Discussion Questions -One - Business Finance
I. To prepare for this Discussion question, think about a time in your professional experience when a decision was made based on inaccurate financial information or unethical behavior resulting in fraudulent financial information. If you do not have professional experience directly related to accounting and decision making, research a situation where inaccurate or fraudulent financial information was provided by a company. Consider the outcomes of utilizing fraudulent financial information for decision making and research how to avoid such situations. Prepare the following: Describe the situation from either your professional experience or your research.Explain the steps you would take to address unethical behavior and remedy the situation of utilizing the inaccurate or fraudulent financial information you described and why you would take these steps.Explain the steps that you, as a manager, might take to ensure that all financial information you review accurately reflects the organization’s true financial situation and why this is important to prevent unethical behavior and the use of inaccurate or fraudulent financial information. II. To prepare for this Discussion question, “Financial vs. Managerial Accounting,” take a moment to think about the implications of these two kinds of accounting.Prepare the following: Describe one or two examples of decisions that could be made using the information provided by financial accounting. Provide specific examples and explain how decisions are improved when the information is used accurately. Then, explain the risks of not having the information when making such decisions. Your examples should be real world, specific situations from your experience, observations, and research.Describe one or two examples of decisions that could be made using the information provided by managerial accounting. Provide specific examples and explain how decisions are improved when the information is used accurately. Then, explain the risks of not having the information when making such decisions. Your examples should be real world, specific situations from your experience, observations, and research.
accounting_minefields.pdf
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TOOL
KIT
TREAD LIGHTLY THROUGH THESE
Accounting Minefields
Illegal? Maybe not, but many of todays
accounting moves are clearly
aggressive. Shareholders-and their
representatives on corporate boardsneed to be aware of six danger zones.
by H. David Sherman and S. David Young
B
ACK IN THE igRos, Tandem Computers robust earning reports made
it a darling of Wall Street. Its CEO and cofounder James Treybig had
pioneered a superhot technology, a way to make fault tolerant computers for companies like banks and telecommunications businesses running
data-processing operations around the clock. But in 1983, it came to light that
Tandem had counted a chicken or two before theyd hatched. Some ofthe
revenue reported in its most recentfinancialstatements had not actually materialized, and earnings had to be restated. The Streets retribution was
swift: Tandems share price immediately dropped 30\%. In time,the company
recovered (it was ultimately acquired by Compaq), but the event left a lasting impression. When a Wall Street fournal reporter asked Treybig to recall
his most exciting day at Tandem, he couldnt. But when asked to pick his
worst day, he answered without pause: The day we restated.
The nightmare of risky accounting is on the Increase. In the current economic climate, there is tremendous pressure - and personal financial incentive for managers-to report sales growth and meet investors revenue expectations. According to the SEC, misleading financial reports, especially
JULY-AUGUST 2001
129
TOOL KIT • Accounting Minefields
involving game playing around earnings, are being issued at an alarming
rate. Needless to say, its a nightmare
that affects more than CEOs sleep. The
shareholders suffer most-and todays
stock price volatility makes Tandems
30\% hit look mild. Little wonder that
lawsuits related to financial reporting
are on the rise. Back in 1991,55 security
class-action suits alleging accounting
fraud werefiledin the United States. By
1998, the number had nearly tripled.
To avoid such a calamity, shareholders
and their representatives on corporate
boards should keep their eyes peeled
for common abuses in six areas: revenue
measurement and recognition, provisions for uncertain future costs, asset
valuation, derivatives, related-party transactions, and information used for benchmarking performance. If disaster strikes,
it will most likely occur in one of these
accounting minefields.
MINEFIELD 1
Revenue Measurement
and Recognition
Determining when a sale is complete or
a service fully rendered is simple for
many businesses: revenue is most often
recorded when the product is shipped
or received or when the service is performed. But for some businesses, pinpointing exactly when revenue has been
earned requires considerable judgment
For example, how should revenue be
recognized if a customer takes delivery
of a product but makes payments on it
over several years? One approach is to
consider all of the revenue as earned
upon product delivery. But an alternative approach is to consider the customers ability to pay its commitment in
the future. What if the customer is a dotcom that might not survive?
Judgment is also required on the question of what constitutes revenue. Suppose
an auction business sells an item for $100.
