Fluent Essays

Now that the Cruisin’ Fusion website is up and running, you and your team have decided to run a contest on the blog asking customers to name the latest fusion recipe. In order to participate, the customer will need to enter their first and last name, phone number, and an email address, as well as the suggested fusion name. The winner of the contest will receive a $20 gift card. Kiran supports this idea but has concerns she wants the team to consider before moving forward. She has asked that you prepare a 6- to 10-slide presentation, with speaker notes, for the next web meeting to address the following: Research and assess the ethical issues related to data customer collection and information management. How will customer information be protected? Research and examine the need to protect the intellectual property of the customers who submit name suggestions. What protection will Cruisin’ Fusion need in order to use the name suggested by the winner? What protection or disclaimer does the customer require? Include a 1/2-page disclaimer to add to the blog for customers outlining the contest rules, explaining how their personal information will be used and stored, and discussing the use of all intellectual property submitted as part of the contest. 8/19/2021 Cruisin Fusion https://pe-xl-prod.knowdl.com/content/atm_sims/Wallace/Sim6/index.html 1/1 Web Meeting Transcript Kiran: Hi all - glad everyone could make it. Kiran: Oh, wheres Parker? Aubra: Hi Kiran, Kevin I think Parker was just getting some files from the ftp site. Parker: Im here. I was just browsing through the website of World Wide Web Consortium – you know, W3C. Kiran: Parker, W3C is a great reference site for web standards. Best to stick to those. Aubra: Im curious to see if we all agree on those questions Kiran asked. Kiran: OK, lets put up the first question with your answers – Ill put checks for the correct answers. Kiran: You all did very well on this. Aubra: Pretty good, Id say! Aubra: What about the primary goal for Cruisin Fusion? Im curious to see what everyone thought about that. Kiran: OK, let me see what you all said. Kiran: Well, I see most of you thought the main goal should be to facilitate offline relationships. Aubra: I thought so, but Kevin didnt. Kiran: I agree with you Aubra. Parker: Right… I see Kevin chose Sell products or services -- well probably want to do some of that, but facilitating offline relationships should be the main goal. Kiran: And as for the type of relationships youll be building, that would be B2C Aubra: yes, business to consumer. Parker: We all agree on that then. Kiran: Lets switch to another important topic -- the name you want for your website. It has to be unique, so it can be mapped to your actual IP address in the Domain Name System. Parker: That will be the URL , right? Well put that on all the trucks and our business cards. Kiran: Right, Parker. Aubra: Should be easy to remember, too. With cruisinfusion in it. Kiran: Ill put up some choices with cruisinfusion, but with different top-level domains. You guys can vote again and click submit. Kevin : A Aubra: A Parker: a Kiran: OK, looks like everyone agrees! www.cruisinfusion.com it will be. Aubra: haha we all agree. Best to go with the dot com. Parker: Absolutely. Org is actually for nonprofits, and we want to make a profit. Kiran: You can buy some others, too, in case people cant spell. Parker: Good idea, Kiran. Like www.cruisingfusion.com Aubra: or cruzinfusion? Kiran: Right. That way, theyll find your website even if they misspell the name. Aubra: Do we need to put the http:// on our business cards? Kiran: That stands for hypertext transfer protocol. Browsers will just assume that a website uses that protocol, so no need for customers to type all that. Kiran:OK, I gotta go but will put some more questions in your docs folder. Ill send email to set up another meeting. Parker: If only websites could transmit the wonderful cooking smells from the truck! 8/19/2021 Cruisin Fusion https://pe-xl-prod.knowdl.com/content/atm_sims/Wallace/Sim6/index.html 1/2 Web Meeting Transcript Kiran: Welcome back, everyone. Aubra: Hi Kevin, Parker, Kiran. I see Hugo is here, too. Hi Hugo. Parker: Hi all. Hugo : Thanks for inviting me. Kiran: Lets do this first – decide on the websites architecture. Aubra: Well, I wonder if a sequential architecture is right for us? Parker: Nah – thats more for a step-by-step process. Kiran: Correct, Parker. It should probably be a multi-dimensional architecture , which offers a lot of flexibility in terms of internal links. Parker: Sounds good. Well need ways for customers to get to menus, nutritional information, truck locations, employment opportunities, catering information – lots of