Fluent Essays

1 . Devotional - Is Profit Biblical? 150 You identified a company or industry of interest to use in your degree program. Until the world finds a way to not need charities, we need profitable organizations to pay good wages to generate the ability to personally donate. There is often public debate about “reasonable profit.” What is reasonable? Is it an after-tax rate of 3\%? 6\%? 13\%? What about the years when profit is -4\% or -11\%, meaning a loss was incurred? Can a company then be allowed to make 18\% the next year for an average of 7\% if 7\% is considered “reasonable”? Who and what determines “reasonable profit?” Consider these questions and post your thoughts on them: Is profit inherently evil or can it exist in the kingdom of God? Please explain. Is there such a thing as unreasonable profits in your company or industry of interest? If so, how do we determine that level where profits become unreasonable? If not, what do you say to those who feel there is? 2 .Devotional – Planning 150 Review the rubric to make sure you understand the criteria for earning your grade. We are asked by our supervisors, peers, and work team to develop plans for success. We invest significant time and energy in finding and reviewing data, and manipulating spreadsheets and charts and graphs to forecast the future so we think we know what will happen. This course and many others train you on how to perform those analyses. The course author was once managing a sales team and asked a common question to one of its members, “How much will you sell next year?” The man, an openly devout Christian, quickly responded, “Whatever God brings to me.” While the author did not disagree that it could happen, he responded back, “OK but God expects you to do your part, so how much are you going to try to sell?” The salesperson was not prepared for that question and walked away with a strange look on his face. In this module, you submit the revised final draft of your internal and external marketing environments report. That report will – or should – include significant analysis of external elements, factors, and pressures that are outside of your client’s control but may have a substantial impact on their plans. We say that analysis is art and science, that science is finding the numbers and art is interpreting them. If there is so much that we cannot control, and we believe that God is in control, can we expect our plans to be valid? We see in the Book of Job that God’s faithful servant lost it all through a series of unexpected and unforeseen events including two natural disasters (lightning and wind). In a few hours, these two unpredictable and indefensible calamities and two attacks by enemies erased all of Job’s success after many years of planning and implementation. Then we are told in Jeremiah that God has good plans for us, almost suggesting that since He has plans for us, we don’t need any plans, that it’s already taken care of. You identified a company or industry of interest to use in your degree program. Consider these questions and post your thoughts on them: How much can and should a company in your industry of interest plan or how much should it’s management team rely on letting God do it all? What are some unpredictable and indefensible calamities that might affect your industry of interest? How is it our responsibility as a manager or leader in that industry of interest to do everything we can to plan when external events beyond our control can have such a significant negative impact on our plans? Market Analysis Report: Name of Market 1. Use these seven titles from the  Market Analysis Report Template  to create seven sections for this part of the consultant’s report: a. Current annual sales volume in dollars and/or units sold in the market b. Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market c. Current price points of competitors d. Projected overall market growth rate for the next five years e. Projected changes to overall pricing in the market for the next five years f. Recommended position and points of differentiation for the JGJ Inc. offering g. Complete buyer profile of the target customer Market Analysis Report: Name of Market Executive Summary (Note: this appears first but is written last in workshop 6; 300 words) Positioning and Differentiation Definition of Positioning (100 words) Brief (one paragraph) description of the market (100-150 words) Analysis of Current Positioning in the Market · Current annual sales volume in dollars and/or units sold in the market · Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market · Current price points of competitors Projections for the Market · Projected overall market growth rate for the next five years · Projected changes to overall pricing in the market for the next five years Recommended Position for JGJ Inc. · Recommended position and points of differentiation for the JGJ Inc. offering · Complete buyer profile of the target customer References Product Development and Market Demand Product Development · Key differentiating characteristics of the