Company Description and SWOT Analysis - Assignment 1 - Business Finance
Assignment 1: Company Description and SWOT Analysis Worth 100 points In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments. Write a 3–5-page paper in which you do the following: Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s significance to you. Describe a NAB that you would produce and sell.Develop your revised company’s mission statement and provide a rationale for its components. Hints: Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development.Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.Choose one strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly to consumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping?Outline at least three types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage?Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats). Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry? Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality? Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, and changing tastes? Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers to entry for new competitors? if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring, or outsourcing pose threats?Format your assignment according to these formatting requirements: Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise. The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcome associated with this assignment is: Develop a company overview and SWOT analysis that include trends, strategic positioning, distribution channels, and risks. Rubric Detail Name: BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis Description: BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis Grid ViewList View Unacceptable 0 - 69\% F Fair 70 - 79\% C Proficient 80 - 89\% B Exemplary 90 - 100\% A 1. Create your revised NAB company name, explain its significance, and describe your NAB. Points Range: 0 (0.00\%) - 6.9 (6.90\%) Did not submit or incompletely created your revised NAB company name, explained its significance, and described your NAB. Points Range: 7 (7.00\%) - 7.9 (7.90\%) Partially created your revised NAB your revised NAB company name, explained its significance, and described your NAB. Points Range: 8 (8.00\%) - 8.9 (8.90\%) Satisfactorily created your revised NAB company name, explained its significance, and described your NAB. Points Range: 9 (9.00\%) - 10 (10.00\%) Thoroughly created your revised NAB company name, explained its significance, and described your NAB. BUS599-A1-2 2. Develop your revised company’s Mission Statement and provide a rationale for its components. Points Range: 0 (0.00\%) - 6.9 (6.90\%) Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components. Points Range: 7 (7.00\%) - 7.9 (7.90\%) Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Points Range: 8 (8.00\%) - 8.9 (8.90\%) Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Points Range: 9 (9.00\%) - 10 (10.00\%) Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. BUS599-A1-3 3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Points Range: 0 (0.00\%) - 6.9 (6.90\%) Did not submit or incompletely described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Points Range: 7 (7.00\%) - 7.9 (7.90\%) Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Points Range: 8 (8.00\%) - 8.9 (8.90\%) Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Points Range: 9 (9.00\%) - 10 (10.00\%) Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. BUS599-A1-4 4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Points Range: 0 (0.00\%) - 6.9 (6.90\%) Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Points Range: 7 (7.00\%) - 7.9 (7.90\%) Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Points Range: 8 (8.00\%) - 8.9 (8.90\%) Satisfactorily chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Points Range: 9 (9.00\%) - 10 (10.00\%) Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. BUS599-A1-5 5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Points Range: 0 (0.00\%) - 6.9 (6.90\%) Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method. Points Range: 7 (7.00\%) - 7.9 (7.90\%) Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method. Points Range: 8 (8.00\%) - 8.9 (8.90\%) Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method. Points Range: 9 (9.00\%) - 10 (10.00\%) Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method. BUS599-A1-6 6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Points Range: 0 (0.00\%) - 10.35 (10.35\%) Did not submit or incompletely outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Did not submit or incompletely described your company’s plan to mitigate such risk. Points Range: 10.5 (10.50\%) - 11.85 (11.85\%) Partially outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Partially described your company’s plan to mitigate such risk. Points Range: 12 (12.00\%) - 13.35 (13.35\%) Satisfactorily outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Satisfactorily described your company’s plan to mitigate such risk. Points Range: 13.5 (13.50\%) - 15 (15.00\%) Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk. BUS599-A1-7 7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Points Range: 0 (0.00\%) - 13.8 (13.80\%) Did not submit or incompletely developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/ Weaknesses/ Opportunities / Threats) Points Range: 14 (14.00\%) - 15.8 (15.80\%) Partially developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Points Range: 16 (16.00\%) - 17.8 (17.80\%) Satisfactorily developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Points Range: 18 (18.00\%) - 20 (20.00\%) Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) BUS599-A1-8 8. Clarity, writing mechanics, and formatting requirements Points Range: 0 (0.00\%) - 10.35 (10.35\%) More than 6 errors present Points Range: 10.5 (10.50\%) - 11.85 (11.85\%) 5-6 errors present Points Range: 12 (12.00\%) - 13.35 (13.35\%) 3-4 errors present Points Range: 13.5 (13.50\%) - 15 (15.00\%) 0-2 errors present
bus599___assignment_1.docx
bus599_format_example.pdf
pages_from_textbook_bus599.pdf
planningshop_bizplanfin_3.1__strayer_bus599.xlsm
bus599_nab_portfolio.2019.docx
bpf_guidance_for_bus599.doc
Unformatted Attachment Preview
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will create a revised company description and mission statement based on the
feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness,
opportunity, and threat) analysis for the type of beverage you have selected and for your company. As
you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over
another and the reasons for that choice. As you complete your SWOT analysis, be sure to include
external factors such as industry/market trends and competition, and internal factors such as your
capabilities or abilities to reach certain market segments.