Of that amount, $5 goes to the auctioneer
as commission. On its financial statements, should the auctioneer include
the total amount of the sale as revenue
and call the $95 payment to the items
original owner an expense? Or should it
count only the commission as revenue
and show no expense? Most accountants
would say the latter approach is preferable. But some Intemet companies, recognizing the importance investors place
on sales growth, have taken advantage
H. David Sherman is the Cowan Research of ambiguities in revenue recognition
rules to effectively do the former.
Professor of Accounting at Northeastern
University in Boston. He can be contacted
By contrast, suppose Dell sells a comat h.sherman@neu.edu. This is his third
puter monitor it purchased from an inHBR article. S. David Young is a professor dependent manufacturer. Does it call
at INSEAD in Fontainebleau, France, and
only its profit margin revenue, or the
the coauthor of EVA and Value-Based
full price? Obviously, revenue is recogManagement: A Practical Guide to Im- nized on the full price, with the cost of
plementation (McGraw-Hill, 2001). He can the monitor treated as an expense. But
be reached at david.young@insead.fr. what if Dell were to arrange for the
130
monitor to be shipped directly from
the manufacturer to the customer (as it
often does)? Should Dell include the
monitors selling price in its revenue, or
only the profit on the transaction? In
other words, should Dells sales figures
suffer just because of an efficient logistics arrangement? Or should the decision hinge on some technical legal question, such as who would be responsible
if the goods were damaged in shipping?
The ambiguities suggested in just
these simple examples begin to explain
how one ofthe biggest accounting debacles in recent history could have happened. MicroStrategy, a producer of
data-mining software, announced in
March 2000 that it was restating its revenues and earnings forfiscalyears 1998
and 1999. A change in revenue recognition policies transformed its reported
profitof$i2.6 million into a loss of more
than $34 million.
What could account for such a drastic
shift? The problem developed because
MicroStrategy usually sells its software
bundled with multiyear consulting enHARVARD BUSINESS REVIEW
Accounting Minefieids • TOOL KIT
gagements; customizing the software
to a clients unique circumstances is a
complex undertaking. But rather than
spreading the revenue from the software sale over the life of the contract,
the company was recording it immediately. It was a tactic the SEC had begun
to see more often in software companies and had complained about. When
MicroStrategy announced the restatement, it emphasized that it anticipated
no reduction in the revenue it would
ultimately realize. Even so, its stock
price plummeted by a staggering 62\%
in a single day, destroying $12 billion of
market value-and it kept on falling.
All told, shares fell from $333 in March
2000 to less than $22 in May 2000, at
which time MicroStrategy faced at least
three class-action lawsuits by shareholders and investigations by the SEC.
Evidently, no one on MicroStrategys
board asked the right questions-or
what came to be called the MicroTragedy never would have occurred.
Shareholders who want to avoid the
same fate should pass along these questions to the board audit committee:
• How is revenue defined? And what
event triggers its recognition?
• Does this present a reasonable
measure ofthe revenue earned by
the business during the reporting
period? Is it consistent with revenue
measures used by domestic and
global competitors? And is it clearly
described in the financial statement
footnotes?
• If revenue is measured in an unusual
or new way, is that disclosed? Is the
approach justified in terms of its risks
and advantages?
MINEFIELD
Provisions for Uncertain
Future Costs
Companies must make provisions for
costs they know will arise, even if the
amounts cant be known with any certainty: losses from inventory obsolescence, uncollectible accounts, product
returns, restructuring costs, damages
from product recalls-the list goes on.
But precisely because theres so much
JULY-AUGUST 2001
latitude in this area, it can be a minefield
of earnings management. Estimates can
either be infiated to create hidden reserves so that profits can be boosted
in some future period to project a misleading earnings stream, or they can be
diminished to enhance reported profits.
Xerox has found itself in this minefield latelj^ despite evidence of a growing number of slow payments, the company made no greater allowance for bad
that amount, it did not disclose the fact
on the face of its income statement, allowing the adjustment to enhance operating income. The SEC took a dim view
of this type of reporting. In fact, the SEC
sued WR Grace for fraud in 1999 hecause the company failed to highlight
just such a reversal.
Andfinally,managers play just as creatively with whats known as comprehensive income. This category, which
Evidently, no one on MicroStrategys board asked
the right questions-or what came to be called the
MicroTragedy never would have occurred.
debts. Could someone on the board
have spotted this and averted the crisis? Xeroxs former assistant treasurer
thought so and told the Wall Street fournal as much in a highly damaging story.
