global Citizenship - Management
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Competency
In this project, you will demonstrate your mastery of the following competency:
· Apply principles of global citizenship in the creation, delivery, and consumption of media messages
Scenario
You are a major journalist for a global media network and have decided to analyze to what extent media messages adhere to standards of global citizenship. You chose a recent crisis—a mining incident in China that killed members of a UN-led exploratory mining expedition—which ended a month ago. In addition to concerns about an oil and gas process called fracking, and whether it may have contributed to the earthquake that caused the mine to collapse, global tensions amongst superpowers remain high. Also, China’s economic and cultural influence is far-reaching—too far, for some. You decided to analyze specific measures of global citizenship and apply those to six media messages from diverse sources and areas around the globe. Afterward, to round out your report, choose how authors could have changed their messages to be in line with the global citizenship elements of social equality, environment, and political issues.
Note that the scenario and associated research is a fictional event created for educational purposes.
Directions
Apply the global citizenship assessment matrix to the six media messages.
· Use the background information to get a sense of why each party would be sending the message, and to whom.
· Consider carefully whether each media message has elements of political responsibility:
· Are there intercountry relations that are relevant?
· Are there issues internal to the country that are relevant? For example, are the civil rights of citizens being upheld or trampled on?
· Consider carefully whether each media message has elements of environmental responsibility:
· Are there any sustainability issues? For example, any problems with nonrenewable resources?
· Are there any specific issues that deny the interdependence of people and the land they live on?
· Are there any disagreements with the importance of natural capital?
· Consider carefully whether each media message has elements of social equality:
· Is there inequality of race, gender, or other groups?
· Is there upholding of basic human rights for all parties?
· Is there a fairly even distribution of wealth, where people can provide for themselves?
· For each assessment, mark if the element of global citizenship is present. If it is not present, leave that spot blank, and use the Explanation column to explain if there is simply no information or if it is blatantly problematic. If it’s problematic, please describe briefly.
Assess the messages for the delivery method as well as changes that could be made to make them more in line with global citizenship.
· Assess each delivery method for timeliness, dissemination techniques, and intended audience. Analyze which are effective, and explain why or why not.
· Choose 1 to 3 messages that do not fully align with global citizenship. For each of the main categories (social equality, environment, and political issues), draw on your knowledge of intercultural communication techniques to suggest a change. This change should bring the message in line with that element of global citizenship. Note: It does not need to cover all aspects of global citizenship, just the one you are targeting.
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Global Citizenship Assessment Metric and Message Changes
Using the provided template, include whether each element of global citizenship is present, and if it is not, comment on the details.
For the message assessment, choose any message or group of messages and determine how to change the message in relation to each of the following: social issues, environment, and political issues.
Supporting Materials
The following resource(s) may help support your work on the project:
Citation Help
Need help citing your sources? Use the CfA Citation Guide and Citation Maker.
Document:
Information and Messages
This document includes background information on the specific news situation. Additionally, it includes the media messages (with background information) to analyze.
nalyzes civic issues in media messaging☐ Mastered
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Unit Resources: Civic Issues in Media
Analyzes societal issues in media messaging☐ Mastered
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Unit Resources: Global Citizenship Media Principles
Analyzes issues of the sustainability of nature in media messaging☐ Mastered
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Unit Resources: Global Citizenship Media Principles
Message AssessmentWhich Resources Can Help?Assesses effectiveness of delivery method relevance for audience☐ Mastered
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Unit Resources: Delivering Global Messages
Proposes intercultural communication techniques to change messages☐ Mastered
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Unit Resources: Global Citizenship Media Principles
GeneralWhich Resources Can Help?Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose☐ Mastered
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Academic Support
Lists sources where needed using citation methods with no major errors☐ Mastered
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Citation Help
Global Citizenship Assessment Metric
Element of Global Citizenship
Present
Explanation
Social Equality
Race or Gender
Human Rights
Economic Equality
Environment
Sustainability for Future Generations
Interdependence of People and Nature
Importance of Natural Capital
Political Issues
Civil Rights
International Relations
Which, if any, aspects of the delivery method are effective?
Delivery Element
Effective/Ineffective
Why?
