Business proposal draft - Management
Business proposal
Topic
Selling leftover food from restaurants via app with cheaper price
Collaboration with various restaurant throughout Canada
YouTube links for reference of UK based app
https://www.youtube.com/watch?v=9EUAZvJajIU&ab_channel=ClickForTaz
https://www.youtube.com/watch?v=sWcQay91zzg&ab_channel=ClickForTaz
Additional document
https://www.canada.ca/en/environment-climate-change/services/managing-reducing-waste/food-loss-waste/taking-stock.html
Template for Proposal/Report
Introduction
What is ExO model and explain how you have used the model in researching and identifying an Edge initiative.
Identify the organization and Edge initiative you have selected.
Key Objectives
Clearly identify the purpose of the Edge initiative based on your research and analysis.
Identify the name for the Edge initiative and your intent to establish a start up transformative organization.
What is the MTP?
Be clear and follow guidelines provided by M Wyne to identify your MTP
Include your worksheet in appendix
Trends and Issues
Identify the key area of focus your team selected. Use worksheet and put in appendix.
What is the problem and opportunity you have selected?
Leverage an Exponential Technology
Research the exponential technologies using the resources provided by M Wyne
Identify the exponential technology you have selected for your transformative startup.
(worksheet in appendix)
Research Startups and Business Models
Identify any similar startups and business models that are emerging relevant to your startup
(worksheet in appendix)
Define Problems/Solutions for your MTP and Edge Initiative
Summarize your analysis (worksheet in appendix).
What is the problem/solution your team to focus on for this Edge initiative?
ExO Canvas and Attributes
Complete the worksheet and put in appendix.
Identify the key attributes you will leverage for your Edge initiative.
Business Model
Complete the business model worksheet and put in appendix.
Identify the key points of your business model based on the worksheet.
Your Plan and Reality
Conclude with your plan to implement and the reality you may face.
11 Attributes of ExO Organizations
Salim’s Notes: The ExO Attributes – pdf
Salim – ExO startup comments – 20 min
1. Mini-awake session – 4:34
2. Your Company is Killing Innovation & You May Not Even Be Aware – 4:02 – Resource link
3. 11 Attributes of Wildly Successful Silicon Valley Organizations – 4:02 – Resource link
Attributes in greater detail
4. Massive Transformative Purpose (MTP) – 3:01   - Resource link
5. Staff on Demand – 2:27  - Resource link
6. Community & Crowd – 2:43 // ExO Summit Community & Crowd – 7:01
7. Algorithms – 2:28 – Resource link // 
8. Leveraged Assets – 2:21 // ExO Summit Leveraged Assets – 6:33
9. Engagement – 4:26 // ExO Summit Engagement – 5:35
10. Interfaces – 2:33
11. Dashboards – 3:16
12. Experimentation – 4:08  - Resource link // ExO Summit – Experimentation – 7:19
13. Autonomy – 1:35 // ExO Summit - Autonomy – 5:47
14. Social Technologies – 2:12 // ExO Summit – Social Technologies – 7:33
Related videos of potential interest
· Exponential Quotient Survey – 2:22
· Linear vs Exponential Organizations – 5:56
· Breakdown of the 10 Week ExO Sprint – 4:30
· ExO Accelerator program – 3:50 (1st draft Nov 2019). Planetary CARE is in this program. Next steps to begin finals in mid January. 
Webinars:
ExOs That Failed and What We Have Learned – 1 hr by Salim  (Nov 2019)
ExO Community EXOS Launch Webinar – 1 hr – Salim, et all (Nov 2019)
Parents & Tech: Dealing with Screen Time (Salim Ismail & Nicole Dreiske) )Nov 2019
ExO Canvas
ExO Canvas V1.0.
Co-created by a group of innovation experts from all around the world. Further information at www.exocanvas.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 
171 Second Street, Suite 300, San Francisco, California, 94105, USA.
INFORMATION
What data do we have? 
 What data do we need?
 How will we collect data for the algorithms?
 
Is the data we need available?
IMPLEMENTATION
How will we implement the right culture 
along the whole organization? 
How will we measure it?
 How will we drive the organization 
toward the MTP? How will we measure it?
 
What collection of projects should we run 
to implement the above attributes?
What are the key elements everyone 
on the team has to agree on?
STAFF ON DEMAND
Can we build  a cloud of external employees”?
How could we have the best 
employees for each activity?
How should we find and hire?
By using an agency? Direct? Local? 
Remote? Platform?
ALGORITHMS
Why are we developing algorithms?
Which labor/activity/task  can we automate?
Which algorithm / systems / platforms 
are you going to use to process/leverage 
the information you have?
LEVERAGED ASSETS
What type of fixed costs can we move 
off the balance sheet by renting them?
What processes can we outsource?
Is there spare capacity lying around 
which we could re-purpose?
ENGAGEMENT
What contests/promotions can be created 
to increase customer acquisition?
How can we leverage gamification to improve 
our products and services?
How can you make people
use your product every day?
COMMUNITY
Is there an existing community we can leverage?
How will we turn external 
community into advocates?
How will we create value for my community?
How can the community create value 
for my product?
INTERFACES
Can we build an API that connect our systems 
with the community?
Can we create a marketplace to drive growth?
What can we do to provide my product/service 
in a self-service mode?
EXPERIMENTS
What do you want to learn and 
what experiments will you run to do it?
How will you measure the success 
of the experiments?
AUTONOMY
How can we reduce decision-delay 
or approval-chains?
How can we avoid too much management 
and allow the staff to grow?
Is there a framework/ tools we could  use? 
(OKR, Holacracy, etc.)
SOCIAL
How will we leverage social technologies 
to improve communication 
(within our team/community/clients)? 
What social network/tools can we use?
Can we use social tools  
to do some of the work for us?
DASHBOARDS
Why do you need to have real-time data?
What real-time data do you need 
to track/measure?
What systems will you use in order 
to measure that data?
What will you do with this data?
How can we encourage experimentation 
within the organization?
Organization: Exponential Quotient (ExQ): Date: Done by:
MASSIVE TRANSFORMATIVE PURPOSE (MTP) 
Why does the organization exist?
What is the purpose of the organization?
What is the target of the organization?
Do kids and grandmas understand it?
Rent it?
Make it?
Can we buy it?
ExO Canvas
ExO Canvas V1.0.
Co-created by a group of innovation experts from all around the world. Further information at www.exocanvas.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 
171 Second Street, Suite 300, San Francisco, California, 94105, USA.
INFORMATION IMPLEMENTATIONSTAFF ON DEMAND
ALGORITHMS
LEVERAGED ASSETS
ENGAGEMENT
COMMUNITY
INTERFACES
EXPERIMENTS
 
