Discussion 7 - Psychology
Assist with Discussion Information is attached
Discussion part 1
Read these two articles,
Failure to detect changes to people during a real-world interaction
and
Failure to detect changes to attended objects in motion pictures and then discuss the following:
What are the methods used?
What are the primary results?
What is the significance of the study?
Discussion part 2
Read
UNDERSTANDING THE COGNITIVE REVOLUTION IN PSYCHOLOGY
and discuss how the field of cognitive psychology had changed since the 1950s when radical behaviorism was the dominant paradigm in psychology.
Psychonomic Bulletin & Review
1998. 5 (4). 644-649
BRIEF REPORTS
Failure to detect changes to people
during a real-world interaction
DANIELJ. SIMONS
Harvard University, Cambridge, Massachusetts
and
DANIELT. LEVIN
Kent State University, Kent, Ohio
Recent research on change detection has documented surprising failures to detect visual changes oc-
curring between views of a scene, suggesting the possibility that visual representations contain few de-
tails. Although these studies convincingly demonstrate change blindness for objects in still images and
motion pictures, they may not adequately assess the capacity to represent objects in the real world.
Here we examine and reject the possibility that change blindness in previous studies resulted from pas-
sive viewing of 2-D displays. In one experiment, an experimenter initiated a conversation with a pedes-
trian, and during the interaction, he was surreptitiously replaced by a different experimenter. Only half
of the pedestrians detected the change. Furthermore, successful detection depended on social group
membership; pedestrians from the same social group as the experimenters detected the change but
those from a different social group did not. A second experiment further examined the importance of
this effect of social group. Provided that the meaning of the scene is unchanged, changes to attended
objects can escape detection even when they occur during a natural, real-world interaction. The dis-
cussion provides a set of guidelines and suggestions for future research on change blindness.
Despite our impression that we retain the visual details
of our surroundings from one view to the next, we are
surprisingly unable to detect changes to such details. Re-
cently, experiments from a number of laboratories have
shown that people fail to detect substantial changes to pho-
tographs of objects and real-world scenes when the abil-
ity to detect retinal differences is eliminated (Blackmore,
Brelstaff, Nelson, & Troscianko, 1995; Grimes, 1996;
Henderson, 1997; McConkie & Currie, 1996; ORegan,
Deubel, Clark, & Rensink, 1997; Pashler, 1988; Phillips,
1974; Rensink, ORegan, & Clark, 1997; Simons, 1996;
for a review see Simons & Levin, 1997). That is, when
retinally localizable information signaling a change is
masked by an eye movement or a flashed blank screen,
observers have difficulty detecting changes to the visual
The authors contributed equally to this report, and authorship order
was determined arbitrarily. Thanks to Leon Rozenblit, Carter Smith,
Julia Noland, and Joy Beck for helping to carry out the experiments and
to Linda Hermer for reading an earlier draft of the manuscript. DJ.S.
was supported by NSF and Jacob K. Javits fellowships, and parts of this
research appeared in his doctoral thesis. Correspondence should be ad-
dressed to D. J. Simons, Department of Psychology, Harvard University,
820 William James Hall, 33 Kirkland St., Cambridge, MA 02138 (e-
mail: [email protected]) or D. T. Levin, Department of Psy-
chology, Kent State University, P.O. Box 5190, Kent, OH 44242-000 I
(e-mail: [email protected]).
details of a scene. These findings of change blindness
suggest that observers lack a precise visual representa-
tion of their world from one view to the next. Although
we have known for some time that memory for scenes is
often distorted, sometimes quite sparse, subject to sugges-
tions, and influenced by expectations and goals (Bartlett,
1932/1977; Brewer & Treyens, 1981; Loftus, 1979; Nick-
erson & Adams, 1979), studies of change blindness sug-
gest that such details may not be retained even from one
instant to the next, a claim that is consistent with earlier
studies of the integration of information from successive
fixations (Bridgeman & Mayer, 1983; Dennett, 1991;
Hochberg, 1986; Irwin, 1991; McConkie & Currie, 1996;
Pashler, 1988; Rayner & Pollatsek, 1992).
