Final project - Business Finance
FULL PROMPT IN GUIDELINES ATTACHEDPREPLAN ATTACHEDGuidelines for Submission: Your presentation of strategic communication best practices via mass media platforms should be 7–9 slides, not including title and reference slides.Create a presentation (seven to nine slides, not including title/reference page) that represents strategic communication and mass media best practices that align with your brand identity and career direction.Let me know if you have any questions!
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Running head: COMMUNICATION
Presentation Preplan Assessments
Kayla Naz Taheri
COM 620
Southern New Hampshire University
2
COMMUNICATION
INTRODUCTION
The communication approach is a requirement for every professional. It allows one to
communicate the ideas with others within professional settings. However, proper communication
should consider some of the important factors like diversity among the audience.
Thesis: This project represents strategic communication and mass media best practices that align
with my brand identity and career direction.
BODY
A. Best Practice Alignment: Industry Standards
In mass media, there are various practices some of which are related to ethical
issues and public communications, all these practices should adhere to the
standard stipulated in various industries.
B. Best Practice Alignment: Ethical Distribution
Among the major best practices that I would incorporate in this case is the use of
various communication tools to reach out to as many people as possible.
The use of social media platforms is another practice which would allow reaching
out to as many people as possible
C. Best Practice Alignment: Messaging Solutions
The email will be a perfect tool to communicate with the diverse population in
society (Bhasin, 2018).
3
COMMUNICATION
D. Develop Brand Identity: Value
Branding is important to a communications professional; it adds value to ones
portfolio. Most of the current communications professionals, for instance, Jonny
Thaw, Facebook, have been successful through the value of branding.
E. Develop Brand Identity: Strategic Interests
My communication ensured that the relationship between the organizations was
mutual and beneficial to all of them.
F. Develop Brand Identity: Cutting-Edge Technology
The use of email in collaboration with augmented writing innovation allowed
effective shaping of the information to fit the intended audience, and this will
promote a strong brand identity.
G. Develop Brand Identity: Strategic Communication Best Practices
By understanding the diversity among the audience, incorporating cutting edge
technology, and committing resources and rime towards communication, I can be
paralleled with other communication professionals in companies like Google and
Facebook (Bhasin, 2018).
CONCLUSION
The strategic communication best practices will be very effective in ensuring value in branding
my professionalism.
Reference
4
COMMUNICATION
Bhasin, H. (2018). What is Brand Communication? Advantages of Brand Communication.
Retrieved 22 December 2019, from https://www.marketing91.com/brandcommunication/.
COM 620 Final Project II Guidelines and Rubric
Overview
As a communications professional, you will be required to establish a variety of communication responses to real-world scenarios. The ability to align specific
communication responses with preferred mass media formats will ensure that you are able to respond to an array of situations within different workplace
environments.
In the first assessment, you provided a portfolio of strategic written, verbal, and visual mass media communication responses to real-world complex
developments across myriad employment realms. In doing so, it allowed you to demonstrate your ability to be innovative and creative with your approach to
formulating responses. This portfolio will allow you to position yourself as a knowledgeable communication professional and validate your brand identity.
In the second part of the summative assessment, you will now create a presentation (seven to nine slides, not including title/reference page) that represents
strategic communication best practices via mass media formats (traditional/new media). The presentation will allow you to reflect on the formulation of your
professional brand identity in part one of this summative assessment. As you create your presentation, reflect upon your mission statement direction (created in
the Communication, Media, and Society course) and your chosen path for future career goal obtainment. Ensure that you include strategic best practices that will
allow you to achieve your goals and position and brand yourself as a knowledgeable communications professional.
The project includes one milestone, a presentation plan, which will be submitted in Module Eight. The final product will be submitted in Module Ten.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Formulate an ethical framework for delivery of appropriate messages to a diverse, cultural audience
Develop professional brand identities in line with organizations’ strategic interests through the incorporation of cutting-edge technology, strategic
communications, and targeted outreach
Prompt
Create a presentation (seven to nine slides, not including title/reference page) that represents strategic communication and mass media best practices that align
with your brand identity and career direction.
Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome (shown in brackets).
I.
Best Practice Alignment
In this section, you will assemble mass media best practices to formulate an ethical framework for the delivery of messages.
A. Articulate which mass media practices align with industry standards for your chosen career path.
B. Illustrate how you would compile mass media best practices for ethically distributing targeted messages and, specifically, which best practices
you would incorporate.
C. Defend appropriate messaging solutions for communicating with diverse, cultural audiences.
II.
Develop Brand Identity
For this section, you will reflect on the decisions you made in developing your professional brand identity through your innovative communication
responses submitted within the portfolio.