AUTONOMY
SOCIAL
DASHBOARDS
Organization: Exponential Quotient (ExQ): Date: Done by:
MASSIVE TRANSFORMATIVE PURPOSE (MTP) 
ExO Canvas
ExO Canvas V1.0.
Co-created by a group of innovation experts from all around the world. Further information at www.exocanvas.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 
171 Second Street, Suite 300, San Francisco, California, 94105, USA.
INFORMATION IMPLEMENTATIONSTAFF ON DEMAND
ALGORITHMS
LEVERAGED ASSETS
ENGAGEMENT
COMMUNITY
INTERFACES
EXPERIMENTS
 
AUTONOMY
SOCIAL
DASHBOARDS
Organization: Exponential Quotient (ExQ): Date: Done by:
MASSIVE TRANSFORMATIVE PURPOSE (MTP) 
Create a world where you can belong anywhere. 
Houses, apartments and 
rooms available for renting 
coming from owners.
Demand for renting some 
place coming from travelers.
Agile platform development.
Platform development.
Startup Culture.
Ranking system for both 
places and travelers.
Travelers all around the world.
Blog and posts about travel 
and tips for it.
Ranking system for both 
places and travelers.
 Places to rent.
Ranking system for both 
places and travelers.
Easy platform to communicate 
owners with travelers.
Real-time key metrics analysis 
for the internal staff 
and also for users.
Lean Startup.
Internal tools to communicate 
owners with travelers and 
everything integrated with 
existing social networks
 
What are the most important costs inherent in our business model? 
Which Key Resources are most expensive? 
Which Key Activities are most expensive?
Revenue Streams
Through which Channels do our Customer Segments 
want to be reached? 
How are we reaching them now?
How are our Channels integrated? 
Which ones work best?
Which ones are most cost-efficient? 
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay? 
How are they currently paying? 
How would they prefer to pay? 
How much does each Revenue Stream contribute to overall revenues?
 
