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Aent Instructions
STRATEGIC PLAN ANALYSIS
For this assignment, you will choose a strategic plan and evaluate its components against the best practices you have studied in this course. You may choose to analyze your own organizations strategic plan or one of the following plans:
· Gates Family Foundation. (2016).
Strategic plan 2017–2021 [PDF]. https://gatesfamilyfoundation.org/wp-content/uploads/2018/08/2016GatesFamilyFoundationStrategicPlan.pdf
· THIS IS INCLUDED ON A SEPARATE DOCUMENT
Instructions
Write a 10–12-page analysis of a strategic plan and develop recommendations for conducting future strategic planning.
Determine which strategic plan you will evaluate and use that as the title of your analysis paper. You may use either:
· The Gates Family Foundation 2016 Strategic Plan.
In your plan:
1. Study the chosen strategic plan carefully and identify the following components:
. Any prerequisites.
. The organizational mission, vision, and values.
. Indications of a distinction between the roles of leadership and administration or management.
. Current and anticipated staffing levels, types of skills and experience level, employees hired, et cetera.
. Evidence and elements of a SWOT analysis.
. Identified goals.
. Identified strategies for achieving those goals.
. Identified strategies for implementing organizational change.
· Complete the following once youve identified the above components:
. Analyze how each component is used in the strategic plan.
. Explain how the plan resemble the content of the strategic planning materials in the Week 9 What You Need to Know activity.
. Explain how the plan differ from the content of the strategic planning materials in the Week 9 What You Need to Know activity.
· Recommend how the plan could be strengthened through the inclusion of any missing elements and/or additional explanation.
Example assignment: You may use the Week 10 Assignment Example [PDF] to give you an idea of what a Proficient or higher rating on the scoring guide would look like AS A GUIDE AND EXAMPLE
Additional Requirements
Your assignment should also meet the following requirements:
· Length: 10–12 double-spaced pages.
· Font and Font Size: Times New Roman, 12 point.
· References: 5-7 ASneeded to support your analysis and recommendations.
· APA format: Use current APA formatting for citations and references.
ADDITIONAL THINGS TO ANSWER IN THIS ASSIGNMENT
· Why Have Nonprofit Organizations02:13
· Charitable Organizations02:08
· Private Foundations00:42
· Civic Leagues and Social Welfare00:51
· Trade & Professional Association00:50
· Social & Recreational Clubs
· Mission and Vision Statements02:02
· Strategic Direction
· Strategic Planning Process03:20
· Strategic Thinking
Strategic Planning for Nonprofits,
· Key Roles in Strategic Planning03:07
· Importance of Diversity00:46
· Conclusion
RUBRIC
Strategic Plan Analysis Scoring Guide
Due Date: End of Week 10
Percentage of Course Grade: 30\%.
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Evaluate how leadership and management roles are distinguished in a strategic plan.
13\%
Does not address the difference between leadership and management roles.
Describes how leadership and management roles are distinguished in a strategic plan.
Evaluates how leadership and management roles are distinguished in a strategic plan.
Evaluates the similarities of and differences between the distinct roles of leadership and management in an adult education environment, providing examples related to operational and strategic planning, and using graphics to support text as appropriate.
Analyze the baseline identifying characteristics of a strategic plan, including prerequisites; organizational mission, values, and vision; and SWOT analysis.
14\%
Does not address the baseline identifying characteristics of a strategic plan, including prerequisites; organizational mission, values, and vision; and SWOT analysis.
Describes some but not all of the baseline identifying characteristics of a strategic plan, including prerequisites; organizational mission, values, and vision; and SWOT analysis.
Analyzes the baseline identifying characteristics of a strategic plan, including prerequisites; organizational mission, values, and vision; and SWOT analysis.
Analyzes the baseline identifying characteristics of a strategic plan, including prerequisites; organizational mission, values, and vision; and SWOT analysis, and ensures the analysis is supported by references to the literature or employs supporting graphics.
Analyze the prospective capacities of a strategic plan, focusing on goals and strategies.
14\%
Does not address the prospective capacities of a strategic plan, focusing on goals and strategies.
Describes the prospective capacities of a strategic plan, focusing on goals and strategies.
Analyzes the goals and strategies for achieving goals in a strategic plan.
Analyzes the prospective capacities of a strategic plan, focusing on goals and strategies, and ensures the analysis is supported by references to the literature or employs supporting graphics.
Analyze the prospective capacities of a strategic plan, focusing on human resources management.
13\%
Does not address the prospective capacities of a strategic plan focused on human resources management.
Describes the prospective capacities of a strategic plan, focused on human resources management.
Analyzes the prospective capacities of a strategic plan, focusing on human resources management.
Analyzes the prospective capacities of a strategic plan, focusing on human resources management, and ensures the analysis is supported by references to the literature or employs supporting graphics.
Analyze the prospective capacities of a strategic plan, focusing on best practices for managing implementing change in organizations.
13\%
Does not address the prospective capacities of a strategic plan focused on best practices for managing implementing change in organizations.
Describes the prospective capacities of a strategic plan focused on best practices for managing implementing change in organizations.
Analyzes the prospective capacities of a strategic plan, focusing on best practices for managing implementing change in organizations.
Analyzes the prospective capacities of a strategic plan, focusing on best practices for managing implementing change in organizations, and ensures the analysis is supported by references to the literature or employs supporting graphics.
Make recommendations for strengthening the plan based on best practices.
13\%
Does not make recommendations for strengthening the plan based on best practices.
Makes recommendations for strengthening the plan that are not clearly based on best practices.
Makes recommendations for strengthening the plan based on best practices.
Makes recommendations for strengthening the plan based on best practices. Assesses how the plan will be strengthened through inclusion of missing characteristics or additional explanation.
Organize content so ideas flow logically with smooth transitions.
7\%
Does not organize content for ideas to flow logically with smooth transitions.
Organizes content with some logical flow and smooth transitions.
Organizes content so ideas flow logically with smooth transitions.
Organizes content so clarity is enhanced and all ideas flow logically with smooth transitions.