offering · Analysis of demand in the market Market Segment Demand · Quantitative data used to determine projected demand · Methodology used to determine demand References Internal and External Marketing Environments Analysis of Key External Factors in the Market · Porter’s five forces model · Other macroenvironmental external factors Required Internal Resources and Competencies to Compete in the Market Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market References Pricing, Promotion, and Distribution Channels Analysis of Current Pricing Models in the Market Analysis of Current Promotional Models in the Market Analysis of Current Distribution Models in the Market Recommended Pricing Strategy for JGJ Inc. Recommended Promotional Strategy for JGJ Inc. Recommended Distribution Strategy for JGJ Inc. References 2 INTERNAL AND EXTERNAL MARKETING ENVIRONMENTS INTERNAL AND EXTERNAL MARKETING ENVIRONMENTS 2 Internal and External Marketing Environments Porters Five Forces Model To effectively assess the competitive strength and a business position, analysts frequently use Porters Five Forces to evaluate whether the new service or products introduced are potentially profitable (Prasad & Warrier, 2016). The key elements to consider include the bargaining power of buyers and suppliers, threats of new entrants, threat of substation, and competitive rivalry. Buyers Power Buyers will have strong bargaining power if the cumulative number of buyers is small while each of the buyers accounts for a significant amount or proportion of the companys sales. The customer base of JGJ Inc. is stable, implying that they can drive prices up or down according to different factors. For instance, the growing population, specifically in the U.S., is an excellent development chance for the business (Prasad & Warrier, 2016). With a reasonable market understanding, JGJ Inc. will produce products/services according to customer needs, preferences, and tastes. The firm can also maximize the increase in clients disposable salary by introducing more high-quality products as customers will prefer new and innovative products/services, thus increasing prices. I would say that the power lies 50/50 between negotiations with JGJ and their customers. Customers looking for a mobile home have to power to say yes or no when making a purchasing decision and could negotiate a lower rate. However, JGJ also holds the power to set prices. The back and forth negotiation would depend on JGJ’s desperation of renting or selling homes that are sitting empty. So buyers have the ability to walk away if the mobile home doesn’t meet their budget or living needs. Suppliers Power In the mobile home business, suppliers tend to have more substantial bargaining power if the supply-side industry is based solely on firms with a relatively stable market position, such as Greystar. There is no aggressive struggle in the market. Also, suppliers will have strong bargaining power if the supply-side product has specific features, customers are hard to convert, or conversion cost is too high (Prasad & Warrier, 2016). Further, when the input component offered by the supplier creates a large proportion of the cumulative product cost to the client, the probable bargaining power of the supplier is increased. This section is about the suppliers JGJ will use to buy mobile homes to place in their park community, and to provide utilities such as water, electricity, and maintenance needs, etc. While JGJ has the ability to negotiate prices for buying homes to place in their parks, the water, electric, and other utilities are usually set by utility companies thus increasing the supplier power and decreasing any ability JGJ has to negotiate rates. Competitive Rivalry The goal of JGJ Inc. is to make the company more competitive than rivalry in the industry. Again, the ability of the business to maintain and increase its customer base can be significantly affected by the increasing number of direct and indirect oppositions (Prasad & Warrier, 2016). Besides, the mobile home business market is not infiltrated by many competitors, which would reduce the markets attractiveness by providing undifferentiated products/services. Competitive rivalry is going to exist locally versus nationally. Mobile home communities within close distance will compete for customers; so, it’s important for JGJ to select a location where the living situation around the neigborhood fits the atmosphere of a mobile home community and other companies won’t have the space to enter the same neighborhood. Threat of substitution The threat of substitution may arise when two firms in diverse industries produce competing products in the market because of the products being alternative (Prasad & Warrier, 2016). To thrive well in the market, they can decide to improve products/services quality which will increase customers loyalty and enhance their performance in a competitive market. This section is about the options customers have if they decide not to purchase or rent a mobile home in a community. So the threats would be to rent