Management 420 - West Coast Transit Case - Management
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West Coast Transit Case Study
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Colangelo College of Business, Grand Canyon University
MGT-420: Organizational Behavior and Management
Dr. Marnie Davis
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West Coast Transit
Your introduction should be typed here. It should be at least three sentences and include a thesis statement. Please note that you should follow all APA writing rules within your essay. This means avoid first and second person, do not use contractions, and use citations throughout your paper! For the highest grade, you should have numerous citations in each section. The body of the paper should be between 1600 and 1800 words. The final sentence in your introduction must be a strong thesis statement that introduces every key topic that will be introduced in the paper. Here is an example: In the pages to follow, management of effective teams at West Coast Transit will be explored with particular focus on the stages of group formation, behavioral roles, communication, conflict and conflict management, and the application of motivational theories.
Effective Teams
Define the three criteria for evaluating effective teams (hint, we covered this in Topic 4 DQ2) with citations from your academic research. Academic research includes the textbook, additional course materials, articles from the GCU library, or Google Scholar. Websites like business.dictionary.com are not acceptable. Once you have defined each criteria, analyze whether the “team” in the WCT case study was effective based on the three criteria. Be sure to provide detailed examples and insight to support your conclusion. For the highest grade, you should have numerous citations on each section. All main terms should be defined, cited, then applied.
Five Stages of Group Formation
Discuss all five stages of group formation and cite your academic sources. Evaluate the WCT Case Study and determine which stage the assembled group is in, and be sure to provide detailed examples and insight to support your findings. Each stage should be defined and discussed with numerous citations.
Behavioral Roles
Define Schein’s three behavioral roles with citations from your academic research (hint, this is in the textbook). Analyze the WCT case study and identify how each role is evident. Be sure to include detailed examples and insight to justify your position. Strengthen and support your claims with citations. Include numerous supporting citations to strengthen your claims.
Effective Communication
Define effective communication with citations from your academic research. Include examples from the case study and define any barriers to effective communication that may be present. Be detailed in your examples and conclusions. Strengthen and support your claims with citations. Include numerous supporting citations to strengthen your claims.
Two Types of Conflict
Describe and define the two main types of conflict identified in the textbook. Determine the type of conflict(s) evident in the WCT case study. Include examples and insight. Strengthen and support your claims with citations. Include numerous supporting citations to strengthen your claims.
Direct Conflict Management Approach
Define and recommend a specific direct conflict management approach from the textbook. Make sure you cite your source. Explain why you chose this approach to manage the conflict with examples and insight. Strengthen and support your claims with citations. Include numerous supporting citations to strengthen your claims.
Indirect Conflict Management Approach
Define and recommend a specific indirect conflict management approach from the textbook. Make sure you cite your source. Explain why you chose this approach to manage the conflict with examples and insight. Strengthen and support your claims with citations. Include numerous supporting citations to strengthen your claims.
Leadership, Maintenance, and Disruptive Activities
Define leadership and maintenance activities and cite your academic research. Identify a specific leadership and maintenance activity present in the WCT case study that should be encouraged. Next, define disruptive activities and cite your academic research. Identify a specific disruptive behavior present in the WCT case study that should be discouraged. Provide detailed examples and insight to increase validity. Include numerous supporting citations to strengthen your claims.
Motivation Problems and Solutions
Identify the most significant individual motivational problems experienced by each of the three members of the WCT team. Strengthen and support your claims with citations. Please remember that each paragraph in your essay needs to be at least 3 sentences. Include supporting citations to strengthen your claims.
Needs Theory
Suggest a specific Content Theory from the textbook that Denson could utilize to motivate a member of the team. Be sure to define the specific theory and cite the textbook. Provide examples and insight to justify your choice. Please remember that each paragraph in your essay needs to be at least 3 sentences. Include supporting citations to strengthen your claims.
Process Theory
Suggest a specific Process Theory from the textbook that Denson could utilize to motivate a member of the team. Be sure to define the specific theory and cite the textbook. Provide examples and insight to justify your choice. Please remember that each paragraph in your essay needs to be at least 3 sentences. Include supporting citations to strengthen your claims.
Reinforcement Theory
Suggest a specific Reinforcement Theory from the textbook that Denson could utilize to motivate a member of the team. Be sure to define the specific theory and cite the textbook. Provide examples and insight to justify your choice. Please remember that each paragraph in your essay needs to be at least 3 sentences. Include supporting citations to strengthen your claims.