Support main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence.
7\%
Does not support main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence.
Sources lack relevance or credibility, or the evidence is not persuasive or explicitly supportive of main points, assertions, arguments, conclusions, or recommendations.
Supports main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence.
Supports main points, assertions, arguments, conclusions, or recommendations with relevant, credible, and convincing evidence. Skillfully combines virtually error-free source citations with a perceptive and coherent synthesis of the evidence.
Adhere to the rules of grammar, usage, and mechanics.
6\%
Does not adhere to the rules of grammar, usage, and mechanics.
Errors in grammar, usage, and mechanics inhibit readability and comprehension and detract from good scholarship.
Adheres to the rules of grammar, usage, and mechanics.
Exhibits strict and nearly flawless adherence to the rules of grammar, usage, and mechanics.
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Strategic Plan Analysis
Learner’s Name
Capella University
EDD8506: Adult Education Administration
Instructor Name
January 1, 2021
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Strategic Plan Analysis
A brief overview of strategic planning leadership and management is presented in the
paper. This is followed by an overview of the Tracy Family Foundation (TFF) and an analysis of
the TFF’s Long Range Strategic Plan Final Report 2020 – 2024 (The Tracy Family Foundation,
n.d.). The characteristics of the strategic plan are outlined. The concept of strategic planning and
its components are introduced. The prospective capacities of the plan are explored, resulting in
recommendations to improve the plan.
Strategic Planning Leadership and Management
Strategic planning is simply a set of concepts, procedures, and tools designed to help
executives, managers, and others to think, act, and learn strategically on behalf of their
organizations and the stakeholders of their organizations (Bryson, 2018). In other words,
strategic planning in higher education institutions is perceived as a tool to articulate the
institutional mission and vision, help prioritize resources, and promote organizational focus.
Strong, competent leadership is essential to the success of a strategic plan in higher education. In
such an environment, it is preferable that the president of the institution chair the strategic
planning committee (SPC). The presence of the president is critical because it provides
integrated leadership and support as the group goes through the strategic planning process. A
president with good strategic sense can bring together not only all aspects of the institution’s
operations but also any concerns of the governing board (Hinton, 2012).
Senior administrative staff are included as permanent members in the SPC. In higher
education institutions, academic staff and students are included in the SPC. Students are given
limited terms to account for those who would graduate before the end of the strategic plan’s
term. SPC members can be drawn from leadership positions, such as president of the faculty or
president of the student association. Members from such positions provide additional benefits of
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distribution of information and access to readily identified groups of stakeholders. Finally, while
the governing board is responsible for approving the strategic plan and monitoring it at the policy
level, the president reports to the governing board and therefore will be required to explain,
advocate, and interpret the plan to the satisfaction of the board (Hinton, 2012).
In higher education institutions, leadership is a behavior used to enhance member
motivation by bringing individual and institutional interests together and to continuously
communicate and clarify the vision, which becomes the focus of the institution’s culture. It
should be clear from the outset that leadership can occur at any level of the institution. The key
to leadership is that the leader facilitates social processes for the rest of the institution on a
continuous basis, using the institution’s vision as the focus. This element is critical to the
implementation of a strategic plan, based as it is on a shared vision (Hinton, 2012).
Although some scholars would argue that manager and leadership roles are mutually
exclusive, others believe the opposite. Managers can possess leadership characteristics, and
leaders can display traits of managers (Cox, 2016). Table 1 illustrates some similarities and
differences between the roles of leadership and management. The success of an institution-wide
strategic plan depends on the involvement of staff members from across various levels of
hierarchy in the institution in every step of the process from information gathering to execution.
In fact, mid-level managers are the ones chiefly responsible for the ultimate contours of any
strategic plan as it unfolds through the actual experience of the organization (King & Alperstein,
2018).
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Table 1
Similarities and Differences Between Leadership and Management Roles
Leadership Role Similarities Management Role
• Deals with promoting
change and
adaptability
• Problem-solving skills • Deals with complexity
and establishes
control and
predictability
• Involved in setting the
direction for success
• Motivational skills • Involved in creating
budgets and
implementing plans
• Involved in
strengthening
commitment to the
organizational vision
• Analytical skills • Involved in
organizing and
staffing
• Relies on persuasion
and influence
• Listening skills • Relies on control and
devises effective
action
The Tracy Family Foundation
The TFF was founded in December 1997 by 24 members of the second generation of the
Tracy family as a tribute to their parents, Robert and Dorothy Tracy. At present, the third and
fourth generations of the Tracy family continue to engage in the TFF. The TFF is supported by
Dot Foods, the largest food redistributor in the United States, owned and operated by the Tracy
family. The TFF has awarded nearly 5,000 grants of more than $30 million to organizations
serving their communities (The Tracy Family Foundation, n.d.).
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Characteristics of Tracy Family Foundation’s Strategic Plan
The TFF sent surveys out to their grantees in 2019 with the intention of gathering the data
needed to perform a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. This
approach enables the TFF to analyze its internal and external environments. The strengths and
weaknesses of the institution are derived from analyzing the internal environment of the
institution. The obstacles and threats of the institution are derived from analyzing the external
environment of the institution. The insights gleaned from the SWOT analysis are used to
determine the areas of focus for the strategic plan.
The TFF’s mission is to “advance innovative, collaborative, and sustainable change in
communities and cultivate a philanthropic spirit in all generations of the Robert and Dorothy
Tracy family” (The Tracy Family Foundation, n.d., p. 2). The vision for the TFF is a “world
where communities thrive, and families flourish with all generations of the Robert and Dorothy
Tracy family giving and serving together” (The Tracy Family Foundation, n.d., p.2). At the core
of the TFF’s values are family, faith, education, leadership, and community. These values are
elaborated below.
• Family: The Tracy family believes that strong values shape healthy families, and healthy
families create thriving communities.
• Faith: The Christian faith of the Tracy family influences the work of the TFF.
• Education: The Tracy family believes that quality education opens doors to new worlds and
new possibilities.
• Leadership: The Tracy family believes that better leaders help make better communities.
