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Strategic PlanStrategic Plan AssignmentPart 7: Executive Summary and Consolidated Presentation (Topic 8)Executive SummaryWrite a 500-750 word executive summary that seeks to spark interest in potential investors/stakeholders. The goal of the executive summary is to create an opportunity for investors/stakeholders to consider the full details of your Strategic Plan and then decide to provide support. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.Consolidated PresentationCreate a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is directed towards interested investors/stakeholders (3.4)Address the following: The presentation seeks to explain how your competitive advantage is achieved through your strategic initiative plan. (1.1) Describe why your organization’s mission and vision seek to promote the greater social good from a Christian perspective. How does your organization or perhaps even your plan accommodate an organization’s responsibilities to the greater social good, from a Christian perspective? (4.1) Include how your plan address ethics, cooperate social responsibility, and sustainability. Describe how your plan utilizes your leadership skills to encourage innovation within your organization. (1.4) Include an explanation of the global and international considerations in your strategic plan. Provide three to five sources in your presentation.While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance. mgt_660_week_1_ppt.pptx powerpoint_2.pptx week_4_strategic_plan_assignment.docx part_4_ppt.pptx part_4_ppt.pptx Unformatted Attachment Preview Donate for the Poor Mobile Application Anthony LaGrega Grand Canyon University- MGT660 November 12, 2019 Introduction ■ There are numerous people globally who are poor despite many strategies by charitable organizations to reduce the poverty levels. ■ Poverty can be in the form of basic resources or the lack of the needed income to buy the resources required for sustainability (Andreoni & Payne, 2011). ■ Due to globalization, the use of the internet and smartphones has been popular with the market continually expanding. ■ We are creating this app because we want to make a market entry to expand the capability of people donating through their smartphones and make the process easier to reduce the poverty levels globally. Vision, Mission, and Values of the Organization. ■ Vision: Our vision is of an energetic, expressive, inclusive and a sharing society across the world contributing to a thriving, poverty free and a stable international community. ■ Mission: To grow the recognition for donation for the poor, enable community participation and maximize the influence of volunteering ■ Values: 1. Inclusiveness 2. Integrity 3. Participation 4. Quality 5. Openness Driving the Culture through Core Values ■ The company culture forms the basis for the organization strategy and is the greatest asset ■ The core values will instill clear sense of purpose among the different shareholders in the community and form a footprint that will guide decision making across the organization (Huck et al., 2015). ■ The core values will be translated to behaviors which forms the culture of the organization ■ Through the core values; the employees will know what to do in every situation and implement the different strategies effectively (Kiger, 2017). The company culture The different aspects of the culture to implement in the organization include: ■ Caring ■ Innovative ■ Commitment to learning ■ Consistency ■ Connection and communication Competitive Advantage The competitive advantage will help the company to outperform the competition by introducing the latest mobile technology that is used by most of the people globally. 1. Economies of Scale: due to the funding we hope to receive, the organization will be able to reach most affected regions globally. 2. Variety: the organization will be able to accept different types of donations including physical commodities which will be exchanged in the platform for money (Andreoni & Payne, 2011) 3. Know-how: the organization will employ people who know the different aspects of charitable organizations to ensure smooth running. 4. Efficiency of the process- all the transactions will be made available online with confirmation on receipt from the different stakeholders to guarantee transparency Impacts of Globalization ■ Globalization is Key to the success of the organization due to reach of donors in every country to facilitate more revenue hence reaching numerous needy people (Kiger, 2017). ■ It further facilitates in tapping the latest technology in the market as well as talented employees to help in the development of better solutions to reduce the poverty levels across different continents (Huck et al., 2015) ■ Additionally, the number of charitable organizations is increased as the organization expands to new markets. This will lead to less revenue for the organization. References ■ Andreoni, J., & Payne, A. A. (2011). Is crowding out due entirely to fundraising? Evidence from a panel of charities. Journal of public Economics, 95(5-6), 334-343. ■ Huck, S., Rasul, I., & Shephard, A. (2015). Comparing charitable fundraising schemes: