Fluent Essays

Please rewrite my personal statement and make it coherant and specific and dont use simple sentences, you can make up things if you need, dont be too general in your expression, please be specific. 600 words is neededYou need to follow the following structure introductionacademic experienceworking experienceproject idea.long term goal-facaulty ( The school I am going to apply is UCL, University of Edinburgh, KCL, University of Manchester, LSE) (major is marketing, you need one paragraph that introduce why you want to apply this school) ps_.docx resume_1.docx telecom.pptx _ucsd_rady_data_analytics_for_event_management_syllabus_4.2.docx Unformatted Attachment Preview Growing up in a large, close-knit, multigenerational family, my personal inspiration and career aspirations were largely formed by my uncle, a scholar and civil servant, and by my entrepreneurial parents. My uncle taught me my earliest lessons on how business and marketing work and my parents gave me the inspiration for my career goals. My uncle used his business acumen, marketing talent, and political savvy to open a Mahogany Market in the Zhejiang Province of China, bringing many jobs to the local people and enabling them to realize their dreams. Because of him, our small village developed into a large, prosperous town, and through this experience, I began to realize the power of marketing. My keen interest in marketing continued to develop during my undergraduate studies. I believe that the academic knowledge and skills I have gained from my education experience, extracurricular activities and internships have paved the way for my further study. During my four years of undergraduate study in University of California, San Diego, I majored in communication and I also took classes in Microeconomics, Macroeconomics, project management and business analytics, which helped me build a concrete foundation for doing more advanced research-based and applied marketing. My two biggest projects involved pitching a large corporation for sponsorship of a horse racing event in Del Mar and developing a plan for E-sport fan con for the elderly. I learned to determine areas of potential cost reduction, program improvement, and policy change. This research gave me a better understanding of the way markets operate for consumers with disposable income and the global implications of successful marketing techniques. I had the opportunity to work with a professor who is a corporate CEO of SMRI consulting company and who was able to give our research team first-hand insight into how the corporation can interact with the community in a more symbiotic manner. I also learned how to prepare budgets for approval, including those for funding and implementation of programs. In addition to the accumulation of theoretical knowledge, I got my practical skills improved through my internship experience. After the professors recommendation, I entered the SMRI consulting company for an internship. The department I entered was in charge of marketing, which direct or coordinate an organization’s financial or budget activities to fund operations, maximize investments, or increase efficiency. In order to ensure the accuracy of data, I went to the site of an event which held in LA coliseum with my colleagues and conducted a public opinion survey. By knowing people’s age, race and living area, I analyzed the feasibility of such activities and audience groups through their satisfaction with the activities. To build on my undergraduate experience in communications, I would like to apply for your school’s master program in marketing. My undergraduate study has laid a solid foundation for me in the areas of research, economics, political science, and business law in addition to mass communications and multimedia. Through the economic benefit analysis of esport in the business analytics class I took, I found the great potential of esport. I decided to do the research on the consumer participation motivation of e-sports activities: from the perspective of selfdetermination theory. My innate talents and skills include communications, media, active listening, writing, critical thinking, social perspectives, and persuasion. I am proficient in Adobe Premiere and Adobe Audition, and I want to combine multimedia and marketing to fulfill my vision of influencing individuals and corporations with vast resources to aid people with very few educational resources obtain the education they need to also be successful in life. My long-term goal is to work in financial institution in my hometown, and research on esports industry as well. Together with the skills in communication, teaching, and journalism that I have learned from my internship and work experience, the rigorous learning and education received as part of a master’s level marketing program is the key to making that happen. Skills • Communications and Media • Active Listening • Writing • Critical