Research Design - Management
Research design assignment
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PH 30004
Assignment
Research design assignment
Points 25
Due September 10, 2021 end of day
Purpose and description
The purpose of this assignment is to provide you with an opportunity to identify and argue for selection of a basic research design to address a research question of interest.
Course learning outcomes
5.
Communicate the relationships among a study research question, research design, data, measurement, and data analysis (Concepts 3 and 10)
Assignment This assignment may be completed on a group (2, 3, or 4 people) or
requirements individual basis. If turned in as a group assignment – one group member must upload to Canvas, and all group members names must be on the uploaded document.
1. Select a research question of interest. You may use a class-identified question or a question of your preference. I suggest you choose a question you would like to use for the remaining related assignments (Data Gathering/analysis plan and Final Research Proposal) but this is not required.
2. Provide the question and identify what type of research question this is
– is it a question of relationship/correlation/association, a question of curiosity, a question to test your own personal hypothesis or premise, a question that suggests the need for development of a product or innovative process, or something else? If “something else,” please do your best to describe the type of question.
3. Consider the basic designs identified in class and from the texts on Canvas, and identify one design you might use to frame research about this question. You can identify more than one if you like. You do not need to identify data type, sampling, or data collection processes.
4. Briefly describe why you think this is a good design choice. You may use information from the texts or other sources to argue for this choice. Please fully cite any sources uses. Be precise in citations but citation style or formatting is not a graded element of this assignment.
Please address these items on a single document. The document should be no more than 1 page of single spaced or 2 pages of double-spaced text in length. You may write in paragraph form or present your responses to each item, using the numbering shown above.
PH 30004
Fall Semester 2021
Week 2 – Sept 8, 2021
Week goals
The third seating chart
Finish Definition (Friday)
Identify preferred practice questions
Consider applied research request (today)
Review Designs
Using Qualtrics
Use Qualtrics for practice surveys as desired.
https://libguides.library.kent.edu/statconsulting/qualtrics
https://az1.qualtrics.com/login?path=%2FControlPanel%2F&product=ControlPanel
Research questions – enter in the appropriate category before class on Friday
Link to vote sent via email and in Canvas
Research opportunity
Details
Identify health needs, esp senior population, in Kent, OH
Develop methods; potentially pilot some processes
Present plan to Health Commissioner at end of semester
Need some, not all of class to agree – not all need to participate in presentation
Potential for further development
Others – work time in class, identifying one or more “mentors.”
https://www.polleverywhere.com/multiple_choice_polls/WSYcyiByqnaryi5GQqCq4
Intro to design
Designs from the two texts:
Evans – testing treatments
Trial designs
Assessing efficacy
Used for:
Medications
Behavior change
Prevention
Part of evaluation research
Others?
The challenge with trials (Friday?)
https://www.youtube.com/watch?v=RKmxL8VYy0M
Designs
From Bhattacherrjee
Experiments and quasi-experiments
Random selection/random assignment versus non-random
Epidemiological designs with intact groups include case control
Why use intact groups?
Field surveys
Cross sectional/ snapshot
Longitudinal, AKA panel
Structured questionnaires or interviews
Random selection sometimes used but often not consistently
Example
Designs from Bhattacherjee cont’d
Secondary data analysis
Existing data
Research data and non-research data
Qualitative (interviews or narratives), quantitative (categories, measures), and mixed (both)
Case research
Single or multiple
Usually multiple data types
Examples – extreme cases – best and worst; best cases; evolving cases – ex. How does new legislatation impact operations of a health district at all levels
Designs from Bhattacherjee cont’d
Focus group
Otherwise known as group interview or focused group interviews
Developed for research on how people perceived wartime propaganda
Used for market research and as an alternative to surveys or individual interviews
Often multiple groups
Action research AKA Community-based participatory research
The “researched” become the “researchers”
Insider/outsider separation and overlap are challenges
Ethnography
Cultural immersion; culture is flexibly defined
Not necessarily interpretive; can combine aspects of case study, action research, and other designs
Friday Sept 10, 2021
Seating chart
Randomness, design, innovation
Schedule updates
Design example (might help with assignment)
Video on trials (time permitting)
To do:
Research definition survey (see Canvas announcements for link)
Research question ranking – link coming after class – ADD YOUR QUESTIONS!
Design assignment – end of day
Monday – example exam question(s) provided – Exam 1 on Friday
Begin reviewing content data
A few more notes on randomness
What is random selection?
What is the role of replacement?
How does randomness operate across a population (what is the typical spread)? What do randomly chosen numbers really look like:
https://www.ohiolottery.com/WinningNumbers/Randomizer?aliaspath=%2fWinningNumbers%2fRandomizer
Challenges in random selection
Innovation
Human-centered design
In response to designer-centered design
Ex: what are the health department’s priorities to improve senior health in Kent, OH versus what are residents’ priorities
Informs what questions, who is asked, choices given, responses considered
Analogous to community-based participatory research designs
Emphasizes collaborative teamwork by diverse individuals, AKA transdisciplinary or interdisciplinary work
Design assignment example
Question – How do people perceive their risk of vehicle-related injuries and deaths?
A question of perception, attitude, individual opinions – not a treatment assessment, or a question of association/correlation
Thoughts?
Design assignment example
Question – How do people perceive their risk of vehicle-related injuries and deaths?
To find out what people think or believe, often it is best to ask them
Biased and irrational information is OK
A random sample will not always work – why not?