Channels
Customer Relationships Customer Segments
channel phases:
1. Awareness
   How do we raise awareness about our company’s products and services?
2. Evaluation
    How do we help customers evaluate our organization’s Value Proposition?
3. Purchase
   How do we allow customers to purchase specific products and services?
4. Delivery
    How do we deliver a Value Proposition to customers?
5. After sales
   How do we provide post-purchase customer support?
Mass Market
Niche Market
Segmented
Diversified
Multi-sided Platform
examples
Personal assistance
Dedicated Personal Assistance
Self-Service
Automated Services
Communities
Co-creation
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established? 
How are they integrated with the rest of our business model?
How costly are they?
Value PropositionsKey ActivitiesKey Partners
Key Resources
Cost Structure
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve? 
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?  
Customer Relationships?
Revenue streams?
Who are our Key Partners? 
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
characteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
categories
Production
Problem Solving
Platform/Network
types of resources
Physical
Intellectual (brand patents, copyrights, data)
Human
Financial
motivations for partnerships:
Optimization and economy 
Reduction of risk and uncertainty
Acquisition of particular resources and activities
is your business more:
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
Value Driven ( focused on value creation, premium value proposition)
sample characteristics:
Fixed Costs (salaries, rents, utilities)
Variable costs
Economies of scale
Economies of scope
www.businessmodelgeneration.com
The Business Model Canvas
On:
Iteration:
Designed by:Designed for:
Day Month Year
No.
types:
Asset sale
Usage fee
Subscription Fees
Lending/Renting/Leasing
Licensing
Brokerage fees
Advertising
fixed pricing
List Price
Product feature dependent
Customer segment dependent
Volume dependent
dynamic pricing
Negotiation( bargaining)
Yield Management
Real-time-Market
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ExO = MTP + SCALE + IDEAS
ExO Attributes
A
B
U
N
D
A
N
C
E
S
C
A
L
E
Define your 
MTP
Exercise - Each team member answers the following questions on 
their own, then team discusses & drafts MTP.
What do we really care about? Why?
What is our company’s purpose on this earth (and beyond)?
What does the world hunger for? Why?
What would we do if we could never fail? Why?
What would we do if we received a billion dollars today? Why?
Your MTP (DRAFT #__________ ):
Now copy your draft to the Testing Page
Massive Transformative Purpose (MTP) describes a better future 
for the world (or at least your industry or community). 
It doesn’t specify how.
It’s not about you, your customers, 
your organization, your products or services. 
No ‘you’, ‘we’ or ‘us’. You are not in the picture.
It is not a marketing slogan.
It is your north star, but it doesn’t restrict 
your organization from changing direction.
It might excite and scare you, 
and catch in your throat, 
it matters that much to you. 
You might never fully achieve it, 
yet it is still worth striving for.
A great MTP attracts the customers, 
community, partners and resources you need 
to make a dent in the universe…
Examples:
• To accelerate the world’s transition to sustainable energy. – Tesla
• To make sustainable living commonplace. – Unilever
• Organize the world’s information. – Google
“Never doubt that a small group of thoughtful, 
committed citizens can change the world: 
indeed, it’s the only thing that ever has.” 
– Margaret Mead
*See Chapter 3 - What is a Massive Transformative Purpose? in Exponential Organizations:
Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) 
by Salim Ismail, Michael S. Malone & Yuri van Geest.
The Exponential Organizations Master Business Course is a part of the 
Growth Institute MBD Program. To learn more, visit www.growthinstitute.com/exo
Step 1: Draft an MTP (Massive Transformative Purpose*)
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Well-Structured Examples
• To accelerate the world’s transition to sustainable energy. – Tesla
• To make sustainable living commonplace. – Unilever
• Humans must become a multiplanetary species. – SpaceX
• Organize the world’s information. – Google
Step 2: Test Your Draft MTP
Your MTP (DRAFT #__________ ):
Check your MTP: Include these qualities...
 Does it describes a desired state for the world, your industry 
or your community?
 Is it highly aspirational?
 Is it unique?
 Is it audaciously Massive, touching an industry, 
an entire community or the entire planet?
 Is it Transformative?
 Is the Purpose - the “why” - clear and unmistakable?
 Is there a sense of Passion and Meaning?
Remove these qualities...
 Is it a Vision Statement and about the organization?
 Is it about Mission and how to achieve the outcome?
 Is it restrictive to future business models?
 Is it a Marketing Slogan for customers?
 Is it a sentence for customer (“you”)?
 Is it a sentence for us (“we”)?
 Is it about the business?
Create the next draft of your MTP 
Your MTP (DRAFT #__________ ):
Quick Test - The MTP Cocktail Party (by kentlangley.com)
Will your MTP cause the right people to “lean in”? 
A great MTP creates a gravity field, attracting customers, partners, employees 
and whole communities out of the crowd to your cause. 
How might you rapidly test your MTP’s gravity??
“What do you do?”
Imagine a cocktail party or mixer filled with people who might be 
a great fit for your MTP. Introduce yourself to a stranger...
Once names are exchanged, the next question is: “what do you do?”. 
This is the moment to share your MTP. How will they respond? 
Will they “disengage”, or will they “lean in” to learn more?
Pat: So Chris, what do you do??
Chris: My company is working to end opioid addiction 
and deaths, worldwide.
Pat: (taking a step back) Wow. Uh - did you see where
the restrooms are? (excuses self).
Sandy: Chris, I’m Sandy. Sorry for eavesdropping, but did you say you were 
trying to end opioid addiction?? (leans in toward Chris) 
That is incredible - how on earth are you going to do that?
Next, attend a networking event or Meetup and share your MTP. If most people 
disengage (Pat), re-draft your MTP and try again. But if your MTP is pulling the 
right people out of the crowd to lean in and find out more (Sandy), it’s time for 
more rigorous large-scale testing. 
Now get out of the building, identify relevant communities, and test 
your MTP with them!  (See ExO Attribute: Community and Crowd)
Share this form! info.growthinstitute.com/mtp-tool
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Staff on 
Demand
Using external resources for 
core business processes
“It is better to create an 
ecosystem that gets all the 
world’s smartest people 
toiling in your garden for your 
goals.”
- Bill Joy, Co-founder of Sun 
Microsystems
• Staff on Demand (SoD) are people who work for 
you on an as needed basis. 
• SoD is similar to the ExO attribute: Leveraged 
Assets but leveraging pools of talent rather than 
physical assets and resources. 
• Contract a home-based knowledge worker with a 
personal computer and you benefit from both 
attributes!
• Infographic showing 150 apps and sites in the gig 
economy:
• https://www.visualcapitalist.com/150-apps-power-
gig-economy/
https://www.visualcapitalist.com/150-apps-power-gig-economy/
Community 
and Crowd
The Engine of Exponential 
Growth
• Your Community is 
made up of people 
who are drawn to and 
aligned with your 
Massive 
Transformative 
Purpose (MTP)
• It can include employees, alumni, former 
team members, partners, and others in some 
actionable relationship with your MTP.
• Community in an ExO is more than a simple 
transaction. The community creates a center 
of gravity that attracts and engages 
stakeholders in a network of relationships, 
developing over time through peer-to-peer 
interactions.
Algorithms
Leveraging Data for 
Exponential Growth
• Algorithms are a set of instructions that are 
designed to do a specific task. For example, 
making a cup of tea. The process is 
documentable, repeatable, shareable, and 
potentially, scalable.
• Algorithms are the building blocks for 
process improvement, software and 
