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I have uploaded my research proposal; the file name is “Proposal”. Correct it based on my teacher comments. My teacher comments will be inside file named “Teacher comments”.*** Two files have been uploaded “Proposal” and “Teacher comments”. proposal.docx teacher_comments.docx Unformatted Attachment Preview Appendix PG1 PG1 - FULL RESEARCH PROPOSAL This form is to be completed by both the student and supervisory team within THREE months for full time students and SIX months for part time students, after the commencement of the research degree or Part Two. Return the completed form to the Academic Office. The Academic Quality Handbook contains the academic regulations relating to Research Degrees (Chapter 8) http://www.uwtsd.ac.uk/academic-office/academicquality-handbook/ Academic Office, University of Wales Trinity Saint David, Carmarthen, SA31 3EP Tel: 44 (0)1267 676785 Email: pgresearch@uwtsd.ac.uk Student Details Institution/Centre of Study LSC/ DBA Student Family / Surname: Faragalla Student Given / First name: Hanan Student Number L0006SIBSIB0418 Faculty and School Are you a Member of Staff at UWTSD? YES ☐ NO ☒ Are you an International student currently on a Tier 4 visa? Start Date April 2018 Mode of Study YES ☐ NO ☒ End Date Part time ☐ April 2021 Full time ☒ PhD by Research PhD Practice Based PhD by Published Works ☐ ☐ ☐ MA by Research ☐ MSc by Research ☐ MRes Professional Doctorate MPhil by Research (including DBA, DProf, Ed D) ☒ ☐ MPhil Practice Based ☐ ☐ Proposed Research PG1A Guidance notes for completing the PG1 form can be found on the intranet at http://www.uwtsd.ac.uk/academic-office/appendices-and-forms/ Current Proposed Title (20 / 30 words): 1 October 2017 PG1 Full Research Proposal Appendix PG1 EVALUATION OF THE FACTORS THAT INFLUENCE EMPLOYEE SATISFACTION, CUSTOMER SATISFACTION, AND MARKET POSITIONING IN CONSUMER PRODUCTS. (A CASE STUDY OF STARBUCK COFFEE COMPANY QATAR) Background & Context (approx. 500 words) (A list of references should be included) Background An enterprise can accomplish success when its employees and personnel involved can attain job satisfaction from intrinsic and extrinsic factors. Amongst all the organizational assets, human resources are considered the most valuable and vital resource that is paramount for the satisfactory operation of all other corporate resources (Kapur 2018). When employees are satisfied with their work, then they contribute towards the effective functioning of a company to the best of their potential, leading to enhanced customer satisfaction. Job satisfaction refers to a psychological state of how an employee feels toward work (Alromaihi, Alshomaly, & George 2017). Job satisfaction among employees is impacted by both extrinsic and intrinsic factors as well as nonoccupational and occupational variables. Diaz and Rhodes (2018) noted that in simple terms, employee job satisfaction reflects how workers feel about various elements of their jobs and the level to which they either dislike (dissatisfaction) or like (satisfaction) their work. The importance of evaluating employee job satisfaction among Starbucks employees will relate to the significance of enhancing individual staffs level of motivation and satisfaction, which affects the companys efficiency and in turn, culminates in increased customer satisfaction. Factors influencing employee job satisfaction include compensation, level of job responsibility, anatomy, professional involvement, work environment, job stress, lack of communication, and promotion. Other factors include organizational culture, appreciation, job security, job characteristics, peer relationship, work-life balance and flexibility, job duties, and educational qualification (Hee, Yan, 2 October 2017 PG1 Full Research Proposal Appendix PG1 Rizal, Kowang, & Fei 2018). Hence, comprehending the factors attributed to job satisfaction at Starbucks is indispensable, as it will assist in identifying the reasons and areas that staff are dissatisfied with. Through this comprehension, adjustments, and changes in organizational structure, policies, and work structure can be adjusted to improve the degree of staff work gratification, thereby elevating the level of customer delight. The State of Qatar is a peninsula located in the middle of the western coast of the Arabian Gulf, It covers an area of 11,437 sk, about 160 km long and 80 km wide at the widest point. Qatar, which won independence in 1971, is the richest country in the world per the list published by (The Richest) magazine. Qatar has enormous reserves of natural gas and oil both on its territory and off its coasts, but it does not rely solely on oil and gas for its enormous wealth, the Qatari governments is making big efforts to reduce dependence on vital crude by developing its natural gas market. Qatar people are interested in preparing and serving coffee, as they do not drink on certain occasions, but drink at all times and occasions and fall within