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Prepare a 12-15 slide PowerPoint presentation that outlines your proposal to the stakeholders who would approve or deny your plan. Include the following:Present the prevailing pressure that threatens organizational success.Summarize your strategies for successfully implementing the change plan in order to address the internal or external pressure.Propose strategies for effectively communicating to internal and external stakeholders. Identify what information needs to be disseminated and to which stakeholders. Discuss the communication skills and language necessary to be effective with both internal and external stakeholders. Describe the communication process and the strategies used to disseminate information throughout the implementation process.Present a strategic plan for sustaining the change after the plan has been implemented.Predict potential obstacles or unintended consequences and recommend strategies to overcome or respond to them.While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.BELOW WILL BE THE PAPER ATTACHED THAT INCLUDES THE PLAN THAT WILL NEED TO BE USED IN THIS PRESENTATION. THE RUBRIC WILL BE ATTACHED AS WELL implementing_change_nmotta.docx rubric_print_format_8.xlsx Unformatted Attachment Preview Running Head: IMPLEMENTING CHANGE Implementing Change Natasha Motta AMP-492 12/23/19 1 IMPLEMENTING CHANGE 2 Introduction Organizational and environmental pressures amount to regulatory changes. In most cases, changes are aimed at bringing a positive impact on the organization. Some changes occur automatically, while others need to be initiated by the companys management. Managers should come up with clear intervention strategies in response to organizational and environmental pressures. This paper will examine the change plan that Starbucks Corporation can implement in response to the influences affecting it. Organizational/ environmental Pressures Starbucks Corporation was founded in 1971 in Seattle, Washington. It has over 30000 outlets spread in 70 countries. The company services a variety of coffee beverages like micro-ground instant coffee, whole bean coffee, Caffe latte, espresso, among others. From 1987 t0 2007, the company has been opening an average of two new retail outlets daily. Starbucks opened its largest outlet in November 2019 in Chicago (Snider & Meyer, 2018). Starbuck is known to value its customers by having a welcoming atmosphere. Starbuck employees are expected to behave respectfully towards their customers by displaying dignity and transparency. The companys mission is to inspire and nurture the human spirit. The company values corporate social responsibility and that is why they value their customers and their employees. In the recent past, the company faced racial organizational pressure. The corporate pressure occurred in one of the stores in Philadelphia when two African America gentlemen were barred from using the restroom. The two men were asked to leave the store, and when they resisted, the police were called to arrest them (Taecharungroj, 2017). This action negatively affected the reputation of Starbucks stores. Customers boycotted some of the IMPLEMENTING CHANGE 3 Starbucks stores in the US, where the protestors displayed the anti-racial messages on the boards and outside the stores. The negative reputation brought a decrease in the market share. To deal with this organizational pressure, the Starbuck CEO had to apologize for the act. All the Starbuck stores in the United States were closed for one afternoon to give the entire staff racial bias training. The training took four hours, and more than 175,000 employees from 8000 stores were involved (Snider & Meyer, 2018). The training aimed at educating employees against the racial profiling of the customers the cultural diversity of the customers. Although racial discrimination is prevalent in the United States, It should be discouraged in business settings. Racial discrimination affects the performance of the company because it creates a negative reputation for the company. The Starbuck management was acted fast to deal with the case of the racial discrimination reported in a store in Philadelphia. If the organization fails to address the racial pressure, there is a likelihood that the company will be negatively rated. In the long run, the company will lose customers and may suffer a loss. A Change Vision The Starbuck Company had to design a change vision to save the reputation of the company. A change vision is a picture of how the company will look like after implementing the changes. The Starbuck Company aims at being a company where all the customers are treated equally regardless of their racial background (Snider & Meyer, 2018). The first step in achieving their goal was to offer training to the employees on racial bias. When the employees are trained on the importance of treating all the customers equally regardless of their race, then it is unlikely for an incidence of racial profiling to occur. In case such a case occurs, then it should not be exposed to the media but should be dealt with in-house by the IMPLEMENTING CHANGE 4 management. Starbuck aspires to be a company where people from all races can walk in and be accorded a warm welcome and treated in dignity. Change Model To implement the change vision, the company should adopt the following strategies to respond to racial bias pressure. The first step should be defining the problem. The management should describe and analyze the problem and n how it manifests itself within the organization (Powell et al., 2015). In this case, the management should describe how racial bias occurs in Starbuck. The second step is to investigate the available resources and support within the company. The funds that can be utilized to mitigate the racial discrimination problem are human resources. Training of the employees of the Starbuck Company on racial discrimination is necessary. The management should offer the support needed for the employees to achieve the organizational goals. After the identification of the available resources, the next step will be a clarification of the goals and objectives. The goals of the company should be clearly defined. The target population should be specified and the desired outcomes stated (Waltz et al., 2015). Setting the goals enables the company to work together towards achieving the companys goals. Promoting team building and empowerment is crucial in change implementation. Change occurs when all the members of the organization are aware of what is expected of them. The members should also be committed to the change implementation and act towards achieving it. The establishment of an organizational infrastructure should follow the promotion of the team building. The development of an organizational context in line with the intervention requirements is crucial for successful intervention. Implementation means that some drastic changes in the organization have been realized. However, the changes are gradual, and so the various intervention components IMPLEMENTING CHANGE 5 should be implemented in a sequence. Finally, the intervention should be transferred to other organizational settings once it has been proved to be effective. Potential Resistance