Write a 3–5-page paper in which you do the following:
1. Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s
2.
significance to you. Describe a NAB that you would produce and sell.
Develop your revised company’s mission statement and provide a rationale for its components.
•
o
o
Hints: Use the Statement of Mission template on pages 72–73 of the course textbook,
Successful Business Plan, to aid your development.
Extract appropriate information from the NAB Company Portfolio, where applicable. You
should fill in other required items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of
4.
5.
6.
7.
beverage category you have chosen.
• Hints: Research and outline beverage industry trends. Consider the size and growth rate
of the industry overall and the specific beverage type you have chosen. Use the
worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you
project the future growth rate. Consider the use of industry associations and search
engines to find reliable and recent data.
Choose one strategic position from the course text (pp. 142–143) that you believe is the best
strategic position for your company. Explain the approach you will use to implement this strategic
position in order to distinguish your beverage from other non-alcoholic beverages.
Provide an overview of your company’s distribution channels. Explain the manner in which your
product will reach end users. Provide a rationale for your chosen method.
• Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports
venues? If so, describe the types of resellers and distributors who will sell to resellers and
fulfill their orders. If you are attempting to sell directly to consumers, for example, online
via a monthly subscription, how will you manage warehousing/fulfillment/shipping?
Outline at least three types of risks (including any regulatory risks) that your business faces.
Describe your company’s plan to mitigate such risk.
• Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as
any risks not listed in the text. Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to consider any regulatory
risks your type of beverage faces. For example, what kind of regulation and/or risks are
you likely to face if you make health claims about your beverage?
Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the
course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats).
• Hints: What are your company’s likely strengths? Have you chosen a beverage segment
that is growing and lacks an entrenched competitor? Are you in a niche market that has
great potential? What are the strengths that you and other team members bring to your
8.
company? Do you or other team members have previous experience in the food and
beverage industry?
• Hints: What are your company’s likely weaknesses? Is the competition in your industry
segment entrenched? Is your own management team inexperienced? Will it be
challenging to actually produce your product and maintain quality?
• Hints: What are your company’s opportunities? Does your segment have more demand
than supply? Have larger corporations stopped serving smaller or niche markets that you
could enter? Is a new market emerging because of demographics, immigration, and
changing tastes?
• Hints: What are your company’s threats? Is there a clear market leader that will be hard
and expensive to displace? Are downward-pricing pressures in the segment making profit
margins slim? Are there little or no barriers to entry for new competitors? if you have a
novel idea that succeeds, can the competition easily enter your market? If you have a
global aspect to your company, do factors such as currency fluctuations, political
instability, offshoring, or outsourcing pose threats?
Format your assignment according to these formatting requirements:
1.
a. Cite the resources you have used to complete the exercise. Note: There is no minimum
requirement for the number of resources used in the exercise.
b. The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1c.
inch margins on all sides; references must follow APA or school-specific format. Check
with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the reference page
are not included in the required page length.
The specific course learning outcome associated with this assignment is:
•
Develop a company overview and SWOT analysis that include trends, strategic positioning,
distribution channels, and risks.
Rubric Detail
Name: BUS599 Week 3 Assignment 1: Company Description and SWOT
Analysis
Description: BUS599 Week 3 Assignment 1: Company Description and SWOT
Analysis
•
•
Grid View
List View
Unacceptable 0 69\% F
1. Create your Points Range: 0
revised NAB (0.00\%) - 6.9
company name, (6.90\%)
Fair 70 - 79\% C
Points Range: 7
(7.00\%) - 7.9
(7.90\%)
Proficient 80 - Exemplary 90 89\% B
100\% A
Points Range: 8 Points Range: 9
(8.00\%) - 8.9
(9.00\%) - 10
(8.90\%)
(10.00\%)
explain its
significance, and
describe your
NAB.