Conclusion
The conclusion is the last paragraph. It should not introduce any new information; it should simply be a summary of your introduction, with a restatement of your thesis. Please remember that each paragraph in your essay needs to be at least three sentences.
**Additional notes: use this template, keep the topic headings in place and erase everything that is in red and replace it with your information. Do not use 1st person (ex. I, me, us) or 2nd person (ex. you). In addition to the textbook I am looking for a minimum of two additional academic sources. The case study is not an academic source. Make sure you create a separate reference page and format your sources according to APA requirements. The word count for this paper is between 1600 and 1800 words. Your LopesWrite Percentage must be under 20\%. Please proof-read and run your paper through spell-check and follow the template and you should do very well on your paper**
References
Uhl-Bien, M., Piccolo, R.F., Schermerhorn, J. R. & Bachrach, D.G. (2021). MGT-420 organizational behavior and management with WileyPLUS. Wiley & Sons.
West Coast Transit Case Study
West Coast Transit Company Profile
West Coast Transit began as a small charter airline in 2005. Its initial vision was providing affordable, on-the-hour flights from California-based airports to its three adjacent states: Arizona, Nevada, and Oregon. West Coast Transit recognized that the need for affordable and convenient flights out of California was high enough to sustain a business. The company began its success using smaller commuter planes to transport customers to surrounding airports. There was no flight longer than 2 hours and there was minimal service during the flight. The company’s mission was customer-focused, to provide an opportunity for companies to fly their employees at an affordable rate and whole families to travel affordably.
West Coast Transit tripled in size after its first year. Growing demand required the addition of flights, employees, and larger airplanes. The founders of the company reevaluated the vision and future of West Coast Transit. The company was determined to maintain an emphasis on convenient, affordable flights and keep its focus on customer needs. This strategy proved successful. The company has established itself as a dominant regional competitor. West Coast Transit has over 10,000 employees and continues to see growth in its future.
Most employees at West Coast Transit rave about the company and appreciate its friendly and employee-centered culture. The company’s leadership cares about its employees and makes every effort to provide them with satisfactory benefits. Most employees are enthusiastic about the impact they make on customers, their salaries and benefits, and the advancement opportunities the company provides. They feel valued and respected. One major complaint that a majority of the employees has is the turnaround demand. Employees are given very little time and support to complete a project. There is just too much work to be done. Most employees are successful under pressure but would appreciate an environment that provides adequate time to complete projects productively.
West Coast Transit Marketing Project
Pete Denson, a manager in the marketing department, has been handed a last-minute project to lead a team consisting of other managers to develop a campaign. The team must complete the project swiftly and flawlessly. Failure is not an option. West Coast Transit’s biggest competitor just released 50 new flight plans at highly competitive fares. This has caused a significant decrease in sales for West Coast Transit. You and your team have been given the task to develop a marketing strategy to drive up sales. West Coast Transit was planning a release celebration for their new Boeing-747 in 6 weeks. The vice president of marketing, Bernie Hollis, demanded a new marketing campaign that will be introduced to the public simultaneously with the new aircraft. This task will require the team to collaborate effectively in a short timeframe.
You and three other managers must work under demanding conditions. There is a significant time crunch. Your employees are already overburdened by their daily tasks. Staffing has not kept pace with the recent growth of the company. Many employees are relatively new and are not yet fully trained in all aspects of their jobs. While leadership is empathetic to the demands placed on employees, the simple fact is that additional staffing is not an option at this time and the work must get done to support the ongoing success of the company.
This project is critical for the future of the company. The company is at risk of laying off hundreds of employees. With the release celebration for the new jet only 6 weeks away, employees need to be prepared to put in significant amounts of unpaid overtime to complete the project before the deadline. The project budget is adequate but could fall short considering the impressive results the company is hoping to achieve. This assignment requires a team that can work together for the good of the company and produce the needed results.
Denson calls a meeting of the managers at 4:30 p.m. on a Tuesday, made up of Lea Jing, Jon Mahonney, and Katarina Tanney. The first meeting turns out very different from what you envisaged. Lea Jing is the only participant who had reviewed the agenda, printed it, and came with some suggestions. Jing has always been conscientious, so it is no surprise that she is scheduled to be transferred to another department to head up a high-profile task within West Coast Transit in a month. Mahonney and Tanney acknowledge the receipt of the agenda, but immediately note that the agenda and proposed plan are “massive and unattainable,” considering the constraints of time and workloads. Tanney comments, “It doesn’t help when one does not get paid for doing this. How am I supposed to get my team on board?” You try to refocus the team by referring back to the agenda.
