MGT6681 Organization Dev & Change - Case analysis - Business Finance
Read the case No Good Deed Goes Unpunished. Notice that this case was written by two TROY professors as a learning opportunity for our students. Yes, this really did happen in a major metropolitan area in the U.S.Your job for this assignment is to assess the situation utilizing specific tools.Assume your team has been hired by the Arts Festival Board of Directors. The board realizes the problem with Mark and the drug store is extremely serious and could be a symptom of bigger issues. You were hired because the Festival’s leadership cannot do this for themselves. What that means for you is that they are looking for you to assess the situation and identify problem areas. You do not need to include solutions or recommendations for this assignment, that will come in a later assignment.Your report cannot exceed three pages (12 point font, double-spaced, not including appendices or references). For this report you will complete the following tools:PESTLE or PEST AnalysisYour choice of the 7S or STAR modelCultural WebEach of these tools can be detailed in a separate one-page appendix. (One page per tool, for a total of three pages).Your report should be written from the perspective of a consultant hired to help your client organization be more effective in accomplishing its mission. Your report should be directed to the Board of Directors and provide an overview of the current situation, a synthesis of the analyses you performed, and illuminate critical issues that inhibit the desired performance. Most of this report should be your own thoughts and opinions. There are no definitive answers to this case or the analyses/tools used for the case. It is important that you put significant thought into the analyses you perform to get robust answers. It will be these answers that you use to support your identification of issues and ultimately the solutions you provide. There are video lectures for each tool available to assist you in how to think about each analysis.Your report should be free of spelling, grammar, and punctuation errors. It is strongly recommended that you run it through a proofreading application such as Grammarly.com.
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WHEN NO GOOD DEED GOES UNPUNISHED:
THE CASE OF THE MISPRINTED PHONE NUMBER
Diane Bandow, Troy University Global Campus, Atlanta, GA
Tish Matuszek, Troy University Montgomery Campus, Montgomery, AL
Michael Anderson, Atlanta, GA
ABSTRACT
Mark volunteered to help with the community arts festival; he was supporting the not-forprofit organization as he had in the past. However, he did not know his good intentions as a
volunteer would cost him his job as an assistant manager. The retail store’s phone number
was printed in the festival advertising in error and ticket requests overloaded the phone lines,
causing loss of business and annoyed the store manager. As a result, Mark was seen as the
cause of the problems and terminated. The Board of Directors did not respond to his request
for an investigation, leaving Mark without a job and wondering what had happened to cause
an unhappy experience when he had such good intentions.
Teaching objectives:
• Identify the impact of substantive areas of organizational behavior in a realistic scenario
• Define how various leadership and motivational models may be used best to improve
productivity and job satisfaction within organizations.
• Demonstrate how various leadership and motivational models may be used best to
improve productivity and job satisfaction within organizations
• Demonstrate the importance of an ethical approach to business
• Provide an example of how various aspects of organizational life can create negative
impacts internal and external to the organization
• Provide an opportunity for critical thinking as noted through multiple opportunities to
incorporate theory and resolve problems
• Apply organizational-behavior strategies to management scenarios utilizing a systems
approach
• Discuss methods for undertaking planned-change programs within organizations.
• Create realistic problem resolutions
• Create realistic action plans
Mark, the Volunteer
Mark is an employee of a small community drugstore and has volunteered for different
assignments with nonprofit agencies. One of the assignments he thinks that he will enjoy the
most is working as a member of the core committee which organizes and runs the yearly
community festival for the neighborhood. Because of his experience with community events,
Mark has been placed in charge of logistics coordination, planning, security, and public safety.
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While this appears to be an extensive workload, Mark has a great deal of previous experience
and understands the tasks that need to be completed. Because the planning for the festival started
a year in advance, he knows that as the festival grows closer there will be additional volunteers
to assist him, so he will not be individually responsible for each one of these areas; for now, the
workload is sufficient for one person.
The Community Festival
The community festival is a nonprofit organization that has a tax exempt status as well as
a history of over 20 years. The organization and the event are run by a board of directors and a
small, permanent staff composed of no more than five employees at any given time. The goal of
the festival is to promote local arts and crafts and to support local artists by providing a venue
through which they can sell their work, advertise their work, and develop and expand their
customer base. Because the festival has been held for many years, it is well-known in the area
and typically attracts supporters of the arts and owners of small and independent art galleries as
well as boutique and specialty stores owners who are in search of unique forms of art for
clientele. As a result, the festival has established a reputation as a well-known venue for local art.
