Assessment Rubric - Business Finance
Resources in the context of business include physical, financial, and organizational. Whenever feasible, businesses should strive to utilize processes, criteria and technology to minimize their environmental footprint as responsible global citizens.
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Your Company 2018
Your Company 2017
Variance
Main Competitor 2018
Variance
Industry Standard
Variance
Variance
Main Competitor 2018
Variance
Industry Standard
Variance
Variance
Main Competitor 2018
Variance
Industry Standard
Variance
Variance
Main Competitor 2018
Variance
Industry Standard
Variance
Current Ratio
What does this indicate?
Net Profit Margin
Your Company 2018
Your Company 2017
What does this indicate?
Debt-to-Asset Ratio
Your Company 2018
Your Company 2017
What does this indicate?
Earnings per Share
Your Company 2018
Your Company 2017
What does this indicate?
HOSP4060 Hospitality Strategy Design and Execution Seminar – Outcomes Assessment
Formulate ethical strategies to mitigate operational challenges within the hospitality industry with a
focus on Environmental Sustainability and Ethical Decision making.
Strategic must relate with environmental Sustainability and Ethical Decision making
Due Date: January 29, 2020
1. For this assignment you will select a hospitality company from the Fortune 500 list. This is necessary
because these are publicly traded companies and will provide the necessary information to complete the
assignment. Keep in mind this case study is based on Environmental Sustainability and Ethical decision
making. A review of the first section of the company’s annual report is a good place to start.
2. Company Background Summary: A brief synopsis of who the company is and what they do. When
making a summary of your own, you’ll want to keep it short and sweet; the summary is only meant to
introduce the company and what they do, it’s not meant to be comprehensive. Include their vision,
mission, and core values.
(1 Page)
3. Company Background Analysis: For this section you’ll want to analyze their history, development,
and growth. You will also want to identify who their main competitors are and strategic priorities the
company is facing now.
(2-3 Pages)
4. Environmental Initiatives: Using information contained in the reporting for the company selected
and information the company provides, discuss the organization’s environmental sustainability initiatives
and the progress the company is making against those initiatives.
(1 Page)
5. Financial Analysis: Use the Excel spreadsheet that is provided and complete a financial analysis of
your company.
6. SWOT Analysis: Use the HBR guidelines when developing your SWOT analysis. Keep in mind
your focus is on environmental sustainability and ethical decision making.
(1 Table)
7. Recommendations: The final step in building your case study is to formulate recommendations. This
is the part where you reflect on what you’ve discovered during the process of analyzing your company
and synthesize meaningful recommendations to them. You may suggest that your company continues
investing in one of their strengths, or note of an opportunity that is present. You may also wish to
recommend that your company shores up one of its weaknesses to potentially eliminate a looming threat.
When formulating your recommendations, you’ll want to cite the information you discovered during your
case study.
(2-3 Pages)
7. Final Thoughts: Describe any actual or potential ethical failures with each of the alternative
strategies and how these may be mitigated.
(1 Page)
Formatting: Follow MLA guidelines for formatting, in-text citations and works cited. Submission must
be in the order stated above. Use the section title to introduce each section.
HOSP4060 Outcomes Assessment Rubric
Exceeds Criteria
Based on the facts and
circumstances in the
case, articulates a
comprehensive
strategic plan and
identifies appropriate
organizational and
ecological (sustainable)
measures which could
be undertaken by the
target company.
Meets Criteria
Articulates a
comprehensive
strategic plan and
identifies a appropriate
organizational and
ecological issues which
could be undertaken by
the target company with
few substantial errors.
Approaching Criteria
Plan articulated is
incomplete or
inconsistent with the
facts in the case
Does Not Meet Criteria
Work submitted does
not meet minimum
requirements or section
was not submitted.
Resources in the
context of business
include physical,
financial, and
organizational.
Whenever feasible,
businesses should
strive to utilize
processes, criteria and
technology to minimize
their environmental
footprint as responsible
global citizens.
Standards
BS in Hotel & Lodging Management (P) Outcome Set
Learning Objective: Outcome
Outcome: OUTCOME 4 Maximize resources to promote sustainable operations through ethically responsible decision
making.
Businesses exist to
Clearly and accurately
Assigned financial ratios Substantial
Work submitted does
meet a need in the
define each of the
are calculated with
inconsistencies
not meet minimum
market, make a profit
assigned financial ratios minor inconsistencies,
throughout the
requirements or section
and provide a return on in the case study – and and or the definition is
definitions and
was not submitted.
investment to their
calculates each
inconsistent or
calculations of financial
shareholders and
correctly.
incomplete.
ratios.
investors and provide
meaningful value to the
organizations
stakeholders.
Standards
BS in Hotel & Lodging Management (P) Outcome Set
Learning Objective: Outcome
Outcome: OUTCOME 4 Maximize resources to promote sustainable operations through ethically responsible decision
making.
There is the expectation
that businesses operate
in an ethically
responsible manner.
Case study plan
recommendation clearly
and specifically
addresses the ethical
focus of the proposal at
the macro, corporate
and individual levels of
the organization.
Case study plan
recommendation clearly
and specifically
addresses the ethical
focus of the proposal
with minor
inconsistencies or
without fully addressing
the three defined levels
(macro, corporate,
individual).
Plan articulated is
incomplete or
inconsistent with the
facts in the case.
Work submitted does
not meet minimum
requirements or section
was not submitted.
Standards
BS in Hotel & Lodging Management (P) Outcome Set
Learning Objective: Outcome
Outcome: OUTCOME 4 Maximize resources to promote sustainable operations through ethically responsible decision
making.
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