• Community: The Tracy family believes in fostering strong communities.
The TFF’s Long Range Strategic Plan Final Report 2020 – 2024 (LRSP) began with the
establishment of goal statements for each of the TFF’s funding focus areas. The goal statements
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clarify what the TFF aims to accomplish by investing in the focus areas. After the goal
statements are formulated, the TFF staff work to arrive at the most suitable change theories for
each focus area. These theories of change include measurable outcomes that signal when a goal
has been reached (The Tracy Family Foundation, n.d.). Finally, the TFF staff develop the
strategic actions that the TFF will take over the duration of the LRSP to achieve the desired
outcomes and move the selected indicators (The Tracy Family Foundation, n.d.). The TFF
identified the following five focus areas in the LRSP.
• Brown County: The goal of this focus area is to establish Brown County as an attractive
community to live in. Key indicators of success include academic measures of performance
of Brown County students through K–12 as well as postsecondary education enrollment rates
(The Tracy Family Foundation, n.d.).
• Education: The goal of this focus area is to nurture learning communities capable of inspiring
learners, leaders, and problem-solvers. The key indicators of success include the readiness of
students to perform at the grade-level requirements. They also include indicators on
improving the designation of education institutions funded by the TFF, teacher retention
rates, and indicators of student test score levels for SAT, ELA, and Math (The Tracy Family
Foundation, n.d.).
• Families: The goal of this focus area is to foster strong, healthy, and resilient families. The
key indicators of success for this focus area include measures that monitor the increase in the
number of married couples, divorce rates, and family community engagement (The Tracy
Family Foundation, n.d.).
• Youth: The goal of this focus area is to foster strong, healthy, and resilient youth. Key
indicators of success include measures of emotional health, spirituality, goal setting,
leadership skills, and health (The Tracy Family Foundation, n.d.).
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• Mental health: This is a new focus area for the TFF. At the time of publication of the LRSP,
the goals and key indicators of success were yet to be determined (The Tracy Family
Foundation, n.d.).
Strategic Planning
A strategic plan is a comprehensive road map for implementing a company’s statement of
mission so that it can reach the position defined by its vision. The strategies are first defined for
each individual growth or performance area and then aligned functionally. A strategic plan may
have a duration of 3 to 5 years, depending on the organization’s needs and projection of future
events (Jakhotiya, 2017).
The initial SWOT analysis and the conclusions based on strategic inquiry should be
reviewed for vital information. A strategic plan should be prepared by the top management of an
organization under the leadership of its CEO. The group constitutes a strategic planning team
(SPT). The SPT teams and subteams are responsible for implementation of strategies along with
monitoring and measurement of performances in their respective functional areas. A proper
structure for reviewing a strategic plan on a quarterly basis is critical. The review process should
lead to recommendations for improvements in executing the plan strategies. (Jakhotiya, 2017).
Strategic Planning Prerequisites
Strategic planning should be based on the thorough knowledge of the present and potential
strengths and weaknesses of an organization. Planners should consider possible opportunities and
future threats. The present performance of various business verticals and functional departments
should be thoroughly understood by those who are responsible for conducting strategic planning
exercises (Jakhotiya, 2017).
Among the various approaches and techniques adopted in the strategic planning process is
SWOT analysis (illustrated in Figure 1). This approach is used to carefully analyze and evaluate
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two critical environments: the internal and external environments (Ololube et al., 2016).
Strengths denote favorable internal features that the institution can utilize to accomplish its
strategic aims. Weaknesses are internal factors that limit goal accomplishment. Opportunities are
features of the external environment that will help the institution realize its goals. Threats are
features of the external environment that might hinder the institution from accomplishing its
goals (Ololube et al., 2016). As a prerequisite for the LRSP, the feedback from the surveys sent
to TFF grantees was used to compile a list of strengths and opportunities only (illustrated in
Figure 2). This could be indicative of family foundations that often give to a narrow and
sometimes idiosyncratic range of causes or institutions that are dear to the family (Feliu &
Botero, 2015) and are therefore unconcerned with threats from competition.
Figure 1
SWOT Analysis
Note. This figure illustrates the elements of a typical SWOT analysis. They are strengths,
weaknesses, opportunities, and threats. All elements are necessary to understand an
organization’s internal and external environments.
Internal Environment External Environment
Institution’s Current Situation
Strengths Opportunities
Threats Weaknesses
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Figure 2
TFF’s SWOT Analysis
Note. This figure illustrates a variation of the SWOT analysis used in the LRSP. It uses only two
of the four elements of a typical SWOT analysis, namely strengths and opportunities.
Components of a Strategic Plan
Strategic plans have various components, with each component filling a particular need.
These components serve as planning tools that can be utilized either independently or in groups.
The development of these components is usually a linear progression. The planning process
ensures these individual components are aligned with each other and are mutually supportive
(Hinton, 2012).
Internal Environment External Environment
TFF’s Current
Situation
Strengths Opportunities
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Figure 3
Components of a Strategic Plan
The mission statement, while not a technical part of the strategic plan, is the foundation
because the strategic plan must align with the mission. The first half of the TFF’s mission centers
on advancing innovative, collaborative, and sustainable change in communities, more
specifically, the communities within Brown County. The mission manifests in the focus areas or
goals determined by the TFF, such as a focus on education, family, youth, and mental health
within Brown County (The Tracy Family Foundation, n.d.). A vision statement, institutional
goals, and an optional values statement form the supporting documents that establish the context
for the strategic plan. These supporting documents provide specific points of guidance in the
planning process. The vision statement is the expression of the institution’s aspiration based on
an analysis of the institution’s environment. The TFF’s vision is to promote the development of
thriving communities and families, which the Tracy family believes can be achieved through
values such as faith, education, and leadership (The Tracy Family Foundation, n.d.). Institutional
goals provide the means for evaluating progress toward the vision, and values statements
describe the manner in which the institution will work to achieve its goals (Hinton, 2012).
