Complete paper should address the three parts and to include a title and reference page - Management
Scenario
As the healthcare paradigm shifts from treating illness toward preventing illness, providers are being challenged to adopt new models of care delivery and to embrace evolving concepts of value-driven reimbursement strategies. Moreover, healthcare providers must give increased attention to improving healthcare in a manner that improves health outcomes across population groups for the entire nation. For example, data must be collected on populations and assessed to determine the effectiveness of different approaches.
Read the article, 
Navigating-Population-Health-Management-Challenges.pdf -see attached document
for insight into some of the issues that providers face in making the shift toward population health management. Imagine that you are the new Chief Population Officer for an integrated health system, and you are tasked by your health system CEO with identifying the challenges of such an implementation, analyzing why these challenges exist, discovering research-based proposed solutions for these challenges, and debating the pros and cons of each of these solutions.
Instructions
Your assignment consists of three parts.
Part 1: Identify Challenges
Identify five of the most significant challenges to implementing a population-health approach for improving health outcomes and promoting wellness in the United States.
Each challenge should be a sub-heading in this part of the paper. Present the challenge, describe it, and provide some history or background, based on credible research sources. 
Part 2: Analysis of Challenges
Explain each challenge you identified in Part 1 and provide a comprehensive discussion about why each has broad and far-reaching implications for improving the health of the U.S. population.
Use data and scholarly research to support your thinking and bolster your discussion.
Part 3: Discover Proposed Solutions
Discuss proposed solutions to each of your five identified challenges. These are to be solutions you have found in your research.
Discuss the pros and cons of the solutions you have discovered. What are the arguments for and against these proposed solutions and by whom? This requires critical analysis. You will want to assess the solutions, as well as their detractors and supporters and any possible biases for each. You will want to think through how solutions would be implemented, funded, supported, and received by various stakeholders such as medical professionals, government, and the public.
Requirements:
The complete paper should address the three parts and to include a title and reference page.
You must include at least eight credible sources, five of which must be scholarly sources from peer reviewed journals.
Format your paper according to APA guidelines. 
Rubric: 
-Identified 5 significant challenges to implementing a population health approach for improving health outcomes and promoting wellness in the US. Offered a comprehensive description of the challenges with historical context or background. 
- Provided a thorough explanation of why each of the 5 challenges has broad and far-reaching implications for improving the health of the US population. Included data and multiple (4 or greater) examples. Also included credible research to support assertions. 
- Provided a comprehensive discussion of the proposed solution to each of the 5 challenges as indicated in the literature (research). 
- Included a comprehensive discussion on the pros and cons of the proposed solutions. The discussion included an adequate critical analysis of the proposed solutions. The analysis addressed possible biases of the viewpoints offered.
MARCH/APRIL 2018h e a l t h m g t t e c h . c o m    24
::::::::::  POPULATION HEALTH
P
opulation health management is 
recognized as a means of improv-
ing care quality, clinical outcomes, 
effi ciency, and even fi nancial outcomes. 
Because it offers so many benefi ts, 
population health management seems 
poised to become a practice that is 
widely adopted by healthcare provid-
ers. But, transitioning to a population 
health model is not without challenges, 
and many healthcare teams run into 
obstacles ranging from staffi ng to strat-
egy development. Fortunately, smart 
use of the patient engagement technol-
ogy that most teams already have in 
place can make implementing a popu-
lation health program less of a struggle. 
Will there be staffi ng challenges?
A popular belief among healthcare 
providers is that population health 
management programs either put sig-
nificant strain on staff or require ad-
ditional hires. In fact, a West survey 
revealed that 44\% of providers expect 
that adopting a population health pro-
gram will create staffing issues. It is 
not surprising that healthcare teams 
feel population health management 
requires staffing adjustments. A well-
executed program involves analyzing 
clinical data, stratifying patients by 
risk and disease, developing personal-
ized outreach campaigns for subpop-
ulations of patients, regularly com-
municating with patients, monitoring 
patients between visits, and taking 
steps to proactively help patients 
avoid adverse health issues. These 
responsibilities are not part of the 
normal routine for a lot of healthcare 
teams. As a result, most providers do 
not believe their current staff can sup-
port these efforts. In reality, many of 
the tasks associated with population 
health management can be automated 
and done very efficiently. The task of 
patient outreach is a prime example.
As an example, it is not realistic for a 
physician to manually contact 500 pa-
tients on a routine basis to see how well 
they are managing their blood pressure. 
But, staff can easily automate this out-
reach and send targeted messages to a 
group of patients that have elevated or 
high blood pressure. Patients might re-
ceive a text message reminding them to 
fi ll their blood pressure medication and 
take it as directed. They could be sent 
a voice message that prompts them to 
complete a survey about their lifestyle 
and symptoms. Or, patients may get an 
email with tips for reducing their sodi-
um intake. Messages like these, that are 
relevant to a group of patients, can be 
sent on a one-to-many basis. This type 
of patient communication has a large 
reach, but it requires minimal staff time 
to execute. The point is, the repetitive 
outreach that benefi ts groups of pa-
tients with similar health conditions 
and needs can be performed automati-
cally—so the strain on clinical staff is 
limited. Staffi ng becomes much less of 
a problem when teams rely on auto-
mated technology-enabled communi-
cations to handle portions of the popu-
lation health management process.
Developing a strategy
More than one-third of healthcare 
teams are uncertain of how to develop 
a population health strategy. West’s 
survey revealed that 38\% of providers 
feel there is a lack of population health 
management best practices, which 
makes designing a population health 
strategy challenging.
Healthcare teams can gain the in-
sights they need for developing their 
population health strategy by examin-
ing their own clinical data. Information 
from electronic health records is use-
ful for identifying what groups make 
up a larger population, and from that 
information, the types of support and 
communication needed. Practices will 
typically want to design a set of com-
munications to engage and support 
patients with common chronic condi-
tions. That could mean creating a cam-
paign geared toward managing obesity, 
and another campaign aimed at man-
aging diabetes. 
When designing patient outreach 
campaigns, healthcare teams don’t 
Navigating population healthhealth 
management challenges
need to reinvent the wheel. They sim-
ply need to craft messages that will 
engage patients and encourage them to 
do things to manage their specifi c con-
ditions. A clinic’s diabetic patients can 
be assigned a series of automated com-
munications that alert them when they 
are due for an A1c draw, prompt them 
to schedule routine foot or eye exams 
or report their glucose levels to their 
care manager. If providers consider the 
ideal behaviors and actions they want 
to see from patients, and build their 
engagement communication strategy 
around those things, they will be on 
the right track. 
Most providers will want to dedi-
cate a lot of effort to chronic-disease 
management, and rightfully so. How-
ever, one tip teams should remember 
when building their population health 
program is to focus on preventing is-
sues across all patients under their 
care. That includes prevention for 
“healthy” patients, too. Teams can de-
velop outreach campaigns that engage 
all patients within their population, so 
patients who do not have chronic con-
ditions can maintain their good health. 
Conclusion
Despite the obstacles, population 
health management provides many 
benefits for patients and providers. 
Healthcare teams that want to pur-
sue a population health management 
program can minimize challenges by 
starting to use technology to automate 
key processes, and engage and sup-
port patients. HM T
Allison Hart
Vice President of 
Marketing, 
TeleVox Solutions 
at West
How healthcare teams can use technology to support 
population health programs.
By Allison Hart
HMT201803-04_PopHealth-West_MECH_GH.indd   24HMT201803-04_PopHealth-West_MECH_GH.indd   24 2/15/2018   3:09:23 PM2/15/2018   3:09:23 PM
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