Fluent Essays

Memo: The powers that be have some concerns about your developed communications pieces. Analyze your communications piece and dev elop a memo that justifies your design decisions. You are expected to support your decisions with research. A. Defend how your developed visual communications pieces accommodate key ethical considerations of the field for the medium and the given audience. Be sure to support your response with research that supports your decisions. B. Defend how your developed visual communications pieces apply relevant communication theory appropriate for the medium and the given audience. Be sure to support your response with research that supports your decisions. C. Defend how your developed visual communications pieces employ best practices in the field regarding message delivery effectiveness. Be sure to support your response with research that supports your decisions. ATTACHED IS THE FULL GUIDELINESYOU ONLY HAVE TO DO THE ABOVE MEMO!Let me know if you have any questions! com_610_final_project_guidelines_and_rubric__1_.pdf Unformatted Attachment Preview COM 610 Final Project Guidelines and Rubric Overview It is increasingly important that media consumers and creators be fluent visual communicators, as communication today is visu al communication. Think about how you consume media: Do you read a book on how to hang a picture, or do you watch a YouTube video illustrating the steps? How do you share your life with your family and friends? Is it through email, or through pictures on Facebook and Instagram? A fluent visual communicator’s power comes with significant social responsibility. As a communications professional, you are held to a higher standard of ethics, as the activities of this profession touch the lives of millions of people around the globe and shape cultural norms. As a communications professional today, you will be expected to develop, create, and distribute audience-appropriate messages through a variety of mediums. Instead of writing a speech for your company president to deliver to employees, you will be asked to write copy for and produce a video pitch message that will be delivered online. Instead of sending a press release to journalists to announce your organization’s news, you will now be expected to synthesize the information into polished visual communication pieces to be used “as-is” by journalists and on social media sites. This project will provide you with an opportunity to create original visual communication developments used most often by tod ay’s professionals as well as practice the justification required to secure organization buy-in of your developments. You will be provided with a real press release used by an organization and will transform the information present in the document into visual communication developments for three distinct audiences. This project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final project will be submitted in Module Ten. This assessment will address the following course outcomes:      Incorporate important contextual elements of public relations situations for properly conveying information to the given audience Apply ethical considerations to visual communication pieces appropriate to the medium, the audience, and the ethical standards of the field Apply communication theories appropriate to the medium and the audience in developed visual communication pieces Employ best practices for effective message delivery appropriate to the medium and the audience in the development of visual communication pieces Defend personal design decisions regarding developed visual communications using evidence-based research Prompt Imagine that you are working in the communications department of a successful organization. You have just been assigned the t ask of designing and creating the visual communication pieces that are needed to disseminate the news contained in an important press release from your company. For this task, management wants a visual communications toolkit containing an infographic, a presentation, and a video pitch, prepared for given audiences. The infographic will be developed for a journalist audience; the presentation for employees within the organization; and the video pitch for a consumer audience. Each piece must be developed with the given audience in mind. Additionally, you will be required to supply a memo defending your decisions and the evidence that supports those decisions. Your infographic can be developed with any appropriate media software. Your presentation should be developed using PowerPoint, Prezi, or another appropriate presentation software approved by your instructor. Your video pitch should be written and be constructed in a professional manner. Specifically, the following critical elements must be addressed: A. Infographic: For this part of the assessment, you will transform the provided text-based press release into an infographic for a journalist audience. Your infographic should: A. Incorporate the important elements of the story told in the press release appropriate for the journalist audience. B. Apply key ethical considerations of the field of public relations appropriate for the medium and the given audience. For example, PRSA’s Code of Ethics outlines that the information professionals disseminate to the media, and ultimately to consumers, be accurate. C. Apply relevant communication theory appropriate for the medium and the given audience. D. Employ appropriate best practices in the field to ensure your infographic is effective in delivering its message for the medium and the given audience. II. Presentation: For this part of the assessment you will transform the provided-text based press release into a presentation for an employee audience. Your presentation should: A. Incorporate the important elements of the story told in the press release appropriate for the employee audience. B. Apply key ethical considerations of the field of public relations to developed presentation appropriate for the medium and the given audience. For example, a key ethical consideration when developing this visual is adding images, pictures, and logos to the visual which one has permission to use. C. Apply relevant communication theory appropriate for the medium and the given audience. D. Employ appropriate best practices in the field to ensure your presentation is effective in delivering its message for the medium and the given audience. III. Video Pitch: For this part of the assessment, you will transform the provided text-based press release into a pitch for a 30-second to 1-minute video for a consumer audience. Your video pitch