HOMEWORK (SEARCHING ADVERTISE)

Homework (searching advertise) - Business Finance
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You need to first read the reading materials, then you use the sample as an example to do your own report. question_for_serching_advertise.docx reading_materials_10.docx sample_adwords_strategy.docx Unformatted Attachment Preview Question: Assignment: Think of a small business that you are familiar with, and that could benefit perhaps from a search advertising campaign. Write up a proposed Ads strategy. To give you some structure, Ive included a sample in the module. You will quickly notice that the sample was written in English, but for a French audience. No worries, it conveys what I would like you to write up. Imagine this is a year-long campaign that you are proposing. All of the content and resources covered in this module should help you in your development of the report. To complete this assignment, you need data on what kinds of keywords and phrases might be important to consider bidding on. Ads provides access to some awesome tools to help you make these decisions. Unfortunately, Ads has made it more and more difficult to access these tools easily without creating an account, which requires sharing credit card information. However, I can access the tools for you. You will need to e-mail me the URL of the site for the small business you are using for this assignment. I will then send you a spreadsheet of keyword/phrase data. Search Advertising Overview: Google Ads, formerly AdWords, is the dominant player in search advertising so we will focus on that service in this module. While not as arcane as search engine optimization, search advertising is as complex anything weve discussed in this class. Thus, there is a great deal of information available. Making our discussion even more tricky is the fact that Google Ads is constantly changing as Google continues to enhance search advertising opportunities for all types of advertisers. There are four main activities for this module. 1. Lets start with a good hard look at how and whether search and social advertising work. Read A Dangerous Question: Does Internet Advertising Work at All? (Links to an external site.) I particularly like the thesis at the end: we (consumers) have so many excellent online sources for fairly unbiased product and service information today that advertising has lost a lot of its relevance. Then read Search vs. Display Advertising: Which Promises More Bang for the Buck? (Links to an external site.) The article discusses which of these two forms of online advertising are most likely to affect a consumers decision to buy. The objectives of search and display advertising are quite different so its hard to say one is better than the other. Both of these articles provide a good introduction for our study of search advertising in this module and display advertising, which we will tackle next. 2. If your brand uses search advertising, be sure to check them out on SpyFu (Links to an external site.), a search marketing competitive research tool. 3. Google provides certification (Links to an external site.) on its Ads platform. To earn this, you must pass their Ads Fundamentals exam and one of the following: search advertising, display advertising, mobile advertising, video advertising, noor advertising shopping. For this module, work through the Ads Fundamentals Exam Study Guide . I will not require you to take the exam, but I do encourage you to try. If you pass, you will be halfway to becoming certified. Do let me know if you try. ADWORDS STRATEGY Our AdWords account needs to reflect our goals and product. Our campaign is grouped according to two themes: product sales and activity promotion related to conferences, seminars and coaching. Ad groups and keyword match types Our account will contain 2 campaigns and 4 Ad groups. Our Ad groups are organized by theme and some keyword match types used are specified after each Ad group. • First campaign: “Sell Book” with a goal to sell “Saint Pierre m’a dit” book Ad Group: SPMD Keyword match types : Nathalie Rodary, dédicace auteur, Livre Saint-Pierre, livre spirituel, livre spiritualité , ouvrage spiritualité ,roman initiatique, romans initiatiques, livre de la vie, nouvelle humanité , Se réaliser , Se connaître, prise de conscience, [romans dédicacés], [dédicace de romans], [achat roman dedicace], [achat livre dedicace], [livre dédicacé], [achat livre dédicacé], [livre spirituelle],[ le livre de la vie]… Negative keywords : -ésotérisme,- religion, -religions, -religieux • 2nd campaign : “Leads” with a goal to get more leads Ad Group 1: Conference Keyword match types : vocation humaniste, changer soi-même, développer son potentiel, conferences Paris, conférences Lyon, conférences interactives, conférence connaissance de soi, sens de sa vie, [conférence spirituelle], [conference spirituel]… Negative keywords: -vidéo, -télé, -call Ad Group 2: Coaching Keyword match types: coaching entrepreneur, coaching dirigeants, coaching individuel, formation dirigeant, coaching entrepreneur, coaching leadership, accompagnement dirigeant, guide entrepreneur, conseil accompagnement… Negative keywords: - sportif, -formation coaching, -relooking Ad Group 3: Seminar Keyword match types: séminaire de direction, séminaire leadership, seminaire comment diriger, séminaire management, séminaire stratégie management, séminaire manager entreprise, séminaire entreprise et management… Negative keywords: -organisation, - salle Daily and weekly plans of spending our campaign budget Our daily budget for 21 days will be equal to 9.52 USD divided to 4.76USD per campaign. Networks for our Adwords ads Assary will use both Search and Content Networks of Google in automatic mode to increase ROI. Sample text advertisements for each AdWord campaign SPMD Events Votre livre dédicacé Conférence connaissance de soi Rapidement chez vous Se Connaître, Se Reconnaître Commandez-le vite ! Découvrez-vous avec Assary ! www.AssaryEdition.fr www.AssaryEdition.fr Roman Spirituel Coaching dirigeant Une nouvelle vision du monde Mieux diriger votre entreprise A découvrir maintenant ! Pour en savoir plus www.AssaryEdition.fr www.AssaryEdition.fr