•Mission StatementFoundation
•Values
•Institutional Goals
•Vision
Supporting
Components
•Goals and Objectives
•Implementation PlanStrategic Plan
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Goals and Strategies of a Strategic Plan
In the LRSP, the TFF established goal statements for each of its funding focus areas to
clarify what it aims to accomplish by investing in the focus areas (The Tracy Family Foundation,
n.d.). Goals provide overarching guidance for the major themes of a strategic plan (Hinton,
2012). For example, a major theme in the LRSP is to improve academic programs. The TFF has
its own perspective on what is important about academic programs, such as ensuring the
programs fit the educational needs of the student population in Brown County (The Tracy Family
Foundation, n.d.). The specific actions taken to improve academic programs could range from
ensuring college preparation programs are expanded to lower school grades to funding programs
that work toward improving county-wide grade-level reading by the third grade (The Tracy
Family Foundation, n.d.). These types of actions align closely with the TFF’s goals. (Hinton,
2012).
Turning goals and objectives into a working plan is the function of the implementation
plan. More than any other part of the strategic plan, the implementation plan is revised, amended,
and changed frequently to respond to environmental factors. Organizations can use strategic
planning to clarify and address major organizational issues, respond wisely to them, and deal
effectively with rapidly changing circumstances (Bryson, 2018). While the strategic plan’s goals
and objectives remain a source of guidance and focus, the implementation plan delves into the
strategies that deal with getting the job done. One aspect of these strategies critical to the
planning process is identifying the resources each goal and step will require. Broadly, the
resources for implementing a strategic plan include people, time, space, technology, and funding
(Hinton, 2012).
The exact amount of a critical resource is not always known at the time of the plan’s
inception; however, the type of resource can be identified. It is important to know the specific
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resources needed and to continue to refine the size of the need as the plan develops. The
implementation plan needs to be directive, clear, and well documented. The implementation of a
strategic plan depends on the institution’s ability to turn strategic thoughts into operational
action. For this reason, it is necessary to document who is responsible for implementing an
action, a date by which the action is expected to be completed, and what measures will be used to
assess the completion of the action (Hinton, 2012).
Human Resources in Strategic Planning
Many institutions select representatives from major stakeholder groups to serve on the
SPC with the intention of disbanding once the plan has been created. People appointed to the
SPC usually have a working knowledge of strategic planning, or the broad institutional
perspective to do it well in the beginning. It takes time and hard work to develop a functioning
SPC that can operate effectively. The intention behind forming the committee must not be
restricted to creating the plan. The role of the committee should be extended to allow it to
participate in the implementation and assessment of the plan (Hinton, 2012).
To ensure the plan is being implemented, a monitoring process must be established to
assist with decisions and keep the planning process on track and responsive. While this can be
done by a single individual, it is recommended that stakeholders from various functional areas be
involved in the process and bring together their working knowledge of the different aspects of
the complex organization. It is also important for committee members to understand the working
aspects of the plan, such as why a certain goal or step must come before another or why a
particular goal is no longer as relevant in a certain year of the plan as it was in previous years
(Hinton, 2012).
The LRSP contains an outline of the recommended strategies the TFF intends to use to
accomplish its goals for various aspects concerning Brown County. The LRSP, however, lacks
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detail on staffing requirements for the completion of each of its goals. The TFF’s approach to
strategic planning began with the TFF board’s decision for Vario Consulting to lead the strategic
planning work. The company was selected based on their past working relationship with the
Tracy family (The Tracy Family Foundation, n.d.). Institutions rarely have staff with enough
comprehensive experience to lead and support an institutional strategic plan without some
external guidance. Additionally, the strategic planning process could get more complex and
difficult with time. It is therefore not unusual for organizations to seek out consultants to advise
them at any point in the planning process. A good consultant can provide guidance and options
for the process based on the content the organization’s staff develops and the way the
organizational culture shapes the issues. An outstanding consultant can even analyze the
institution and challenge it with new ways of thinking or doing (Hinton, 2012).
Change Management in Strategic Planning
Poor communication, inadequate training, or insufficient workforce planning can lead to
a lack of acceptance of business changes and poor performance. In many cases, failure to provide
for adequate change management planning has resulted in the loss of millions of dollars in failed
or delayed implementation (Voehl, 2017). The TFF’s LRSP is lacking in detail on the change
management theories it intends to use during the strategic planning process. Including change
management strategies in a plan is crucial for stakeholders to understand the potential hurdles in
implementation. Including these details could also stimulate discussion about which change
management theory would best suit the needs of the strategic plan. The lack of focus on change
management strategies in the LRSP could be because of the vast scope of the plan (which
encompasses various aspects of Brown County like education, health, and family) or because of
the foundation’s decision to use a consultant to lead the strategic planning process. Each aspect
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of Brown County may require additional analysis before determining which change management
theory would best suit that aspect.
Recommendations for Improving the Strategic Plan
The LRSP contains a partial SWOT analysis. Ideally, this phase of the strategic plan
could benefit from a full SWOT analysis that covers not only the strengths and opportunities but
also the weaknesses of and threats to the organization’s ability to implement a successful
strategic plan. The LRSP contains broad outlines of its goals and strategies to achieve those
goals. There is also minimal information on staffing and budgeting. However, the plan does
indicate that the foundation will rely on resources from the food redistribution company owned
by the Tracy family for those purposes.
The TFF opted to hire a consultant to lead the entire strategic planning process. The
danger is that the TFF may not have enough of its staff involved in the strategic planning process
and the foundation may become overreliant on direction from the consultant. It is vital to have as
many stakeholders as possible understand how the planning process works. Nonpermanent
members of the planning committee can be replaced with new members in staggered terms. Such
a rotation allows new people to learn from the committee while the replaced members take their
knowledge back with them to their departments. This type of participatory learning increases the
ability of the entire organization to understand how the planning process works and supports
strategic thinking across the organization. These benefits accrue over time (Hinton, 2012).
Conclusion
Leadership and management in strategic planning were briefly explored. The
characteristics of the TFF’s LRSP were analyzed. The concept of strategic planning was
introduced, and its components expanded upon. The prospective capacities of the LRSP were
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examined regarding goals and strategies, human resources, and change management. Finally,
suggestions to improve the LRSP were explored.