automation, “Artificial intelligence” 
(machine learning and deep learning) and 
much more.
• Algorithms help companies make sense of 
massive amounts of data. 
Leveraged 
Assets
Why Own When You Can 
SCALE?
• Leveraged Assets are assets you don’t own and don’t 
appear on your balance sheet, Instead, you rent, lease, 
license or borrow the asset
• Sounds simple - we’ve been sharing stuff since forever!
• But over the past four decades, the way we leverage 
assets has been repeatedly transformed by digitizing, 
information-enabling and connecting assets, adding value 
potential with each transformation
• Physical vs. Digital Assets:
• Physical Assets are material property (also Real Assets)
• Digital Assets are intellectual property (IP) in digital form
Engagement
Make Exponential Growth 
Stick
• Engagement captures, holds and deepens 
the interest and involvement of the 
customer, crowd, community, partners and 
your internal team through the use of
• Gamification
• Digital rating systems
• Loyalty programs
• Incentive competitions.
• It is driven from your Massive 
Transformative Purpose (MTP) or other 
powerful reason to be part of a community. 
• Done well, it creates and reinforces 
connections between stakeholders and 
drives desired behaviors to help your 
Exponential Organization (ExO) scale.
Interfaces
Removing Limits to 
Exponential Growth
Interface: 
• A point of interaction between several 
systems (i.e. people, networks, software, 
services). 
• User Interface (UI) - A person shopping on 
Amazon.com interacts with the Amazon 
systems through its User Interfaces (UI) -
amazon.com, mobile apps, or through the 
Alexa voice assistant.
• Application Programming Interface (API) -
Two applications interface with each other 
through APIs. Google Maps Platform APIs 
let third-party developers provide 
automated custom maps and directions 
within their own apps and websites.
The ‘ExO Interfaces Attribute’ is so much 
MORE than ‘Interfaces’
Interfaces
Removing Limits to 
Exponential Growth
ExO Interface Attribute: 
• Interfaces connect humans to systems (User Interface or 
UI), and systems to each other (Application 
Programming Interface or API)
• All the tools and disciplines of User Experience Design 
(UXD)
• Algorithms to filter, match, learn and curate, and 
automated workflows to direct the output.
Basic Application
The Interfaces Attribute is, in part, a toolkit for overcoming 
a host of limits to growth, creating super-scalable business 
processes, and connecting the other exponential attributes 
together.
Advanced Application 
The Interfaces Attribute includes many of the building 
blocks for the Platform Business Models and Ecosystems at 
the heart of the world’s most successful ExOs.
Interfaces
Removing Limits to 
Exponential Growth
Limits to Exponential Growth
Here’s an experiment: What happens when you give a mouse 
an abundance of food? What you don’t automatically get is an 
elephant! 
So, too, for a conventional organization. It can create all the 
demand in the world, but if it is not designed to fulfill that 
fast-growing demand at 2x, 4x, 8x, 16x, 32x, 64x, it’s not an 
Exponential Organization.
Organizations fail to scale because of limits to growth, 
including:
By design, an Exponential Organization (ExO) must adequately 
address all relevant limits to its growth and must continue to 
do so as it moves through different stages of growth
• Insufficient market size
• Inability to generate demand
• Inadequate business models
• Process inefficiencies
• Production or quality issues
• Unscalable costs structures
• Labour shortages
• Long delays to add capacity
Dashboards
Steer your ExO Rocketship
• Dashboards provide your Exponential 
Organization (ExO) a control  framework 
to keep things on-track, and people 
aligned, even through growth so rapid, 
you can’t hold it all in your head!
• ExOs need this new way to measure and 
manage the organization: a real-time, 
adaptable dashboard with all essential 
company and employee metrics, 
accessible to everyone in the organization.
• Where Interfaces help automate 
transactions at-scale, Dashboards make 
visible key information to those who need 
it for decision-making..
Experiments
Exponential Learning!
Start with The Customer
Who has the problem I am trying to solve? What are 
their Jobs, Pains and Gains?
Identifying your customer and learning about their 
world is critical to validating fit between their 
Problem and your Solution. (Problem-Solution Fit.)
Do this BEFORE you go to the trouble of building the 
product and validating your market! (Product-Market 
Fit.)
An experiment is a testing procedure conducted to 
validate or invalidate the hypotheses underlying an 
idea. It produces concrete evidence that an idea will 
work or not.
A HYPOTHESIS is simply a guess, assumption or 
theory, and can be written in the form: “We believe 
that __”
• e.g. “We believe that cost drives our customers’ 
buying decision for our offering.
Autonomy
Self-Directed Teams for 
Exponential Growth
Autonomy 
Exponential Organizations (ExOs) harness the ExO attribute, 
Autonomy, to be more resilient, adaptive and scalable. 
In the increasingly dynamic and complex environments of the 
21st century, these qualities often make the difference 
between success and extinction. Self-organizing, multi-
disciplinary teams are formed.
These teams have the authority and accountability to make 
decisions and choose how to accomplish their goals.
With the right frameworks, information and decisions travel 
more rapidly through the organization, speeding up the 
metabolism while eliminating the need for layers of hierarchy. 
Autonomy is also highly attractive to the innovative, self-
directed individuals companies are courting. 
See also: Social, Dashboards, Interfaces.
Autonomy
Frederick Taylor’s
In the late 19th century Frederick Taylor’s 
fundamental idea was the strict 
hierarchical separation of thinking from 
action.
Those on top controlled and directed, 
those on the bottom worked leaving 
thinking to those on the top.
In our complex digital world, traditional 
management can no longer guarantee 
control.
Businesses must be able to change 
direction quickly to respond to complex 
market mechanisms.
Autonomy
Employment of the future is 
changing - in all aspects.
All aspects of employment is changing: space, time, employment relationship, 
duration of activities, cooperation, information, communication, responsibility, 
etc., etc.
In the future, challenges will apply, such as dealing with permanent changes, 
unpredictability, openness, lifelong learning, cross-functional team cooperation, 
which require self-organization and meaningfulness.
Given the changed conditions in the world of work, companies need to enable 
employees to make a meaningful contribution in the context of their 
employment.
People want to see meaning in the performance of their work, identify with the 
values of their working world and take on responsibility.
Given the changed conditions in the world of work, the need arises in our 
companies to enable employees to organize their own responsibilities.
This means creating self-determined, responsible work in harmony with 
colleagues.
The imminent radical change in the world of work and the associated 
opportunities for meaningful and self-organized work are only just beginning.
Autonomy
Use Case: Metafinanz 2018
https://www.youtube.com/watch?v=WwSnWL56hLE&feature=youtu.be
Prior to 2018, Metafinanz had 
10 hierarchical business lines
Jan 2018, they created 40 
business areas run by 
completely autonomous self-
managed entities
Autonomy
Executives and Managers had 
to find new roles at 
Metafinanz.
Overnight, many executives became redundant 
and had to find new roles.
CEO Rainer Gottmann: “Eliminating 
management was a very, very painful process.”
Helped each employee undergo constructive 
self scrutiny.
Autonomy
How to help all employees 
become intrapreneurs?
Help employees become 
open to innovation and 
learning.
Meta reporting enables 
every employee to be 
his/her own controller.
Each employee will focus 
on becoming 
intrapreneurs.
Employees experience 
meaningful contribution 
creating excitement and 
motivation.
Autonomy
Self-Directed Teams for 
Exponential Growth
Questions for Mattis?
How to find the leaders who will make this disruptive change?
