Discussion Responses - Business Finance
Read through your colleagues’ posts, and respond to two or more of your colleagues in one of the following ways: Prepare the following: Provide insights or contrasting observations regarding financial and managerial accounting that you gained from reading their posts.Offer other examples, based on your experience or research, of when such accounting data was effectively used or when decisions were made without it and explain the results.Describe trends you observe from the posts of your colleagues and why those are important. References: Zimmerman, J. L. (2017). Accounting for decision making and control (7th ed.). New York, NY: McGraw-Hill. U.S. Securities and Exchange Commission. (2007). Beginners’ guide to financial statements. Retrieved from https://www.sec.gov/reportspubs/investor-publications/investorpubsbegfinstmtguidehtm.html U.S. Securities and Exchange Commission. (2011). How to read a 10-K. Retrieved from https://www.sec.gov/fast-answers/answersreada10khtm.html
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Michelle Lutostanski
Financial Accounting
1. Stocks/Investments: When reviewing financial statements investors are looking to see how
their investments are doing. Depending on the available information, investors could either keep
or liquidate their investments in said company.
Example: An organization looking to analyze how much money they are keeping in the
company’s stock, to determine if they should sell and buy a stronger performance stock.
2. Corporate Governance: Another decision they could make is to consider the performance
factor when they are electing a company’s officers during their annual meeting. If leadership
isn’t steering the company’s profits in the right direction, as stockholders or stakeholders they
can decide to use their vote towards a management change.
Example: Using financial accounting to see whom the organization can elect for a company
officer due to a decrease in performance
How decisions are improved: Investors use this information to make present, and future
decisions. These financial statements much of the time are what they base their final resolution
on. Their decisions improve when they analyze a company’s financial health, and efficiency
through their reports (West, 2019).
Risks: The risks of not gathering financial information when making such decisions include
miscalculated profits, assets, liabilities, and most importantly financial performance.
Managerial Accounting
Profit & Loss: Managers use these reports to attempt to make the right decision that could likely
change the way a business operates overall. When seeing it from a P&L perspective, they could
use the provided financial data to fine-tune changes within the organization to try and maximize
profits. These reports are intended to be used by internal company management and not to be
distributed outside of the company (Lohse, 2019).
Example: Reviewing a profit and loss statement for a Rent-A-Car company who was trying to
lower their variable expenses because they were bleeding into their fixed costs. The company
saw that they were loosing more and more money in their variable gas expense that it was
impacting their bottom line. After much research and investigation, they found that the root
cause of this was due to human error and a lack of oversight in the car check-in process and
customers not being educated on the company’s gas policy. The company reviewed the car check
out and check-in process and found it to be more profitable to include a half tank of gas, instead
of full, with every rental. Which lead to the company having to charge a premium rate for gas in
those cars that returned with less than half a tank. The company saw their gas expense go from
$9 a car less than $2.
How decisions are improved: If the information is used accurately managerial accounting can
motivate and control behaviors in organizations (Zimmerman, 2017). Managerial accounting
focuses on evaluating operations, and performance inside an enterprise. Decisions improve due
to managerial accounting because it defines budgets, assists with planning, and analyzes costs to
reach both short and long term goals.
Risks: Not using managerial accounting when making such decisions can affect an
organizations budget, sales, inventory, manufacturing process, and service.
References
Lohse, Jess (2019). Use Your P&L Statement to Make Better Decisions | SBC Magazine.
Sbcmag.Info. https://www.sbcmag.info/news/2019/aug/use-your-pl-statement-make-betterdecisions
West, J. (2019, June 19). How Does Financial Accounting Help Decision Making? | The
Unmistakable CEO. Unmistakableceo.Com. http://unmistakableceo.com/how-does-financialaccounting-help-decision-making/
Zimmerman, J. L. (2017). Accounting for decision making and control (9th ed.). New York, NY:
McGraw-Hill.
Roderick Gaines
Financial accounting and managerial accounting are two of the four largest branches of the
accounting discipline. Despite many similarities in approach and usage, there are significant
difference between the two. These differences center around compliance, accounting standards
and target audiences. The main objective of managerial accounting is to produce useful
information for a companys internal use. Business managers collect information that encourages
strategic planning, helps them set realistic goals, and encourages an efficient directing of
company resources.
Financial accounting allows a business to keep track of all its financial transactions. It is
the process in which the company records and reports all the financial data that go in and out of
its business operations. The accounting recorded on a series of financial statements including the
balance sheet, income statement and cash flow. An income statement is a report that shows how
much revenue a company earned over a specific time period ( There are three main areas where
financial accounting helps decision making. It provides investors with a baseline of analysis for
and comparison between the financial health of securities-issuing corporations, it helps creditors
assess the solvency, it helps make decisions about to allocate scarce resources.
When information is used accurately involving financial accounting is can help lenders
and stakeholders make better lending decisions. Financial statements outline all its assets as well
as the short and long term, lenders get a better sense of a companys creditworthiness. Not having
the information could mislead lenders and provide inaccurate data regarding financial
transaction. A company with an example of inaccurate reporting is Waste Management. Waste
Management allegedly falsely increased the depreciation time length for their property, plant and
equipment on the balance. At my current company wwithout having the correct financial
information, we couldnt close out out financial statement for external stakeholders.