Thinking • Social Perceptiveness • Persuasion Experience researcher Mar 2019 ‐ May 2019 SMR Counseling Company ‐ San Diego, California • Direct or coordinate an organizations financial or budget activities to fund operations, maximize investments, or increase efficiency. • Analyze operations to evaluate performance of a company or its staff in meeting objectives or to determine areas of potential cost reduction, program improvement, or policy change. • Prepare budgets for approval, including those for funding or implementation of programs. journalist Jun 2018 ‐ Sep 2018 Dongyang Radio and Television Station ‐ Dongyang, Zhejiang • Prepare and deliver news, sports, and/or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots. • Read news flashes to inform audiences of important events. • Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions. • Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public. teaching asistant Jun 2017 ‐ Aug 2017 Truth English Teaching Institution ‐ Dongyang, Zhejiang • Collaborate with teachers to develop and maintain curriculum standards, develop mission statements, and set performance goals and objectives. • Observe teaching methods and examine learning materials to evaluate and standardize curricula and teaching techniques, and to determine areas where improvement is needed. • Confer with parents and staff to discuss educational activities, policies, and student behavioral or learning problems. Education Bachelor of Arts : communication University of California, San Diego ‐ San Diego, California • GPA 3.6. Dec 2019 High School Diploma Donyang Foreign language school ‐ Dongyang, Zhejiang • GPA 3.8. Jun 2016 By Yu Sun& Xinyi Jin ▪ AT&T Communications provides mobile, broadband, video and other communications services to U.S.-based consumers and nearly 3 million companies globally – from the smallest business to nearly all the Fortune 1000 – with highly secure, smart solutions. Revenues from these services totaled more than $144 billion in 2018. ▪ It shows that AT&T mainly sponsorships in Sports filed. ▪ AT&T annual/quarterly revenue history and growth rate from 2006 to 2019. Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income. AT&T revenue for the quarter ending March 31, 2019 was $44.827B, a 17.85\% increase year-over-year. ▪ AT&T revenue for the twelve months ending March 31, 2019 was $177.545B, a 11.51\% increase year-over-year. ▪ AT&T annual revenue for 2018 was $170.756B, a 6.36\% increase from 2017. ▪ AT&T annual revenue for 2017 was $160.546B, a 1.98\% decline from 2016. ▪ AT&T annual revenue for 2016 was $163.786B, a 11.57\% increase from 2015. ▪ Compared to other telecom companies, AT&T‘s revenue grows slowly, it needs cooperation to expand its market. Expanding business Offering special plan for Del Mar audiences Gain 5G live media right AT&T lacks its own competitive advantage over other Wireless companies Create mobile streaming, and license it only to AT&T -HD mobile live ▪ Rhonda Johnson ▪ President, AT&T California ▪ Rhonda Johnson is responsible for all external affairs, public policy and philanthropic activities in California. ▪ She can have creative idea about the events because she have experience about philanthropic activities. ▪ The Del Mar mainly market location is California Win-Win for both company Share users -Del Mar give promotion to AT&T users -AT&T have promotion to buy the tickets Compared to other telecom companies, AT&T‘s revenue grows slowly, it needs cooperation to expand its market. ▪ The Del Mar Fairgrounds are large fairgrounds located in the sunny city of Del Mar, California. ▪ The Del Mar Fairgrounds host the annual Del Mar Fair held each year in the months of June and July. The Del Mar Fairgrounds serve the San Diego County area and provide the ultimate entertainment including plenty of horse shoes to view, fair attractions, events, performances, shows, food and drinks, and plenty of other exciting attractions! ▪ The Del Mar Fairgrounds have events and shows for the whole family. ▪ We will hold horse racing event during July to December MGT 119 Topics in Business: Data Analytics for Event Management Spring-2019 (4 Credit Hours) Professor: Kathleen A. Davis, PhD. Email: Kdavis@go-smri.com Direct Line: 954.336.7674 (mobile) Office Hours: 3-5 PM Mondays -- Spring Quarter TEACHING ASSISTANT/Marisa Reichert Email: marisa.reichert@rady.ucsd.edu COURSE DESCRIPTION This course will offer insight into the role of data analytics in the event management realm underscoring the importance of understanding how best to optimize “the connect” with event consumers. Students will be introduced to and become familiar with the terms/tools relevant to articulating data analytics in the event management vertical industry, and examine the difference between the use of data analytics for marketing “of” and “through” the use of marketing-staging of events. The course will focus on five basic event data analytics concepts