Fluent Essays

Develop a comprehensive business plan. Please refer to the attachedUnit 1 assignment : Due 01/18/2020Unit 2 assignment : Due 01/18/2020Unit 3 assignment : Due 01/23/2020Unit 4 assignment : Due 01/28/2020Unit 5 assignment : Due 02/02/2020Unit 6 assignment : Due 02/07/2020Unit 7 assignment : Due 02/12/2020Unit 8 assignment : Due 02/17/2020so you have to write 8 papers,8 papers = 6 papers + 1 draft with reference + final paperthis is all you should create a business plan for a fictous companyFinal Paper Requirements :Length: Minimum 12 pages (double-spaced) Sources: 5 scholarly sources and 5 sources of business data Format: APA EVERYTHING SHOULD BE IN APA FORMATEVERYTHING SHOULD BE PLAGIARISM FREE. PLEASE POST PLAGIARISM RESULT.CITE ALL THE REFERENCES comprehensive_badm_648_comprehensive_business_plan_assignment_guidance_and_template_.pdf Unformatted Attachment Preview BADM 648, Entrepreneurial Strategy Comprehensive Business Plan Development The aim of this assignment is to provide students the opportunity to develop a comprehensive business plan. The comprehensive business plan submitted during Week 8 will be developed through the coordinated development of components during Written Unit 1-7 assignments: Written Unit 1 Assignment: Read 12-3 and 12-4(page 292) “What is a Business Plan” and “Benefits of a Business Plan”; Summarize significant points of these readings. Written Unit 2 Assignment: Develop Business Plan: Problem Statement Written Unit 3 Assignment: Develop Business Plan: Situational Analysis (The Environment/The Industry) Written Unit 4 Assignment: Develop Business Plan: Situational Analysis (The Firm/The Product) Written Unit 5 Assignment: Develop Business Plan: Situational Analysis (The Environment/The Industry) Written Unit 6 Assignment: Develop Business Plan: Situational Analysis (The Environment/The Industry) Written Unit 7 Assignment: Submit complete draft with references Week 8: Final Submission of comprehensive business plan Working individually ( or your group if assigned), students will create a business plan for a FICTIONAL company proposed by each student. Due to the limited time for the course, the business options will be limited to the services or products listed below: Service*: Delivery of a product Product*: Sale of a product (Clothing or Food) Student Assumption and Guidance: 1. Student must create a name and identify a location for the proposed business(reconcile this location with market research). 2. Student assumes that they must raise all funds for this business. *Student may request an alternate service or product for approval by instructor. Once completed comprehensive business plan will include the following elements: Title Page Executive Summary Background • Introduce the company and provide the reader with background information about the company. Situation Analysis • The Environment – PESTLE Analysis 1. Political environment 2. Economic environment 3. Social environment 4. Technological environment 5. Legal/Regulatory environment 6. Environmental environment • The Industry – Porter’s Five Forces Analysis 1. Bargaining power of suppliers 2. Threat of new entrant 3. Rivalry among existing competitors 4. Bargaining power of competitors 5. Threat of substitutes • The Firm 1. What is the mission and vision of the firm? 2. What are the strengths of the firm? 3. What is the firm’s financial condition? 4. What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)? 5. What is the management philosophy? 6. What does the organizational structure tell you about how decisions are made? • The Product 1. What good and/or service does the organization offer? 2. What consumer need does the product solve? 3. What promotional mix, channels of distribution, and pricing strategies are being used by the organization? 4. What competitive advantage does the marketing strategy offer? SWOT Analysis • Strengths o Identify strengths of the organization and answer the following questions: § How does this strength affect the operations of the organization? § How does this strength assist the company in meeting the needs of its target market(s)? • Weaknesses o Identify weaknesses of the organization and answer the following questions: § How does this weakness affect the operations of the organization? § How does knowledge of this weakness assist the organization in meeting the needs of its target market(s)? • Opportunities o Identify opportunities in the industry (and/or external environment) and answer the following questions: § How is this opportunity related to serving the needs of our target market? § What actions must the organization take to capitalize on this opportunity? • Threats o Identify threats in the industry (and/or external environment) and answer the following questions: § How is this threat related to serving the needs of our target market? § What actions must the organization take to prevent this threat from limiting the capabilities of the organization? Problem Statement • What is the primary problem this organization/business is attempting to solve?(Why is your business needed) Secondary problems? What are the ramifications of these problems in the long run? Short run? Include quantitative and qualitative analysis in your response. Strategic Plan • Based on the problem identified, develop a 5-year strategic plan for the company. This plan should include: 1. Clear vision, mission statement and core values 2. SMART objectives to solve the problem 3. Corresponding strategies for the objectives identified 4. Implementation plan 5. Key Performance Indicators to monitor progress Summary • Conclude the paper with a summary of the major points. References • Section will list all references in APA format. Assignment Requirements: As groups prepare the project, please attend to the following additional guidelines: • Length: Minimum 5 pages (double-spaced) • Sources: 5 scholarly sources and 5 sources of business data • Format: APA Proofread the document carefully before submission at the end of the bi-term. BADM 648, Entrepreneurial Strategy Comprehensive Business Plan Development Evaluation Rubric Student: _____ _______________________________________ Evaluator: __________________________________________________________ Date: _______________________________________________________________________ For each of the Business Plan component areas identified below, use the evaluation rubric to assess the student’s work by specifying a score based on the performance ratings and descriptors delineated in the rubric form and by supplying