Managerial accounting often involves several aspects of the company;s financial results,
including revenue, sales, operating expenses and cost controls. Managerial accounting can be
used for planning, forecasting, budgeting, project management decisions and performance
tracking. When managerial accounting is accurate you can have the full picture of the company
overall. Not having the the correct informations could lead to poor or inaccurate decision making
by managers. At my current company we have to forecast sales and track performance of parts.
Due to inaccurate information our sale numbers were skewed and performance of parts data lead
to inaccurate pricing.
Reference
U.S. Securities and Exchange Commission. (2007). Beginners guide to financial statements.
Retrieved from https://ww.sec.gov/reportspubs/investorpublications/investorpubbegfinstmtguidehtm.html.
Zimmerman, J. L. (2017). Accounting for decision making and control (9th ed.) New York, NY:
McGraw-Hill.
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Page i
Seventh Edition
Accounting for
Decision Making
and Control
Jerold L. Zimmerman
University of Rochester
To: Conner, Easton, and Jillian
ACCOUNTING FOR DECISION MAKING AND CONTROL, SEVENTH EDITION
Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas,
New York, NY 10020. Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Previous
editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by
any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill
Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or
broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers outside the United States.
This book is printed on acid-free paper.
1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3 2 1 0
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All credits appearing on page or at the end of the book are considered to be an extension of the copyright page.
Library of Congress Cataloging-in-Publication Data
Zimmerman, Jerold L., 1947Accounting for decision making and control / Jerold L. Zimmerman.—7th ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-07-813672-6 (acid-free paper)
ISBN-10: 0-07-813672-5 (acid-free paper) 1. Managerial accounting. I. Title.
HF5657.4.Z55 2010
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2009049120
www.mhhe.com
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About the Author
Jerold L. Zimmerman
Jerold Zimmerman is Ronald L. Bittner Professor at the
William E. Simon Graduate School of Business, University of Rochester. He holds an undergraduate degree from
the University of Colorado, Boulder, and a doctorate
from the University of California, Berkeley.
While at Rochester, Dr. Zimmerman has taught a variety of courses spanning accounting, finance, and economics. Accounting courses include nonprofit accounting,
intermediate accounting, accounting theory, and managerial accounting. A deeper appreciation of the challenges of
managing a complex organization was acquired by spending four years as Deputy Dean of the Simon School.
Professor Zimmerman publishes widely in accounting on topics as diverse as cost allocations, Sarbanes-Oxley Act, disclosure, financial accounting theory, capital markets, and
executive compensation. His paper “The Costs and Benefits of Cost Allocations” won the
American Accounting Association’s Competitive Manuscript Contest. He is recognized for
developing Positive Accounting Theory. This work, co-authored with colleague Ross Watts,
at the Massachusetts Institute of Technology, received the American Institute of Certified
Public Accountants’ Notable Contribution to the Accounting Literature Award for “Towards
a Positive Theory of the Determination of Accounting Standards” and “The Demand for
and Supply of Accounting Theories: The Market for Excuses.” Both papers appeared in the
Accounting Review. Professors Watts and Zimmerman are also co-authors of the highly
cited textbook Positive Accounting Theory (Prentice Hall, 1986). More recently, Professors
Watts and Zimmerman received the 2004 American Accounting Association Seminal Contribution to the Literature award. Professor Zimmerman’s textbooks also include: Managerial Economics and Organizational Architecture with Clifford Smith and James Brickley,
5th ed. (McGraw-Hill/Irwin, 2009); and Management Accounting: Analysis and Interpretation with Cheryl McWatters and Dale Morse (Pearson Education Limited UK, 2008). He is
a founding editor of the Journal of Accounting and Economics, published by North-Holland.
This scientific journal is one of the most highly referenced accounting publications.
He and his wife Dodie have two daughters, Daneille and Amy. Jerry has been known
to occasionally engage friends and colleagues in an amicable diversion on the links.
iii
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Preface
During their professional careers, managers in all organizations, profit and nonprofit, interact with their accounting systems. Sometimes managers use the accounting system to acquire information for decision making. At other times, the accounting system measures
performance and thereby influences their behavior. The accounting system is both a source
of information for decision making and part of the organization’s control mechanisms—
thus, the title of the book, Accounting for Decision Making and Control.
The purpose of this book is to provide students and managers with an understanding and
appreciation of the strengths and limitations of an organization’s accounting system, thereby
allowing them to be more intelligent users of these systems. This book provides a framework
for thinking about accounting systems and a basis for analyzing proposed changes to these
systems. The text demonstrates that managerial accounting is an integral part of the firm’s
organizational architecture, not just an isolated set of computational topics.
Distinguishing Features
Conceptual
Framework
This book differs from other managerial accounting texts in several ways. The most important
difference is that it offers a conceptual framework for the study of managerial accounting.