How to help each employee undergo constructive self scrutiny to help them through this massive change?
I’d love to learn more about the Self-organization driving license
WHY - In order to live self-organization in practice, employees and managers need the necessary 
understanding of working together in a self-organized environment.
Vision - The self-organization driving license enables basic qualification for people who want to work 
successfully in a meaningful and self-organized environment.
HOW - 1 process, 5 modules, 3 elements, 4 steps, 6 weeks each
Our self-organization drivers license supports self-organized learning in an iterative process.
The participants of the self-organization driving license form self-organized teams over 6 weeks in order to 
develop the content of one of our 5 modules.
The practice-relevant content is developed in four steps.
Each team is accompanied by a coach from the community and the members of the community are 
available as experts .
WHAT - The practice-relevant content of our self-organization driving license is made up of 5 modules, 
each of which is worked out in 6 weeks.
Our 5 modules
• Self development
• Leadership
• Communication & collaboration
• Structure & processes
• Culture
• TealHive offers an answer to the question: If we, as an organization, want to evolve towards self-organization, how do you start?
•
At tealhive.org , pioneers of new working galaxies can explore methodological knowledge and practical experience reports on working with self-
organization. Is z. For example, if someone is interested in Holacracy, some elements of it are described and experimental units such as B. Siemens 
EHS tell about their application and reflect on what they have experienced. The website is a first prototype and everyone is welcome to log in and 
share.
http://www.tealhive.org/
http://www.tealhive.org/
Questions for Mattis?
How to find the leaders who will make this disruptive change?
How to help each employee undergo constructive self scrutiny to help them through this massive change?
I’d love to learn more about the Self-organization driving license
WHY - In order to live self-organization in practice, employees and managers need the necessary understanding of working together in a self-organized environment.
Vision - The self-organization driving license enables basic qualification for people who want to work successfully in a meaningful and self-organized environment.
HOW - 1 process, 5 modules, 3 elements, 4 steps, 6 weeks each
Our self-organization drivers license supports self-organized learning in an iterative process.
The participants of the self-organization driving license form self-organized teams over 6 weeks in order to develop the content of one of our 5 modules.
The practice-relevant content is developed in four steps.
Each team is accompanied by a coach from the community and the members of the community are available as experts .
WHAT - The practice-relevant content of our self-organization driving license is made up of 5 modules, each of which is worked out in 6 weeks.
Our 5 modules
• Self development
• Leadership
• Communication & collaboration
• Structure & processes
• Culture
TealHive offers an answer to the question: If we, as an organization, want to evolve towards self-organization, how do you start?
At tealhive.org , pioneers of new working galaxies can explore methodological knowledge and practical experience reports on working with self-organization. Is z. For example, if someone is interested in Holacracy, some elements of it are described and experimental units such as B. 
Siemens EHS tell about their application and reflect on what they have experienced. The website is a first prototype and everyone is welcome to log in and share.
http://www.tealhive.org/
http://www.tealhive.org/
Social 
Technologies
10x Collaboration!
Autonomy 
Social Technologies are the tools that allow 
your community of employees, staff on 
demand, customers and others to 
communicate and collaborate quickly and 
easily.  
These tools enable faster conversations, 
faster decision cycles and faster learning. 
The lag time between an idea being shared, 
accepted and implemented can essentially 
be eliminated!
Today, cloud services such as Slack, Google 
Docs and Zoom video conferencing enable 
teams all over the world to work seamlessly 
together with transparency and trust.
ExO Canvas
ExO Canvas 
- Samples
ExQ
Assessment
“What gets measured, gets 
managed”
- Peter Drucker
The ExQ Assessment will help us answer 
questions like… 
How scalable is your organization today?
How adaptable is your organization to 
industry disruption?
What should you do in order to be more 
scalable and adaptable?
ExO Diagnostic 
http://f100.exponentialorgs.com/
http://f100.exponentialorgs.com/
ExQ of Fortune 500 Manufacturing Organizations
New blueprints for organizations
New blueprints for organizations
• 3,500 people in 107 countries
• 23 ExO Sprints and 6 Fastracks
• Worked with 300+ companies
• Trained and certified over 800 people in 
2019
Company name Country Why chosen?
Business 
Model
Scalability Attribute #1 Attribute #2 Attribute #3 Notes
Pixieset
www.pixieset.com
2018 revenue: 
$10-20 million
5-year revenue 
growth: 8,555\%
Founded in 2013
Vancouver, 
Canada
Pixieset has taken 
Shopify’s 
marketplace with 
regards to 
professional 
photographers
(300,000)
All-in-one 
commerce 
platform to 
start, run, 
and grow a 
business
Yes - everything is done 
online and they are setup to 
scale further. Currently, 25 
employees are serving 
300,000 professional 
photographers
They have created an 
ecosystem-based platform
for photographers to connect 
with their clients
They have built a 
community around their 
platform which they nurture 
(they listen and give back); 
their platform has 
automated peer-to-peer 
engagement
The organization seem to 
encourage innovation and 
risk taking (based on values, 
articles, description of 
leadership team, etc.)
Canadian Business 
2019 Growth 500 –
Ranked #8
Progressa
www.progressa.com
2018 revenue: 
$10-20 million
5-year revenue 
growth: 6,909\%
Founded in 2013
Vancouver, 
Canada
Fast growing 
FinTech that 
operates a direct-
pay lending 
platform to assist 
Canadians in debt 
(30,000 customers)
Platform/
Marketplace
Yes - everything is done 
online can easily scale. 120 
employees are serving 30,000 
non-prime consumers (not 
sure how many collection 
agencies and point of sale 
financial institutions they 
serve)
They built a consumer finance 
platform that connects non-
prime consumers with 
collection agencies and 
banks; provide services to 
educate these non-prime 
consumers towards financial 
health
The organization 
encourages innovation and 
risk taking (based on values, 
articles, description of 
leadership team, etc.)
Dashboards are used to 
track performance
(Objectives and Key Results 
(OKRs) and Lean Metrics)
Social good: Improve 
financial literacy of 
Canadians 
Support charities in 
the community; 
Sustainability focus
Canadian Business 
2019 Growth 500 –
Ranked #11
RecycleSmart
www.recycle-
smart.com
2018 revenue: 
$10-20 million 
5-year revenue 
growth: 2,822\%
Founded in 2010
Vancouver, 
Canada
A fast growing 
platform that 
connects 
waste/recycling/ 
compost vendors 
with customers 
and help 
communities with 
waste diversion, 
organic capture
Platform/
Marketplace
Yes – they have built a 
platform that 
connects/matches 
waste/recycling/ compost 
vendors with customers
Algorithms – Have IoT 
sensors on waste containers; 
only collect when full; provide 
data driven reports to 
customers that help drive 
savings and divert garbage 
from the landfill
Experimentation - they 
operate through low-cost, 
low-risk and rapid trial and 
error, the organization have 
tweaked and learned their 
way to success
Autonomy – they have a flat 
hierarchy and decentralized 
decision making
Leveraged Assets – they take 
advantage of other 
organizations’ fleets of 
trucks; they don’t own any 
trucks
Sustainability focus
Canadian Business 
2019 Growth 500 –
Ranked #25
Vancouver Based Exponential Organizations
http://www.pixieset.com/
http://www.progressa.com/
http://www.recycle-smart.com/
“Any company designed for 
success in the 20th century is 
doomed to failure in the 21st.”
David Rose
Chose an existing organization. Your Team works there.
 