Given the richness of our visual world, it is perhaps
unsurprising that we cannot represent all the visual de-
tails of every object and instead must focus on a few im-
portant objects. Recent models of attention have argued
that observers can fully represent the details of only a few
centrally attended objects in a scene. For example, models
based on object files (e.g., Treisman, 1993) suggest that
we can simultaneously represent several distinct objects
in our environment, updating our representations for
changes in their properties and features. Such models sug-
gest the possibility that representations of centrally at-
tended objects are relatively detailed even if those for pe-
ripheral objects are not.
Copyright 1998 Psychonomic Society, Inc. 644
A recent series of studies directly examined the role of
attention in the detection of changes to natural images
(Rensink et al., 1997). In their flicker paradigm, an orig-
inal version and a modified version of an image were pre-
sented in rapid alternation (240 msec each), with a blank
screen (80-msec duration) interposed between them, pro-
ducing a flickering appearance. On each trial, subjects
were asked to identify the changing part of the image as
soon as they saw it. Consistent with earlier studies of in-
tegration across views (for a review, see Irwin, 1991), ob-
servers rarely noticed changes during the first cycle of
alternation and often required many cycles to detect the
change. The change detection process requires observers
to shift their attention among the objects in the scene, ac-
tively searching for a change. As predicted by models of
object files, changes to objects that independent raters
consider to be the center of interest of a scene are de-
tected in significantly fewer alternations than changes to
peripheral objects. That is, changes to the details of at-
tended objects are detected more readily.
Clearly, focused attention to an object is helpful and
possibly necessary for change detection, as evidenced by
such center of interest effects (ORegan, Rensink, &
Clark, 1996; Rensink et aI., 1997; Tarr & Aginsky, 1996,
July) and by findings of more successful change detection
when explicit cues specify the location or the type of
change (Aginsky, Tarr, & Rensink, 1997). However, atten-
tion may not be sufficient for change detection. In fact,
observers often fail to detect changes even when atten-
tion is focused directly on the changing object (Levin &
Simons, 1997; ORegan et al., 1997; Simons, 1996). In a
recent series of studies, we used motion pictures to directly
examine the ability to detect changes to attended objects
(Levin & Simons, 1997). These brief motion pictures de-
picted a simple action performed by a single actor. Dur-
ing the film, the actor was replaced by a different person.
For example, in one film an actor walked through an
empty classroom and began to sit in a chair. The camera
then changed, or cut, to a closer view and a different
actor completed the action. Even though the actors were
easily discriminable and were the focus of attention, only
33\% of the 40 participants reported noticing the change
from one actor to another (Levin & Simons, 1997).
Although the motion picture experiments demonstrate
that attention alone is not sufficient for a complete rep-
resentation of the visual details of an object, they do not
fully assess our ability to represent objects in the real
world. Motion picture perception is similar in many ways
to perception in the real world, but motion pictures are
still a subset of a complete visual experience (Arnheim,
1933/1966). Most importantly, they are viewed passively
and may not completely engage the processes necessary
for a complete representation of attended objects. Fur-
thermore, cuts from one view to another in motion pictures
may artificially hamper our ability to detect changes. Al-
though cuts are similar in some ways to eye movements,
CHANGE DETECTION 645
they also instantaneously change the simulated observa-
tion point. This artificial jump in viewing position may
somehow disrupt the ability to detect changes even if it
has little effect on our understanding of a scene. Similar
objections might be raised about most studies document-
ing change blindness (for a discussion, see Simons &
Levin, 1997). In all previous studies of change blindness,
exposure to scenes has been mediated via photographs,
computer displays, or television monitors. Perhaps peo-
ple can more fully represent the details of a scene when
they are direct participants, interacting with the objects
in the real world.
Here we assess this possibility by taking the study of
change blindness into the real world. Rather than changing
the sole actor in a video, we changed the subjects con-
versation partner during a typical daily interaction.