an apartment, to stay in their current living situation, to look at tiny homes, to move in with relatives, etc. So the threat of a substitution is high if the mobile home is not within their budget or does not meet their needs. The threat of new entry The firm can also consider researching the sternness of competitive entry threats by looking at two factors, including barriers to entry and expected response from present companies to entrants (Prasad & Warrier, 2016). Barriers to entry include economies of scale, conversion cost, differentiation degree, and technical obstacles. This section should address how difficult or easy it is for a company to enter the mobile home business. As mobile home communities stand today, I would say the threat is low that a company would chose to enter the business. However, the increased interest in smaller homes and simple living could create an interest by a company to reinvent the mobile home community environment and create a new and improved version of what a mobile home park is. ****************************************************** The information you have provided for the Porter’s Five Forces sounds like definitions copied from sources. Instead, the definitions need to be applied to developing and managing a mobile home community and explain to JGJ what the definitions mean to them. You injected JGJ’s name into the definitions but didn’t really apply it. Other Macro Environmental External Factors Other micro-environmental external elements to focus on include geographic location, social conditions, technological changes, natural forces, economic status, legal and political factors (Zafar & Kantola, 2019). For instance, the geographic presence of the business in 8 different locations can be considered a primary strength of JGJ Inc. Why 8 locations? It will determine how the company will reach its customer base and ensure easy accessibility (Zafar & Kantola, 2019). Again, locational advantage can enhance the competitive positioning of the business in different ways, including improved accessibility, lower cost, and improved brand image. A robust online presence on various networking platforms and effective social media management can improve the impact of positive e-WOM and create strong contact with clients (Zafar & Kantola, 2019). The firm can also enhance its IT infrastructure and integrate its operations to increase efficiency and understand new market trends. Besides, new technological developments can aid in product production, and delivery courses can be exploited to advance business functions. Technological progress and integration can help decrease costs, enhance efficiency, and lead to the faster introduction of innovative products (Zafar & Kantola, 2019). Explain what this above sentences mean for JGJ. For the business to be sustainable, it needs to consider proper waste management practices to avoid criticism from environmentalists and other customers. The introduction of e-commerce marketing approaches How would you envision JGJ using e-commerce for a mobile home community? and social media marketing can positively impact the business if they ensure a robust online presence on different social platforms, such as Facebook and Twitter (Zafar & Kantola, 2019). Also, the subsidies offered by the government and other guidelines to create a friendly environment are positive external factors for JGJ Inc. Mobile Homes. Required Internal Resources and Competencies to Compete in the Market Internal resources include financial, physical, technological, and organizational resources. Core competencies are critical for the success of a company. Talented and dedicated human resources act as a great source of competitive advantage, especially when an organization is both product and service-oriented (Mathew et al., 2020). So what does this mean for JGJ? Efficient inventory management can be helpful in smooth operations. For instance, it will aid avoid cash shortage or current inadequate assets, which negatively affects the liquidity position and destroys the overall firm performance. So how does this apply to JGJ? Besides, efficient inventory management will help prevent a low budget for marketing and promotion operations, weakening its capacity to expand its client base. The firm also needs to understand the clients needs and anticipations to effectively strategize the decision-making process (Mathew et al., 2020). With this ability, the business will identify the probable progress-seeking areas in the product or service mix. The business performance can also be impacted by the deteriorating economic status when the clients spending patterns and purchasing power are influenced (Mathew et al., 2020). Besides, a rise in inflation may increase the production cost and impact the organizations profitability. Again, you copied definitions above but need to apply it to JGJ’s situation. What company structure would JGJ need to be successful? · a sales staff to show the homes and close the deal · customer service to answer current client’s questions and also potential client’s