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References
King, E., & Alperstein, N. M. (2018). Best practices in planning strategically for online
educational programs. Routledge.
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: For public and
nonprofit organizations, a guide to strengthening and sustaining organizational
achievement (5th ed.). Wiley.
Cox, J. A. (2016). Leadership and management roles: Challenges and success strategies. AORN
Journal, 104(2), 154–160. https://doi.org/10.1016/j.aorn.2016.06.008
Feliu, N., & Botero, I. C. (2015). Philanthropy in family enterprises. Family Business Review,
29(1), 121–141. https://doi.org/10.1177/0894486515610962
Hinton, K. E. (2012). A practical guide to strategic planning in higher education. Society for
College and University Planning.
Jakhotiya, G. P. (2017). Strategic planning, execution, and measurement (SPEM): A powerful
tool for CEOs. CRC Press.
Ololube, N. P., Aiya, F., Uriah, O. A., & Ololube, D. O. (2016). Strategic planning: A universal
remedy for the successful management of 21st century university education (UE).
Management, 6(3), 76–88. https://doi.org/10.5923/j.mm.20160603.03
The Tracy Family Foundation (n.d.). Strategic plan. https://tracyfoundation.org/strategic-plan
Voehl, F., & Harrington, J. H. (2017). Change management: Manage the change or it will
manage you. CRC Press.
Gates Family Foundation
Strategic Plan 2017-2021
December 14, 2016
TABLE OF CONTENTS
Page
I. Introduction 1
II. 2016 Update Process 3
III. 2011-2016 Grant Making Summary 5
IV. Foundation Mission, Approach, Values 9
Mission
Approach
Values
Governance
V. Philanthropic Model 13
Initiated Grant Making
Responsive Capital Grant Making
Program Related Investments (PRIs)
Mission Related Investing
Use of Staff Resources
Family Funds
VI. Context 15
VII. 2016 Strategic Plan Highlights 19
VIII. Priority Area – P-12 Education 21
Introduction
A. Autonomous Public Schools 23
B. Innovation and Incubation 25
C. Human Capital 27
D. Advocacy 29
E. Systems Reform 30
IX. Priority Area – Natural Resources 33
Introduction
A. Land Protection in Focus Landscapes 35
B. Land Trust Capacity Building 38
C. Water Resources 39
D. Stewardship at Scale 42
E. Payment for Ecosystem Services 46
X. Priority Area – Community Development 49
Introduction
A. Access to Economic Opportunity 50
B. Community Planning 52
C. Multi-Modal Access and Infrastructure 53
D. Placemaking 54
E. Food Systems and Agriculture 56
XI. Capital Grants Program 59
XII. Program Related Investments (PRIs) and Mission Investing 61
XIII. Strategic Communications and Convening 63
XIV. Appendix 65
A. Third Party Feedback – K-12 Education
B. Third Party Feedback – Natural Resources and
Community Development
1
I. Introduction
The Gates Family Foundation celebrated its 70th anniversary in 2016. Since its creation, the
Foundation has committed more than $350 million to philanthropic activities. The vast majority of
these investments have been focused on the people, communities and natural resources of
Colorado.
The Foundation’s activities are guided by a strategic plan. The strategic plan identifies the
Foundation’s core interests, key strategies and tactics, and approach to evaluating the
effectiveness of its work. The Foundation generally undertakes a review and update of its
strategic plan every five to six years. The last strategic plan was completed in 2011. That plan
resulted in fairly substantial changes to the Foundation’s approach and philanthropic model.
Among the more significant changes:
The scale of the capital grants program was reduced,
and the program made even more competitive.
A commitment was made to devote 60\% of the
Foundation’s resources to grant making initiated by the
Foundation in four priority areas: K-12 Education,
Natural Resources, Rural Communities, and Urbanism.
The biggest commitment of resources would be to the
Education and Natural Resources work.
The Foundation launched a Program Related
Investment (PRI) program, providing new tools for
advancing philanthropic objectives.
The Foundation made its first true market return,
mission-aligned investment through its portfolio.
The Foundation staff has grown in size and in the range of skills and experience available
to tackle some of the most important community economic, environmental, and social
challenges facing Colorado.
The Foundation has become more outcome-oriented, and seeks to track both quantitative
and qualitative metrics of success more effectively.
Foundation staff often play more active roles as conveners, leaders, thought partners, and
change agents. The Foundation also generally works more collaboratively with a wide
range of partners in multiple areas.
The Foundation has sought to enhance the role of its trustees, engaging them more
directly in the development of underlying strategies in addition to the approval of individual
grant commitments.
The Foundation has created internship opportunities for the next generation of family
members, both on its board and as part of its investment advisory committee.
The Foundation purchased the landmark Hover Building in downtown Denver and
relocated its offices there. The Foundation has used the Hover Building to provide office
and meeting space to support the work of a large number of community partners and
grantees.
Probably the single most significant change was the commitment to initiate grant activity in four
priority areas. The commitment to this approach grew out of analysis and discussions undertaken
as part of the development of the 2011 strategic plan. In that plan, the trustees and staff
committed to sustaining a focus on four significant, long-term challenges facing the state:
2
1) The challenge of educating all of
Colorado’s children – A significant proportion of
Colorado children are not achieving the minimum
level of academic proficiency necessary for
success later in life. Colorado’s public education
system has struggled to serve children of color
and from low-income families effectively. As a
result, a growing population of children faces
limited prospects and dramatically reduced
opportunities to participate in the economic and
social life of Colorado communities, let alone
function as global citizens.
2) The challenge of providing responsible stewardship of the state’s natural resources –
Colorado’s natural resources face challenges due to climate change, significant declines in forest
health, increased potential for catastrophic wildfires, and significant impacts due to energy
development and growth of the recreational economy. Population growth increases pressures on
natural systems and drives the conversion of more land and water to urban use.
