Fluent Essays

Please read the full instruction RESEARCH PAPER - WEIGHTAGE – 10 \% OF TOTAL GRADE The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing. Each student will conduct in-depth research on the topic and write the research paper. The theme for research is: Marketing Initiatives during COVID in <“Industry of Choice”> Please note that theme has been provided. It is not a topic. You can consider a specific marketing problem under this broad theme. Important Suggestions: 1) This is a very broad theme. It is important that you select a narrow area of research under this broad theme for better output. 2) Please review resource links provided below to help you understand how to write research papers. Link 2 is particularly useful guide. This assignment is worth 10 \% of your final grade. Due Date – 13th August 2021 Instructions 1) You should consider organizing the research paper as follows: • Introduction • Relevance of the topic • Objective of the Research/ Research Questions • Discussion (organize in appropriate sub sections) • Conclusions 2) The suggested word limit is 1800-2500 words. 3) Must use external academic (these include research journals; consider using your library) and relevant non-academic references. Provide in-text citations and should provide references in APA format. Resources to learn more about organizing a Research Paper: 1) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper- 2009.pdf 2) https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/ 3) https://cnc.bc.ca/services/library/tutorials-help/research-paper https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf\%202) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf\%202) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf\%202) https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/ 1-4 Scale Percentage Score 0-59 59-71 72-77 78-81 82-84 85-89 88-91 92-100 Grades F C B- B B+ A- A A+ Mastery Level Standard Level Subject Matter 50 Introduction and Background 10 Discussion of Findings/ Discussion about the topic 10 Conclusion and Managerial Recommendation 10 Use of appropriate references 10 Use of relevant data, depiction of data, use of Tables/Charts 10 Organization & Critical Thinking 20 Demonstration of thought process and analysis of problem and resolution using own thoughts and ideas 20 Style & Mechanics 30 Readability & Style - Clarity of thought and appropropriate level of language use that brings the authors thoughts and ideas to the reader. 10 Grammar/Punctuation/Spelling - Use of proper English language grammar, spelling and punctuation to create a readable paper. 10 APA - Application of the requirements of the 7th APA manual to create a standardized formatted report 10 Marks 100 Rubric For Assessment of Research Paper Weight Student Score 1 2 3 4 Beginning Developing Competent Mastery Below Standard Approaching Standard At Standard Exceeds Standard Problem statement is poorly crafted or missing or is misstated Problem statement is not well- crafted but is acceptable Problem statement is reasonably well-crafted and is specific to the issue Problem statement is well-crafted, specific and represents a novel outlook on the issue Discussion is incorrect correct, missing many of the pros with little or no discussion of negatives Discussion is inadequately correct, missing some of the pros and most or all of the cons Discussion is correct, taking into account most of the pros and cons and represents a solid level of research Discussion is complete and correct, taking into account pros and cons and represents a full level of research with novel conclusions Recommendations are not supported and demonstrat little or no understanding of problem or the consequences of implementation Recommendations are inadequately supported and do not represent reasonable understanding of problem or the consequences of implementation, with alternate solution available Recommendations are adequately supported and represents reasonable understanding of problem, some of the consequences of implementation and may have and alternate solution available Recommendations are fully supported and represents superior understanding of problem, consequences of implementation and has alternate solutions available References are not appropriate to the subject matter or are missing References are not fully appropriate to the subject matter References are timely and appropriate to the subject matter References represent a complete literature survey are timely and appropriate to the subject matter Tables, charts and other media poorly support the presentation of the material of the report or are not present when they would be of value Tables, charts and other media inadequately support the presentation of the material of the report Tables, charts and other media adequately support the presentation of the material of the report Tables, charts and other media fully support and augment the presentation of the material of the report Introduction provides poor level of background of paper Structure of paper is not clear and is difficult to follow train of thought process Conclusion does not follow logically from body of paper Critical Thinking is lacking: missing logical argumentation & reasoning, concrete examples & valid inferences Introduction provides background of paper missing some key elements Structure of paper is not clear and it is not easy to follow train of thought process Conclusion follows from body of paper but misses key points Critical Thinking is not fully present: missing key points of logical argumentation & reasoning, concrete examples & valid inferences Introduction provides good level of background of paper Structure of paper is clear and train of thought process is understandable Conclusion mostly follows logically from body of paper Critical Thinking is present: logical argumentation & reasoning shows, reasonable examples & valid inferences are made Introduction provides superior level of background of paper Structure of paper is very clear and easy to follow train of thought process Conclusion follows logically from body of paper Critical Thinking is present through: logical argumentation & reasoning, concrete examples & valid inferences 7th Ed. APA Manual is not followed or there are significant errors in: title page & references pages. In- text citations, paraphrasing and direct quotes are quite inadequate but do not rise to the level of plagiarism 7th Ed. APA Manual is followed with significant errors in: title page & references pages. In- text citations, paraphrasing and direct quotes are lacking but do not rise to the level of plagiarism 7th Ed. APA Manual is followed with minor errors in: formatted title page, formatted references pages, in-text citations, paraphrasing and direct quotes are adequately used in the correct context 7th Ed. APA Manual is followed with no errors including: properly formatted title page, properly formatted references pages, in-text citations are correclty used, paraphrasing and direct quotes are properly used in the correct context Grammar and sentence structure has major problems following standard English rules and reads with difficulty with major errors in punctuation and spelling Grammar and sentence structure has problems following standard English rules and reads with some difficulty with errors in punctuation and spelling Grammar and sentence structure mostly follows standard English rules and reads reasonably well with few errors in punctuation and spelling Grammar and sentence structure follows standard English rules and reads well with excellent punctuation and spelling Sentences are lacking in completeness, clearness, consicseness and are not well- structured. Transitions do not maintain flow of thought. Words are ambiguous. Tone is inappropriate to audience/assessment. Colloquial language or inappropriatel use of paraphrasing is used. Sentences need to be more complete, clear, consicse and well- constructed. Transitions do not maintain flow of thought well. Words are not precise and have some ambiguity. Tone is not appropriate to audience/assessment. Colloquial language or inappropriatel use of paraphrasing is used too much. Sentences are mostly complete, clear, consicse and well- constructed. Transitions moslty maintain flow of thought. Words are mostly precise with little ambiguity. Tone is mostly appropriate to audience/assessment. Colloquial language or inappropriatel use of paraphrasing is used sparingly. Sentences are consistently complete, clear, consicse and well- constructed with strong, varied structure. Transitions consistently maintain flow of thought. Words are quite precise and unambiguous. Tone is comlpetely appropriate to audience/assessment. No colloquial language or inappropriatel use of paraphrasing used.