EXPERIMENT 1
In Experiment 1, we created a situation that allowed us
to surreptitiously substitute one individual for another in
the middle of a natural, real-world interaction. The situ-
ation we chose was asking directions of a pedestrian on
a college campus. We temporarily interrupted this inter-
action by carrying a door between the experimenter and
the pedestrian. While the experimenter was occluded by
the door, another experimenter took his place and con-
tinued the interaction after the door had passed. If change-
detection failures are based on the passive nature of me-
diated stimuli, these substitutions should be clearly
detectable.
Method
Subjects. A total of 15 pedestrians were approached on the campus
of Cornell University. They ranged in approximate age from 20 to 65.
Only pedestrians walking alone or together with one other person (two
cases) were approached.
Procedure. An experimenter carrying a campus map asked unsus-
pecting pedestrians for directions to a nearby building (see Figure la).
Pedestrians had a clear view of the experimenter starting from a dis-
tance of approximately 20 m as they walked down a sidewalk. After the
experimenter and pedestrian had been talking for 10-15 sec, two other
experimenters carrying a door rudely passed between them. As the door
passed, the first experimenter grabbed the back of the door. and the ex-
perimenter who had been carrying that part of the door stayed behind
and continued to ask for directions (Figure Ic). The first experimenter
kept his map during the interruption, and the second experimenter pro-
duced an identical copy of the map after the door passed. The door
blocked the pedestrians view for approximately I sec (Figure I b). From
the subjects perspective, the door briefly occluded his/her conversation
partner. and when it was gone, a different person was revealed. As the
door passed, subjects typically made eye contact with the second ex-
perimenter before continuing to give directions.? The entire interaction
took 2-5 min. The two experimenters wore different clothing and dif-
fered in height by approximately 5 cm (Figure Id). Their voices were
also clearly distinguishable.
After a pedestrian finished giving directions. the experimenter told
him/her, Were doing a study as part of the psychology department [ex-
perimenter points to the psychology building next door] of the sorts of
things people pay attention to in the real world. Did you notice anything
unusual at all when that door passed by a minute ago? Responses were
646 SIMONS AND LEVIN
Figure 1. Frames from a video of a subject from Experiment 1. Frames a~ show the sequence ofthe switch. Frame d shows the two
experimenters side by side.
noted by the experimenter. and if subjects failed to report the change,
they were directly asked. Did you notice that Im not the same person
who approached you to ask for directions? After answering this ques-
tion. all subjects were informed about the purpose of the experiment.
Results and Discussion
If change blindness results from the passive nature of
mediated stimuli, then these real-world substitutions
should be detected, When asked if they had noticed any-
thing unusual, most pedestrians reported that the people
carrying the door were rude. Yet, despite clear differences
in clothing, appearance, and voice, only 7 of the 15 pedes-
trians reported noticing the change of experimenters.
Those who did not notice the change continued the con-
versation as if nothing had happened (in fact, some
pedestrians who did notice the change also continued the
conversation!). Pedestrians who did not notice the change
were quite surprised to learn that the person standing in
front of them was different from the one who initiated
the conversation. One pedestrian who reported noticing
nothing unusual nonetheless claimed to have noticed the
change when asked directly.
Interestingly, those who noticed the change were all
students of roughly the same age as the experimenters
(approximately 20~30 years old). Those who failed to
detect the change were slightly older than the experi-
menters (approximately 35-65 years old). One possible
explanation for this difference is that younger pedestri-
ans were more likely to expend effort encoding those
features that would differentiate the experimenters be-
cause the experimenters were roughly of their own gen-
eration. In contrast, older pedestrians would likely en-
code the experimenters without focusing on features that
could differentiate the two of them, instead viewing them
as members of a social group other than their own. This
hypothesis draws on findings from social psychology
that members of ones own social group (in-group) are
treated differently from members of social groups dis-
tinctly apart from ones own (out-group). Upon encoun-
tering a member of an in-group, people tend to focus at-
CHANGE DETECTION 647
-~--
Figure 2. The experimenters dressed as construction workers for Experiment 2.