and their innovative application in the business of event management. • Data Analytics For Event Management-Pre/During/Post Event Applications • Data Analytics Assist With Brand Marketing—Market Positioning Importance—if you build it will they really come? • Data Analytics Integration With Event Sponsorship • Event Management PR/Media Channels • Digital Event Management/Technology Applications-Traditional (Print, et.al.) versus Non-Traditional (Social) Additional topics include the effect of globalization on special event staging (with insight into selected Industry Case Studies), and other entrepreneurial endeavors, and actual events and initiatives, will help students develop the critical thinking skills that contribute to continued success in event staging--business settings (focus on sport/tourism/entertainment verticals). COURSE OBJECTIVES This course is designed to give students a solid understanding of the concepts, theories and applications of data analytics in the event business industry. By the end of this course, students will be able to: (1) Describe the role of data analytics with event business entities and the use of event management in more traditional data analytics efforts; (2) Explain five basic data analytics concepts listed in the Course Description, and how they are applied to the event business industry; (3) Utilize and apply these five basic data analytics concepts in an actual event staging/articulation effort; (4) Make strategic data analytics decisions appropriate to various event management situations; (5) Describe the scope and nature of various data analytics career opportunities in the event management industry. RECOMMENDED READING As part of each class, we will discuss current events in the event management industry. It is suggested (but not required) for you to stay abreast of various issues by consuming professional event media such as ESPN, espn.com, Sports Illustrated, Sports Business Daily, Variety, IAFE (International Fairs & Expositions), Consumer Electronics Show, etc. to increase your ability to interact with the class on these topics. Donald Getz-Event Mana & Tourism. 1 RECOMMENDED COURSE READING Spoelstra, Jon (2001), Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts, Bard Press, ISBN 1-885167-50-4 • Assigned Articles: See Weekly Course Outline. CLASS POLICIES • Academic honesty is a requirement for passing this course. • All class materials are for your personal and private use only. They may not be posted or transferred to others under any circumstances. • Class members are expected to attend all class sessions. The class is scheduled to meet once a week for lecture, discussions, quizzes, guest speakers, presentations and examinations. • Absences from class will negatively affect your grade. Some of the material covered in class will not be available to review in the assigned reading and will likely appear on exams. Missing classes will not only affect participation grades, but also your ability to thoroughly understand the material and adequately prepare for presentations and exams. • Any student with a total of three unexcused absences throughout the term will receive a failing grade in the class. Excused absences include but are not limited to medical notes and family emergencies or death. • Do not be late as it interrupts class learning and the instructor. It is the student’s responsibility to be present at the beginning of class and is expected to remain until the class is dismissed. • The standards for submission of course requirements are Word, PowerPoint, and Excel. All submissions must be in hardcopy and available electronically when requested. • Late assignments are not considered without a valid medical reason. If you cannot attend class when an assignment is due, please make arrangements for its timely delivery. • Students are expected to turn cell phones and other mobile devices OFF before entering class. • Computers may be used for class purposes ONLY. No e-mail, other on-line communications, or web surfing are permitted during class time. • No recording device whatsoever may be used in class without instructor permission. Non-disclosure of shared information discussed during any lecture/onsite experience is a requirement. • If you wish to drop this class, you must do so officially or you will be subject to the appropriate letter grade. It is the student’s responsibility to ensure all necessary paperwork is submitted properly. REQUIREMENTS Grading Your grade in this course will be based on performance on the following: Assignment Percent Midterm Exam (Essay) In-Class Participation Final Group SWOTT Analytics Project Case Study Exercises TOTAL 20\% 20\% 30\% 30\% 100\% (Encourage going an extra 10\% over 100\%;0) Exam There will be one mid-term exam covering material from all assigned readings, instructor and guest speaker lectures and any material presented during class. The mid-term exam will include all material covered prior to the mid-term. No make-up exams will be given. If you miss an exam, you will receive a zero on that exam. If extraordinary circumstances prevent you from taking an exam on the scheduled date, see the instructor as far in advance before the date as possible. An alternate time may be arranged for you to take the exam, solely at their discretion. In all such cases, written documentation verifying the reason for your absence will be required before your make-up exam grade will be included in your overall grade calculation. 