Pitch an Edge Initiative to the Executive Team (Marianne and Sherry)
Please present your pitch in no more than 5 minutes per team.
MGMT 661 Strategic Management: 
Outline of the Pitch Deck for the Disruption Session
Company Name and Industry
MTP for the Edge Initiative
Problem
Solution
ExO Attributes
Business Model
Explore Global Trends and Issues
Examples of Issues:
Climate Emergency
Marine Conservation.
Wildlife Conservation.
Global Public Health.
Environmental and Corporate Sustainability.
Human Rights and Access to Justice.
Social Economic Development.
Climate Crisis and Clean Energy.
Education for Development.
Examples of Trends
COVID-19
Social behavior
Social changes
Politics
Market changes
Research suggestions:
Google alerts
Top consulting firm’s yearly reports (last version)
World Economic Forum
We mainly have OPPORTUNITIES in front of us. Every Action Counts.
List some Global Trends and Issues that you could solve with an Edge Initiative
    
 Society Trend/Issue Risks Opportunities Timing
 Description here… How the industry would be impacted? What the world would look like if this trend/issue became the new normal/this problem was solved? When is this trend/issue likely to become non-reversible?
    
    
    
Learn about Exponential Technologies
Research suggestions
MIT 
Singularity University
OpenExO
Techcrunch
Wired
Google
Exponential Technologies
Robotics
3D Printing
Virtual & Augmented Reality
Biotechnology 
Blockchain 
Nanotechnology
Drones/flying cars
Internet of Things
Quantum Computing
AI
Autonomous Vehicles
Solar
We mainly have OPPORTUNITIES in front of us. Every Action Counts.
Exponential Technologies Research
    
 Exponential Technology Risks Opportunities Timing
 Name and/or description
here.. How this exponential
technology can disrupt our
industry.. How this exponential
technology can bring new
business opportunities.. When this exponential
technology may impact the
industry..
    