should: A. Incorporate the important elements of the story told in the press release appropriate for the given audience. B. Apply key ethical considerations of the field of public relations. For example, a key ethical consideration when developing this visual is ensuring accessibility to a wide range of audiences by providing a transcript. C. Apply relevant communication theory appropriate for the medium and the given audience. D. Employ appropriate best practices in the field to ensure your proposed video is effective in delivering its message for the medium and the given audience. IV. Memo: The powers that be have some concerns about your developed communications pieces. Analyze your communications piece and dev elop a memo that justifies your design decisions. You are expected to support your decisions with research. A. Defend how your developed visual communications pieces accommodate key ethical considerations of the field for the medium and the given audience. Be sure to support your response with research that supports your decisions. B. Defend how your developed visual communications pieces apply relevant communication theory appropriate for the medium and the given audience. Be sure to support your response with research that supports your decisions. C. Defend how your developed visual communications pieces employ best practices in the field regarding message delivery effectiveness. Be sure to support your response with research that supports your decisions. Milestones Milestone One: Infographic In Module Three, you will convert your chosen press release into an infographic that visually presents at least three different pieces of information. This milestone will be graded with the Milestone One Rubric. Milestone Two: Presentation In Module Five, you will convert your chosen press release into a presentation that combines text and images. This milestone will be graded with the Milestone Two Rubric. Milestone Three: Video Pitch In Module Seven, you will convert your chosen press release into a script for a video aimed at consumer audience. This milestone will be graded with the Milestone Three Rubric. Final Submission: Visual Communications Toolkit In Module Ten, you will submit your final project. Submit the final version of all portions of your visual toolkit with a new section that is comprised of your defense for your design choices in your visual toolkit. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric (below). Deliverables Milestone One Deliverables Infographic Module Due Three Grading Graded separately; Milestone One Rubric Two Presentation Five Graded separately; Milestone Two Rubric Three Video Pitch Seven Graded separately; Milestone Three Rubric Visual Communications Toolkit Ten Graded separately; Final Project Rubric (below) Final Project Rubric Guidelines for Submission: Your visual communications toolkit should be developed in a professionally appropriate way using the appropriate software. Your memo should be 3–4 pages double spaced in Times New Roman font, formatted appropriately for the field. Acceptable File Formats are: .zip, .doc, .docx, .ppt, .pptx, .odt, .txt, .pdf, .rtf and .html. Critical Elements Exemplary (100\%) Infographic: Important Meets “Proficient” criteria Elements incorporation of story elements demonstrates an astute ability to discern important story elements to include for the given audience Infographic: Key Ethical Meets “Proficient” criteria and Considerations response demonstrates a sophisticated awareness of the different ethical considerations appropriate for the medium and the audience Infographic: Meets “Proficient” criteria and Communication Theory demonstrates a sophisticated awareness of communication theory and its application regarding the medium and the given audience Infographic: Best Meets “Proficient” criteria and Practices demonstrates a sophisticated awareness of best practices for message delivery effectiveness and its application regarding the medium and the given audience Proficient (90\%) Incorporates the important elements of the story told in the press release appropriate for the given audience Needs Improvement (70\%) Incorporates the important elements of the story told in the press release, but incorporation of story elements is cursory, contains inaccuracies, or is not appropriate for the given audience Applies key ethical considerations Applies key ethical considerations of the field of public relations of the field of public relations, appropriate for the medium and but application is cursory, the given audience contains inaccuracies, or is not appropriate for the medium or the given audience Applies relevant communication Applies relevant communication theory appropriate for the theory, but application is cursory, medium and the given audience contains inaccuracies, or is not appropriate for the medium or the given audience Not Evident (0\%) Does not incorporate the important elements of the story told in the press release Employs appropriate best practices in the field to ensure the infographic is effective in delivering its message for the medium and the given audience Employs best practices in the field to ensure the infographic is effective in delivering its message, but employment of best practices is cursory, contains inaccuracies, or is not appropriate for the medi um or the given audience Value 6.4 Does not apply key ethical considerations of the field of public relations 6.4 Does not apply relevant communication theory 6.4 Does not employ best practices in the field to ensure the infographic is effective in delivering its message for the medium and the given audience 6.4 Presentation: Important Elements Meets “Proficient” criteria and incorporation of story elements demonstrates an astute ability to discern important story elements to include for the given audience Presentation: Key Meets “Proficient” criteria and Ethical Considerations response demonstrates a sophisticated awareness of the different ethical considerations appropriate for the medium and the audience Presentation: Meets “Proficient” criteria and Communication Theory demonstrates a sophisticated awareness of communication theory and its application regarding the medium and the given audience Presentation: Best Meets “Proficient” criteria and Practices demonstrates a sophisticated awareness of best practices for message delivery effectiveness and its application regarding the medium and the given audience Incorporates the important elements of the story told in the press release appropriate for the given audience Incorporates the important elements of the story told in the press release, but