tention on individuating features and to pay little attention
to the persons social-group membership. In contrast, for
members of out-groups, people direct more attention to
attributes associated with the out-group as a whole and
generally do not focus on features that distinguish one in-
dividual from others in the group (see, e.g., Rothbart &
John, 1985). These differences in processing of members
of in-groups and out-groups extend to many aspects of
cognition. For example, people are likely to assume that
members of out-groups are collectively less variable on a
variety of traits and variables (Judd & Park, 1988; Linville,
Fischer, & Salovey, 1989). This tendency to code group-
specifying information for members of out-groups can
even determine what represents a visual feature for a par-
ticular category (Levin, 1996).
Applying these differences in the coding of in-groups
and out-groups to the findings of Experiment I, we hy-
pothesize that the younger subjects considered them-
selves members of the same social group as the experi-
menters and older subjects considered the experimenters
to be members of an out-group. To test this hypothesis,
we changed the appearance of the experimenters so that
they could be classified as members of an out-group by
the younger subjects.
EXPERIMENT 2
To examine the role of social group membership in the
detection of changes, a second experiment was conducted
using the same procedure as the first, but with one criti-
cal change: The same two experimenters dressed as con-
struction workers (see Figure 2). The experimenters again
wore different clothing: One wore a construction hat with
writing on the front, a large tool belt, and a light blue shirt,
and the other wore a newer hat without writing, no tool
belt, and a black shirt. The experiment was conducted in
the same location as Experiment 1, which happened to be
approximately 50 m from a construction site. As in Ex-
periment I, an experimenter approached a pedestrian to
ask for directions to a building on campus. During the
conversation, the experimenters were switched. Unlike
in the first experiment, all 12 pedestrians who partici-
pated in Experiment 2 were from the younger age group
(Cornell graduate or undergraduate students), the group
that had always detected the change in Experiment 1.
The questions asked of the subjects were identical to those
of Experiment 1 except that subjects were informed im-
mediately after providing directions that the experimenters
were not actually construction workers but were doing a
study as part of the psychology department.
Results and Discussion
In contrast to the younger pedestrians in Experiment I,
all of whom noticed the change, only 4 of the 12 pedes-
trians in Experiment 2 reported noticing the switch when
asked if they had seen anything unusual. Five subjects
failed to report the change and were surprised to learn of
the switch. An additional 3 subjects reported noticing
nothing unusual but then claimed to have noticed the
switch of experimenters. Unlike pedestrians who clearly
noticed the change, these 3 pedestrians could not accu-
rately describe any of the differences between the exper-
imenters, suggesting that the demands of the task led
them to report noticing the change even though they prob-
648 SIMONS AND LEVIN
ably had not. Thus, subjects from the same age group
that had successfully detected the change in Experi-
ment I detected it only 33\% of the time in Experiment 2.
When the experimenters appeared to be members of
an out-group, thereby decreasing the likelihood that stu-
dents would code individuating features, the ability to
detect a change to the centrally attended object in a scene
was dramatically reduced. One subject who failed to de-
tect the change essentially stated our predicted hypothe-
sis: She said that she had just seen a construction worker
and had not coded the properties of the individual. That
is, she quickly categorized the experimenter as a con-
struction worker and did not retain those features that
would allow individuation. Even though the experimenter
was the center of attention, she did not code the visual
details and compare them across views. Instead, she
formed a representation of the category, trading the visual
details of the scene for a more abstract understanding of
its gist or meaning.
GENERAL DISCUSSION
These simple experiments build on classic findings offailures of eye-
witness identification (e.g., Loftus, 1979) and distortions in memory
(Bartlett, 1932/1977) as well as recent demonstrations of change blind-
ness for objects (Pashler, 1988; Phillips, 1974; Simons, 1996), pho-
tographs (Aginsky et al., 1997; Grimes. 1996; ORegan et aI., 1996;
Rensink et aI., 1997), and motion pictures (Levin & Simons, 1997; Si-
mons, 1996; Simons & Levin, 1997). Yet,unlike earlier demonstrations,
this experiment shows that people may not notice changes to the central
object in a scene even when the change is almost instantaneous and hap-
pens in the middle of an ongoing, natural event. Attention alone does
not suffice for change detection, even in the real world. Instead, suc-
cessful change detection probably requires effortful encoding of pre-
cisely those features or properties that will distinguish the original from
the changed object.