questions · maintenance staff for repairs · landscaping staff · accounting department to pay bills and collect rent or other financial transactions Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market JGJ Inc. can own various intellectual property rights that will make it hard for competitors to imitate and continue offering distinctive and exclusive products (Dratler, 2021). Better waste management practices may help the firm build a good relationship with environmentalists and attract customers at large. JGJ Inc. Mobile Homes business can comply with the legal standards, adapt to the varying regulatory framework, and introduce new stern policies to avoid being found in a lawsuit (Dratler, 2021). Other market rulings include price-fixing. JGJ Inc. can maintain good price-fixing practices in the market by selling products at a reasonable or market price and not lowering costs to drive small competitors out of a trade. The business should also avoid controlling or limiting production, technical development, needs, or investment for other companies in the market (Hollensen, 2019). Imposing unfair trade terms, excessive or predatory pricing, and refusal to supply or offer access to essential facilities may result in penalties, such as civil action, criminal prosecution, and disqualification. References Hollensen, S. (2019). Marketing management: A relationship approach. Pearson UK. Mathew, N., Javalgi, R. R., Dixit, A., & Gross, A. (2020). Drivers of emerging market professional service firm success: the role of internal firm competencies and capabilities. Management Research Review. Dratler Jr, J. (2021). Licensing of intellectual property. Law Journal Press. Prasad, A., & Warrier, L. (2016). Mr. Porter and the new world of increasing returns to scale. Journal of Management Research, 16(1), 3-15. Zafar, A., & Kantola, J. (2019, July). The Effect of Macro Environmental and Firm-Level Factors on Open Innovations in Product Development and Their Impact on Firms Performance. In International Conference on Applied Human Factors and Ergonomics (pp. 61-71). Springer, Cham. Rubric Elements 22 Sources 5 Grammar/APA 5 Total 32 out of 40 Six days late 50\% of 40 = 20 points Running Head: MARKETING PROPOSAL 1 MARKETING PROPOSAL 7 Assignment : Research-based Marketing Plan Initial Proposal - Product Development and Market Demand Feedback: Green font – highlighted info that is good for JGJ to know. Red font – grammar, punctuation, spelling that needs to be corrected. Blue font – advise on how to improve this submission and build a marketing plan for JGJ. Marketing Proposal Introduction This proposal is made to discuss the product development proposed in the last consultant report. The product/service mobile home property business was introduced for JGJ Inc., and this report will discuss the product development of mobile home property business, key differentiating characteristics of the offering, analysis of demand in the market, and the methodology used to determine the demand. This report will include the product development and demand of mobile homes property of JGJ Inc. Product Development The product development for mobile home property business by JGJ Inc. includes the following stages: 1. Identification of market needs 2. Quantifying the opportunity 3. Conceptualizing the product 4. Validating the solution 5. Building the product roadmap The new products are introduced by the companies to solve the problems of the customers (Malhotra, 2015). Therefore, JGJ Inc. should first identifies the problem and then introduces the new product of mobile home property. The people feel difficulty living in other homes that are not mobile or moveable. So, introducing the mobile home property or offering the services of this business to the customers can solve their problems. For this step, the marketing team of JGJ Inc. should take interviews, conduct surveys, and perform any other research activities to get information regarding product development. Not every problem is enough to guarantee a product-based solution. However, the pain it brings and the number of people or organizations that are affected by it can determine whether the problem is worth solving or whether people are ready to pay to solve the problem. JGJ Inc. should quantify the opportunity and then propose the new product in the market. Moreover, the company can also conceptualize the product by using creativity to attract more customers. The solution for the problem should be tested by offering the mobile home service to some customers to get feedback. This early test is used to determine whether the people liked the services offered by the company or if they want any changes in the proposed product. A product roadmap should also be used to solve the most significant pain points of the customers. Key differentiating characteristics of the offering The key differentiating characteristics of mobile homes are that they are moveable, compact, and are made for on-the-road living (Geoghegan, 2013). These moveable homes are made for on-the-road living, and the people buy