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GUIDELINES ATTACHED!!! THIS IS 3 PARTS. I ONLY NEED PART 1 AND PART 2.1: Mass Media Formats2: Innovative Communication Responses3: Creation of Innovative Communication Responses (NOT NEEDED)ALL DIRECTIONS ARE IN THE GUIDELINES!!Textbook: Managerial Communication: Strategies and Applications, Chapter 4 p89 - 92, Chapters 13 and 14Article: 6 Ways to Effectively Deal With Team ConflictThis Dale Carnegie Training blog article discusses ways to maintain emotional control when dealing with conflict in efforts to create a positive alternative in place of delivering an upsetting response.Article: Resolving Team Conflict: Building Stronger Teams by Facing Your DifferencesThis Mind Tools article discusses differing viewpoints and struggles within a team and the ability to handle this conflict to the team’s advantage.Article: Building a Sense of Teamwork Among Staff MembersThis American Management Association article provides insight to teamwork, the role of leaders, and the capacity for people to work together in an atmosphere of trust and accountability in efforts to achieve a common goal.Video: Tom Wujec: Build a Tower, Build a Team (cc) (6:51)This TED Talk featuring Tom Wujec discusses a team challenge in which collaboration and instant feedback are key and kindergartners consistently outperform graduates of business school.Video: Linda Hill: How to Manage for Collective Creativity (cc) (17:17)This TED Talk featuring professor Linda Hill discusses leadership’s role to set direction, nurture bottom up people who disagree with you, and give credit to minority voices in support of innovative and collective problem solving via a sense of community. Popular examples shared include Pixar and Google.Video: Itay Talgam: Lead Like the Great Conductors (cc) (20:51)This entertaining and vastly popular TED Talk features Itay Talgram and demonstrates unique styles of leadership, including the ultimate challenge of leading and creating perfect harmony without saying a word.Article: Lencioni’s 5 dysfunctions of a teamThis article summarizes Lencioni’s pyramid of dysfunctions and offers brief solutions to each problem.LET ME KNOW IF YOU HAVE ANY QUESTIONS com_620_final_project_one_guidelines_and_rubric.pdf Unformatted Attachment Preview COM 620 Final Project I Guidelines and Rubric Overview As a communications professional, you will be required to establish a variety of communication responses to real-world scenarios. The ability to align specific communication responses with preferred mass media formats will ensure that you are able to respond to an array of situations within different workplace environments. In the first assessment, you will provide a portfolio of strategic written, verbal, and visual mass media communication responses to real-world complex developments across myriad employment realms. In doing so, this will allow you to demonstrate your ability to be innovative and creative with your approach to formulating responses. You will submit content for this through a milestone process and incorporate feedback in the final portfolio project submission. The portfolio will allow you to position yourself as a knowledgeable communication professional and validate your brand identity. The project is divided into five milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Four, Five, Six, and Seven. The final product will be submitted in Module Nine. In this assignment, you will demonstrate your mastery of the following course outcomes:    Evaluate mass media formats for designing messages to communicate creatively with previously untapped audiences Apply innovative communication reasoning for shaping messages and persuading audiences Produce strategic written, verbal, and visual communications that align with industry standards via the integration of established communication theory and concepts Prompt For the first part of the summative assessment, you will create a diverse portfolio of strategic written, verbal, and visual mass media communication responses to real-world complex developments across myriad employment realms. You will evaluate opportunities to communicate creatively with untapped and disinterested audiences and shape responses to prompt engagement and support. Finally, you will develop communication responses that align with industry standards and incorporate established communication theory and concepts. Your responses will be submitted as milestones and feedback should be applied before your final submission of the portfolio. This portfolio will allow you to position yourself as a knowledgeable communication professional and validate your brand identity. Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome (shown in brackets). I. Mass Media Formats A. Explain the opportunity to utilize mass media formats in efforts to reach previously untapped audiences in an instantaneous manner. B. Identify mass media formats and align specific platforms with exact needs and issues in support of communication best practices. C. Defend mass media communication as an effective tool for promoting awareness, prompting engagement, and receiving feedback and support from targeted audiences. II. Innovative Communication Responses In this section, you will demonstrate your ability to be innovative and creative with your approach to formulating responses. To do so, you will need to review Section III as well as the accompanying real-world scenarios. You will later apply these strategies to these same situations. A. Evaluate targeted demographics and determine audience members for delivery of specific mass media communication efforts in support of the real-world situations provided. B. Manipulate innovative communication efforts for disinterested audience members to prompt engagement and promote a response to complex issues. C. Develop a plan for communicating with targeted audiences through mass media communication efforts in response to the real-world scenarios provided. III. Creation of Innovative Communication Responses In this section, you will integrate your knowledge of innovative and creative communication by creating a series of responses. Each of these critical elements is linked to a scenario that will help you address a unique, industry-related issue. You will review the scenario and then compose an innovative response to be presented to their respective stakeholders. Your responses here will aid in developing your professional brand identity which will be revisited in part two of the summative assessment. A. Select a corporate/business (for-profit) environment and create a strategic internal communication memo to employees in response to mounting internal rumors as described in the provided scenario. Be sure that your communication memo serves to create transparency and awareness, calm fears, alleviate tension, and elevate employee morale. B. Select a U.S.