One potential objection to our results derives from the pragmatics of
the interaction. Specifically, subjects may have detected the change but
the social demands of the situation precluded them from reporting it.
This possibility is substantially diminished by the subjects in each ex-
periment who reported noticing nothing unusual but then reported
noticing the switch. Although these subjects probably did not notice the
change, the social demands of the situation encouraged them to report
having noticed the switch when asked directly. Thus, the demands of
the situation seem biased to increase reports of the switch rather than to
decrease them.
Another possible objection is that the task of giving directions dis-
tracted subjects from focusing their attention on the experimenters. That
is, subjects were focused on the map rather than their conversational
partner. Anecdotally at least, subjects appeared focused on the inter-
action and the conversation, often making eye contact with the experi-
menters, hearing their voices, and taking turns in a conversation. Al-
though we believe the results are not specific to this situation, ongoing
experiments using a different type of interaction are directly examining
the possible distraction caused by the map and possible disruptions to
the representation of the first experimenter caused by the unusual na-
ture of the interruption.
A more fundamental question involves assessing the similarity of the
experimenters. Clearly, no one would be surprised if pedestrians failed
to notice a substitution of identically dressed identical twins. The in-
ability to notice small changes is unsurprising because such changes
naturally occur between views. For example, people rarely notice vari-
ation in the position and orientation of moveable objects such as body
parts (Levin & Simons, 1997). If we constantly noticed such changes,
they would likely detract from our ability to focus on other, more im-
portant aspects of our visual world. Change detection as a method re-
lies on the tendency of our visual system to assume an unchanging
world. The fact that we do not expect one person to be replaced by an-
other during an interaction may contribute to our inability to detect such
changes. A critical question for future research is why some changes
are more likely to be detected than others. Clearly we would be quite
surprised ifsubjects missed a switch between enormously different peo-
ple (e.g., a switch from a 4 ft 9 in. female of one race to a 6 ft 5 in. male
of another). The change in this case would alter not only the visual de-
tails of the person, but also their category membership. If, as suggested
by other recent findings of change blindness, we retain only abstracted
information and not visual details from one view to the next, changes
to category membership may well be detectable. Abstraction of cate-
gory information is clearly central to coding other people (e.g., the ef-
fects of in-group and out-group discussed earlier) and may underlie the
representation of other objects across views as well.
What, then, separates inconsequential changes to details from
changes that are worth noting? Although there is no easy answer to this
question, we would like to propose several guidelines or heuristics for
identifying consequential changes for future studies of change blind-
ness. These guidelines, used individually or together, can help constrain
the generation of significant changes to scenes.
First, significant changes to a scene should be easily verbalizable,
and often verbalized (see Simons, 1996). Changes that are easily ver-
balized likely cross a category boundary, making them more likely to be
detected. The best example of this principle is the change in the color
of the experimenters shirt in Experiment 2. Both shirt colors (blue and
black) have basic color names.
Second, the original and changed objects should be easily discrim-
inable in simultaneous viewing. Everyone is familiar with the comics-
page game of finding differences between two extremely similar im-
ages. In such cases, the change is camouflaged, making it difficult to
detect even when both the original and changed version are present. In
our experiment, as in most studies of change blindness (see Simons &
Levin, 1997), changes generally meet this criterion (e.g., the difference
in shirt colors is plainly visible in Figure 2).
Third, changes should affect the immediate functional needs of the
perceiver. For example, changes to the spatial configuration of objects
or their parts can be significant, even if they are not easy to verbalize.
Spatial layout information is crucial to navigation and other immediate
needs of the organism. For our experiments, variation in the configura-
tion of facial features is precisely the information used in identifying
other people; hence the person change should be readily detectable.