3) The challenge of accommodating more people – Colorado’s population is anticipated to
double within the next 40 years. The kinds of communities we create to accommodate the needs
of this much larger population will have profound implications for a variety of aspects of life in
urban and rural communities throughout the state.
4) The uncertain future of rural communities – Rural communities and rural culture are an
essential part of the identity and character of Colorado. But the future facing rural communities
is full of challenges. Many face unprecedented growth pressures, while others are struggling to
survive.
The Foundation remains committed to focusing a substantial portion of its efforts on these four
long-term challenges. The 2016 strategic plan update has provided a chance to confirm the
commitment to the philanthropic approach embraced in the 2011 plan (a strong commitment to
initiated grant making in four priority areas; a more focused and more competitive capital grants
program; increasing use of other tools such as PRI commitments and investments through the
Foundation portfolio; development of the capacity of Foundation staff; and a more active role in
leading, convening, and collaborating with partners in key areas).
3
II. 2016 Update Process
The 2016 strategic plan has provided an opportunity to assess what has been learned from the
Foundation’s experience from 2011 to 2016 operating in this different type of model. The process
used to develop the 2016 plan was similar in many respects to development of the 2011 plan.
The primary difference was the ability to look back at the experience of the last five years with the
current model. Elements of the 2016 process included:
A review of Foundation grant making prior to adoption of the 2011 strategic plan
Internal analysis of grant making between 2011-2016, including internal assessments of
the impact of Foundation grant making and convening/leadership efforts in priority areas
Third party feedback from education, natural resources and community development
partners and grantees (collected through consultants to ensure as much candor as
possible in responses)
Analysis of changes in the Colorado context over the last five years
Analysis of population and demographic, economic, public policy/political, and nonprofit/
philanthropic trends and projections in Colorado
Analysis of changes in financial markets and associated challenges of portfolio
management and ensuring the long-term sustainability of the Foundation
Analysis of changes occurring or projected in the Foundation’s core areas of interest –
public education, natural resources and urban and rural community development
Framing of key issues for board consideration
Review of staff recommendations at the annual board retreat in June of 2016
Drafting of an updated strategic plan in late summer for board review and refinement in
September and final approval in December
Communication of the content of the new plan and updating of the Foundation website in
the fourth quarter of the year
4
5
III. 2011-2016 Grant Making Summary
Following adoption of the strategic plan in 2011, the Foundation’s grant program began a process
of transition. Between 2011 and 2015, the Foundation shifted from a model where nearly all of
the its grant resources were committed through a responsive capital grant making process to a
program with an emphasis on initiated grant making in priority areas and a smaller and more
competitive capital grants program. This transition can be seen in the table below:
Category 2011-15 2011 2012 2013 2014 2015
Education 8,349,891 150,000 820,000 1,958,500 2,229,247 3,192,144
Natural Resources 4,737,087 110,000 726,049 937,232 1,283,806 1,600,000
Rural Communities 1,597,000 0 165,500 621,500 468,000 422,000
Urbanism 1,457,250 5,000 95,000 105,000 340,750 911,500
Total Initiated 16,141,228 265,000 1,806,549 3,622,232 4,321,803 6,125,644
Total Capital 27,697,154 8,358,740 6,417,614 4,982,300 4,639,700 3,298,800
Total Grants 43,838,382 8,623,740 8,224,163 8,604,532 8,961,503 9,424,444
\% Capital Grants 63.2\% 97\% 78\% 58\% 52\% 36\%
\% Initiated Grants 36.8\% 3\% 22\% 42\% 48\% 64\%
Note: In the table above and the charts and tables that follow in this section, grants labeled Rural
Communities reflect only those grants made through the Foundation’s initiated grant making
program focused on community planning, alternative economic futures and urban-rural food
linkages. Overall, more than one-third of all of the Foundation’s grant making in Colorado is
focused on rural communities. Grants benefitting rural communities and projects exist in every
category of Foundation activity, not just those grants specifically labeled Rural Communities.
Capital and Initiated Grant Spending (2011-2015)
6
The general mix of capital spending across categories has remained fairly constant over many
years. In the capital grants program, Education tends to be the largest category of spending. The
Well-being of Children, Youth and Families is usually second. Either Arts and Culture or Parks
and Recreation is typically the third largest category.
As noted above, the direction defined in the 2011 strategic plan required the scale of the capital
grants program to decrease by roughly half in order to free up resources to be used in the initiated
grant making areas. Capital grant spending and commitments for the years 2011-2015 are shown
below:
Capital Grant Commitments by Category 2011-
2015
Education 5,917,800 (29\%)
Well-being of Children, Youth and Families 4,837,000 (24\%)
Arts and Culture 4,751,000 (23\%)
Parks and Recreation 2,062,000 (10\%)
Natural Resources 974,000 ( 5\%)
Community Development and Revitalization 926,214 ( 5\%)
Urbanism 570,000 ( 3\%)
Rural Communities 255,000 ( 1\%)
Total 20,293,014
Capital Grant Commitments by Category
(2011-2015)
Education (29\%) Well-being of Children, Youth and Families (24\%)
Arts and Culture (23\%) Parks and Recreation (10\%)
Natural Resources (5\%) Community Development and Revitalization (5\%)
Urbanism (3\%) Rural Communities (1\%)
7
Capital Grants Spending by Category 2011-2015
Education 10,036,500 (36\%)
Well-being of Children, Youth and Families 6,447,000 (23\%)
Arts and Culture 5,243,000 (19\%)
Parks and Recreation 2,986,000 (11\%)
Natural Resources 1,014,940 ( 4\%)
Community Development and Revitalization 979,714 ( 4\%)
Urbanism 600,000 ( 2\%)
Rural Communities 330,000 ( 1\%)
Total 27,637,154
Other observations regarding the capital grants program during the period 2011-2015:
Total commitments during this period were just over $20 million, indicating success in
scaling new commitments to fit the current Foundation model where capital grant making
is approximately 40\% of total grant making. Actual capital grant spending during this
period was higher at $27.6 million. The higher spending number reflects the reality of
paying off larger grants and larger overall commitments of capital made prior to 2011.