Evidence from a natural field experiment and a structural model. American Economic Journal: Economic Policy, 7(2), 326-69. ■ Kiger, J. (2017). Philanthropists and foundation globalization. Routledge. Strategic Viability of External and Internal Assessment Tools in Strategic planning. Internal assessment tools in Evaluating Organizations strength and weaknesses. Overview ■ Strategic planning is an organizations process of outlining and defining its strategies or directions the making decisions and later allocating resources to fulfill the outlined strategy. ■ Internal and external assessment will play a key role in implementing the success of the organization. ■ Though internal and external assessment has got some merit and demerits, both have been discussed in details. ■ Internal assessment analysis will touch on management, finance, accounting, production, research and management information system. Internal Assessment on management information systems. ■ It will help the management in decision making. ■ It will help the management achieve its managerial objectives and goals. ■ It will also help the management to asses the progress of the organizations and this will help the organization to know the areas to focus on. ■ On the other hand internal assessment will put the employees with a lot of pressure in their working places since supervision will be direct. Internal Assessment on marketing ■ Internal assessment of your organization will help you in expanding your market by identifying your internal strengths and weaknesses and this will help the organization on strategizing properly. ■ Again through SWOT analysis the organization will identify the best market to sell their products. ■ On the other hand it will help in coming up with promotion strategies within the organization. Internal assessment on accounting. ■ Internal assessment will help the company come up with a very god way of managing its books of accounts and also in preparing their various financial document. ■ This will again the company to know the profit it is making in a year and from this the projections can be calculated hence it can be used to predict the future. ■ It will also help in assessing the accounting the information to business owners and giving them chance to analyze the overall efficiency and effectiveness of their business operations. Internal assessment on production and research. ■ It will increase the production rate of the company and this will enable the company to make more profit. ■ It will also help in identifying the topics to research on. ■ It will also help the company to know what to produce and what not to produce. The company will identify its competitive advantage over others. ■ On the other hand internal assessment will may lead to a misleading data from research since one will only focus on data from their business. External assessment ■ External assessment involves assessing the organization from outside the firm. The assessors will be able to access information about the firma may be through communication or reading. ■ Though it is cost saving, it can lead into inappropriate results since there is no physical appearance needed. ■ It will involve sending experts into the organization to asses whatever is taking place in the company. ■ It will also help in identifying external market for the companies goods and services. References ■ David, F. R., & David, F. R. (2019). Strategic management: A competitive advantage approach, concepts and cases. Pearson. ■ Steiss, A. W. (2019). Strategic management for public and nonprofit organizations. Routledge. ■ Bryson, J. M., Edwards, L. H., & Van Slyke, D. M. (2018). Getting strategic about strategic planning research. ■ Kamariotou, M., & Kitsios, F. (2019). Strategic information systems planning. In Advanced Methodologies and Technologies in Business Operations and Management (pp. 535-546). IGI Global. Operations Chart Directions: Complete the Operations Chart, based upon the strategic plan you have established for your organization. Write your strategic initiative in the space provided and write three to five primary goals. Next, select one goal/objective from the primary goals/objectives you listed. As you complete each row in the Year 1 column, consider the key organization functions and skills listed in each box, and articulate your strategies related to each. Repeat the identified goal/objective for Year 2 and Year 3. Please note the goals/objectives can be different from year to year. Strategic Plan (Vision): To make a market entry to expand the capability of people donating through their smartphones and make the process easier to reduce the poverty levels globally. Primary Goals/Objectives: 1. To reduce poverty levels 2. To ensure that people are given an opportunity to donate towards a noble course 3. To create awareness that global poverty levels can be reduced through a smartphone Application 4. To improve the mentality of people regarding technology and ensure that people embrace it Year 1 Year 2 © 2016. Grand Canyon University. All Rights Reserved. Year 3 Goal/Objective (How will you reach your Goal/Objective (How will you reach your Goal/Objectives (How will you reach your strategic initiative?) strategic