    
    
Research Start-ups & new Business Models
New Business Models
Why are they new/unique?
Value proposition?
Customers?
How do they make money?
Which exponential technologies do they use? 
….
Research suggestions:
TechCrunch 
Cbinsights
Medium
AngelList
Gust
Entrepreneur
Google
We mainly have OPPORTUNITIES in front of us. Every Action Counts.
Disruptive Startups & Business models research template
    
 Disruptive Startups and Business Models Risks Opportunities Timing
 Company name and business model description here… How it can disrupt our industry… How we can implement this business model in our industry… When this new business model might disrupt our industry
    
    
    
Define Problem/Solution pairs for your MTP
Use Moonshot thinking: You are an astronaut!
Revisit the list of global issues/trends
Revisit the list of exponential technologies and new business models to define your solution: 
Short-term application
Disruptive (Exponential technologies / new business models)
Scalable (10x)
Brainstorming (divergence) -> Grouping Similar (convergence)
We mainly have OPPORTUNITIES in front of us. Every idea counts
We mainly have OPPORTUNITIES in front of us. Every Action Counts.
Designing the Edge Initiative
    
 MTP ExO Edge Initiative Name Problem Solution
    
Define and run experiments (problem/solution fit) template
- use this template to imagine how you would run experiments. It is not expected that you perform these steps 
      
  Build  Measure  Learn
 ExO Initiative Name Key Hypothesis (Crux) Experiment Description Evaluation Criteria Experiment Result Key Learnings
      
Disruption Presentation Preparation
  
 Section Name  Content/Description
 MTP Every ExO Edge pitch must open with the MTP. In general, use just one slide to introduce the MTP.
 Problem/ Solution Introduce the problem before the solution. Once the problem has been outlined, introduce the solution in an innovative way. A sample use case can be effective for this. Use one slide for both the problem and solution or a different slide for each.
 ExO Attributes Since you are building new ExOs, you must show how you plan to reach abundance (using the ExO SCALE Attributes) and how you will manage it (using the ExO IDEAS Attributes). You may also want to present the ExO Canvas and explain something about each of the key ExO Attributes as they are applied to the ExO Edge Initiative.
 Business Model You need to show not only how you will create value for users (although this may already be clear from the previous sections), but also how you plan to retain this value. Either include the Business Model Canvas in one slide or (maybe better) use one or two slides to explain the foundation of the Business Model.
The Massive Transformative Purpose (MTP)
The Massive Transformative Purpose (MTP) reflects your aspiration—the core purpose of your initiatives’ existence. WHY DO YOU WANT TO BE IN THIS WORLD?
It describes the CHANGE in the world that you want to achieve, while recognizing that it will not be accomplished in the short term
An MTP is something that inspires action, expresses your passions and creates an emotional connection that drives you and others toward meaningful, positive change. Solving the Problems 
The MTP is your team’s North Star, for your initiative (providing DIRECTION)
Exponential technologies enable abundance, and your initiative is built to connect with ABUNDANCE. Your MTP relates to its abundance.
We mainly have OPPORTUNITIES in front of us. Every Action Counts.
The Massive Transformative Purpose (MTP)
What an MTP is
Describes the world
Highly aspirational
Uniquely yours
Global scale
Transformative
With purpose
It’s about passion
What an MTP is NOT
Vision (about the organization)
Mission (about the how-to)
Restriction to future pivots
Marketing slogan for customers
A sentence for customer (“you”)
A sentence for us (“we”)
It’s not about business
We mainly have OPPORTUNITIES in front of us. Every Action Counts.
Exercise - Each team member answers the following questions on their own, then team discusses & drafts MTP.
What do we really care about? Why?
What is our company’s purpose on this earth (and beyond)?
What does the world hunger for? Why?
What would we do if we could never fail? Why?
What would we do if we received a billion dollars today? Why?
Your MTP (DRAFT #__________ ):
Now copy your draft to the Testing Page
Massive Transformative Purpose (MTP) describes a better future 
for the world (or at least your industry or community). 
It doesn’t specify how.
It’s not about you, your customers, 
your organization, your products or services. 
No ‘you’, ‘we’ or ‘us’. You are not in the picture.
It is not a marketing slogan.
It is your north star, but it doesn’t restrict 
your organization from changing direction.
It might excite and scare you, 
and catch in your throat, 
it matters that much to you. 
You might never fully achieve it, 
yet it is still worth striving for.
A great MTP attracts the customers, 
community, partners and resources you need 
to make a dent in the universe…
Examples:
•  To accelerate the world’s transition to sustainable energy. – Tesla
•  To make sustainable living commonplace. – Unilever
•  Organize the world’s information. – Google
“Never doubt that a small group of thoughtful, 
committed citizens can change the world: 
indeed, it’s the only thing that ever has.” 
                                              – Margaret Mead
*See Chapter 3 - What is a Massive Transformative Purpose? in Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) by Salim Ismail, Michael S. Malone & Yuri van Geest.
The Exponential Organizations Master Business Course is a part of the 
Growth Institute MBD Program. To learn more, visit www.growthinstitute.com/exo
Step 1: Draft an MTP (Massive Transformative Purpose*)
Work licensed under Creative Commons Attribution-ShareAlike 4.0 International License. By Growth Institute Inc. based on work by Salim Ismail, Michael S. Malone and Yuri van Geest. For a copy of this license, http://creativecommons.org/licenses/by-sa/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Rev 1.1 2018-05-15
Well-Structured Examples
•  To accelerate the world’s transition to sustainable energy. – Tesla
•  To make sustainable living commonplace. – Unilever
•  Humans must become a multiplanetary species. – SpaceX
•  Organize the world’s information. – Google
Step 2: Test Your Draft MTP
Your MTP (DRAFT #__________ ):
Check your MTP: Include these qualities...
Does it describes a desired state for the world, your industry 
or your community?
Is it highly aspirational?
Is it unique?
Is it audaciously Massive, touching an industry, 
an entire community or the entire planet?
Is it Transformative?
Is the Purpose - the “why” - clear and unmistakable?
Is there a sense of Passion and Meaning?
Remove these qualities...
Is it a Vision Statement and about the organization?
Is it about Mission and how to achieve the outcome?
Is it restrictive to future business models?
Is it a Marketing Slogan for customers?
Is it a sentence for customer (“you”)?
Is it a sentence for us (“we”)?
Is it about the business?
Create the next draft of your MTP 
Your MTP (DRAFT #__________ ):
Quick Test - The MTP Cocktail Party (by kentlangley.com)
Will your MTP cause the right people to “lean in”? 
A great MTP creates a gravity field, attracting customers, partners, employees and whole communities out of the crowd to your cause. 
How might you rapidly test your MTP’s gravity??
“What do you do?”
Imagine a cocktail party or mixer filled with people who might be 
a great fit for your MTP. Introduce yourself to a stranger...
Once names are exchanged, the next question is: “what do you do?”. 
This is the moment to share your MTP. How will they respond? 
Will they “disengage”, or will they “lean in” to learn more?
Pat: So Chris, what do you do??
Chris: My company is working to end opioid addiction 
and deaths, worldwide.
Pat: (taking a step back) Wow. Uh - did you see where 
the restrooms are? (excuses self).
Sandy: Chris, I’m Sandy. Sorry for eavesdropping, but did you say you were trying to end opioid addiction?? (leans in toward Chris) 
That is incredible - how on earth are you going to do that?
Next, attend a networking event or Meetup and share your MTP. If most people disengage (Pat), re-draft your MTP and try again. But if your MTP is pulling the right people out of the crowd to lean in and find out more (Sandy), it’s time for more rigorous large-scale testing. 
Now get out of the building, identify relevant communities, and test 
your MTP with them!  (See ExO Attribute: Community and Crowd)
Share this form! info.growthinstitute.com/mtp-tool
Work licensed under Creative Commons Attribution-ShareAlike 4.0 International License. By Growth Institute Inc. based on work by Salim Ismail, Michael S. Malone and Yuri van Geest. For a copy of this license, http://creativecommons.org/licenses/by-sa/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Rev 1.1 2018-05-15
ExO Canvas
ABUNDANCE
SCAL
E
Partner 
Logotype
Organization transformation to connect with the abundance
MTP – guiding star for ExO – right path 
SCALE – 5 externally facing attributes, helps your org access abundance which exists outside
IDEAS – 5 internally facing attributes, helps manage internally the abundance you have accessed outside
Core: aim to make the current organization more agile, flexible, and adaptable to industry disruption
Edge: 
 