things. Aubra: Our friends who created the Heritage Dogs site used a hierarchical architecture , based on countries. Kiran: Aubra, hierarchy makes sense for Heritage Dogs, because visitors can easily find what they want by drilling down on the country name. Hugo: It doesnt matter at all, what counts is your search rankings. Kiran: Well, Hugo, it actually does matter. We want high usability. on the site. Aubra: Lets assume well go with multi-dimensional. Parker: That works for me. Kiran: Good choice everyone. That will be the best way to handle this website, so visitors have multiple ways to access menus, locations, etc. Kiran: OK, lets turn to some of the questions I asked you to answer. Parker: It seemed to me that the only one that argues for e-commerce is C. Aubra: I agree. Kiran: Yes, thats right. I dont know any food trucks that take advance orders, but you may want to add that in the future, especially if lines get really long. Kiran: OK, how about GPS? That could be an intriguing application to attract interest. Aubra: I chose A, C and E. Parker: Im just not clear on how this would work. Kiran: Aubra, yes, A, C and E definitely support the GPS application. Aubra: The idea is for customers to log into the app so they can find where the truck is located, and then use their navigation system to get there. Parker: Thats terrific. I love it. Aubra: Im working on a little prototype. Can we show that? Kiran: Aubra, sure. You sent me the link. Kiran: The customers smartphone would already have the customers location. Parker: haha.. thats wonderful. Looks like Uncle Als truck, too. Aubra: I had some ideas for using AJAX and Javascript to make the site even more interactive. Parker: Right. We dont want a boring site with nothing but stripped down hypertext markup language. Kiran: Very cool. OK, lets turn to the blog question. Kiran: Great work, guys. A, D and E are all good reasons to add a blog. Aubra: Were getting better at this. Parker: Well, you are at least! Hugo: Blogs on other sites are very useful for SEO –I hope youre interested in that service we provide. Kiran: Well blogs have pros and cons, but this one wouldnt have huge volume, at least not yet, so you could moderate it. Aubra: Good thought, Kiran. Parker: wed definitely want to be careful that we dont get a lot of scammers and junk in the comments. Kiran: Lets look at H&Hs services now. Parker: yeah, some looked really helpful. I thought we needed the 500 links especially. 8/19/2021 Cruisin Fusion https://pe-xl-prod.knowdl.com/content/atm_sims/Wallace/Sim6/index.html 2/2 Hugo: If you want your business to succeed, you really need all these services. Aubra: I see Kevin voted to purchase C. Im not so sure. Kiran, what do you think about these services? Kiran: Aubra, lets explore this a little. Kiran: Hugo, how long has H&H been doing this work? Hugo: Well I just joined a couple of months ago, but I think theyve been around a while. Kiran: Has a search engine banned any of your client sites? Hugo: Occasionally, but SEO is a cutthroat business and dont sites get banned all the time? You have to do what you have to do to get noticed. Aubra: what do you mean, Kiran? I dont want to get banned. Parker: Me neither Kiran: Well, all these paid services are questionable. For example, the 500 links will be nothing but low quality links that do nothing to raise ranking. Not links from mature, reputable, and related websites. Parker: You mean worthless links? Kiran: Yes, Parker. Hugo, does H&H run a link farm? Hugo: Well they have a bunch of servers with hundreds of websites, and they add links to all the clients to each one. Parker: yikes. I thought the 500 links would be on reputable sites. Aubra: We can get good links, one at a time, but by contacting each webmaster. Kiran: Right Aubra. Hugo, H&H appears to be offering mostly scams. And that million visitors a month will probably be a bunch of bots. Parker: Good grief. And I invited Hugo here. Aubra: And bots dont eat tacos. Parker: And another thing, now that I think about it. What is this one about 2500 search engines? Kiran: Parker, good catch. There are really only a handful of search engines that have any market share – Google, Yahoo and a few others. Aubra: well maybe Hugo doesnt know. Hugo: No, I didnt. I guess I shouldnt pretend to be a specialist when I dont even know what the company is up to. Sorry, guys. Kiran: So Hugo signed out of the web meeting. Well, I hope he gets his act together. Aubra: Thats sad! But he learned something today. Kiran: OK, weve a lot to do, so lets get the website up! Aubra: Right, Kiran. Thanks Parker and Kevin. Parker: Thanks Kevin and Kiran. Im getting hungry already. Aubra: Thanks Kevin promised us free tacos, so Im on my way!