them or pay the rent to get the services of mobile homes. The people who come from different cities often look for mobile homes so that they can move them from one place to another. The prices of mobile homes are less than the other homes, so they are more affordable by the people. JGJ Inc. should offer both single and double-wide mobile homes to the customers. It will provide an opportunity to the customers to choose between single or double wide mobile homes. The people who can afford the single wide mobile home can afford to pay for it, and the people who want a double-wide mobile home can pay for the double-wide mobile home. Shanmukha, I have a couple of pointers for you to consider as you turn in assignments for Workshop 4, 5, and 6. Go back and look at my 1.3 feedback as well. The research on articles you have performed is worthwhile to understand a product development process. The key differentiating characteristic section needs additional focus. See my thoughts below. 1. Since the industry you are researching is “mobile home property developer and manager” you should focus on developing a community of mobile homes that customers can rent or purchase. Google “mobile home community in xxxxx (city/state), then read and compare the different communities. a. Mobile home communities develop a culture and attract different demographic groups (usually based on income). i. Some mobile home communities are luxurious with new or well- maintained used homes, clubhouse, swimming pools, gathering events, beautiful landscaping, etc. ii. Other communities are used homes in need of repair with small grass areas for basic living and affordable low-income households iii. Some mobile home communities are family-oriented, single oriented, or retirement oriented. b. To provide JGJ with a differentiation strategy, you need to select which type of community JGJ will offer and describe the environment, for example: i. a grassy area around the home that has an appropriate distance from neighbors with heat and water hookups ii. a luxurious environment with all the amenities of an upscale community c. The homes also need to be discussed and differentiated: i. The type of homes customers can choose to purchase or rent. For example, 1. Basic home with air conditioning window units, vinyl floors, deck 2. Luxury home with central air conditioning, carpet, covered deck, and private patio area ii. The type of management style JGJ will use to maintain the area 1. Example: a. strict rules, relaxed rules b. community oriented, no community involvement (everyone is for themselves) c. maintenance provided, no maintenance provided d. safety is priority; safety is your own priority e. etc. 2. Another option is for JGJ to only sell the homes and the owner must find their own property to place the home. This is what you have described in this paper. To go in this direction, you need to provide JGJ with features of homes that would make them different than the competition. This means you need to research manufacturers and sellers of home. Google “best mobile home manufacturers,” then read and compare the competitors. Whatever road you choose, keep in mind that you must provide a pricing strategy, promotion plan, and distribution strategy. So, what price would JGJ sell or rent the mobile homes for? What fee would JGJ charge homeowners for the use of the land, amenities, and maintenance, in the community? Remember the advice I provide in my Zoom sessions. Don’t look for “treasure” articles that can be copy/pasted. Instead, you must research the competition to find out what they are doing, then you can provide JGJ with a strategy and direction based on what you learned about the industry and the competitors. Analysis of demand in the market According to the previous proposal, JGJ Inc. should market the mobile homes in Texas as there is an increased demand for mobile homes in Texas, United States. According to Statista, the number of mobile homes in Texas has increased over the years. Figure 1: Number of cumulative mobile homes in the U.S. 2020, by states as of April 2020 As shown in the above graph, the mobile homes in Texas are more than in any other state. JGJ Inc. should focus on Texas for marketing, and it can also focus on Florida and Louisiana to target more customers. The highest number of mobile homes, with 108,282 mobile homes, was in Texas in 2020. Florida and Louisiana followed behind with 38,792 and 37,868 mobile homes (Statista, 2020). In 2020, a total of 6.5 million homes was sold in the US (Statista, 2021). The demand increased in 2020, and it is expected to increase in the future as well. JGJ Inc. should invest in the mobile homes property business to take this opportunity and earn higher revenue. Market Segment Demand Market segmentation should be done by identifying the targeted customers. The customers should be divided into different categories according to their needs, preferences, and demands. The customers can be divided based on their demands such as some customers need a single wide mobile home and the other wants double wide