Timeliness
Dissemination
Audience
Message Changes
Social Equality
Media Message One:
Change:
Environment
Media Message One:
Change:
Political Issues
Media Message One:
Change:
Information and Messages
Overview
A month previous to your receipt of this assignment, a disastrous earthquake killed two and trapped
seven members of an international UN exploratory team. It’s thought perhaps China’s use of fracking
may have led to the earthquake.
China has been hydraulic fracturing in the Sichuan province, which borders the Yunnan province.
Fracking, a method of extracting oil or gas from difficult places, has been linked in studies to causing
earthquakes; supporters of fracking, however, also point out that some studies show no correlation. The
research generally shows that although fracking methods create microseismic activity, if these seismic
activities reach natural fault lines, they could be responsible for earthquakes.
The international group is from the United Nations Department of Economic and Social Affairs, which
includes delegates from Russia and Kenya, which are generally cooperative and friendly with China; the
United Kingdom and United States, which are often critical of China; Tajikistan and Myanmar, who are
bordering countries to China; and Chile, which has had a recent mining accident that was in the news,
but also has positive international relations with China.
Messages
1. United Nations Secretary-General statement
A tragedy has befallen a strategic UN exploratory team in China’s Yunnan Province. Though we
do not yet know the fates of all nine team members, thoughts around the globe extend to
hoping for the best. As an international community, we need to carefully vet our technological
processes such as fracking. The United Nations recently published a report condemning the
practice, and our partners in France soon after banned the process. We hope that this tragedy
will resolve quickly, and also serve as a reflection for all of us.
Cultural, political, and market factors:
The UN Secretary-General speaks for the entire United Nations and provides a public
mouthpiece for the recent publication about the negative effects of fracking. His statement was
published a day after the SOS message was received, but before emergency teams were able to
land. The message was intended for a global audience; however, countries that restrict press
(such as China and North Korea) aren’t likely to allow the message to be heard. Other countries
that have a time lag in press, particularly in rural areas, may have heard this after the crisis was
averted.
2. News banner from government-supported press in Myanmar
The seven UN exploratory team members still alive were extracted today. No closing of border
crossings or lag in supplies likely.
Cultural, political, and market factors:
Chinese investment in Myanmar is high, and it has chosen to continue engaging the country
instead of sanctioning it like much of the Western world has. The Western world feels strongly
about the humanitarian crisis, and that harsh measures must be taken. In addition to China’s
investments, the country has also pushed port proposals that may significantly burden Myanmar
with debt to China. Though the civil crisis is ethnic and religious in nature, China ignores this
aspect of it and instead focuses on political and economic gain. Additionally, China is funding
ethnic armed organizations (EAOs) that are fighting in civil unrest to attend peace conferences,
thus positioning China as a diplomatic leader in the region. Because Myanmar borders China,
the Chinese government has an interest in securing both the border as well as the border
crossing, where significant trade happens. Additionally, China has an oil pipeline that crosses
parts of Myanmar. China’s financial support of EAOs—and unwillingness to unequivocally back
the government—has the Myanmar government on edge. This also concerns individual groups
because China has supplied some EAOs with weapons. The national press reaches the entirety of
the country that is occupied by government forces and won’t likely reach the northernmost
regions of Myanmar, which are closest to the earthquake area.
3. Headline in Kenyan paper
Kenyan officials congratulate heroic locals who saved the UN exploratory team. (Accompanying
the headline is a picture of on-the-ground heroism by Chinese disaster relief agents.)
Cultural, political, and market factors:
Kenya’s largest importer is China; the two countries boast long-standing positive economic
relations. Additionally, the particular imports are from Chinese industry, which relies heavily on
oil (which is obtained by fracking). Kenya does not have much international power, and thus it
allies itself with China as its closest industrial superpower. Additionally, Chinese culture has
taken hold in Kenya over centuries; there’s a new resurgence of Mandarin, Chinese cultural
aesthetics (such as dance, music, and martial arts), and cultural exchanges. Numerous Kenyan
grade schools teach Mandarin, which will hasten investments in Kenya due to an inexpensive yet
fluent workforce.