the necessities and requirements of life, coffee has its place in the Qatari society which is associated with hospitality, Qatari receives its guests, honors visitors, and shares in weddings, sorrows and gatherings, as a title to the generosity and authenticity. In Qatar, coffee has its tools and distinctive ways of making, and protocol in preparation and presentation to the guest and also to drink it. In the past, the owner of the house used to made it himself in front of his guests as a kind of attention and honor, and when pouring there is a certain way to hold the dallah (coffee pot) and be left hand and cups with the other hand. Coffee has received the attention of the Qatari community as part of its culture, and the Qatari poets were interested in it and organized poems and puzzles around. This culture was cascaded to the new generations, but with the new ways of preparing, much more flavours and different ways of serving. In addition, Qatar people started to conduct 3 October 2017 PG1 Full Research Proposal Appendix PG1 annual coffee festival that introduce the different types of coffees and brands. This festival attracts thousands of visitors every year. Context Problem Statement Many businesses fail to comprehend the significance of the working environment for workers job satisfaction, morale, and increased customer satisfaction. As a result, employees end up facing innumerable challenges in their place of work leading to decreased job satisfaction. It is worth noting that employees are a vital component in the process of attaining a companys mission, vision, and strategic goals. Therefore, although workers should meet the performance criteria set by the enterprise, the organization, on the other hand, should ensure employee satisfaction, which is an indispensable component of increased customer satisfaction. Therefore, the study explores the underlying factors that influence worker gratification and the corresponding influence on client delight at Starbuck Coffee Company Qatar. The study will answer the following questions: What are the factors that influence employee satisfaction at Starbuck Coffee Company Qatar? What is the impact of employee satisfaction on customer satisfaction at Starbuck Corporation Qatar? Significance of the Study Understanding the concept of employee job satisfaction is crucial in the current competitive corporate world. Organizations are seeking strategies for attracting skilled and talented employees as well as finding ways to retain their best-qualified workers. As a result, identifying the factors influencing staff satisfaction (a case study of Starbucks Coffee Company Qatar) will be vital in proposing strategies that Starbucks could employ globally to improve employee job satisfaction, thereby enhancing their competitive edge through increased customer satisfaction. Aims and Objectives (approx.. 250 – 500 words) Aim 4 October 2017 PG1 Full Research Proposal Appendix PG1 The core aim of conducting this research will be to explore the factors that influence staff satisfaction and the impact on customer satisfaction and marketing positioning in consumer products at Starbuck Coffee Company Qatar. at Starbuck Coffee Company Qatar. Objectives Broad Objective The broad objective for engaging in this research work is to explore the underlying factors that influence employee satisfaction, customer satisfaction and marketing positioning in consumer products at Starbuck Coffee Company Qatar. Specific Objectives. i. To explore the existing literature on factors that influence employee and customer satisfaction practice. ii. To assess the current market position of Starbucks in the café business sector in Qatar iii. To evaluate the underlying factors that influence employee and customer satisfaction satisfaction practice at Starbucks, Qatar. iv. To establish the linkages between market positioning, employee and customer satisfaction practices. at Starbucks, Qatar. v. To propose an employee and customer satisfaction proposition for repositioning Starbucks, within the café business sector in Qatar. Proposed plan of work including timetable The proposed plan of Work The plan of work explains stages and the activities that will take place from the 5 October 2017 PG1 Full Research Proposal Appendix PG1 commencement of the project to the end of the thesis culminating in publishing and binding the project. The table below explains the action, writing, and target completion date for each activity. Objective 1: (January 2020- February 2020) The objective will be achieved by conducting an in-depth secondary research on available literature on the factors influencing employees’ satisfaction and the impact this has on customer satisfaction. The study resources will emanate from books, scholarly articles, business journals, management journal, white papers, and other essential resources. Objective 2: (January 2020 – February 2020) After conducting a comprehensive literature review, the second objective will be accomplished by