incorporation of story elements is cursory, contains inaccuracies, or is not appropriate for the given audience Applies key ethical considerations Applies key ethical considerations of the field of public relations of the field of public relations, appropriate for the medium and but application is cursory, the given audience contains inaccuracies, or is not appropriate for the medium or the given audience Applies relevant communication Applies relevant communication theory appropriate for the theory, but application is cursory, medium and the given audience contains inaccuracies, or it not appropriate for the medium or the given audience Does not incorporate the important elements of the story told in the press release 6.4 Does not apply key ethical considerations of the field of public relations 6.4 Does not apply relevant communication theory 6.4 Employs appropriate best practices in the field to ensure the presentation is effective in delivering its message for the medium and the given audience Does not employ best practices in the field to ensure the presentation is effective in delivering its message for the medium and the given audience 6.4 Does not incorporate the important elements of the story told in the press release 6.4 Employs best practices in the field to ensure the presentation is effective in delivering its message for the medium and the given audience, but employment of best practices is cursory, contains inaccuracies, or is not appropriate for the medium or the given audience Video Pitch: Important Meets “Proficient” criteria and Incorporates the important Incorporates the important Elements incorporation of story elements elements of the story told in the elements of the story told in the demonstrates an astute ability to press release appropriate for the press release, but incorporation discern important story elements given audience of story elements is cursory, to include for the given audience contains inaccuracies, or is not appropriate for the given audience Video Pitch: Key Ethical Meets “Proficient” criteria and Considerations response demonstrates a sophisticated awareness of the different ethical considerations appropriate for the medium and the audience Video Pitch: Meets “Proficient” criteria and Communication Theory demonstrates a sophisticated awareness of communication theory and its application regarding the medium and the given audience Video Pitch: Message Meets “Proficient” criteria and Best Practices demonstrates a sophisticated awareness of best practices for message delivery effectiveness and its application regarding the medium and the given audience Memo: Key Ethical Considerations Applies key ethical considerations of the field of public relations appropriate for the medium and the given audience Applies relevant communication theory appropriate for the medium and the given audience Employs appropriate best practices in the field to ensure the proposed video is effective in delivering its message for the medium and the given audience Meets “Proficient” criteria and response and research provided demonstrate an especially cogent defense of design decisions regarding key ethical considerations Defends how the developed visual communications pieces accommodate key ethical considerations of the field appropriate for the medium and given audience and supports defense with research Memo: Communication Meets “Proficient” criteria and Theory response and research provided demonstrate an especially cogent defense of design decisions regarding communication theory Defends how the developed visual communications pieces apply relevant communication theory appropriate for the medium and given audience and supports defense with research Applies key ethical considerations of the field of public relations, but application is cursory, contains inaccuracies, or is not appropriate for the medium or the given audience Applies relevant communication theory but application is cursory, contains inaccuracies, or is not appropriate for the medium or the given audience Does not apply key ethical considerations of the field of public relations 6.4 Does not apply relevant communication theory 6.4 Employs best practices in the field to ensure the proposed video is effective in delivering its message for the medium and the given audience, but employment of best practices is cursory, contains inaccuracies, or is not appropriate for the medium or the given audience Defends how the developed visual communications pieces accommodate key ethical considerations of the field appropriate for the medium and given audience, but defense is cursory, contains inaccuracies, or is not supported with research Defends how the developed visual communications pieces apply relevant communication theory appropriate for the medium and given audience, but defense is cursory, contains inaccuracies, or is not supported with research Does not employ best practices in the field to ensure the proposed video is effective in delivering its message for the medium and the given audience 6.4 Does not defend how developed visual communications pieces accommodate key ethical considerations of the field appropriate for the medium and given audience 6.4 Does not defend how developed visual communications pieces apply relevant communication theory appropriate for the medium and given audience 6.4 Memo: Message Delivery Effectiveness Articulation of Response Meets “Proficient” criteria and response and research provided demonstrate an especially cogent defense of design decisions regarding best practices of message delivery effectiveness Defends how your developed visual communications pieces employ best practices in the field regarding message delivery effectiveness and supports defense with research Submission is free of errors Submission has no major errors related to citations, grammar, related to citations, grammar, spelling, syntax, and organization spelling, syntax, or organization and is presented in a professional and easy-to-read format Defends how your developed visual communications pieces employ best practices in the field regarding message delivery effectiveness, but defense is cursory, contains inaccuracies, or is not supported with research Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Does not defend how developed visual communications pieces employ best practices in the field regarding message delivery effectiveness supported with research 6.4 Submission has critical errors related to citations, grammar, spelling, syntax, or organizati on that prevent understanding of ideas Total 4 100\% ... 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