When the top five largest capital grants awarded in each year are reviewed, it is evident
that much has changed in the capital grants program. Other than a $1 million commitment
made early in 2011, the largest capital grant commitments have been in the $250,000 to
$400,000 range. There is no longer as much capacity to make capital grant commitments
of $1 million or more.
In most of the years since 2011, the top five largest grants by year included grants as
small as $125,000 to $175,000. In comparison, for the years 2006-2010 the largest capital
grant commitments ranged from $600,000 to $1.5 million.
A slightly different trend is noticeable in the average and median size of capital grants. In
the period prior to 2011, the average grant size was $100,000, and the median grant size
was $50,000. At present, the average grant size is closer to $62,000 (reflecting fewer very
Capital Grants Spending by Category
(2011-2015)
Education (36\%) Well-being of Children, Youth and Families (23\%)
Arts and Culture (19\%) Parks and Recreation (11\%)
Natural Resources (4\%) Community Development and Revitalization (4\%)
Urbanism (2\%) Rural Communities (1\%)
8
large grants skewing the average)
and the median grant size is
approximately $40,000. So the
median (typical) grant has not
declined much in size.
The mix of capital grants by category
of spending is fairly diverse. No
single category dominates, but the
three categories of Education, the
Well-being of Children, Youth and
Families (largely social services
organizations), and Arts and Culture
collectively represent just over three
quarters of all the capital grant
commitments in the last five years.
In terms of capital grant spending (as opposed to capital grant commitments) over the last
five years, Education spending is the dominant category. Education grants paid out were
the highest amount of any category in four of the five years, and only $75,000 short of
being the highest in the fifth year. This pattern reflects the reality of paying off large capital
commitments made prior to 2011 to two higher education institutions.
9
IV. Foundation Mission, Approach, Values and Governance
Mission
The mission of the Foundation is to make philanthropic investments statewide that contribute to
the quality of life in Colorado, create opportunities for youth, and support stewardship of this
extraordinary place. In carrying out its mission, the Foundation strives to maintain a long-term
perspective and to focus on the challenges and opportunities that will have the greatest impact
over time on the people, communities, and resources of the state.
Approach
The Foundation’s mission is broad, its scope is statewide, and its primary areas of activity include
many complex challenges. The Foundation’s asset base is significant, but any one of the
Foundation’s areas of interest could easily absorb all of the resources available for distribution in
any given year. As a family foundation, the goal is also to balance current expenditures and
impact with the ability to sustain the asset base so that future generations can also engage in
philanthropic activity, give back to the state, and address the needs and opportunities they
perceive to be most important in their time.
The Foundation remains committed to focusing in areas that are consistent with the interests of
the institution’s founders, where it believes the state will face long-term challenges, and where
the Foundation’s participation can add value and make a difference. The trustees also continue
to recognize the role the Foundation has played for 70 years as one of the few statewide
philanthropic resources available to assist communities and nonprofit organizations in
undertaking significant capital projects. The commitment to both initiated activity and responsive
capital grant making is an attempt to balance these two roles.
Ultimately, the trustees and staff are most concerned with impact. Both want the Foundation to
have an impact on the state well beyond what the scale of the Foundation’s own assets might
suggest is possible. The Foundation uses many approaches to achieve this goal. The current
vision and aspirations for the Foundation include the following:
A high impact organization, with a collaborative and creative culture, skilled at leveraging
other resources and advancing complex concepts and projects, and always focused on
outcomes
Increasingly good at using all of the Foundation’s assets (dollars, people, relationships,
credibility, access, convening capability, physical space) to maximize impact
10
Directly contributing to reductions in the achievement gap between low-income students
and their more affluent peers
Playing a leadership role in driving important long-term outcomes in land and water
resource management
Contributing in meaningful ways to the long-term viability and quality of life in rural
communities
Playing a leadership role in managing the challenges of population growth and
urbanization of the state, while continuing to improve the quality of life and promote
innovation in urban areas
Committing scarce capital dollars in a manner that is thoughtful and creative
Becoming increasingly effective in evaluating the impact of Foundation commitments
through the use of metrics, data, and other tools
Using an increasing percentage of the Foundation’s financial assets in mission-aligned
ways
Influencing the priorities, activities and investment of resources by others, leveraging
additional resources and impact in priority areas
Providing broader civic leadership when appropriate, serving as a valued convener and
thought partner
Providing an attractive, flexible platform for expanded family philanthropy
Managing the organization and acting in a manner that is consistent with the values and
interests of the founders and the Gates family, and ensuring the long-term sustainability
of the institution
Values
The legacy of the Gates family in
Colorado has been shaped by a set of
core values, including a strong belief in
the importance of innovation, citizenship,
free enterprise, self-reliance, striving for
excellence, and an entrepreneurial spirit.
The Foundation’s founders and their
descendants have also displayed a
strong commitment to providing access
to opportunity, particularly for young
people, and a deep respect for nature.
The work of the Foundation aspires to be
in alignment with these values. The
Foundation’s own culture also continues
to place a heavy emphasis on the
following attributes:
Being strategic – staying focused on impact, value added and leverage
Being forward looking – taking a long-term view
Staying grounded and humble, not ego driven
Being good partners – approachable, supportive, and respectful of partners and
collaborators
Being data and information driven
Remaining intellectually curious and eager to learn
Being flexible, adaptable and open to new perspectives and new ideas
Being rigorous
11
Operating with integrity
Being fair, pragmatic and non-partisan
Striving to be an agent for constructive change
Willing to lead, where appropriate
Willing to take risk intelligently, and fail and learn when necessary
Valuing and respecting the diversity of the communities within which the Foundation works
Remaining a place that can continue to attract, retain, and empower talented people
Governance
The Foundation’s governance
structure is atypical for a family
foundation, in that it involves a
hybrid of family and community
control. Ultimate authority
rests with six family members,
each representing a branch of
the Gates family. These
members approve the selection
of the seven trustees that serve
as the Foundation’s board. Many years ago, the decision was made to give majority control of
the board of trustees to non-family members from the community. The current Gates Family
Foundation board reflects this configuration, with four non-family members and three family
members. The Foundation’s Investment Advisory Committee also includes community members
that are neither family members nor trustees. This configuration makes available a diverse set of
skills and experience to assist with the management of the Foundation’s portfolio of assets.