developing a model predicated on the knowledge gained from objective 1, to show the relationship between employee satisfaction and customer satisfaction. Objective 3: (February 2020) The objective will be achieved by conducting a meta-analysis research on the factors that influence staff satisfaction, client’s satisfaction, and marketing positioning in consumer products. Objective 4: (March 2020-April 2020) The objective will be involving the use of available market share information from valid industry websites. Objective 5 (April 2020- May 2020) The objective will be attained by using structured questionnaires to customers shopping at Starbucks and employees working at Starbucks, Qatar. The data will then be analysed using Statistical Package for Social Sciences (SPSS). Objective 6 (May 2020 -June 2020) The objective will be attained by developing a discussion chapter to understand the primary factors influencing employees’ satisfaction at Starbucks, thereby analysing which factors contribute to 6 October 2017 PG1 Full Research Proposal Appendix PG1 high customer satisfaction and identify recommendations. Objective 7 (June 2020) The objective will be achieved after attaining objective 6. In this case, a framework will be developed aimed at enhancing client satisfaction and employee satisfaction to heighten Starbucks, Qatar from its present marketing position to becoming a luxury coffee provider Proposed methodology (approx. 500 words): Kothari (2004) noted that research methodology is a systematic and theoretical evaluation of techniques a researcher applies in a study. The method of research provides an overview of how a researcher would conduct data collection and perform the analysis in a bid to answer the research questions, address that aim and objective of the research, and make supported recommendations. In this case, the study will utilize a quantitative method, a technique that emphasizes objective measurement and numerical assessment of information gathered using questionnaires. Research Design The study will use the descriptive cross-sectional research design with the information collected from the Starbuck Qatar, in the course of assessing the underlying factors that influence employee satisfaction and corresponding increased customer delight. Hancock and Algozzine (2016) explained that a descriptive research design provides the features of a real phenomenon in a population essential in discovering insights associated with the population under statistical scrutiny. Unit of Analysis The study unit of analysis will encompass of all employing working at Starbuck Corporation, Qatar. Notably, the employees form the subject of the research evaluating the underlying factor attributed to their gratification and the corresponding impact it has on the customer delight. 7 October 2017 PG1 Full Research Proposal Appendix PG1 Sampling The study will use a total population sampling technique where each employee will be treated as a sample in the study. The aggregate population sampling technique is a purposive sampling method that encompasses an assessment of an entire population under investigation, which depicts a set of specific traits. Bell, Bryman, and Harley (2018) defined a purposive sampling technique as a method where researchers rely on their judgment in the process of selecting a study sample. The sampling method is non-probabilistic, making the technique useful in the course of studying a chosen phenomenon. Data Collection Methods The research will utilize survey techniques in the process of collecting data for the research analysis. Creswell (2014) noted that the survey method in research encompasses the administration of a standardized questionnaire to a chosen unit of analysis in a study. The technique makes the survey the best option in the process of evaluating the underlying factor that influences employee satisfaction and the corresponding impact on customer satisfaction in Starbuck Coffee Company Qatar. Research Instrument The study will utilize a standardized structured questionnaire that will be distributed to the staff working at Starbuck Qatar. The quiz will be designed to collect the data specifically for this study. The research instrument will comprise three main sections; the first section will consist of the demographics; part 2 evaluating the employees satisfaction factors; while the last section will assess the impact on customer delight. The tool will enhance in making inferences essential to accomplish the objective of the study and making informed recommendations. Ethical Considerations The research will make considerations to various ethical issues to enhance the ability to 8 October 2017 PG1 Full Research Proposal Appendix PG1 attain the aims and objectives of the study. Besides, ethical considerations will increase the authenticity of the research work, increasing the validity and reliability of the research. One of the ethical considerations will be to obtain necessary authorization from the faculty