-based car manufacturer and create a corporate website post to address a recent business decision regarding the selection of an international car part supplier over a well-respected U.S. supplier as described in the provided scenario. Ensure that your communication underscores the organization’s overall commitment to retention of U.S. suppliers and provides transparency with regards to the vendor selection process. C. Develop a visual communication bulletin (a one-sided, 8.5 x 11 flier suitable for reduction and/or digital sharing and capable of being shared via digital and new media formats) in efforts to create awareness and engage disinterested parties to a public issue. The communication piece will promote awareness for a societal concern or human rights matter, encourage action regarding a healthcare issue, or prompt participation in a political or military process via one of the provided scenarios. D. Create a crisis management mass media communication effort to create a strategic response to the media. You will create a press release on behalf of your employer, a hospital or healthcare entity of your choice, in response to one of the provided scenarios. Be sure that your response offers transparency to the situation. E. Construct a short informative speech (approximately three to four minutes) to be delivered to stakeholders of two separate organizations as part of a strategic organizational communication as described in the provided scenario. Be sure that you create a speech that will create a positive vibe, dispel rumors, and promote buy-in. Milestones Milestone One: Corporate Response to Public Backlash: Website Post In Module Three, you will submit a Corporate Response to Public Backlash: Website Post. In doing this, you will select a U.S.-based car manufacturer and create a corporate website post to address a recent business decision regarding the selection of an international car part supplier over a well-respected U.S. supplier as described in the milestone prompt. This milestone will be graded with the Milestone One Rubric. Milestone Two: Corporate Press Release in Response to Healthcare Crisis In Module Four, you will submit a Corporate Press Release in Response to HealthCare Crisis. To do this, you will select a hospital or healthcare entity and respond to one of the scenarios provided in the milestone prompt, responding to media inquiries. This milestone will be graded with the Milestone Two Rubric. Milestone Three: Internal Communication Memo In Module Five, you will select a corporate/business (for-profit) environment and create a strategic internal communication memo to employees in response to mounting internal rumors as described in the scenario provided in the milestone prompt. This milestone will be graded with the Milestone Three Rubric. Milestone Four: Nonprofit Visual Communication Bulletin In Module Six, you will develop a visual communication bulletin in efforts to create awareness and engage disinterested parties to a public issue via one of the provided scenarios from the milestone prompt. This milestone will be graded with the Milestone Four Rubric. Milestone Five: Oral Speech for Stakeholder Meeting In Module Seven, you will construct a short informative speech (approximately three to five minutes) to be delivered to stakeholders of two separate organizations as part of a strategic organizational communication as described in the scenario provided in the milestone prompt. This milestone will be graded with the Milestone Five Rubric. Final Submission: Final Draft of Your Portfolio In Module Nine, you will submit the final version of all revised portions of your assignments as a single portfolio. This project should include all critical elements as outlined in the prompt and incorporate feedback from your instructor on your milestone assignments. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project I Rubric. Deliverables Milestone Module Due Grading 3 Graded separately; Milestone One Rubric 4 Graded separately; Milestone Two Rubric Three Corporate Response to Public Backlash: Website Post Corporate Press Release in Response to Healthcare Crisis Internal Communication Memo 5 Graded separately; Milestone Three Rubric Four Nonprofit Visual Communication Bulletin 6 Graded separately; Milestone Four Rubric Five Oral Speech for Stakeholder Meeting 7 Graded separately; Milestone Five Rubric Final Submission: Visual Strategic Communication Portfolio 9 Graded separately; Final Project I Rubric One Two Deliverable Final Project I Rubric Guidelines for Submission: Each piece of your portfolio of written, verbal, and visual strategic communication efforts should be submitted clearly labeled, and follow individual assignment criteria and adhere to accepted professional standards across the communications realm. Written work should be presented as double-spaced, with 12-point Times New Roman font, unless otherwise noted within the assignment criteria. Critical Elements Mass Media Formats: Opportunity [COM-620-01] Exemplary (100\%) Meets “Proficient” criteria and demonstrates a sophisticated awareness of the capabilities of mass media formats Mass Media Formats: Exact Needs and Issues [COM-620-01] Meets “Proficient” criteria and demonstrates a sophisticated awareness of the capabilities of mass media formats Proficient (90\%) Explains the opportunity to utilize mass media formats to reach untapped audiences instantaneously Needs Improvement (70\%) Explains the opportunity to utilize mass media formats to reach untapped audiences instantaneously, but explanation is cursory or contains inaccuracies Identifies mass media formats in Identifies mass media formats in alignment with exact needs and alignment with exact needs and issues in support of communication issues, but formats identified are best practices not all in support of communication best practices Not Evident (0\%) Does not explain the opportunity to utilize mass media formats to reach untapped audiences instantaneously Value 10.6 Does not identify mass media formats in alignment with exact needs and issues in support of communication best practices 10.6 Mass Media Formats: Effective Tool [COM-620-01] Innovative Communication Responses: Demographics and Audience [COM-620-02] Innovative Communication Responses: Disinterested Audience Members [COM-620-02] Innovative Communication Responses: Plan [COM-620-02] Meets “Proficient” criteria and cites Defends mass media as an effective specific, relevant examples to communication tool for promoting substantiate claims awareness, prompting