Anytime there are changes in an organization. There is a likelihood of resistance from the stakeholders. The possible resistance that may occur in Starbuck may come from the employees and the customers. Some employees may not be comfortable with treating customers from different races in the same way. Some customers, primarily from the white race, may not be satisfied mixing with African American customers (Taecharungroj, 2017). The reasons for resistance are varied but may be due to socialization. The opposition is likely to occur at the implementation stage. To overcome anger, the company needs to prepare their employees and customers in advance. The intended changes should be communicated before implementation. The company should also provide an avenue for the employees and customers to give their feedback on the anticipated changes. Conclusion Although racial discrimination is prevalent in the US, reputable companies like Starbuck should devise ways of dealing with it. As a top coffee chain in the world, Starbuck should implement changes that will enable it to deal with all types of customers. The Starbuck customers are from all racial backgrounds, and therefore they deserve to be treated with dignity. The company will succeed in implementing the changes required to maintain its reputation if it follows the above steps. 6 IMPLEMENTING CHANGE References Powell, B. J., Waltz, T. J., Chinman, M. J., Damschroder, L. J., Smith, J. L., Matthieu, M. M., ... & Kirchner, J. E. (2015). A refined compilation of implementation strategies: results from the Expert Recommendations for Implementing Change (ERIC) project. Implementation Science, 10(1), 21. Snider, M., & Meyer, Z. (201Starbucks just the latest accused of racial profiling. https://www.usatoday.com/story/money/business/2018/04/15/starbucks-just-latestaccused-racial-profiling-retail/518844002/ Taecharungroj, V. (2017). Starbucks’ marketing communications strategy on Twitter. Journal of Marketing Communications, 23(6), 552-571. Waltz, T. J., Powell, B. J., Matthieu, M. M., Damschroder, L. J., Chinman, M. J., Smith, J., L., ... & Kirchner, J. E. (2015). Use of concept mapping to characterize relationships among implementation strategies and assess their feasibility and importance: results from the Expert Recommendations for Implementing Change (ERIC) study. Implementation Science, 10(1), 109. IMPLEMENTING CHANGE 7 Course Code AMP-492 Class Code AMP-492-O500 Criteria Content Percentage 100.0\% Prevailing Pressures Presented 5.0\% Implementation Strategies Presented 5.0\% Effective Communication Strategies Presented 6.2: Evaluate methods for communicating and implementing change within organizations. 10.0\% Strategic Plan for Sustaining Change Presented 10.0\% Prediction of Obstacles and Unintended Consequences Presented 10.0\% Presentation of Content 30.0\% Layout 10.0\% Language Use and Audience Awareness (includes sentence construction, word choice, etc.) 10.0\% Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0\% Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 5.0\% Total Weightage 100\% Assignment Title Benchmark: Presentation – Communicating and Sustaining Change Unsatisfactory (0.00\%) Environmental and organizational pressures are not presented. Implementation strategies are not presented. Communication strategies are not presented. A strategic plan for sustaining change is not presented. Obstacles and unintended consequences are not predicted. The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear. The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident. Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately. Slide errors are pervasive enough that they impede communication of meaning. Sources are not documented. Total Points 180.0 Less than Satisfactory (65.00\%) At least one environmental or organizational pressure is referenced. The specific steps needed to implement the change vision are missing. No strategies are described clearly. The need for communication is acknowledged, but clear communication strategies are not presented. A plan for sustaining change is acknowledged. No strategy is described clearly. A vague prediction for obstacles and unintended consequences is presented. The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information. The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text. Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately. Frequent and repetitive mechanical errors distract the reader. Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. Satisfactory (75.00\%) Environmental and organizational pressures are described generally. General steps for implementation are presented. One or two key strategies are presented for implementing change. A general communication strategy is presented, but the process for disseminating information is unclear. Strategies do not include both internal and external stakeholders. A general plan for sustaining change is discussed, but it is incomplete or lacks important details. A general prediction for obstacles and unintended consequences is presented. The presentation slides are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other. The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability. Language is appropriate to the targeted audience for the most part. Some mechanical errors or typos are present, but they are not overly distracting to the reader. Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. Good (85.00\%) Key environmental and organizational pressures are described. The steps and strategies for implement are outlined. Strategies for communication are presented. A realistic process for disseminating information is proposed. Strategies include both internal and external stakeholders. A plan for sustaining change is described. The plan addresses most major areas for sustaining change within the organization. A realistic prediction for obstacles and unintended consequences is presented. The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources. The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text. The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly. Slides are largely free of mechanical errors, although a few may be present. Sources are documented, as appropriate to assignment and style, and format is mostly correct. Excellent (100.00\%) Major and minor environmental and organizational pressures are described. The steps for implement are clearly described. Strong strategies for the implementation of each step are proposed. Strong strategies for communication are proposed. A clear and well-developed process for disseminating information is proposed. Strategies effectively include both internal and external stakeholders. A clear plan for sustaining change is described. The plan addresses all major areas for sustaining change within the organization. A sound prediction for obstacles and unintended consequences is presented. The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea. Comments The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text. The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope. Writer is clearly in control of standard, written, academic English. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. Points Earned ... Purchase answer to see full attachment