to ensure the credibility of the study. The second ethical consideration will be to get requisite approval from Starbuck Coffee Management to collect data from their employees and within the company premises. The approval will include assuring the management team that information will be used for this thesis aimed for partial fulfillment for the university requirement in completion of the course. Besides, as part of ethical consideration, the research will provide the management of Starbuck with the findings and the recommended actions to enhance employee satisfaction and corresponding customer delight. Lastly, the study will utilize an informed consent form that the employee will be required to sign, assuring their anonymity, and the purpose of collecting the information. Introductory bibliography: Author (s) Literature review: Subtopics Abuhashesh, Al-Dmour, and Masa’deh (2019) Wages Abuhashesh, Al-Dmour, and Masa’deh (2019) Organizational culture Abuhashesh, Al-Dmour, and Masa’deh (2019) Stress Abuhashesh, Al-Dmour, and Masa’deh (2019) Promotion Abuhashesh, Al-Dmour, and Masa’deh (2019) Job security Andrew, Haris, Zakariah, and Zekaria (2016). Job characteristic theory Awan, Rizwan, Razzaq, and Ali (2014) Empowerment Awan, Rizwan, Razzaq, and Ali (2014) Rewards Awan, Rizwan, Razzaq, and Ali (2014) Training and development 9 October 2017 PG1 Full Research Proposal Appendix PG1 Awan, Rizwan, Razzaq, and Ali (2014) Working Conditions Beiu and Davidescu (2018) Expectancy theory Hee, Yan, Rizal, Kowang, and Fei (2018) Communication Ijadi Maghsoodi, Azizi-Ari, Barzegar-Kasani, Managerial attitude Azad, Zavadskas, and Antucheviciene (2019) Kapur (2018) Expectancy Theory Kapur (2018) Equity Theory Online Qatar (2019) About Starbucks Coffee Qatar Parvin, M.M. and Kabir, M.N., 2011 Management friendliness and mentoring Pichère et al. (2015) Maslow’s Hierarchy of Needs Rahman, Akhter, and Khan (2017); Tan and Herzberg motivational theory Waheed (2011) Sila and Širok (2018) Benefits of employee satisfaction Unutmaz (2014) Self-improvement Unutmaz (2014) Gender Unutmaz (2014) seniority Unutmaz (2014) Educational level Unutmaz (2014) Peer relationship Bibliography Abuhashesh, M., Al-Dmour, R., and Masa’deh, R.E., (2019). Factors that affect Employees Job Satisfaction and Performance to Increase Customers’ Satisfaction. 10 October 2017 PG1 Full Research Proposal Appendix PG1 Andrew, L., Haris, N., Zakariah, H. and Zekaria, N.A.B., (2016). Job Characteristics and Job Satisfaction Among Employees: A Case Study At Craun Research Sdn. Bhd., Kuching, Sarawak. International Academic Research Journal of Business and Technology 2(2) Awan, M.A., Rizwan, M., Razzaq, J.B., and Ali, U., (2014). Factors Affecting Employee Satisfaction in the Private Organizations of Bahawalpur Pakistan. International Journal of Human Resource Studies, 4(2), p.147. Beiu, A. and Davidescu, A. A. (2018) ‘An Empirical Investigation of the Expectancy Theory among Romanian Employees’, Journal of Social & Economic Statistics, 7(1), pp. 19–31. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=134420507&site=ehostlive (Accessed: 27 October 2019). Bell, E., Bryman, A., and Harley, B., 2018. Business research methods. Oxford university press. Buehler, Nathan. (2019). If You Had Invested Right After Starbucks IPO (SBUX). Available from https://www.investopedia.com/articles/markets/120215/if-you-had-invested-right-afterstarbucks-ipo.asp Creswell, J. W. (2014). A concise introduction to mixed methods research. Sage Publications. Diaz, L. and Rhodes, R. (2018) Job Satisfaction : Influencing Factors, Gender Differences and Improvement Strategies. New York: Nova Science Publishers, Inc (Business Issues, Competition and Entrepreneurship). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1670011&site=ehostlive (Accessed: 27 October 2019). Hancock, D.R., and Algozzine, B., 2016. Doing case study research: A practical guide for beginning researchers. Teachers College Press. Hee, O.C., Yan, L.H., Rizal, A.M., Kowang, T.O. and Fei, G.C., (2018). Factors Influencing 11 October 2017 PG1 Full Research Proposal Appendix PG1 Employee Job Satisfaction: A Conceptual Analysis. International Journal of Academic Research in Business and Social Sciences, 8(6). Ijadi Maghsoodi, A., Azizi-Ari, I., Barzegar-Kasani, Z., Azad, M., Zavadskas, E. and Antucheviciene, J., (2019). Evaluation of the Influencing Factors on Job Satisfaction Based on Combination of PLS-SEM and F-MULTIMOORA Approach. Symmetry, 11(1), p.24. Kapur, R., (2018). Organizational Culture, Politics and Job Satisfaction. Research Gate. Kothari, C.R., 2004. Research methodology: Methods and techniques. New Age International. Online Qatar. (2019). Starbucks location in Doha Qatar. Available at https://www.onlineqatar.com/living/dining-and-entertainments/starbucks-locations-in-dohaqatar Online Qatar. (2019). Starbucks locations in Doha, Qatar. Available at https://www.onlineqatar.com/living/dining-and-ente ... Purchase answer to see full attachment