A second common form of mischief
to watch for involves overstated restructuring costs. Restructuring expenses
are segregated from other expenses on
the typical income statement The idea
is to isolate the impact of nonrecurring
items on net income, thus helping the
reader to better understand the profitability of normal, recurring business
activities. But what are readers to think
when restructuring charges appear for
several years running? Digital, now part
of Compaq, reported restructuring expenses for three consecutive years in
the early 1990s. It seems obvious that
classifying charges as nonrecurring is
designed to mask management error
and overstate operating (recurring)
profitability. Its become common for
companies to employ a big bath strategy with their restructuring charges,
making them so large as to flush out
any possible future impact on earnings. And while companies are eager
to highlight these nonrecurring business losses, they call far less attention
to their actions when they need to reverse restructuring charges. Heinz, for
example, overestimated the costs of its
restructuring in 1997 by some $25 million. When it subsequently reversed
appears in the shareholders equity section ofthe balance sheet, is designed to
cover a variety of gains or losses that
do not appear on the income statement
because their true impact on earnings is
not yet certain and irreversible. Examples include gains or losses caused by
translating financial statements of subsidiaries from local currency to the parent companys currency, and unrealized
gains and losses on investments in financial securities. Judgment calls are required on which gains and losses should
be reflected on the income statement
and which should be captured in comprehensive income. But there is definitely an incentive to park losses in the
comprehensive income category, because the only income incorporated into
the highly visible earnings per share
figure (the basis of a companys priceearnings ratio) is that shown on the income statement.
For instance, in 2000, Coca-Cola
added $965 million of translation losses
to its comprehensive income, bringing
the cumulative comprehensive loss to
$2.5 billion. Indeed, as the euros decline
in vaiue throughout 2000 reduced the
dollar earnings of U.S. companies with
large European sales, many of them
managed to defer the impact on earnings through clever use ofthe comprehensive income line.
A prudent director would certainly
consider how such treatment affects
131
T O O L K I T • Accounting Minefields
Are You Sitting in a Minefield?
Recent history has shown
that businesses with the following characteristics are
more likely to feature manipulation of company accounts. Look sharp if youre
associated with a business
that falls into one ofthese
categories:
High-growth companies
entering a low-growth
phase. Managers used to a
seemingly endless stream of
ever higher numbers may be
tempted to mask the decline
in profit and sales growth.
Companies that receive extensive coverage in the business and popular
press (such as Priceline and Amazon.com). Here, even small problems attract
widespread media coverage, placing added pressure to manage the reporting
of business results that might prove disappointing.
New businesses where there are ambiguities about how key transactions
are and should be measured. Companies in new industries, such as those in
the Internet sector, may engage in business transactions that were uncommon
in the old economy, such as the advertising barters popular among Web sites.
Accounting standards, which tend to be anchored in the old economy, may be
silent, or at least ambiguous, on important transactions, thus providing corporate managers with considerable scope for manipulation.
Weak control environments in which managers can manipulate reported
financial results with relative impunity. The seriousness of this problem
variesconsiderablyfromcountrytocountry, reflecting wide diversity in
corporate governance, securities regulation, and reporting requirements.
Companies that are followed by a small numberof analysts. Less capital
market scrutiny of performance and corporate financial statements increases
the risk for accounting manipulation to go unchecked until it eventually
explodes.
Companies with complex ownership and financial structures. By making key
transactions less transparent, these structures give rise to related-party transactions and conflicts of interest.
Naturally, having any one ofthese characteristics does not mean that a company is engaging in questionable accounting practices. But it should prompt
directors to exercise special care in scrutinizing a companys financial reporting practices.
132
investors perceptions ofthe businesss
profitability. To discover if a company is
wandering into one ofthese minefields,
ask these pointed questions:
• Are estimates for uncertain events
(such as doubtful accounts and
restructuring reserves) included
in the financial statements?
• Do the financial statements present
a reasonable measure of current
period operating expenses and
revenues, with sufficient disclosure
in the footnotes ofthese estimates
and the accounting treatment?
• Should gains and losses included
in comprehensive income (foreign
currency, investment gains and
losses) and in the ftx>tnotes instead
be included in the current periods
net income?
MINEFIELD J
Asset Valuation
On the most basic level, an asset is something that has current or intrinsic value,
like cash, or that can be used to generate
future revenues -such as a building that
is used to produce or manufacture a
product, for example, or inventory that
will be sold for a profit. Assets are generally carried at cost less estimated amortization or depreciation-and depreciation requires an estimate of its useful
life. But the latitude given to management in making such estimates can raise
questions about motivation when estimates are changed.