BUS599-A1-2
2. Develop your
revised
company’s
Mission
Statement and
provide a
rationale for its
components.
BUS599-A1-3
3. Describe the
trends in the
non-alcoholic
beverage
industry,
especially the
specific type of
beverage
category you
have chosen.
BUS599-A1-4
4. Choose one (1)
strategic position
from the course
text (pp. 142–
143) that you
believe is the best
Unacceptable 0 Fair 70 - 79\% C
69\% F
Did not submit or Partially created
incompletely
your revised NAB
created your
your revised NAB
revised NAB
company name,
company name, explained its
explained its
significance, and
significance, and described your
described your
NAB.
NAB.
Points Range: 0
(0.00\%) - 6.9
Points Range: 7
(6.90\%)
(7.00\%) - 7.9
Did not submit or (7.90\%)
incompletely
Partially
developed your
developed your
revised
company’s
company’s
revised Mission
Mission Statement Statement and
and did not submit thoroughly
or incompletely provided a
provided a
rationale for its
rationale for its
components.
components.
Points Range: 0
(0.00\%) - 6.9
Points Range: 7
(6.90\%)
(7.00\%) - 7.9
Did not submit or (7.90\%)
incompletely
Partially described
described the
the trends in the
trends in the non- non-alcoholic
alcoholic beverage beverage industry,
industry,
especially the
especially the
specific type of
specific type of
beverage category
beverage category you have chosen.
you have chosen.
Points Range: 0 Points Range: 7
(0.00\%) - 6.9
(7.00\%) - 7.9
(6.90\%)
(7.90\%)
Did not submit or Partially chose
incompletely
one (1) strategic
chose one (1)
position from the
strategic position course text (pp.
Proficient 80 89\% B
Satisfactorily
created your
revised NAB
company name,
explained its
significance, and
described your
NAB.
Exemplary 90 100\% A
Thoroughly
created your
revised NAB
company name,
explained its
significance, and
described your
NAB.
Points Range: 8
(8.00\%) - 8.9
(8.90\%)
Satisfactorily
developed your
company’s
revised Mission
Statement and
thoroughly
provided a
rationale for its
components.
Points Range: 9
(9.00\%) - 10
(10.00\%)
Thoroughly
developed your
company’s
revised Mission
Statement and
thoroughly
provided a
rationale for its
components.
Points Range: 8 Points Range: 9
(8.00\%) - 8.9
(9.00\%) - 10
(8.90\%)
(10.00\%)
Satisfactorily
Thoroughly
described the
described the
trends in the non- trends in the nonalcoholic beverage alcoholic beverage
industry,
industry,
especially the
especially the
specific type of
specific type of
beverage category beverage category
you have chosen. you have chosen.
Points Range: 8
(8.00\%) - 8.9
(8.90\%)
Satisfactorily
chose one (1)
strategic position
from the course
Points Range: 9
(9.00\%) - 10
(10.00\%)
Thoroughly chose
one (1) strategic
position from the
course text (pp.
Unacceptable 0 Proficient 80 - Exemplary 90 Fair 70 - 79\% C
69\% F
89\% B
100\% A
strategic position from the course
142–143) that you text (pp. 142–143) 142–143) that you
for your
text (pp. 142–143) believe is the best that you believe is believe is the best
company.
that you believe is strategic position the best strategic strategic position
Explain the
the best strategic for your company. position for your for your company.
approach you position for your Partially
company.
Thoroughly
will use to
company. Did not explained the
Satisfactorily
explained the
implement this submit or
approach you will explained the
approach you will
strategic position incompletely
use to implement approach you will use to implement
in order to
explained the
this strategic
use to implement this strategic
distinguish your approach you will position in order this strategic
position in order
beverage from use to implement to distinguish your position in order to distinguish your
other nonthis strategic
beverage from
to distinguish your beverage from
alcoholic
position in order other nonbeverage from
other nonbeverages.
to distinguish your alcoholic
other nonalcoholic
beverage from
beverages.
alcoholic
beverages.
other nonbeverages.
alcoholic
beverages.