relevant comments in the space provided. Situation Analysis. This section should discuss the managerial, financial, marketing, legal, ethical, economic, international, and social responsibility/sustainability issues relevant to the case. Problem Statement This section should identify the key stakeholders in the case and describe and evaluate their differing perspectives and interests. Strategic Plan. Within the case analysis, students should base their analyses on scholarly research and business data. Executive Summary /Background/Summary. This section should present an analysis of the central issues and problems in the case. This analysis should be informed by relevant scholarly research and business data and should lead to a set of conclusions that are supported by appropriate evidence. Case Study Grading Rubric Evaluation Dimensions Beginning 1 Performance Rating Progressing Competent 2 3 Accomplished 4 Business Plan Component Areas – Grading Criteria Situation Analysis Does not recognize the problems or issues of the situation, or identifies problems and issues that are not based on facts; Displays little understanding of the issues, key problems, and the company’s present situation and strategic challenges. With several exceptions, identifies and outlines the principal problems and issues in the situation; Demonstrates a somewhat acceptable understanding of the company’s issues, current situation, and strategic challenges. With a few exceptions, identifies and outlines the principal problems and issues in the situation; Demonstrates an acceptable understanding of the company’s issues, current situation, and strategic challenges. Presents accurate and detailed descriptions of the problems and issues central to the situation; Provides a well-focused diagnosis of strategic issues and key problems that demonstrates an excellent grasp of the company’s present situation and strategic challenges; Descriptions are compelling and thoughtful. With several exceptions, identifies and summarizes the business problem to be solved; Outlines a few of the issues. With a few minor exceptions, adequately identifies and summarizes the business problem; Outlines some conflicts with limited support of assertions. Clearly and accurately describes the unique business problem; Demonstrates insightful analysis of strategic issues and supports all assertions with peer reviewed or business references. Somewhat identifies and outlines connections between some of the issues and problems in the business and relevant scholarly research and business data, the connections identified are somewhat adequately explained. Identifies and outlines connections between some of the issues and problems in the business and relevant scholarly research and business data, the connections identified are adequately explained. Makes appropriate, insightful connections between the issues and problems in the business and relevant scholarly research and business data, effectively integrates multiple sources of knowledge with case information. Comments: Does not identify a clear problem to be addressed, or explanation is flawed in many respects; Problem Statement Comments: Strategic Plan Makes little or no connection between the issues and problems in the business and relevant scholarly research and business data, or the connections identified are weak or inaccurate in many respects. Comments: Score Comprehensive Business Grading Rubric Evaluation Dimensions Executive Summary /Background/Summary Beginning 1 Simply repeats facts identified in the business plan and does not discuss the relevance of these facts; Fails to draw conclusions, or conclusions are not justified or supported; Does not present relevant research or data; Shows no critical examination of business plan issues. Performance Rating Progressing Competent 2 3 Provides a minimal Provides an analysis or acceptable analysis background of and background of most of the issues most of the issues and problems in and problems in the business plan; the business plan; In some instances, In most instances, analysis is analysis is adequately adequately supported by supported by research and data; research and data; Shows some Appropriate critical conclusions are examination of outlined and business plan summarized. issues. Accomplished 4 Presents a balanced, succint, and critical assessment of the facts of the business plan in light of relevant scholarly research and business data; Develops insightful and well-supported conclusions using reasoned, sound, and informed judgements. Assignment strongly demonstrates graduate-level proficiency in organization, grammar, and style. Assignment demonstrates graduate-level proficiency in organization, grammar, and style. Assignment does not demonstrate graduate-level proficiency in organization, grammar, and style. Assignment is well written, and ideas are well developed and explained. Demonstrates strong writing skills. Student paid close attention to spelling and punctuation. Sentences and paragraphs are grammatically correct. Assignment is effectively communicated, but some sections lacking clarity. Student paid some attention to spelling and punctuation, but there are errors within the writing. Needs attention to proper writing skills. Assignment is poorly written and confusing. Ideas are not communicated effectively. Student paid no attention to spelling and punctuation. Demonstrates poor writing skills. Comments: Assignment does not demonstrate graduate-level proficiency in organization, grammar, and style. APA/Grammar/References Assignment is l written at a basic level, and ideas are not well developed and explained. Demonstrates basic writing skills. Student did not pay close attention to spelling and punctuation. Sentences and paragraphs are not routinely grammatically correct. Did not sufficiently display proper use of APA formatting. Did not sufficiently cite outside resources. Reference list does not matche citations. Comments: Proper use of APA formatting. Properly and explicitly cited outside resources. Reference list matches citations. Use of APA formatting and citations of outside resources, but has a few instances in which proper citations are missing. The assignment lacks the use of APA formatting and does not provide proper citations or includes no citations. Score Overall Performance Rating on Case Study Analysis Evaluation Criteria Score Situation Analysis Problem Statement Strategic Plan Executive Summary /Background/Summary APA/Grammar/References Total Score ... Purchase answer to see full attachment