Together, these practices ensure access to a talented and experienced pool of leaders, and keep
the Foundation more closely grounded in Colorado.
In addition to majority community control of the board of trustees, the Foundation has instituted
term limits (12-year maximum term). The Foundation has also created both a board intern role
(two-year term, non-voting status) for family members as well as an emeritus trustee role (three-
year term, non-voting status). These latter roles were created in part to facilitate the transition of
the next generation of family members onto the board, providing opportunities for learning prior
to board service as well as mentoring and coaching support for next generation board members
once on the board. The Foundation also made the decision a number of years ago to restrict its
philanthropic activity to the state of Colorado. The Foundation’s asset base, while large, would
be insufficient to have meaningful impact in multiple states.
One other innovation in the Foundation’s structure is the opportunity for Gates family members to
create family funds to be housed and administered at the Foundation. The family fund structure
allows family members to place assets at the Foundation to support their personal philanthropy.
Given the geographic diversity of the places of residence of family members, this opportunity
provides a counter balance to the main Foundation’s restriction of its activities to Colorado. The
geographic focus and missions of these family funds are, in most cases, very different than those
of the main foundation. Family funds essentially make the infrastructure of the Foundation
available at little cost to encourage philanthropy beyond the direct work of the main Foundation.
As of the end of 2016, there are seven family funds housed at the Foundation.
12
13
V. Philanthropic Model
The current philanthropic model employed by the Foundation has its roots in the 2011 strategic
plan. The Foundation pursues its mission through a combination of initiated grant making,
responsive capital grant making, Program Related Investments (PRIs), mission related investing,
and the selective commitment of staff resources to play convening, leadership or other roles
where critical to the success of a particular strategy or initiative. Each of these elements is
described below.
Initiated Grant Making
The heart of the Foundation’s current activity is initiated grant making focused on the four long-
term challenges described previously: closing the achievement gap for low-income students while
raising the academic bar for all children; being effective stewards of Colorado’s natural resources;
supporting the long-term health of rural communities; and, continuing to improve the quality of
urban life even as the state accommodates an anticipated doubling of population in the next 40
years. Currently 60\% of the Foundation’s grant making annually is committed to initiated grant
making in these areas. Initiated grant making can take many forms. The goal is to provide the
most effective form and scale of support to ensure the success of key partners. The Foundation
has also invested in an expanded staff with more skills and capacity to drive activity in these
areas.
Responsive Capital Grant Making
The Foundation continues to operate a responsive capital grants program. The range of projects
eligible for consideration has changed little over time, but the program has become much more
competitive. Roughly 40\% of the Foundation’s grant making is allocated to the capital grants
program. The Foundation uses the capital grants program to support multiple objectives. Among
these objectives are:
Reinforcing the Foundation’s objectives and strategies in K-12 education, natural
resources and community development
Supporting investments in rural communities that face greater challenges in accessing
capital for capital projects
Maintaining a presence in the worlds of basic human needs/social services, arts and
culture, parks and recreation, and civic capacity that would otherwise not be targets for
the Foundation’s initiated grant making
Program Related Investments (PRIs)
In recent years the Foundation has committed to the
operation of a PRI program. These PRI commitments
are generally below market, recyclable commitments
of capital to support activity in priority program areas.
The Foundation has targeted having up to $10-11
million in capital in active PRI commitments at any
given point in time. To date, these commitments have
taken the form of low-interest loans and loan
guaranties. Since the adoption of the 2011 strategic
plan, the Foundation has used PRI commitments to
address land banking for affordable housing and
community facilities in proximity to transit station sites,
energy retrofit and renewable energy investments in
nonprofit facilities, and the development and
14
expansion of charter school facilities. At present, the Foundation is choosing not to count PRI
commitments as distributions. As a result, the Foundation’s PRI commitments are above and
beyond the minimum 5\% distribution requirement being met through the Foundation’s initiated
and capital grant programs.
Mission Related Investing
The Foundation has started to look for opportunities to include investments within its portfolio that
are aligned with its mission. The first of these, the Colorado Impact Fund, is a private equity fund
providing growth capital to Colorado companies that have potential to generate market returns
and also provide some form of social or environmental benefit. The Foundation continues to
explore investment opportunities that can meet its target for returns as well as advance some
aspect of the Foundation’s mission.
Use of Staff Resources
The Foundation has intentionally grown the
size of its program staff and increased the
depth of skills and experience available in
priority subject areas. Increasingly, the
commitment of staff time is as important as
the commitment of grant funds. Selectively,
Foundation staff are playing key roles in
initiating projects, convening partners, and
providing leadership on significant issues.
Use of staff in this fashion is now an
important component of the Foundation’s
philanthropic model.
Family Funds
As noted previously, the Foundation provides the opportunity for Gates family members to utilize
the Foundation’s staff and infrastructure to pursue their own philanthropic interests. The assets
of these family funds are managed and invested as part of the Foundation’s total portfolio. As of
2016, there are seven family funds distributing approximately $10 million per year.
15
VI. Context
During the course of this strategic plan update process, Foundation staff and trustees reviewed a
great deal of information regarding what Colorado’s future might look like. Demographic, cultural,
and political trends, along with trends in the nonprofit and philanthropic sectors will all impact the
landscape within which the Foundation pursues its mission. Staff and trustees also reviewed the
landscape ahead in the Foundation’s core areas of interest. Highlights of the big picture context
are summarized below:
Population and Demographic
Colorado’s future, like much of its
recent past, will be heavily
influenced by accelerated
population growth. Few states in
the country have seen a pattern of
sustained in-migration comparable
to that of …
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Losinski forwarded the article on a priority basis to Mary Scott
Losinksi wanted details on use of the ED at CGH. He asked the administrative resident