One of the unique aspects of this festival is that it has enjoyed growth and continuity
within the community even though the community itself was part of a much larger metropolitan
area in the southwestern United States. The identity of the festival has remained intact and is
considered a part of the local community. Part of the mission of the community festival Board of
Directors is to educate the community about art in addition to creating a venue for creative
expression. During its growth, the festival’s mission gradually expanded to include educational
and other programs which run throughout the year. However, in recent times local artists who
used to be yearly participants have drifted away and local funding used to support the festival is
diminishing, because fewer and fewer local artists were participating. As a result, the Board of
Directors focused on bringing in a nationally known talent and artists in various fields to attract
more participants. Because local funding was lost, more funding now is being sought through
grants. The focus of the festival is gradually changing from community artists to a broader scope
and more national talent.
The Community Festival Organization
The nonprofit agency that was charged with running the community festival was made up
of a Board of Directors consisting of 10 appointed positions, including three to five permanent
staff members, one of whom is the supervisor. The supervisor works at many of the same jobs as
the staff members to support the agency. The supervisor believes that everyone who works at the
agency shares her love of the arts and uses a laissez-faire management style with the other staff
members. The supervisor believes everyone hired at the non-profit understands the need to
support the organization, and employees should not need specific instructions to do so; this is the
general opinion also held by the Board. Because the permanent staff is so small, formal training
for the supervisor and staff is not conducted, primarily because of the lack of funds for training.
All funds are used for the festival and the programs, and the prevailing attitude is that employees
can learn from each other. Although the nonprofit agency has a mission to support local artists,
the Board of Directors sees no need to take the time to develop specifics such as rules of
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conduct, expected behaviors, or guidelines. The supervisor follows this example, because she
believes that it is important to use their time for the festival and the programs instead of the
permanent staff, especially because the staff can be managed one-on-one if training needs are
identified. The primary support for the agency initially came from individual donators and, later
on, more grants which supported the annual event and the ongoing educational programs. The
Board of Directors itself consists primarily of those who support the arts and the community.
Some are serving as political appointees and none of the members has any experience in running
a business. Volunteers have noted in the past how there are inconsistencies in the decisions
coming from the Board of Directors, depending on personal interests and sometimes as favors
for friends.
Volunteers and Staffing
Staffing is always a challenge for supervisor and the Board of Directors. Many who have
the interest and the inclination to volunteer hold full-time jobs, and many of those jobs were
outside of the community in the larger metropolitan area; therefore, they have little time to
donate because of the time it takes to commute back and forth from their jobs. Nonetheless, there
are always some volunteers available, but there is turnover from year to year depending on how
much time individuals could contribute, whether or not they have taken a full-time job in another
location, or whether they still remain in the community.
In the past, a member of the Board of Directors has acknowledged that staffing is a
concern, because those who are truly interested are not available, and sometimes, when seeking
volunteers, the organization has to “settle” for whoever shows up. One of the primary concerns is
that some of the volunteers and the permanent staff have exhibited more interest in being in
charge than actually supporting the community festival. When individuals are more worried
about who is in charge rather than what needs to be done, there has been an issue about what
priorities could actually be accomplished and whether those were personal priorities or festival
priorities. Nevertheless, volunteers are still needed, so all volunteers are accepted. Some
volunteers have known each other for several years, because they have worked together through
the festival organization, but there was always enough turnover to provide the need for new
volunteers every year.
Internal Issues
Some volunteers have speculated openly over the last few years on the reasons why
volunteers leave. The general consensus among the volunteers is that personality conflicts or
authority conflicts with other volunteers, and even other staff members, drove people away. On
some occasions staff members were also aware of political appointees by the Board of Directors.
These appointees were perceived by the general staff and volunteers to be untouchable and
their behavior beyond reproach. Poor interpersonal experiences and ineffective conversations
between volunteers and staff members suggest that staff members are frequently ineffective in
their interactions with volunteers. Such incidents, when they occur, are shared widely and
quickly among the volunteers through the organizational grapevine, a highly effective
communication method for relaying personal dissatisfaction and personal events with the
permanent staff and other volunteers. One example of a personal experience is a conversation
4
where a permanent staff member told a volunteer if you dont like the way I do things….then
you can just leave. We can always get more volunteers. A witness to that conversation
indicates that the permanent staff member has this same attitude with other volunteers and has
repeated the same comment or similar comments to other individuals in the organization on
various occasions. Permanent staff members have also developed a tendency to blame
volunteers if something does not go as planned or if something unplanned occurs in a manner
that causes problems. Volunteers have the perception that they are the ‘scapegoats’ for the staff
and, by default, for the Board of Directors. This has precipitated a perception that staff members
hold themselves in higher esteem and at a different level than the volunteers. Volunteers have
become very sensitive to this and discuss it frequently.