mobile homes. Similarly, the customers can also be divided into categories based on the location where the customers want their homes. Such as there is a higher demand for mobile homes in Texas compared to Florida and Louisiana states of the United States. Quantitative data used to determine projected demand The quantitative data that can be used to determine the projected demand includes the number of mobile homes in one state, the percentage of demand for mobile homes by the customers in one state, and the increasing global demand for mobile homes in the housing industry. Analysts expect the global mobile home market to grow by an average of 7.86\% between 2017 and 21. The methodology used to determine demand The primary and secondary research methods can be used as the methodologies to determine the demand for mobile homes in the market. JGJ Inc. should research about the trends of mobile homes and how they can increase the number of customers by using different marketing techniques. Researching the trends is actually what you need to do, then you can develop and recommend a product (mobile home, community) that JGJ can offer the market. And the company can also conduct a survey to determine the demand by the customers by asking them closed-ended questions. The secondary research can be helpful to find the increasing demand for mobile homes in different states of the U.S. What secondary research do you recommend? Conclusion This report has analyzed the demand for mobile homes in the market of the U.S. There is an increasing demand for mobile homes in Texas State following by Florida and Louisiana. JGJ Inc. should consider all these states while targeting the customers and offer different services to attract more customers. What different services should JGJ offer? It’s your job as a hired consultant to tell them what to offer. The marketing team at JGJ Inc. should use creative ideas for the development of products/services and increase the companys sales and revenue. The methodology to determine the future demand is also discussed in the report. References Geoghegan, T. (2013). Why do so many Americans live in mobile homes? Retrieved from BBC: https://www.bbc.com/news/magazine-24135022 Malhotra, N. K. (2015). Essentials of marketing research: A hands-on orientation. . Essex: Pearson. Statista. (2020). Number of manufactured housing units in selected states in the United States as of April 2020. Retrieved from Statista: https://www.statista.com/statistics/1038637/states-with-most-mobile-homes-usa/ Statista. (2021). Total home sales in the U.S. 2011-2022. Retrieved from Statista: https://www.statista.com/statistics/275156/total-home-sales-in-the-united-states-from-2009/ Nice job on the APA format of your reference list. Rubric Elements 15 Sources 5 Graph 3 Grammar/APA 5 Total 28 out of 40 Running Head: MOBILE HOME PROPERTY DEVELOPER AND MANAGER 1 MOBILE HOME PROPERTY DEVELOPER AND MANAGER 5 Assignment : Research-based Marketing Plan Initial Proposal - Product Differentiation and Positioning Feedback: Green font – highlighted info that is good for JGJ to know. Red font – grammar, punctuation, spelling that needs to be corrected. Blue font – advise on how to improve this submission and build a marketing plan for JGJ. Mobile home property developer and manager Introduction This consultant report is written to present the market analysis to JGJ Inc. This report aims to find out the best strategy on how to analyze the current market situation and introduce new services or enter a new market segment. In this report, the market analysis is done to find out how JGJ Inc. can enter the mobile home property business and the competition of mobile home property business in the US. In the end, it is evaluated that whether JGJ Inc. is able to build the mobile homes community or they should not select the choice of entering the mobile home community. Good intro Product differentiation and positioning Product differentiation can be defined as the concept of how a product is different from all the other products in the market (Deepak, 2019). In this report, the product differentiation concept is used to identify how mobile home property business will be different for JGJ Inc. and how it can compete among the competitors in the market. Product positioning is a concept used to define a products development compared to all the similar products available in the market (Thabit, 2018). The product differentiation and product positioning can help JGJ Inc. to decide whether they should invest their money in the mobile home property business. JGJ Inc. can identify that when the customers think about the mobile home property of JGJ Inc., what comes into their mind. Current annual sales Approximately 22 million people live in mobile homes in the US, and the highest numbers of mobile homes are in Texas, US (Voleta, 2020). There are 108,282 mobile homes in Texas, 38792 mobile homes in Florida, and 37,868 homes in Louisiana (Statista, 2020). The US is home to many people that come from different countries and backgrounds. There is always