engagement, and receiving feedback and support from targeted audiences Does not defend mass media as an effective communication tool for promoting awareness, prompting engagement, and receiving feedback and support from targeted audiences 10.6 Meets “Proficient” criteria and demonstrates a keen awareness of the advantages and limitations of a variety of mass media communication types Defends mass media as an effective communication tool for promoting awareness, prompting engagement, and receiving feedback and support from targeted audiences, but defense is weak or defense contains inaccuracies Evaluates targeted demographics Evaluates targeted demographics, and accurately determines audience but does not accurately determine members for specific mass media audience members for specific mass communications media communications Does not evaluate targeted demographics and determine audience members for specific mass media communications 10.6 Manipulates innovative communication efforts for disinterested audience members to prompt engagement and promote a response to complex issues Does not manipulate innovative communication efforts for disinterested audience members to prompt engagement and promote a response to complex issues 10.6 Does not develop a plan for communicating with targeted audiences through mass media communication efforts in response to the real-world scenarios provided Does not create a strategic internal communication memo to employees in response to mounting internal rumors that creates transparency and awareness, calms fears, alleviates tension, and elevates employee morale 10.6 Meets “Proficient” criteria and demonstrates an insightful awareness of how to garner interest and generate responses Manipulates innovative communication efforts for disinterested audience members to prompt engagement and promote a response to complex issues, but changes made are cursory or illogical Meets “Proficient” criteria and plan Develops a plan for communicating Develops a plan for communicating developed demonstrates a complex with targeted audiences through with targeted audiences through grasp of how to communicate with mass media communication efforts mass media communication efforts a targeted audience in a variety of in response to the real-world in response to the real-world situations scenarios provided scenarios provided, but plan is illogical or cursory Creation of Meets “Proficient” criteria and Creates a strategic internal Creates a strategic internal Innovative memo demonstrates an insightful communication memo to communication memo to Communication awareness of the intended audience employees in response to mounting employees in response to mounting Responses: and the intended goals internal rumors that creates internal rumors that creates Internal transparency and awareness, calms transparency and awareness, calms Communication fears, alleviates tension, and fears, alleviates tension, and Memo elevates employee morale elevates employee morale, but [COM-620-03] memo is cursory or ineffective in its goals 6.36 Creation of Innovative Communication Responses: Corporate Website Post [COM-620-03] Meets “Proficient” criteria and post demonstrates an insightful awareness of the intended audience and the intended goals Creates a corporate website post that underscores the organization’s overall commitment to retention of U.S. suppliers and provides transparency with regards to the vendor selection process Creates a corporate website post that underscores the organization’s overall commitment to retention of U.S. suppliers and provides transparency with regard to the vendor selection process, but post is ineffective in providing transparency or is cursory Creation of Meets “Proficient” criteria and Develops a visual communication Develops a visual communication Innovative bulletin demonstrates an insightful bulletin in attempt to create bulletin in attempt to create Communication awareness of the intended audience awareness and engage disinterested awareness and engage disinterested Responses: and the intended goals parties to a public issue parties to a public issue, but bulletin Bulletin is ineffective in engaging intended [COM-620-03] audience Creation of Meets “Proficient” criteria and plan Creates a crisis management mass Creates a crisis management mass Innovative demonstrates an insightful media communication effort to media communication effort to Communication awareness of the intended audience create a strategic response to the create a strategic response to the Responses: and the intended goals media that offers transparency to media that offers transparency to Response to the situation the situation, but effort is cursory or Media is ineffective in offering [COM-620-03] transparency Creation of Meets “Proficient” criteria and uses Constructs a short informative Constructs a short informative Innovative industry-specific language to speech to be delivered to speech to be delivered to Communication establish expertise and respond to stakeholders of two separate stakeholders of two separate Responses: the corporate decision organizations as part of a strategic organizations as part of a strategic Short Speech organizational communication that organizational communication, but [COM-620-03] creates a positive vibe, dispels speech is cursory or is ineffective in rumors, and promotes buy-in creating a positive vibe, dispelling rumors, or promoting buy-in Articulation of Submission is free of errors related Submission has no major errors Submission has major errors related Response to citations, grammar, spelling, related to citations, grammar, to citations, grammar, spelling, syntax, and organization and is spelling, syntax, or organization syntax, or organization that presented in a professional and easy negatively impact readability and to read format articulation of main ideas Does not create a corporate website post that underscores the organization’s overall commitment to retention of U.S. suppliers and provides transparency with regards to the vendor selection process 6.36 Does not develop a visual communication bulletin in efforts to create awareness and engage disinterested parties to a public issue 6.36 Does not create a crisis management mass media communication effort to create a strategic response to the media that offers transparency to the situation 6.36 Does not construct a short informative speech to be delivered to stakeholders of two separate organizations as part of a strategic organizational communication that creates a positive vibe, dispel rumors, and promote buy-in Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 6.36 4.6 100\% ... 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