External Issues
Local artists who have regularly participated in the festival provide anecdotal support
about similar interactions with permanent staff. One of the artists indicates that he feels as if he is
an intruder when trying to obtain information about dates and events for the upcoming festival.
Others report a similar lack of responsiveness; more specifically, phone calls are not returned
while other artists note a ‘rude’ tone of voice and curt treatment by staff members. A number of
the artists who have participated in the past have now elected not to apply for a vendor position
for the upcoming festival. The loss of local artists has also contributed to the community festival
need to focus on nationally known talent to generate revenues and interest that have been
forfeited through the loss of local artists.
Implementing the Community Festival
About six months before the community festival was scheduled, the Board of Directors
proceeded with the normal activities required to facilitate the festival. Some of these activities
included activating an 800 phone number to facilitate ticket ordering, publishing the brochure for
the festival, and proceeding with efforts to advertise both inside the community and outside the
community about the upcoming festival. The Board approved the brochures before they were
printed and distributed, reviewed all information for accuracy and correctness, and then
proceeded with the brochure printing.
The Brochure Incident
One day, Mark is at work in the drugstore where he serves as an assistant manager when
the first call comes through to order tickets for the festival. Mark is quite surprised, because the
drugstore has nothing to do with the festival. Mark advises the caller that this is the wrong
number if the caller wishes to purchase tickets. That same day, many more calls come in with
requests to purchase tickets for the festival. Mark is puzzled by the number of phone calls,
because he is certain that the phone number is incorrect. He can think of no reason why people
are calling the 800 number of the drugstore and asking for festival tickets. He checks with a
member of the Board of Directors the following day and discovers that the 800 number to order
tickets that is printed in the festival brochure is actually the 800 number of his drugstore. The
phone calls have been very disruptive to business in the drugstore.
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After numerous complaints and pleas from the drugstore manager to adjust the 800number, the Board of Directors discuss the problem and decide that the best interests of the
festival are served taking over the 800 phone number at the drugstore and using it for the festival.
This is completely unacceptable for the drugstore, because it has used this 800 number for many
years. The 800 number is integral to the identity of the drugstore within the community. The
drugstore refuses to give the number to the community festival agency, and the calls continue.
Finally, the festival Board of Directors request a correction be printed in the brochure, and the
correction to the 800-number is made on the front of the brochure. None of the corrections are
made inside the brochure where the 800-number is listed multiple times. The Board of Directors
considers the brochure incident resolved. The calls still continue at the drugstore.
Several days later Mark calls in to check on the days he is scheduled to work in the
coming week. At that time he is informed by one of the drugstore employees that he has been
removed from the schedule, and the rumors are that the store manager blames Mark for the
phone number problem as well as the lost business that resulted from the phone lines being tied
up by calls seeking tickets to the community festival. Mark is fired because the store manager
blames him as being ultimately responsible for the incorrect phone number, the misdirected
phone calls, and the resulting loss of business.
What Happened?
In an effort to clear the air and prove that he is not responsible, Mark approaches a
member of the Board of Directors of the festival organization and explains that he lost his job
over the misprinted phone number in the community festival brochure. The Director with whom
he speaks apologizes for the problems and advises Mark to blame the store. The Director
suggests that he, perhaps, consider filing a lawsuit against the store, because this is not an issue
of the community festival organization or of the Board of Directors but, instead, between Mark
and the drugstore. The Director also offers to write a letter of recommendation to Mark if he
needs this to find another job. However, when Mark needs a letter of recommendation and
approaches the Director several weeks later, the Director refuses to provide the letter. Mark is
frustrated, because he believes he is not being treated fairly. He now writes a letter to the entire
Board of Directors and explains what has happened and asks for an investigation. He never
receives a response or any acknowledgment from the Board of Directors about his request for an
investigation or about the letter addressed to the Board.
Discussion Questions
1. Identify the ethical issues in this case and provide examples. What type of ethical theory
could you identify in this case? (e.g. utilitarian or human rights)
2. What could Mark have done, if anything, to avoid the ethical issues such as the problems
caused by the printed phone number?
3. What additional remedies would have been appropriate to provide the correct phone
number for those interested in purchasing festival tickets?
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4. What can the organization do to improve a) how it functions and b) its relationship with
volunteers and the community?
5. Evaluate the effectiveness of management actions to resolve ethical dilemmas, using each
of the following effectiveness perspectives below:
a. Stakeholder perspective
b. Goal Setting perspective
c. Systems perspective
6. Finally, give me a statement about the effectiveness of management actions to resolve
ethical dilemmas.
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