initiative?) strategic initiative?) • Creating awareness about the Poor Mobile Application • Use the funds for their intended purpose • Efficiency in communication to show people that there is • Accountability of the each penny accountability donated through the App • Create an environment where people would reach the management team for any questions • Look at all the touchpoints • Train employees on how to deliver information regarding the Poor Mobile Application Operational Issues (Consider problems that Operational Issues (Consider problems that Operational Issues (Consider problems that might arise and the importance of contingency planning) might arise and the importance of contingency planning) might arise and the importance of contingency planning) • Inadequate funds required for training of • Poor feedback mechanisms • Barriers in communication employees • The general public was reluctant on the • Dissatisfaction as people believe the • Lack of training and implementing strategies regarding the project money is not used to help the poor skills • Employee engagement was poor at first • Hacking of the Poor Mobile Application • Bad attitudes of some people from the general public during the time when there was creation of awareness Human Resources (How will you address Human Resources Issues (How will you Human Resources Issues (How will you staffing needs and organizational growth?) address staffing needs and organizational growth?) address staffing needs and organizational growth?) • Ensure that the staff are aware of the details regarding the project • Ensure that there are goals and strategies regarding the donors • Create a secure IT department that will be hard to hack. • Ensuring that there are plans and policies for the project • Motivating those involved to perform adequately • Ensure that the staffing team are well trained as they engage with the general public to eliminate cases of poor attitudes. • Develop effective marketing strategies for the project. Supply Chain (How and where will you acquire Supply Chain (How and where will you acquire Supply Chain (How and where will you acquire resources?) resources?) resources?) • Donations from the general public • Individual private donors • Well-wishers • Fundraising activities • Partnership with Non-governmental organizations, private and public companies. • • • The government of different Grants from federal, state, and local agencies The general public donations • Philanthropists who wish to support the project Marketing (Consider 4 P’s and I’s, target Marketing (Consider 4 P’s and I’s, target Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR) market, pricing, brand value, and CSR) market, pricing, brand value, and CSR) • The target market will include everyone • The place will not be limited • Brand value is necessary as this will be worldwide who wishes to donate geographically since everyone in the used to market the product world is free to donate • The Poor Mobile Application is the • The whole project will be used as CSR product and thus this will be used to • Product differentiation is necessary to and thus the management will ensure market the project. ensure that people are aware of the exact that other organizations are involved in Application to donate his. This is giving back to the community. because, people can come up with similar Apps for personal gains Value Chain (How does your firm add value to Value Chain (How does your firm add value to Value Chain (How does your firm add value to primary and support activities in the value chain?) primary and support activities in the value chain?) primary and support activities in the value chain?) • Ensure that the staff members are competent and understand what the project entails • Creates a good and effective relationship • Ensure that effective communication is with the human resource department practiced in the workplace • Create a great relationship with the donors • It ensures that the general public is involved in reducing poverty rates in the world • Ensure that the technical department is excellent to prevent loopholes that may create loss of funds • Support outbound logistics • Ensure that there is quality assurance in every aspect of the project Leadership (Leadership methodology and any Leadership (Leadership methodology and any Leadership (Leadership methodology and any bias you may have.) bias you may have.) basis you may have.) • Delegate duties to members. Biasness is ensuring there is enough time allocated for training of staffs • Coaching. Bias involved is saving time • Support leadership. • Leadership of support. Bias involved is belief • Actively participating. Biasness is from the effect of third-person • Actively take part in the activities such as creating awareness. Bias is confirming • Delegating duties. Bias involved is attribution error of the group of the duties • Directing. Biasness seen is selective delegation of activities • Support leadership of the project. Bias could be contrast Ethics & Sustainability (What are the ethical Ethics & Sustainability (What are the ethical Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective) considerations related to your identified