Strategic Management and Strategic Competitiveness (revised) - Management
Strategic Management and Strategic Competitiveness
Overview
Choose one public corporation in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commissions Filings & Forms page, the Strayer Universitys online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Use the Strategic Management and Strategic Competitiveness Template [DOCX] to ensure that your assignment meets the requirements.
Requirements
Write a 4–6 page paper in which you address the following:
Assess how globalization and technology changes have impacted the corporation you researched.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
Assess how the vision statement and mission statement of the corporation influence its overall success.
Evaluate how each category of stakeholder impacts the overall success of this corporation.
Use the Strayer University Online Library or the Internet to locate and include at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is the following:
Determine the impact of globalization and technology changes, strategic models, vision and mission statements, and stakeholders on a corporations success.
1
Tomia Willingham
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
August 7, 2021
2
Week 3 Assignment 1
Introduction
My paper will discuss both strategic competitiveness and strategic management of Apple
Inc. Company. This will provide a clear picture on how different processes and projects are carried
out for the success of the company. Again, the paper will focus in summarizing different articles
for the purposes of ensuring that awareness is created on how the organizations in a country should
be run for quality products and services to be provided to the customers. This will play significant
roles in the encouragement of the people to engage in productive activities leading to the success of
their businesses. The paper will again discuss the different strategies utilized by Apple Inc.
Company in ensuring that its competitive advantage is enhanced and the operations carried out
made effective for the satisfaction of the customers to be achieved. The discussion on the strategies
used will motivate the people to come up with businesses which focus on quality standards for the
set goals and objectives to be achieved (Burke, 2021).
3
Globalization
Globalization is among the important aspects which have contributed to the success of
Apple Inc. Company by changing the manner in which the processes in the company were carried
out. It is through this whereby the company’s supply chain has been impacted positively therefore
enabling it to record high sales within a short time. As a result of the proper utilization of the
globalization concepts, the company has had its profits increased because of its ability to produce
the products at low cost hence selling them to the customers at high costs. On the other hand,
globalization has led the company to an effective competition which has made it easy for the
management to come up with strategies of ensuring that the competition is managed in ways which
contribute to the success of the business. The competition experienced by Apple Inc. Company is
mainly related to aspects such as prices, target market, adaptation of the available technology and
quick production. For the issues in the company to be addressed, the management has been able to
come up with global strategies which have contributed to the satisfaction of the customers. The
business has again been able to create a robust global brand therefore attracting competing with
other companies effectively. One of the global brand introduced by the company is the iTune
stores which has played a role in the discovery and the delivery of third party digital content. One
of the concepts of globalization used in the company is the economic globalization which has
enabled to business to contribute to the growth and the development of the economy of different
countries. This has been achieved by its ability to come up with other branches in the entire world.
It is through that whereby employment opportunities are created in the country hence contributing
positively to the success of the country’s economy. Finally, globalization has impacted the
company in a positive way by ensuring that international human resource management strategies
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are utilized. This has made it easy for the company to hire experts and professional from different
parts of the world therefore improving the performance of the corporation (do Carmo, 2021).
Technology
Technological changes are among the contributors to the success of the corporation. For the
past few years, the company has invested in technological advancement for the purposes of
ensuring that quality products and services are provided to the customers. Some of the
technological changes such as MacPaint software have impacted the business positively by
bringing in place programs such as Photoshop and PageMaker which have brought about
transformations in publishing. Being one of the technologically advanced corporation in the entire
world, it has been able to benefit from the advanced technology by improving the rates of
production and human resource management. These have therefore led to a demonstration of
planning, long term thinking, consistent marketing and careful and thoughtful research. Some of
the technological aspects such as social media, cloud computing, program apps, texting, email,
robotics, Internet of Things, Artificial Intelligence, crowfunding, websites, data and analytics and
e-commerce have impacted the corporation in a positive manner by ensuring that the standards of
the products and the services provided are high. These have therefore improved the competitive
advantage of the company. On the other hand, the company has been impacted by diffusion and
disruptive technologies in way which has led to increased rates of production through effective
innovations (Edeh, 2021).
Industrial Organization Model
The company could earn above average returns by ensuring that it focuses on consumer
centric devices and innovation. This leads to increased numbers of sales made by the company
within a short time. The consumer centric devices and innovation lead to the increment of the
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morale of the customers therefore encouraging them to purchase more of the company’s products.
The data migration to new products and the easy to use devices by the company have played
important roles in the improvement of the financial performance of the business. This is facilitated
by the ability of the company to safeguard the welfare of the customers by improving the quality of
the products made (Hitt, 2020).