4. Chinese newspaper write-up
National rescue teams save world delegates. In a daring rescue, Chinese rescue workers bolted
into action to save seven trapped international delegates from imminent death. (Accompanying
the write-up is a picture of proud Chinese leaders being praised at a news conference for having
a quick response.)
Cultural, political, and market factors:
China tries to mitigate any negative press, particularly internally. It desires to praise national
authorities in regard to their saving the common man. This article came out one week after the
rescue, once families were already notified and people returned home. That said, China is
investing billions in “green energy” and looks forward to a future without fracking; however, its
strong industrial plants as well as the large scale of its industry make a transition to green
energy many decades away.
5. Newspaper picture with caption from United Kingdom: “China Buries Seven, Kills Two”
After three days in a mine shaft, seven survivors from the UN exploratory team were safely
extracted, and have all returned home. Unfortunately two members’ fate was sealed as victims
of the horrendous natural disaster. (Accompanying the write-up is a graphic that questions the
number of earthquakes in the Yunnan province but doesn’t mention fracking.)
Cultural, political, and market factors:
The United Kingdom has embraced and even sped up their oil shale fracking, both onshore and
offshore, though protesters and some scientists criticize these policies. Depending on which
party is in power, the UK changes its support of this production method. That said, the United
Kingdom remains hesitant toward China as an economic leader, and is concerned about China’s
treatment of workers, who are significantly at risk in the fracking process. Though no workers
were injured, this remains a significant possibility the more this method is continued. This
newspaper picture ran directly after the rescue and was widely circulated within the United
Kingdom. However, France’s newsrooms heavily chastised the UK for not speaking out against
fracking.
6. Chile: Released a meme with satire about how China’s new diplomatic strategy is to bury people
alive and then save them.
Cultural, political, and market factors:
Small local newspaper was burned after sending out meme the day after the tragedy, which was
before the rescue. Chile’s international relations with China have been historically open and
positive, as Chile invited Chinese workers and money into its economy. Also, Chile extracts
minerals in Chile, which is in a fault line, and concerns about the use of fracking in Chile are
heightened. Chile depends on Chinese workers and money, however many are concerned that
China has been purchasing too much Chilean food production land at the detriment of Chilean
food independence. The influx of Chinese workers and families has also stressed Chilean cultural
homogeneity. Additionally, Chile recently had its own mining tragedy which had international
press coverage, so the topic is extremely sensitive. Because of the burning of the local
newspaper, this meme has been circulated around the western world on global news channels.
References
Inkey, M. (2018, August 15). China’s stake in the Myanmar peace process. The Diplomat. Retrieved from
https://thediplomat.com/2018/08/chinas-stake-in-the-myanmar-peace-process/
Kenya imports China. (n.d.). Trading Economics. Retrieved from
https://tradingeconomics.com/kenya/imports/china
Oil companies begin ‘fracking’ in China’s most dangerous earthquake zone. (2013, August 1). Russia
Times. Retrieved from https://www.rt.com/business/china-gas-shale-earthquake-895/
United Nations Conference on Trade and Development. (2018, August 1). Commodities at a glance:
Special issue on shale gas. Retrieved from
http://unctad.org/en/PublicationsLibrary/Ecsuc2017d10_en.pdf
https://thediplomat.com/2018/08/chinas-stake-in-the-myanmar-peace-process/
https://thediplomat.com/2018/08/chinas-stake-in-the-myanmar-peace-process/
https://www.rt.com/business/china-gas-shale-earthquake-895/
http://tamest.org/wp-content/uploads/2017/07/Final-Shale-Task-Force-Report.pdf
http://tamest.org/wp-content/uploads/2017/07/Final-Shale-Task-Force-Report.pdf
http://unctad.org/en/PublicationsLibrary/suc2017d10_en.pdf
http://unctad.org/en/PublicationsLibrary/suc2017d10_en.pdf
Xinhua. (2018, April 20). Chinese language gains traction in Kenya amid robust economic and cultural
ties. Retrieved from http://www.xinhuanet.com/english/2018-04/20/c_137125436.htm
http://www.xinhuanet.com/english/2018-04/20/c_137125436.htm
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