Fourth, naive subjects should predict successful change detection. If
change blindness is counterintuitive, we can be certain that the change is
not trivial. For our experiments, individuals unfamiliar with our research
consistently predicted that the change of experimenters would be plainly
detectable. To examine this possibility for our experiments, we informally
polled a class of 50 introductory psychology students by reading them
the following description of our event: You are walking on the Cornell
campus and a man with a puzzled look asks you to help him find Olin li-
brary. Youstop and give him directions. While you are giving directions,
two people carrying a door rudely walk between you and the lost pedes-
trian. After the door has passed, the person you were giving directions to
is now a different person wearing different clothes. By a show of hands,
they claimed without exception that they would detect the change.
By applying these four heuristics, researchers can be fairly certain
that a change is detectable and that change blindness would be an im-
portant finding. In our experiments, the change from one experimenter
to another met all of these criteria. Yet, a substantial number of pedes-
trians failed to detect the switch. Taken together, these experiments
show that even substantial changes to the objects with which we are di-
rectly interacting will often go unnoticed. Our visual system does not
automatically compare the features of a visual scene from one instant
to the next in order to form a continuous representation; we do not form
a detailed visual representation of our world. Instead, our abstract ex-
pectations about a situation allow us to focus on a small subset of the
available information that we can use to check for consistency from one
instant to the next.
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BRIEF REPORTS
Failure to detect changes to attended
objects in motion pictures
DANIEL T. LEVIN and DANIEL J. SIMONS
Cornell University, Ithaca, New York
Our intuition that we richly represent the visual details of our environment is illusory. When view-
ing a scene, we seem to use detailed representations of object properties and interobject relations
to achieve a sense of continuity across views. Yet, several recent studies show that human observers
fail to detect changes to objects and object properties when localized retinal information signaling
a change is masked or eliminated (e.g., by eye movements). However, these studies changed arbi-
trarily chosen objects which may have been outside the focus of attention. We draw on previous re-
search showing the importance of spatiotemporal information for tracking objects by creating short
motion pictures in which objects in both arbitrary locations and the very center of attention were
changed. Adult observers failed to notice changes in both cases, even when the sole actor in a scene
transformed into another person across an instantaneous change in camera angle (or cut).
Our immediate experiences of the world seem to include
rich and detailed visual information about the locations and
properties of objects. If this is true, then we should readily
detect changes to objects in our environment. Yet, a num-
ber of recent findings show that observers are surprisingly
slow and often fail to detect changes to successive views of
both natural and artificial scenes (Blackmore, Brelstaff,
Nelson, & Troscianko, 1995; Grimes, 1996; McConkie &
Currie, 1996; McConkie & Zola, 1979; ORegan, Rensink,
& Clark, 1996; Pashler, 1988; Rensink, ORegan, & Clark,
1996; Simons, 1996; Tarr & Aginsky, 1996). Recent ex-
periments have used a paradigm in which observers view
two rapidly alternating versions of a photographed natural
scene that differ by a change to an object or an object part
(e.g., Blackmore et aI., 1995; Rensink et aI., 1996). Ob-
servers simply try to detect the changing element. Assum-
ing apparent motion is eliminated or masked by a blank in-
terval (e.g., Rensink et aI., 1996) or by the simultaneous
appearance of additional objects (ORegan et aI., 1996),
The authors contributed equally to this report. and authorship order
was determined arbitrarily. The contents of this paper were included
as part of DJ.S.s doctoral dissertation. Thanks are extended to Ulric
Neisser, Romi Nijhawan, Julie Noland, Kathy Richards, Carter Smith,
Michael Spivey-Knowlton, and Arthur Woll, for reading earlier drafts
of this report, and to Mark Andrews, Justin Barrell, James Beale, Laura
Free, Grant Gutheil, Sabina Lamsfuss, Carole Lunney, Julie Noland,
Kathy Richards, and Andrea Rosati, for appearing as actors in the
films. DJ.S. was supported by NSF and Jacob K. Javits fellowships.