Design assignment example
Question – How do people perceive their risk of vehicle-related injuries and deaths?
My choice among alternatives from the texts, focus group interviews
My choice among all alternatives – a qualitative descriptive design, with individual interviews (to start with), probably followed by a larger survey to get more powerful data
What is powerful data? (more on this later)
PH 30004
Fall Semester 2021
August 30, 2021
Week goals
Seating chart
Develop a shared definition of research
Identify a limited list of research questions of interest
Review alternatives in research designs
Upcoming assessments (this week and beyond)
CITI assignment (Sept 1, 2021)
Research design assignment (Sept 10, 2021)
Exam 1 (Sept 17, 2021)
Research example
https://www.pcrm.org/news/health-nutrition/red-and-processed-meat-consumption-increases-risk-heart-disease
Defining PH research
What makes a good definition?
Clear, complete
May have examples
May tell what something is not as well as what it is
Does not contain other words that are ambiguous or have multiple definitions
Processes used
Purpose
Outcomes
Defining PH research
From Social Research text – a definition that highlights features: Research contributes to body of knowledge; follows scientific method*
*what is the “scientific method?” – another definition is needed to make sense of this definition.
Replicability is a component of the scientific method – is this a realistic aim?
Defining PH research
From IDEO – a definition that highlights processes – human-centered design consists of inspiration, ideation, implementation**
**these each need to be defined.
This is a big, broad, very applicable description of innovative processes, including research
Defining PH research
Dictionary – broad overview: the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Some terms are complex (“investigation”) but probably somewhat familiar
Is “establish facts” a realistic aim?
What does public health research mean to you?
https://docs.google.com/spreadsheets/d/1rFRPYGxxeIyC7sHlY46LzsKXqF-7Wl-Q09nDHFbW-N8/edit#gid=0
(Google drive/shared with me)
Pick a column – put your name/initials in the top
List 6-10 words that you think of when you think of research
How is it done? Who does it? What is it for? Why is it done? etc.
Export, resort on Excel and see what we have
Back to the example
https://www.tandfonline.com/doi/full/10.1080/10408398.2021.1949575
What is a meta-analysis? How is it done?
How is this different from primary research?
Is it clear in the news story that this is not primary research? Or that it took place over many years? And that definitions differed? And that the conclusions are based on self-reported forms rather than physiological/biological measures?
Week goals – updated Sept 1 2021
Seating chart - redo
Develop a shared definition of research (still working on)
Identify a limited list of research questions of interest (Begin today or Friday)
Review alternatives in research designs (Begin Friday Sept 3)
Upcoming assessments (this week and beyond)
CITI assignment (End of day, Sept 1, 2021)
Research design assignment (Sept 10, 2021 – will review on Friday)
Exam 1 (Sept 17, 2021)
Readings on schedule included in exam (see Canvas for schedule and readings) Bhattacherjee Chs 1-3, 5, 9-12; Evans Ch 1-4
Sample exam question(s) – Mon, Sept 13
Developing a definition
Basic content analysis methods:
https://wordart.com/create
https://tagcrowd.com
Using Excel
Download
Copy
Sort (stack)
Sort (alpha)
(Could also prune at this stage)
Correct
Developing a definition
Clusters – from Smith, Flowers, and Larkin (2009, Sage):
Open methods – combine like with like and name the group (abstraction) OR use one of the words in the group as the name (subsumption)
Theoretical methods – group the words into a label:
Outcomes (aims)
Criteria (what is/is not included; quality assessments)
General description
Processes (how is it done)
Others or alternatives
Questions
A Few things I’m curious about:
Is working at home responsible for the weight gain in the US during the pandemic?
How do people perceive their risk of vehicle-related injuries and deaths, when compared to other causes of injuries and deaths?
What is the relationship between alcohol use and exercise or sports participation?
Bring 3-5 questions – questions of curiosity, questions of causes or associations, questions to assess your own theories or premises
Friday, Sept 3, 2021
Room change!
CITI training comments
Review design assignment
Definition activity
Qualtrics and questions
Take advantage of the long weekend
Definition
Paper
Paper or Google sheet
Use
Use the highlighted category
Match
Match terms to the category
Add
Add more if desired
Using Qualtrics
https://libguides.library.kent.edu/statconsulting/qualtrics
https://az1.qualtrics.com/login?path=%2FControlPanel%2F&product=ControlPanel
Research questions
Voting
Ranking
Others
CATEGORIES
Economics
Nursing
Applied Sciences
Psychology
Science
Management
Computer Science
Human Resource Management
Accounting
Information Systems
English
Anatomy
Operations Management
Sociology
Literature
Education
Business & Finance
Marketing
Engineering
Statistics
Biology
Political Science
Reading
History
Financial markets
Philosophy
Mathematics
Law
Criminal
Architecture and Design
Government
Social Science
World history
Chemistry
Humanities
Business Finance
Writing
Programming
Telecommunications Engineering
Geography
Physics
Spanish
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Pharmacology
Ancient history
. Also
Numerical analysis
Environmental science
Electrical Engineering
Precalculus
Physiology
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Electronic Engineering
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Algebra
Geology
Physical chemistry
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Topic
You will need to pick one topic for your project (5 pts)
Literature search
You will need to perform a literature search for your topic
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Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change
Read Reflections on Cultural Humility
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Use the bolded black section and sub-section titles below to organize your paper. For each section
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