2 COURSE SCHEDULE (*) Week 1: i.• Course Introduction • Event management analytics are the application of project (idea) management that involves the creation and development of festivals, special events, seminars and conferences, etc. • Event management analytics involves studying the intricacies of “measuring the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event”. Review the course syllabus and grading requirements (mid-term/final examination/weekly case study analytics applications/final group project parameters (design-develop-implement-stage an online research platform using SMRI US patented Survey-EDGE). ii. • The recent growth of festivals and events (e.g. Coachella/KAABOO) as a global industry denotes that the management analytics can no longer be “ad hoc”. Events and festivals, such as the Olympic Games/Super Bowl, have a large impact on their local/regional and in certain instances national media/economic impact/sponsors and government subsidies require proper analytics to report investment accountability. NFL current project example…they did their research…applications. Five anchors of successful event operations…economic impact/community impact/value of attending/quality of experience/intention to attend future events. Week 2: iii. • The industry now includes events of all sizes/types, from the Olympics to a breakfast meeting for local biz entrepreneurs. Many industries, charitable organizations, and interest groups hold events of some type/dimension in order to market/promote their brand, build business relationships, raise money or celebrate causes. Data analytics impacts the entire event staging/articulation process from understanding the market viability to host events (Jason McCloskey USC Bio Engineering—Survey-EDGE APP developer, Jim Foss Former GM Mercedes Benz Arena Shanghai , demand factors for consumer involvement, how to best articulated and stage the event based on data analytics feedback, to sponsor funding, to government funding and overall satisfaction with the quality of the event staged iv. • Definitions of Event Management & Analytics • “Event management is the planning and management of an event, project or activity.” Measuring impact and success are keys to event management sustainability v. • Event management analytics strategic marketing and communication tools explained, from small to large corporations. From product launches to press conferences, companies create promotional events to help communicate with clients and potential clients. Type and nature of events articulated. 3 Week 3: Event Types and Data Analytics vi. Corporate Events • Conferences • Corporate Celebrations Glamour Events • Celebrity Appearance • Music Concerts and entertainment shows Brand Events • Promotion and management of Brands vii. Televised Events • Events specially created for television channels Sports Events • Focused around a sporting event (game/road race/annual/seasonal or a one-up event type) Concept Events (Theme Based Events) • Concept conceived by Event Management Company • Types of events (data shared from RBNA/Super Bowls/Breeders Cup/Farmers Insurance Open/, etc.). Greg Ball SMRI PR Expert, BZA-Brener/Zwinkle & Associates), Sonya Logman Governor Newsom Deputy Secretary-Cabinet Member Ray Pettit, UCSD Director of Business Analytics Center… comScore tracking brands in sports content& Martin Correia Breeders Cup Sponsor Partner viii. • Hybrid Events • Mixture of two or more of the above • Super Bowl—Game and Spin-off Events (Red Bull North America, brand integration of and through marketing) ix. • Market Research in Event Planning • before organizing an event, find out whether there is a market (i.e. audience) for the intended event. For example want to organize a Hispanic cultural event in a specific DMA. If societal need is not met with event objective, then it is not an optimal idea to organize said event in that geo- location (e.g. high probability that the event will fail.). Cover elements of research problem-hypothesis development, error testing, beta testing, quantitative elements versus qualitative research platforms. Correct assumption-cue development and data application tools available Week 4: Data analytics and SWOTT analytics x. • Market Analysis • If there is a market for the intended event, then execute market analysis. • Market Analysis involves f ... Purchase answer to see full attachment