Create a world where you can belong anywhere
Homeowners
Travelers
Private places
Reputation system
Recommendations
Search engine
Real-time metrics
Lean Startup
Freedom for owners
Owners-traveler com.
ExO Canvas – Example for airbnb
Organization transformation to connect with the abundance
ExO Canvas for your Initiative
Organization transformation to connect with the abundance
Great video: Business Model Canvas Explained
Sample Pitch Decks from the BEST!
How to Nail the Pitch: 17 Storytelling Tips for Startups
Collection of the best tech startup pitch videos for investors
The Early Pitch Decks Of 21 Startups Before They Became Billion-Dollar Companies
20 Best Startup Pitch Deck Examples: Famous in Tech (For 2019)
10 Presentation Design Tips (To Make the Best Pitch Deck in 2020)
How To Create A Pitch Deck
				    	
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        	ach
e. Embedded Entrepreneurship
f. Three Social Entrepreneurship Models
g. Social-Founder Identity
h. Micros-enterprise Development
Outcomes
Subset 2. Indigenous Entrepreneurship Approaches (Outside of Canada)
a. Indigenous Australian Entrepreneurs Exami
        	Calculus 
        	(people influence of 
others) processes that you perceived occurs in this specific Institution Select one of the forms of stratification highlighted (focus on inter the intersectionalities 
of these three) to reflect and analyze the potential ways these (
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When considering both O
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        	ions
Identify a specific consumer product that you or your family have used for quite some time. This might be a branded smartphone (if you have used several versions over the years)
        	or the court to consider in its deliberations. Locard’s exchange principle argues that during the commission of a crime
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INSTRUCTIONS: 
To access the FNU Online Library for journals and articles you can go the FNU library link here: 
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In order to
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Key outcomes: The approach that you take must be clear
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Topic 
You will need to pick one topic for your project (5 pts) 
Literature search 
You will need to perform a literature search for your topic
        	Geophysics 
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Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in
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Conclusions
References (8 References Minimum)
*** Words count = 2000 words.
*** In-Text Citations and References using Harvard style.
*** In Task section I’ve chose (Economic issues in overseas contracting)"
        	Electromagnetism 
        	w or quality improvement; it was just all part of good nursing care.  The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases
        	e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management.  Include speaker notes... .....Describe three different models of case management.
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Topic: Purchasing and Technology
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    https://youtu.be/fRym_jyuBc0
Next year the $2.8 trillion U.S. healthcare industry will   finally begin to look and feel more like the rest of the business wo
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