Correspondence may be directed to either author at the following ad-
dresses: D. T. Levin, Department of Psychology, Kent State University,
Kent, 011 44242 (e-mail: [email protected]) and D. 1. Simons, Depart-
ment of Psychology, Harvard University, Cambridge, MA 02138 (e-
mail: [email protected]).
observers require a large number of alternations before fi-
nally identifying the change. Here we extend this finding
by showing that change-detection failures occur not only
for objects at some arbitrarily chosen location in a scene,
but also for the very object that is the center of attention.
One way of understanding previous change-detection
failures is to assume that long detection latencies are
generally consistent with a serial search among the ob-
jects in the scene which terminates when the search
process reaches the changing object. Noticing a change
requires successively attending to and encoding each ob-
ject in the scene. Accordingly, changes to unattended ob-
jects will go unnoticed, but property changes will be de-
tected immediately if the changed object becomes the
center of attention. This hypothesis is supported by find-
ings that changes to objects rated as more important or
central in a scene are detected more quickly (Rensink
et aI., 1996); they are given higher priority in a limited-ca-
pacity visual search. Together with evidence that people
cannot visually integrate information across eye move-
ments (Bridgeman & Mayer, 1983; Irwin, Brown, & Sun,
1988; Irwin, Yantis, & Jonides, 1983; Jonides, Irwin, &
Yantis, 1983) and that briefly presented pictures are
quickly forgotten (Intraub, 1981; Potter, 1976), these
findings suggest that only the objects that receive fo-
cused attention are retained across views.
If the properties of centrally attended objects are rep-
resented more fully and are maintained across fixations,
these might be the basis of a perceptually rich between-
view representation. Serial-search accounts often assume
that attention is not only necessary, but also sufficient for
change detection; changes to an object that is the center
of attention will be detected. Although the notion that at-
501 Copyright 1997 Psychonomic Society, Inc.
502 LEVIN AND SIMONS
tended objects will be more fully represented has some
empirical and intuitive appeal, even objects that are the
center of interest may require extensive, effortful pro-
cessing to be represented precisely. Here we examine the
role of attention in change detection and consider the
possibility that even if attending to an object is neces-
sary for change detection, it may not be sufficient.
The notion that effortful encoding is necessary to repre-
sent even centrally attended objects gains support from re-
cent work showing that 10-month-old preverbal infants
seem unable to detect changes to a moving object that
occur during an occlusion event (Xu & Carey, 1996). In
these studies, an object (e.g., a toy duck) passes behind an
occluding screen and another object (e.g., a toy truck) ap-
pears on the other side. Patterns of dishabituation and pref-
erentiallooking show that 1O-month-old infants do not use
object properties to determine how many objects are in the
display. Interestingly, 12-month-old infants who under-
stand the objects labels successfully detect the change,
suggesting that verbal or effortful processing is necessary
for change detection even when the object is the center of
interest (Simons, 1996; Xu & Carey, 1996). The need for
effortful, attentional processing to detect object changes
suggests that we do not rely on representations of objects
or their properties to perceive the continuity of dynamic
events. However, both infants and adults can use spatial in-
formation to track objects over time, across discrete views,
and across occlusion events (Simons, 1996; Spelke,
Kestenbaum, Simons, & Wein, 1995; Xu & Carey, 1996).
On the basis of these findings, we reasoned that if track-
ing the properties of attended objects requires explicit cod-
ing, then it should be possible to induce change-detection
errors in attended objects if observers did not feel the need
to explicitly label their features. Change-detection failures
would therefore reflect between-view representations
which contain little property information, both for scenes as
a whole and for attended objects. To test for change-detec-
tion failures, we created a series of short videos in which
objects changed either at unpredictable locations or in the
center ofattention. Experiment 1 was designed to assess the
degree to which change-detection failures would occur in
edited motion pictures when the objects changed were not
necessarily in the center ofattention. InExperiments 2A and
2B, change detection for attended objects was examined. In
these experiments, observers viewed videos depicting sim-
ple events in which a single actor changed into a different
person across an edit. In both cases, if object properties
were not automatically retained across views, then a signif-
icant proportion of changes should go unnoticed.