A. Illustrate the value of branding as a knowledgeable communications professional through examples of brand success by contemporary
communicators.
B. Describe how your communication responses supported the strategic interests of each of the organizations. Cite specific examples to defend
your response.
C. Defend how you incorporated cutting-edge technology into your communication solutions in efforts to support a strong brand identity.
D. Justify strategic communication best practices by aligning your selections with other well-respected communication professionals.
Final Project II Rubric
Guidelines for Submission: Your presentation of strategic communication best practices via mass media platforms should be 7–9 slides, not including title and
reference slides.
Critical Elements
Best Practice
Alignment:
Industry
Standards
[COM-620-04]
Best Practice
Alignment:
Ethical
Distribution
[COM-620-04]
Exemplary (100\%)
Proficient (90\%)
Meets “Proficient” criteria and
Articulates which mass media
makes cogent connections between practices align with industry
mass media practices and industry standards for chosen career path
standards in chosen career path
Needs Improvement (70\%)
Articulates mass media practices,
but not all align with industry
standards for chosen career path
Not Evident (0\%)
Does not articulate which mass
media practices align with industry
standards for chosen career path
Value
16
Meets “Proficient” criteria and
demonstrates an insightful
awareness of the capabilities and
limitations of mass media best
practices
Does not illustrate how mass media
best practices for ethical
distribution of targeted messages
would be compiled and does not
specify which practices would be
incorporated
16
Best Practice
Alignment:
Messaging
Solutions
[COM-620-04]
Meets “Proficient” criteria and cites Defends appropriate messaging
specific, relevant examples to
solutions for communicating with
defend stance
diverse, cultural audiences
Illustrates how mass media best
practices for ethical distribution of
targeted messages would be
compiled and specifies which
practices would be incorporated,
but not all practices would ethically
distribute messages or examples
provided are not cogent
Defends appropriate messaging
solutions for communicating with
diverse, cultural audiences, but
defense is illogical or cursory
Does not defend appropriate
messaging solutions for
communicating with diverse,
cultural audiences
16
Illustrates how mass media best
practices for ethical distribution of
targeted messages would be
compiled and specifies which
practices would be incorporated
Develop Brand
Identity: Value
[COM-620-05]
Meets “Proficient” criteria and
examples provided demonstrate an
insightful awareness of how other
communicators successfully brand
themselves
Develop Brand
Identity:
Strategic
Interests
[COM-620-05]
Meets “Proficient” criteria and
makes cogent connections between
the responses and how they
supported its respective
organization
Develop Brand
Identity:
Cutting-Edge
Technology
[COM-620-05]
Meets “Proficient” criteria and cites
specific, relevant examples to
defend response
Develop Brand
Identity:
Strategic
Communication
Best Practices
[COM-620-05]
Articulation of
Response
Meets “Proficient” criteria and
makes cogent connections between
personal best practices and those of
well-respected communication
professionals
Illustrates the value of branding as a
knowledgeable communications
professional through examples of
brand success by contemporary
communicators
Illustrates the value of branding as a
knowledgeable communications
professional through examples of
brand success by contemporary
communicators, but illustration is
cursory or examples provided are
not cogent
Describes how communication
Describes how communication
responses supported the strategic
responses supported the strategic
interests of each of the
interests of each of the
organizations and cites specific
organizations, but does not cite
examples to defend response
specific examples to defend
response or description is cursory or
contains inaccuracies
Defends own process of
Defends own process of
incorporation of cutting-edge
incorporation of cutting-edge
technology into communication
technology into communication
solutions in support of a strong
solutions in support of a strong
brand identity
brand identity, but defense is
illogical or cursory
Justifies strategic communication
Justifies strategic communication
best practices by aligning selections best practices by aligning selections
with other well-respected
with other well-respected
communication professionals
communication professionals, but
justification is illogical or cursory
Submission is free of errors related Submission has no major errors
to citations, grammar, spelling,
related to citations, grammar,
syntax, and organization and is
spelling, syntax, or organization
presented in a professional and easy
to read format
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas
Does not illustrate the value of
branding as a knowledgeable
communications professional
through examples of brand success
by contemporary communicators
12
Does not describe how
communication responses
supported the strategic interests of
each of the organizations and cite
specific examples to defend
response
12
Does not defend the process
incorporation of cutting-edge
technology into communication
solutions in support of a strong
brand identity
12
Does not justify strategic
communication best practices by
aligning selections with other wellrespected communication
professionals
12
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization that
prevent understanding of ideas
4
Total 100\%
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