Resource-Based Model
The resource based model has been used in different cases in ensuring that the company is
able to utilize the available resources and assets effectively. One of the ways in which the company
has utilized this model is by providing a foundation which has been used to develop the capability
of the organization. The development of the capabilities has helped the company in the
improvement of its performance hence ensuring that it earns above average returns. For the above
average returns to be earned by the company, unique resources are effectively utilized. Some of the
resources include; product quality, brand equity, global presence, effective marketing, customer
loyalty and supply chain (Patrushev, 2021).
Vision
For the last 20 years, the activities and the processes carried out by the company have been
controlled by its vision statement. The vision statement has again influenced the overall success of
the business by ensuring that it focuses on innovations which lead to product of quality products.
The company has been determined to deliver high quality products therefore improving its market
share. The actual vision statement of the company is “We believe that we are on the face of the
earth to make great products and thats not changing”. The vision statement has again contributed
to the overall success of the corporation by inspiring both the customers and the employees to
work for the success of the business (Smizer, 2021).
6
Mission
In different cases, the actual mission statement of the company has influenced the company
positively. It is through the mission statement whereby the organization has been enabled to remain
honest and genuine to its ideals. This has therefore impacted the management of the company to
think critically on how the business operations can be carried out to change the entire world. The
mission statement influences the overall success of the organization by providing the management
and the employees clear and effective guidelines on how quality decisions should be made for the
success of the entity. The mission statement of the company is “to bring the best personal
computing products and support to students, educators, designers, scientists, engineers,
businesspersons and consumers in over 140 countries around the world”.
Stakeholders
The success of the company has been facilitated by the collaboration of different categories
of stakeholders. Some of the stakeholders include; employees, customers, investors, communities,
government and suppliers. The employees are some of the important stakeholders of the company
which have contributed to the overall success of the company ensuring that quality products are
produced. This has enabled the company to manage the available competition effectively. The
other stakeholders are customers. The customers contribute to the success of the business by
ensuring that they purchase the products in large numbers therefore improving the financial
performance of the company. This has helped in facilitating an improved sustainability. Investors
are the other stakeholders who contribute to the overall success of the company by ensuring that
the capital of the business is raised. This makes it easy for the company to fund the different
projects carried out. On the other hand, communities are stakeholders who have contributed to the
success of the company by ensuring that a conducive environment is provided to the employees.
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This has helped in the improvement of the performance of the business. For the obstacles to the
success of Apple Inc. Company to be reduced, the government should be engaged effectively.
However, the government contributes to the success of the company by ensuring that effective
policies are introduced to control the operations of the company. Finally, suppliers are important
stakeholders due to their ability to bring the products close to the customers. This enables the
company to record high sales as well as profits within short time (Srinivasan, 2021).
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Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness
and globalization (13th ed.). Mason, OH: South-Western Cengage Learning
2. Burke, J. J. (2021). FinTech. In Financial Services in the Twenty-First Century (pp. 107-130).
Palgrave Macmillan, Cham.
3. do Carmo, M. J., Neto, M. S., Donadone, J. C., & Cavenaghi, F. (2021) FINANCIALIZATION
INDICATORS IN LARGE CORPORATIONS: MAXIMIZING SHAREHOLDER VALUE IN
THE CASE OF APPLE INC.
4. Edeh, F. O., Teoh, K. B., Murugan, Y., Kee, D. M. H., Wong, J., Wong, X. S., ... & Jacinta, O.
B. (2021). Contributing Factors to Apple’s Sustainability in Malaysia’s Information and
Communication Technology Industry. Asia Pacific Journal of Management and Education
(APJME), 4(2), 74-84.
5. Patrushev, V., & Popov, V. (2021). Modeling the process of innovative transformations at the
industrial enterprise. In SHS Web of Conferences (Vol. 116, p. 00005). EDP Sciences.
6. Smizer, E. C. (2021). Epic Games v. Apple: Tech-Tying and the Future of Antitrust. Loy. LA
Ent. L. Rev., 41, 215.
7. Srinivasan, S., & Jayaraman, V. (2021). Orchestrating Sustainable Stakeholder Value Creation:
A Product Life Cycle Extension Perspective. Pursuing Sustainability: OR/MS Applications in
Sustainable Design, Manufacturing, Logistics, and Resource Management, 239-254.
Globalization
Technology
Industrial Organization Model
Resource-Based Model
Vision
Mission
Stakeholders
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