Points Range: 0
(0.00\%) - 6.9
Points Range: 8 Points Range: 9
(6.90\%)
Points Range: 7 (8.00\%) - 8.9
(9.00\%) - 10
Did not submit or
BUS599-A1-5
(7.00\%) - 7.9
(8.90\%)
(10.00\%)
incompletely
5. Provide an
(7.90\%)
Satisfactorily
Thoroughly
provided an
overview of your
Partially provided provided an
provided an
overview of your
company’s
an overview of
overview of your overview of your
company’s
distribution
your company’s company’s
company’s
distribution
channels.
distribution
distribution
distribution
channels. Did not
Explain the
channels. Partially channels.
channels.
submit or
manner in which
explained the
Satisfactorily
Thoroughly
incompletely
your product will
manner in which explained the
explained the
explained the
reach end users.
your product will manner in which manner in which
manner in which
Provide a
reach end users. your product will your product will
your product will
rationale for
Partially provided reach end users. reach end users.
reach end users.
your chosen
a rationale for
Satisfactorily
Thoroughly
Did not submit or
method.
your chosen
provided a
provided a
incompletely
method.
rationale for your rationale for your
provided a
chosen method.
chosen method.
rationale for your
chosen method.
BUS599-A1-6 Points Range: 0 Points Range:
Points Range: 12 Points Range:
6. Outline at least (0.00\%) - 10.35 10.5 (10.50\%) - (12.00\%) - 13.35 13.5 (13.50\%) three (3) types of (10.35\%)
11.85 (11.85\%)
(13.35\%)
15 (15.00\%)
risks (including Did not submit or Partially outlined Satisfactorily
Thoroughly
any regulatory incompletely
at least three (3) outlined at least outlined at least
risks) that your
business faces.
Describe your
company’s plan
to mitigate such
risk.
BUS599-A1-7
7. Develop a
SWOT analysis
for your NAB
company using
the SWOT
matrix
worksheet in the
course text (p.
153 | SWOT:
Strengths /
Weaknesses /
Opportunities /
Threats)
BUS599-A1-8
8. Clarity,
writing
mechanics, and
formatting
requirements
Unacceptable 0 69\% F
outlined at least
three (3) types of
risks (including
any regulatory
risks) that your
business faces.
Did not submit or
incompletely
described your
company’s plan to
mitigate such risk.
Points Range: 0
(0.00\%) - 13.8
(13.80\%)
Did not submit or
incompletely
developed a
SWOT analysis
for your NAB
company using
the SWOT matrix
worksheet in the
course text (p. 153
| SWOT:
Strengths/
Weaknesses/
Opportunities /
Threats)
Points Range: 0
(0.00\%) - 10.35
(10.35\%)
More than 6 errors
present
Proficient 80 89\% B
types of risks
three (3) types of
(including any
risks (including
regulatory risks) any regulatory
that your business risks) that your
faces. Partially
business faces.
described your
Satisfactorily
company’s plan to described your
mitigate such risk. company’s plan to
mitigate such risk.
Exemplary 90 100\% A
three (3) types of
risks (including
any regulatory
risks) that your
business faces.
Thoroughly
described your
company’s plan to
mitigate such risk.
Points Range: 14
(14.00\%) - 15.8
(15.80\%)
Partially
developed a
SWOT analysis
for your NAB
company using
the SWOT matrix
worksheet in the
course text (p. 153
| SWOT:
Strengths /
Weaknesses /
Opportunities /
Threats)
Points Range: 16
(16.00\%) - 17.8
(17.80\%)
Satisfactorily
developed a
SWOT analysis
for your NAB
company using
the SWOT matrix
worksheet in the
course text (p. 153
| SWOT:
Strengths /
Weaknesses /
Opportunities /
Threats)
Points Range: 18
(18.00\%) - 20
(20.00\%)
Thoroughly
developed a
SWOT analysis
for your NAB
company using
the SWOT matrix
worksheet in the
course text (p. 153
| SWOT:
Strengths /
Weaknesses /
Opportunities /
Threats)
Points Range:
10.5 (10.50\%) 11.85 (11.85\%)
5-6 errors present
Points Range: 12
(12.00\%) - 13.35
(13.35\%)
3-4 errors present
Points Range:
13.5 (13.50\%) 15 (15.00\%)
0-2 errors present
Fair 70 - 79\% C
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NAVIGATING THE WORKSHEETS
You installed the Windows version of Business Plan Financials. The Excel Ribbon now contains a PlanningShop tab, that contains controls to let you navigate
between worksheets. The PlanningShop Ribbon looks slightly different in Excel 2013 and Excel 2016, but the functionality is the same.