a requirement for homes for a living. Many people come to the US to find jobs, and they need homes for their living and to settle in the US. In 2020, a total of 6.5 million homes was sold in the US (Statista, 2021). The current annual revenue of JGJ Inc. is $7.52 million (DNB, 2021). The statistical information is good for JGJ to know. However, you cannot say that JGJ has a current revenue. They have not entered the market yet. You have been hired as a consultant to advise them on strategies that will help them enter the market and be successful. Current competitors Greystar is one of the leading companies in this industry, and the annual revenue of the company is $523 million in 2021, with more than 415,000 units under management (DNB, 2021). For example, Greystar provides mobile homes in Elm Estate in North Dakota in the USA. They offer different floor plans to the people for mobile homes. Greystar is the leading company in mobile home industry because the leadership at Greystar is highly motivated, trained, and all the leaders are world-class. The marketing team is an expert and uses high-quality services and expertise in multifamily property management, investment, and development (Greystar, 2021). The marketing activities at Greystar are accurate, truthful, and not misleading. All the marketing team at Greystar complies with the laws and regulations of the specific area where the company operates its business. Therefore, Greystar is successful in targeting more customers than other companies. The company complies with all the regulations regarding mobile homes; thus, the company has become successful in the mobile home industry (Greystar, 2021). Multifamily holds the market of $1507734 (CBRE, 2021). But in the mobile home business, there are fewer companies working on it. Therefore, there is a higher opportunity for JGJ Inc. to enter this market segment. The mobile homes are appreciated in value, and the resale prices of these homes are also increased. JGJ will want to know more than one competitor. Just one competitor doesn’t provide a overview of the market. Looking at Greystone’s website, they rent apartments. Greystone is not developing a mobile home community. However, in North Dakota is a community managed by Williston: https://www.willistonliving.com/photogallery If you want to narrow the focus on North Dakota, here are the mobile home communities: If you look at the entire USA, here is the list of communities: https://www.mobilehomeparkstore.com/articles/mobile-home-park-100.htm Here’s another list: Projected overall market growth rate There are more chances for the growth of mobile homes due to increasing globalization. The mobile home market is expected to increase. People choose the short-term settlement, and they prefer to live in mobile homes instead of manufactured homes. Therefore, positive growth is expected in the mobile home market. JGJ Inc. should set up the marketing strategies according to the market situation to capture the increasing market of the mobile home property. For the next five years, the market growth will be increased for JGJ Inc. JGJ’s CEO will want statistics; after all, that is what “growth” is all about. Here is a source I found: Manufactured Homes and Mobile Homes Market Size 2021 - Latest Re - The Cowboy Channel Have you used IWU’s OCLS (library) website lately? There is a very useful search box at the bottom of the page. I typed in “mobile home industry growth” and it looks like several helpful articles are available. Projected changes to overall pricing in the market There will be slight changes to the overall pricing of mobile homes in the mobile home industry. The change will be due to the increase in the demand for mobile homes. The single wide mobile home costs around $51,000 double wide for $96000, and multi wide mobile home, the cost is $100,000 to $250,000 (Mueller, 2019). The prices of mobile homes will increase 10\% every year due to the increase in the demand of buyers. The mobile home prices are less than the other homes,, and it is the best time to invest more in this business to earn more revenue. Usually, the price of mobile homes decreases with the passing time, but due to the increasing demand for mobile homes, it is expected that there will be an increase in the prices. This is great info. Recommendations · The first recommendation for JGJ Inc. is to introduce the mobile home service and create a unique and different brand from all the other brands in the market. · JGJ Inc. should hire marketing experts that can attract more customers for mobile homes. The advertising for mobile homes should be accurate, authentic, truthful, and not misleading. The company can use different online advertising platforms for advertising for mobile homes and attracting new customers. · Digital marketing is the best option to advertise mobile homes and target more customers. Almost everyone uses digital devices, and now they look for houses or apartments on rent on online websites. The people who want to move from one place to another place look for homes on rent on