For example. Delta Airlines revised
the useful life of aircraft in itsfleettwice
in ten years; in both cases, the change
created sizable increases in reported
profits. Were these adjustments motivated by any real change in the airplanes life spans, by a desire to match
competitors accounting methods, or by
some other reason?
Companies that use accounting methods to keep their research and development expenses fTom reducing eamings
also frequently find themselves in this
minefield. One common approach, in
cases where an acquisition has been
made, is to accelerate the write-off of all
R&D in process at the acquired company.
HARVARD BUSINESS REVIEW
Accounting Minefields • TOOL KIT
Another is to conduct R&D through investments in partners to avoid treating
the costs as current expenses. If analysts
interpret such moves as being motivated
by a desire to manage eamings, companies can seriously damage their reputations in the capital markets. Elan, an Irish
pharmaceutical company and the subject of SEC reviews, scared off some analysts and investors when it used just this
kind of treatment on its R&D costs. A
board member at Elan would have done
well to ask whether the accounting practices being used by an otherwise strong
company really provided a more complete eamings picture for shareholders,
in the same spirit, you should ask the
Do tangible and intangible asset values and write-downs of assets reflect
real values and changes in value
during the current period?
Are these value adjustments fully
disclosed?
Is the accounting treatment consistent with industry and global com-
petitors? If not, are the differences
justifiable and adequately discussed
in the financial statements?
on the wrong side. The companys energy
group had contracted with customers to
sell petroleum at pricesfixedin 1992 for
a maximum of ten years. Because the
company would lose money if oil prices
MINEFIELD * T
rose, it decided to hedge away the risk
Derivatives
by using a stack hedging strategy,
The use of derivatives to manage finan- which employs derivatives. In doing so,
cial risk deserves careful and constant it stacked the deck in the opposite discrutiny. These complex financial in- rection, so that when the price of oil
struments were famously implicated suddenly declined, the losses started to
in the downfall of Barings Bank, in the mount. The situation cost the company
travails of Bankers Trust, and in the near some $1.5 billion, leading the Economist
bankruptcy of Orange County, Califor- to observe; As Chemobyl was to nuclear
nia-but the heightened awareness of power, so Metallgesellschaft has bethem has not made them any easier for come to financial derivatives
nonexperts to judge. Derivatives have, in
Still, derivatives remain in wide use
fact, been usefully employed for decades for all kinds of good reasons, and in
to hedge risks related to commodity many companies their potential impact
prices, foreign exchange fiuctuations, on income is substantial. These compaand interest on debt. The great difficulty nies should continually scrutinize their
for board members, managers, and share- use to ensure that the risks are managed
holders is in recognizing when their use responsibly, to determine whether realintroduces more risk than it mitigates. ized and unrealized gains and losses
For German conglomerate Metallge- should be included in the eamings, and
sellschaft, that risk equation came down to ensure that the risks and accounting
This is your captain speaking,
hease put your tray tables i
and prepare for landing.
THE ONLY THING DRY IS THE INK.
Economis
TOOL KIT • Accounting Minefields
treatments are clearly disclosed so that
shareholders can understand their potential impact. How can a sharp-eyed
director defend the interests of shareholders in this regard? Again, the process begins with some basic questions:
• What hedging programs are in place?
• To what extent are derivatives used?
• Are proper safeguards in place to
protect against their abuse?
• What are the worst-case scenarios of
the companys use of derivatives?
• Is the accounting treatment complete
and in the spirit of generally accepted
accounting principles (GAAP)? Is
GAAP treatment sufficient to describe
the business value and risks ofthe
derivative program?
MINEFIELD
J
Related-Party Transactions
Related-party transactions are those
made with entities that are controlled
by the company or that have control
over the company, including other businesses, shareholders, directors, lenders,
vendors, and customers. Disclosure of
these transactions varies based on the
regulatory environment and each companys policies. But investors always
have an interest in knowing about them
because they can allow a company to
arbitrarily increase or decrease eamings
or to divert profits, sometimes enriching
a subgroup of shareholders or managers.
Investors in the Belgian company
Lemout & Hauspie Speech Products, a
maker of speech recognition software,
leamed about this minefield when their
shares dropped from $65 to $9 in the
spring of 2000. An intemal audit discovered that 30 customers, all start-ups and
most based in Singapore, were responsible for about a quarter ofthe companys
revenues. It tumed out L&H had helped
create those companies-and many had
received seed money from a venture
capital firm linked to L&Hs founders ...
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