This book relies on opportunity cost and organizational architecture as the underlying
framework to organize the analysis. Opportunity cost is the conceptual foundation underlying
decision making. While accounting-based costs are not opportunity costs, in some circumstances accounting costs provide a starting point to estimate opportunity costs. Organizational
architecture provides the conceptual foundation to understand how accounting is employed as
part of the organization’s control mechanism. These two concepts, opportunity costs and
organizational architecture, provide the framework and illustrate the trade-offs created when
accounting systems serve both functions: decision making and control.
Trade-Offs
This text emphasizes that there is no “free lunch”; improving an accounting system’s
decision-making ability often reduces its effectiveness as a control device. Likewise, using
an accounting system as a control mechanism usually comes at the expense of using the
system for decision making. Most texts discuss the importance of deriving different estimates of costs for different purposes. Existing books do a good job illustrating how
accounting costs developed for one purpose, such as inventory valuation, cannot be used
without adjustment for other purposes, such as a make-or-buy decision. However, these
books often leave the impression that one accounting system can be used for multiple
purposes as long as the users make the appropriate adjustments in the data.
What existing texts do not emphasize is the trade-off between designing the accounting system for decision making and designing it for control. For example, activity-based
costing presumably improves the accounting system’s ability for decision making (pricing
and product design), but existing texts do not address what activity-based costing gives up
in terms of control. Accounting for Decision Making and Control emphasizes the trade-offs
managers confront in an organization’s accounting system.
iv
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Page v
Preface
v
Economic
Darwinism
A central theme throughout this book is economic Darwinism, which simply implies that
accounting systems that survive in competitive industries must be yielding benefits that are
at least as large as their costs. While newer accounting innovations such as the balanced
scorecard are described, the text also indicates through a series of company histories that
many elements of today’s modern costing systems can be traced back to much earlier times.
It is useful to understand that today’s managers are struggling with the same accounting issues as their predecessors, because today’s students will also be struggling with the same
problems. These problems continue to exist because they involve making trade-offs, usually between systems for decision making (e.g., product pricing and make-or-buy decisions) versus control (e.g., performance evaluation).
Accounting systems differ across firms and change as firms’ circumstances change.
Today’s students will be making these trade-offs in the future. The current rage in managerial accounting texts is to present the latest, most up-to-date accounting system innovations.
While recent innovations are important to discuss, they should be placed in their proper
perspective. Traditional absorption costing systems have survived the test of time for hundreds of years. Accounting system innovations are new, not necessarily better. We certainly
do not know if they will survive.
Logical Sequence
Another meaningful distinction between this text and other books in the field is that the
chapters in this text build on one another. The first four chapters develop the opportunity
cost and organization theory foundation for the course. The remaining chapters apply the
foundation to analyzing specific topics such as budgets and standard costs. Most of the
controversy in product costing involves apportioning overhead. Before absorption, variable,
and activity-based costing are described, an earlier chapter provides a general analysis of
cost allocation. This analysis is applied in later chapters as the analytic framework for
choosing among the various product costing schemes. Other books emphasize a modular,
flexible approach that allows instructors to devise their own sequence to the material, with
the result that these courses often appear as a series of unrelated, disjointed topics without
any underlying cohesive framework. This book has 14 chapters, compared with the usual
18–25. Instead of dividing a topic such as cost allocation into three small chapters, most
topics are covered in one or at most two unified chapters.
End-of-Chapter
Material
The end-of-chapter problem material is an integral part of any text, and especially important in Accounting for Decision Making and Control. The problems and cases are drawn
from actual company applications described by former students based on their work experience. Many problems require students to develop critical thinking skills and to write short
essays after preparing their numerical analyses. Good problems get students excited about
the material and generate lively class discussions. Some problems do not have a single correct answer. Rather, they contain multiple dimensions demanding a broad managerial perspective. Marketing, finance, and human resource aspects of the situation are frequently
posed. Few problems focus exclusively on computations.
Changes in the Seventh Edition
Based on extensive feedback from instructors using the six editions and from my own
teaching experience, the seventh edition focuses on improving the book’s readability and
accessibility. In particular, the following changes have been made:
• Each chapter has been updated and streamlined based on student and instructor
feedback. More intuitive, easier-to-understand numerical examples have been
added.
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Preface
• Additional actual company practices have been integrated into the text.
• Sixteen new problems and cases supplement the existing problems. Users were
uniform in their praise of the problem material. They found it challenged their students
to critically analyze multidimensional issues while still requiring numerical problemsolving skills. Further problems and cases to complement this selection have been
added.
Overview of Content
Chapter 1 presents the book’s conceptual framework by using a simple decision context regarding accepting an incremental order from a current customer. The chapter describes why
firms use a single accounting system and the concept of economic Darwinism, among other
important topics. This chapter is an integral part of the text.
Chapters 2, 4, and 5 present the underlying conceptual framework. The importance of
opportunity costs in decision making, cost–volume–profit analysis, and the difference between accounting costs and opportunity costs are discussed in Chapter 2. Chapter 4 summarizes recent advances in the theory of organizations and Chapter 5 describes the crucial
role of accounting as part of the firm’s organizational arc ...
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