the websites. So, JGJ Inc. can use this opportunity to advertise more on websites and social media platforms to attract more audiences. · JGJ Inc. should use these marketing strategies in the city where more people are looking for mobile homes. Such as JGJ Inc. should target the customers of Texas as there is an increase in the number of people who lives in mobile homes and more people are considering this option to start living in mobile homes. · Giving better and quality services to the clients to capture a long term market. The customers will not switch the company if they are provided with the best services of mobile home property by JGJ Inc. The potential customers will not choose any other company to get mobile home services if they are treated well by JGJ Inc. · JGJ Inc. should hire the best team and offer them a higher commission to retain them. The experts in the field of real estate and home property should be hired who are also experts in dealing with the mobile home business. · JGJ Inc. should offer reliable and timely services to clients so that no matter what the customers are located, the company can fulfill the requirements of the customers on time. · The mobile home property services should be flexible to meet the expectations of most of the clients. · JGJ Inc. should develop mobile-friendly websites or applications to target more mobile home buyers. Nowadays, on the go, customers rely on mobile-friendly services to do any transaction and offering mobile home services on mobile is a marketing technique to target more customers. · The above info has been copied from either from a prior student’s paper or an online website, which is against the university’s policy. · The advertising info will be discussed in Workshop 4. · The purpose of this section is to recommend how JGJ should position their company and products in the minds of customers. You mentioned quality, timely, reliable, and custom. Those characteristics could be put into a positioning statement that JGJ can use to tell customers what the company is all about. The statement will help the customers perceive JGJ and its products as reliable, customizable, and innovative. Buyer profile of a target customer · The company should target a person who is looking for a mobile home. Who are those people? · The people who work in different areas and they look for temporary living areas should be targeted by the JGJ Inc. for mobile home services. This is good. How would JGJ find them? · The people who are able to pay the rent for a mobile home or they can buy a mobile home should be focused on by the marketers of JGJ Inc. What income level would are the people who can pay the rent? · The people who want to live near their business areas and need a mobile home to shift anywhere along with their work should also be targeted by the company. This is a good suggestion. · How old would the customer be? · Single, married, families? · Lifestyle? References CBRE. (2021). Multifamily. Retrieved from CBRE: https://www.cbre.us/research-and-reports/2021-US-Real-Estate-Market-Outlook-Multifamily Deepak, R. K. (2019). Marketing management. Educreation Publishing. DNB. (2021). Greystar Real Estate Partners LLC. Retrieved from Dun & Bradstreet: https://www.dnb.com/business-directory/company-profiles.greystar_real_estate_partners_llc.d3bfc4117ed3dd6f9dc35126175b162f.html DNB. (2021). J G J Inc. Retrieved from Dun & Bradsheet: https://www.dnb.com/business-directory/company-profiles.j_g_j_inc.b7848a8c3d6f10cc3354c6910b89ac9f.html Greystar. (2021). Greystar Code of Conduct. Greystar. Greystar. (2021). OUR LEADERSHIP. Retrieved from Greystar: https://www.greystar.com/about-greystar/our-leadership Mueller, L. (2019). How Much Does a New Mobile Home Cost? Retrieved from Moving.com: https://www.moving.com/tips/how-much-does-a-new-mobile-home-cost/ Statista. (2020). Number of manufactured housing units in selected states in the United States as of April 2020. Retrieved from Statista: https://www.statista.com/statistics/1038637/states-with-most-mobile-homes-usa/ Statista. (2021). Total home sales in the U.S. 2011-2022. Retrieved from Statista: https://www.statista.com/statistics/275156/total-home-sales-in-the-united-states-from-2009/ Thabit, T. &. (2018). The evaluation of marketing mix elements: A case study. International Journal of Social Sciences & Educational Studies, 4(4). Voleta, B. (2020). 6 Remarkable Mobile Home Statistics You Need to Know. Retrieved from Movity: https://movity.com/blog/mobile-home-statistics/ · I see that you used a reference from DNB for JGJ. In my Zoom presentation, I tell students not to google JGJ because none of those businesses relate to the marketing plan you are building. · I would not use the reference for total home sales in the U.S. because that data will not be what JGJ’s CEO will want to know. Continue to focus on mobile homes. · APA requires titles to be lower case; for example: How much does a new mobile home cost? Rubric: Elements 29 Graphic 0 – assignment requires a positioning matrix Sources 5 Grammar/APA 4 Total 38 out of 65