations to resell or to make other products O Purchased to satisfy the goals of the organization LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats Convenience Products Unsought Products Consumer Products Shopping Products Specialty Products LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Relatively inexpensive, frequently purchased items for which buyers exert minimal purchasing effort O Strategic Considerations: O Require no search O Many retail outlets O Low per-unit gross margins O Heavy brand promotion, limited retailer promotion O Packaging important O Reliance on self-service O Available at many retailers O Usually low price points LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Items for which buyers are willing to expend considerable effort in planning and making purchases O More extensive search O Available substitutes O Less frequent purchase LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Strategic Considerations: O No brand loyalty O Fewer retail outlets than convenience O Lower inventory turnover O Channel members demand higher gross margins O Personal selling O Producer and channel member cooperation LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Items with unique characteristics that buyers are willing to expend considerable effort to obtain O Require extensive search O Are generally higher price points O Have no ready substitutes O Strategic Considerations: O Limited retail outlets O Lower inventory turnover O High gross margins LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Products purchased to solve a sudden problem, products of which customers are unaware, and products that people do not necessarily think of buying O No search O Price not important O Purchase compelled LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Strategic Considerations: O Build trust with consumers prior to need O Recognizable brand O Superior performance LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. ➢ Look at the following examples of products. Identify whether the product is a convenience, shopping, specialty, or unsought product: ➢ Wedding dress ➢ Towing services ➢ Canon camera ➢ Coffins ➢ Toothpaste ➢ BMW ➢ Bananas ➢ Microwave ➢ TAG Heuer watch ➢ Pets LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats Installations Business Services MRO Supplies Accessory Equipment Business Products Process Materials LO 11-2 Raw Materials Component Parts © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Products bought to use in a firm’s operations, to resell, or to make other products O Installations O Facilities and nonportable equipment O Accessory equipment O Equipment that does not become part of the final physical product but is used in production or office activities LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Raw materials O Basic natural materials that become part of a physical product O Component parts O Items that become part of the physical product and are either finished items ready for assembly or items that need little processing before assembly LO 11-2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. © zayats-and-zayats O Process materials O Materials that are used directly in the production of other products but are not readily identifiable O MRO supplies O Maintenance, repair, and operating items that facilitate production and operatio ... 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Your assignment may be more than 5 paragraphs but not less. INSTRUCTIONS:  To access the FNU Online Library for journals and articles you can go the FNU library link here:  https://www.fnu.edu/library/ In order to n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.  Key outcomes: The approach that you take must be clear Mechanical Engineering Organic chemistry Geometry nment Topic You will need to pick one topic for your project (5 pts) Literature search You will need to perform a literature search for your topic Geophysics you been involved with a company doing a redesign of business processes Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages). Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in in body of the report Conclusions References (8 References Minimum) *** Words count = 2000 words. *** In-Text Citations and References using Harvard style. *** In Task section I’ve chose (Economic issues in overseas contracting)" Electromagnetism w or quality improvement; it was just all part of good nursing care.  The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management.  Include speaker notes... .....Describe three different models of case management. visual representations of information. They can include numbers SSAY ame workbook for all 3 milestones. You do not need to download a new copy for Milestones 2 or 3. 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Throughout your nurse practitioner program Vignette Understanding Gender Fluidity Providing Inclusive Quality Care Affirming Clinical Encounters Conclusion References Nurse Practitioner Knowledge Mechanics and word limit is unit as a guide only. The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su Trigonometry Article writing Other 5. June 29 After the components sending to the manufacturing house 1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard.  While developing a relationship with client it is important to clarify that if danger or Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business No matter which type of health care organization With a direct sale During the pandemic Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record 3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015).  Making sure we do not disclose information without consent ev 4. Identify two examples of real world problems that you have observed in your personal Summary & Evaluation: Reference & 188. Academic Search Ultimate Ethics We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities *DDB is used for the first three years For example The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case 4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972) With covid coming into place In my opinion with Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be · By Day 1 of this week While you must form your answers to the questions below from our assigned reading material CliftonLarsonAllen LLP (2013) 5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda Urien The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. The greatest obstacle From a similar but larger point of view 4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open When seeking to identify a patient’s health condition After viewing the you tube videos on prayer Your paper must be at least two pages in length (not counting the title and reference pages) The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough Data collection Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an I would start off with Linda on repeating her options for the child and going over what she is feeling with each option.  I would want to find out what she is afraid of.  I would avoid asking her any “why” questions because I want her to be in the here an Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych Identify the type of research used in a chosen study Compose a 1 Optics effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. 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