Although Lea Jing had been quiet and observant all the while, she notes that she had approximately a month left in the department before being relocated to another department. You reply that “one month is a lot of time to get the project done, considering it is a high priority for the organization anyway.” Once again, you proceed to refocus the team, but Tanney interjects by saying it is common knowledge that she has personal family problems, many of which stem from her spending more time at work rather than at home, and she feels that this new project will place an undue stress on her already fragile family life. She mentions that she is in counselling and has to leave right after work every day, so working overtime is out of the picture for her. Frustrated by all the negativity, Denson states abruptly, “We all have problems, we all have complaints. Let’s just all get it out now! Are there any other complaints?” There is an uneasy silence, Jon Mahonney finally speaks up: “Cmon guys, we have been selected to work on this project because the organization feels we are the only ones who can make this happen… Lea, Katarina, you ladies are the best at what you do….I know that the conditions are not ideal, but we have to pull together.” At this point, Tanney stands up and heads towards the door while muttering, “It’s 5 p.m., and I have counseling in half an hour.” She stops just shy of the door, turns around, and says to Denson, “Pete, I take exception to your condescending remarks and addressing my personal issue as a ‘complaint.’ Until you apologize and promise to treat me with the respect I deserve, I am not willing to work with you!”
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Rubic_Print_Format
Course Code
MGT-420
Criteria 5: Excellent (100.00\%) Comments Points Earned
Content
Evaluating Effective Team and Group Work Definitions of the three criteria for evaluating an effective team and an analysis of whether the team assembled in the West Coast Transit case is effective or not are thorough and detailed. Examples and insight are provided to further understanding. Supporting material is of exceptional quality and quantity.
Review of the Five Stages of Group Formation A review of the five stages of group formation is thorough and well-integrated. A detailed evaluation of the stage(s) currently evident in the West Coast Transit case is included. Examples and insight are provided to further understanding. Supporting material is of exceptional quality and quantity.
Three Behavioral Roles Definitions of the three behavioral roles and an identification of how those roles are evident in the West Coast Transit case are thorough and well-integrated. Justification is clearly developed, with examples that show that meaning and message were conveyed, to further understanding. Supporting material is of exceptional quality and quantity.
Effectiveness of Communication in the West Coast Transit Case A discussion regarding the effectiveness of communication evident in the West Coast Transit case is thorough and well-integrated. Justification is clearly developed, with examples that show that meaning and message were conveyed, to further understanding. Supporting material is of exceptional quality and quantity.
Types of Conflict in the West Coast Transit Case A description of the two main types of conflict in West Coast Transit case is thorough and well-integrated. An identification of the type of conflict is thorough and clearly developed. Supporting material is of exceptional quality and quantity.
Recommendation of Direct Conflict Management Approach A recommendation of a direct conflict management approach that Denson could use to manage the conflict is thorough, clearly developed, and well-integrated, with examples that aid insight to further understanding. Supporting material is of exceptional quality and quantity.
Recommendation of Indirect Conflict Management Approach A recommendation of an indirect conflict management approach that Denson could use to manage the conflict is thorough, clearly developed, and well-integrated, with examples that aid insight to further understanding. Supporting material is of exceptional quality and quantity.
Tasks, Maintenance, and Dysfunctional Activities Identification of a task and maintenance activity that should be encouraged, as well as the most disruptive behavior that should be discouraged, in the West Coast Transit case is clearly developed, with examples and personal insight to further understanding. Supporting material is of exceptional quality and quantity.
Motivational Problems and Motivational Theories An identification of motivational problems evident in the West Coast Transit case, with a relevant suggestion for motivating each team member, is thorough and well-integrated. A motivational theory from each required area is included and clearly developed and justified, with examples and personal insight to further understanding. Supporting material is of exceptional quality and quantity.
Research Sources (relevancy, quantity, and type specifications) Source relevance is applicable and appropriate in all instances and sparks interest in the reader to pursue further investigation. References from more than the required number of credible scholarly resources are used.
Organization and Effectiveness
Thesis Development and Purpose Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.
Argument Logic and Construction Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.
Mechanics of Writing Includes spelling, punctuation, grammar, and language use. Writer is clearly in command of standard, written, academic English.
Format
Paper Format Includes use of appropriate style for the major and assignment. All format elements are correct.
Documentation of Sources Includes citations, footnotes, references, bibliography, etc., as appropriate to assignment and style. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
Total Weightage
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