Note that the riboon does not appear in Excel 2011 for Mac, due to limitations of that version of Excel.
Excel 2013 for Windows, Excel 2016 for Windows, Excel 2016 for Mac:
In Excel 2011 for Mac, there is no PlanningShop tab on the Excel Ribbon (Microsoft does not allow it).
Instead, to navigate between worksheets and charts, use the Excel worksheet tabs along the bottom edge of the Excel window.
HOW TO FILL IN THE WORKSHEETS
Each worksheet is composed of cells containing either black text or blue text. All you need to do is enter data in the blue cells--the black cells are automatically
calculated for you.
While you work, keep an eye out for red triangles that appear with some cells on the worksheets. These triangles indicate the presence of a help balloon that will
popup when you roll over the triangle, presenting you with additional information and tips about the section you are working on.
FOR MORE HELP
For more in-depth help and assistance,please refer to the companion PDF entitled Business Plan Financials Help. It contains extensive information about each
worksheet, along with a Frequently Asked Questions (FAQ).
To get started, click on the right-pointing arrow in the PlanningShop toolbar to reach the Setup and Assumptions worksheet, where youll enter some basic
information about your business.
About Our Support of Mac vs. Windows
PlanningShop supports Business Plan Financials on the following platforms:
Windows
1. Microsoft Windows10 with Microsoft Excel 2016 / Microsoft Office 365
2. Microsoft Windows 8 or later with Microsoft Excel 2013
Mac
4 Mac OS X with Microsoft Excel 2016
5. Mac OS X with Microsoft Excel for Mac 2011
Version 3.1
Copyright © 2003-2017 PlanningShop
Setup Assumptions
Setup and Assumptions
COMPANY INFORMATION
What is your companys name?
Your Company Name
What month will you officially start your company?
January
What year will you officially start your company?
2017
SALES ASSUMPTIONS
The Worksheets can accommodate sales projections for up to 10 major
product/service lines. How many major product/service lines do you plan
to have for your business?
Most businesses sell at least some of their products/services on credit
(e.g., net 30 as opposed to cash). What percentage of your sales will
be made on credit?
For sales you make on credit, what terms will you extend? In other
words, how many days will pass from the date of sale to when you
expect to be paid?
T
e
n
Ten
25\%
30
PERSONNEL ASSUMPTIONS
Approximately how much do you expect to spend per year on benefits
for each SALARIED/FULL TIME employee (medical insurance, etc.)?
$5,000
Approximately how much do you expect to spend per year on benefits
for each HOURLY/PART-TIME employee (medical insurance, etc.)?
$36
With health insurance and other benefits costing more each year, your
plan should account for annual increases. How much do you estimate
your benefit costs will increase each year?
5.00\%
If you plan to increase wages (both salaried & hourly) on an annual
basis, how much to you plan to increase them by?
3.50\%
Approximately what percentage of each employees salary or wages do
you plan to set aside for payroll taxes?
FINANCIAL ASSUMPTIONS
What will be the opening balance in your bank account on the first day of
business? This will be the opening balance in your Cash Flow
Statements.
At approximately what rate do you expect to be taxed on your net
income?
If you will use an interest-bearing account for your banking, at what rate
will you accrue interest?
Page 4 of 67
15.00\%
$5,000
25.00\%
1.00\%
Setup Assumptions
Page 5 of 67
Sales Projections
Sales Projections
2017
Assumptions
Product Line 1
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 2
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 3
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 4
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 5
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
2.00\%
2.50\%
50.00\% 15.00\%
3.00\%
50.00\%
5.00\%
2.50\%
50.00\% 15.00\%
3.00\%
50.00\%
2.00\%
2.50\%
50.00\% 15.00\%
3.00\%
50.00\%
2.00\%
2.50\%
50.00\% 15.00\%
3.00\%
50.00\%
2.00\%
2.50\%
50.00\% 15.00\%
3.00\%
50.00\%
January
2018
February
March
April
May
June
July
August
September
October
November
December
0
$0.00
$0
$0
$0.00
$0
$0.00
$0
0
$0.00
$0
$0
$0
$0
$0
$0
0
$0.00
$0
$0
$0.00
$0
$0
$0
0
$0.00
$0
$0
$0.00
$0
$0 ...
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