goal/objective) considerations related to your identified goal/objective) • Training specific staff members and ignoring others • Poor staff engagement due to biases and perceptions. • Obstacles in communication and biases. • Failure of employees to implement the skills that they gained during training programs. • Lack of providing feedback to the donors regarding the project. • Hacking of the Application that may lead to the general public and other donors to fail to donate anymore • Failure to appreciate the course and the work that is done by the management. Marketing Strategy Mobile App ANTHONY LAGREGA GRAND CANYON UNIVERSITY- MGT660 DECEMBER 11, 2019 Introduction ✓ The marketing strategy provides the tactical plan aimed at reaching the prospective customer. ✓ The marketing strategy aim at converting the prospective consumer into customers for a selected product or service. ✓ Intended to build awareness for the mobile application, enter a new market and enhance growth in donations towards the poor. ✓ To enhance the alleviation of poverty level by allowing capable people to make their donation towards assisting the poor globally. Objectives ✓ The marketing strategy for the mobile application is o To increase the awareness of poverty level despite more non-governmental organizations engaging in the noble course o To improve people’s mentality regarding the impact of mobile technology in alleviating poverty. Target Market ✓ The target market for the poor mobile application will include o Everyone with a Smartphone globally o Everyone worldwide willing to offer donation toward alleviating Market Size Projected Growth in Number of Smartphone Users Globally 4.8 ✓ Remarks 3.8 3.8 o The market size for the poor mobile 3.5 Smartphone Users in Billion 3.2 application target market is estimated at 3.2 billion person globally in 2019. o The market is expected to grow to 3.5 and 3.8 billion smartphone users in 2020 and 2021 respectively (Holst, 2019). 2.9 2.9 2.7 2.5 1.9 1. 0. 2016 2017 2018 2019* Years 2020* 2021* Market Mix Human Resource ◼ Marketing Staffs ◼ Consultants ◼ Application Developers Capital ✓ The capital to fund the program will include funds from o Grants offered by Federal, State and Local government o Funds from well-wisher o Donations from the public o Fundraising activities o Partnership with other NGOs. Market Reach ✓ Promotional Message ✓ Advertising ✓ Online ads ✓ Publicity Achievement of Goals ✓ The marketing strategy will seek to achieve the vision by o Defining the SMART goal o Effective Mission o Targeting market niche o Ensuring appropriate marketing strategies and tactic o Having the right marketing team Measurement for Success ✓ The marketing strategy will seek to achieve the vision by o Evaluate the outcome o Growth of market share o Growth of funds and donation o Achievement of the SMART goals. Success Indicators ✓ The marketing strategy success indicators include o Brand awareness o Number of new customers o Customer value o Increase in donation Leadership ✓ The marketing strategy will include a visionary leadership who depicts o Good communication skills o Charismatic leadership o Ability to create and compel vision o Ability to engage and inspire confidence. Leadership Innovative Qualities ✓ The leadership innovation qualities include o Risk tolerance o Openness o Emotional stability o Confident o Collaborative Reference ◼ Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers. ◼ Armstrong, G. M., Kotler, P., Harker, M. J., & Brennan, R. (2018). Marketing: an introduction. Pearson UK. ◼ Holst, A. (2019). Number of smartphone users worldwide from 2016 to 2021 (in billions). Retrieved from https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/ ◼ Klaesson, J., & Önera, Ö. (2014). Market Reach for Retail Services. Review of Regional Studies, 44(2), 153–176. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=tfh&AN=108411372&site=ehost-live Marketing Strategy Mobile App ANTHONY LAGREGA GRAND CANYON UNIVERSITY- MGT660 DECEMBER 11, 2019 Introduction ✓ The marketing strategy provides the tactical plan aimed at reaching the prospective customer. ✓ The marketing strategy aim at converting the prospective consumer into customers for a selected product or service. ✓ Intended to build awareness for the mobile application, enter a new market and enhance growth in donations towards the poor. ✓ To enhance the alleviation of poverty level by allowing capable people to make their donation towards assisting the poor globally. Objectives ✓ The marketing strategy for the mobile application is o To increase the awareness of poverty level despite more non-governmental organizations engaging in the noble course o To improve people’s mentality regarding the impact of mobile technology in alleviating poverty. Target Market ✓ The target market for the poor mobile application will include o Everyone with a Smartphone globally o Everyone worldwide willing to offer donation toward alleviating Market Size Projected Growth in Number of Smartphone Users Globally 4.8 ✓ Remarks 3.8 3.8 o The market size for the poor mobile 3.5 Smartphone Users in Billion 3.2 application target market is estimated at 3.2 billion person glo ... Purchase answer to see full attachment