Target audience settings We will direct our campaign to French speaking people in Europe, who carry out Google searches in French. Our “Sell Book” campaign will be directed to people located in France, Monaco, Belgium and Switzerland. Our “Leads” campaign will be targeted to people located in France since our conferences and seminars are taking place in Paris and Lyon. Ad serving options We will allot a maximum amount of 0.10USD or more if necessary to the most performing ad text in our ad groups. Goals for impressions, clicks, CPC and CTR To get a better quality score, our goal for impression is to focus on the relevance of our text ad to search match. We will be refining our ads and keywords by choosing to discontinue the ones that are performing badly. Thus, we will be privileging keywords and text ads with high CTR to increase visibility and to increase conversion rate. Success metrics • Increase rate of sales conversion • Increase rate of leads conversion • Increase of visibility measured by the rate of new visitors of the website ... Purchase answer to see full attachment
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Your assignment may be more than 5 paragraphs but not less. INSTRUCTIONS:  To access the FNU Online Library for journals and articles you can go the FNU library link here:  https://www.fnu.edu/library/ In order to n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.  Key outcomes: The approach that you take must be clear Mechanical Engineering Organic chemistry Geometry nment Topic You will need to pick one topic for your project (5 pts) Literature search You will need to perform a literature search for your topic Geophysics you been involved with a company doing a redesign of business processes Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages). Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in in body of the report Conclusions References (8 References Minimum) *** Words count = 2000 words. *** In-Text Citations and References using Harvard style. *** In Task section I’ve chose (Economic issues in overseas contracting)" Electromagnetism w or quality improvement; it was just all part of good nursing care.  The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management.  Include speaker notes... .....Describe three different models of case management. visual representations of information. They can include numbers SSAY ame workbook for all 3 milestones. You do not need to download a new copy for Milestones 2 or 3. When you submit Milestone 3 pages): Provide a description of an existing intervention in Canada making the appropriate buying decisions in an ethical and professional manner. Topic: Purchasing and Technology You read about blockchain ledger technology. Now do some additional research out on the Internet and share your URL with the rest of the class be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.         https://youtu.be/fRym_jyuBc0 Next year the $2.8 trillion U.S. healthcare industry will   finally begin to look and feel more like the rest of the business wo evidence-based primary care curriculum. Throughout your nurse practitioner program Vignette Understanding Gender Fluidity Providing Inclusive Quality Care Affirming Clinical Encounters Conclusion References Nurse Practitioner Knowledge Mechanics and word limit is unit as a guide only. The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su Trigonometry Article writing Other 5. June 29 After the components sending to the manufacturing house 1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard.  While developing a relationship with client it is important to clarify that if danger or Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business No matter which type of health care organization With a direct sale During the pandemic Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record 3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015).  Making sure we do not disclose information without consent ev 4. Identify two examples of real world problems that you have observed in your personal Summary & Evaluation: Reference & 188. Academic Search Ultimate Ethics We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities *DDB is used for the first three years For example The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case 4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972) With covid coming into place In my opinion with Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be · By Day 1 of this week While you must form your answers to the questions below from our assigned reading material CliftonLarsonAllen LLP (2013) 5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda Urien The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. The greatest obstacle From a similar but larger point of view 4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open When seeking to identify a patient’s health condition After viewing the you tube videos on prayer Your paper must be at least two pages in length (not counting the title and reference pages) The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough Data collection Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an I would start off with Linda on repeating her options for the child and going over what she is feeling with each option.  I would want to find out what she is afraid of.  I would avoid asking her any “why” questions because I want her to be in the here an Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych Identify the type of research used in a chosen study Compose a 1 Optics effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. 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After establishing where each member is in relation to the family A Health in All Policies approach Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum Chen Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change Read Reflections on Cultural Humility Read A Basic Guide to ABCD Community Organizing Use the bolded black section and sub-section titles below to organize your paper. For each section Losinski forwarded the article on a priority basis to Mary Scott Losinksi wanted details on use of the ED at CGH. He asked the administrative resident