EXPERIMENT 1
Although researchers have only recently begun to ex-
amine between-view representation of natural scenes,
film makers have long known that viewers do not store
all of the visual details of each view of a scene (Kuleshov,
1920/ I987). Fiction films typically consist of events that
are presented piecemeal through a series of partial views.
These views are often filmed individually, and usually in
a different order than depicted in the finished movie.
This reordering process can lead to substantial mis-
matches in object properties, body positions, and cloth-
ing across views, yet these inconsistencies (referred to
as continuity errors) are rarely noticed by audiences
(Hochberg, 1986; Kuleshov, 1920/1987).
To demonstrate empirically the undetectability of such
continuity errors, we created a short edited video ofa con-
versation between two actors. Each cut from one shot to
the next resulted in at least one intentional continuity error
(see Figure 1). For example, in one case, the red plates on
the table changed to white across a cut (Figure lC-ID).
We tested subjects ability to detect such errors, both when
they were unaware that they might occur and when they
had been explicitly instructed to look for them.
Method
Ten Cornell University undergraduates viewed the test video in ex-
change for candy. These subjects viewed a short color VHS video de-
picting a conversation between two actors. The video included sound
and was shown on a 19-in. television with a viewing distance of ap-
proximately 100 em. It initially showed a side view of both actors
(Figure I A) and then cut to close up shots of each in turn as they spoke
(I B-1 D). Across each cut, we made at least one continuity error, for
a total of nine intentional errors in the film. For example, in one shot
an actor is wearing a large colorful scarf and in the next it has instan-
taneously disappeared (1 A-I B; see also the Appendix). Other
changes shown in the figure include a switch from red to white plates
(lC-I D) and a change in hand position (I C-I D). No blanks were in-
serted between cuts, so the changes occurred within the 60-Hz refresh
rate of a conventional TV (30 two-field frames per second). The sub-
jects who viewed the film were instructed to pay close attention but
were not forewarned of the changes. After they had viewed the film,
they were handed a form that asked, Did you notice any unusual dif-
ferences from one shot to the next where objects, body positions, or
clothing suddenly changed. They responded by circling yes or no
on the response sheet. The subjects who circled yes were then asked
to describe any changes you noticed.
After writing their responses, the subjects were told, In the film
you just viewed, changes occurred every time the camera angle
changed. Now (II show you the film again. This time, try to spot the
changes. The question on the first part of the response form cued
them to the sorts of changes that might occur (i.e., objects, body po-
sitions, or clothing). After viewing the film a second time, the sub-
jects were again asked to describe any changes they had noticed.
Results and Discussion
Of the 10 subjects who viewed this film, only 1 claimed
to notice any of the 9 changes during the first viewing. Thus,
89 of90 total changes went unnoticed. The single detected
change was vaguely described as a difference in the way
the people were sitting. Even during the second viewing,
when subjects were explicitly told to look for changes, they
noticed an average of only 2 of the 9 changes. The most
frequently noticed change was the appearance and disap-
pearance of the scarf, which was detected by 7 of the 10
subjects. These results parallel recent findings offailures to
detect changes to scenes across views (Blackmore et aI.,
1995; Grimes, 1996; ORegan et aI., 1996; Rensink et al.,
1996; Tarr & Aginsky, 1996), and suggest that edited mo-
tion pictures provide a compelling medium for studying
naturalistic scene perception and representation.
Although this experiment suggests that we generally do
not integrate sensory information across views, we appar-
CHANGES TO OBJECTS IN MOTION PICTURES 503
A
c o
Figure 1. Four sample views from the stimulus film in Experiment 1. The figure is also available at http://www.wjh.harvard.
eduz-dstmons on the World-Wide Web.
ently can form longer lasting representations through ef-
fortful encoding-subjects were able to notice a subset of
changes when they intentionally searched for continuity
errors. Those attended objects are processed more thor-
oughly, leading to richer representations. These findings
are entirely consistent with the limited-capacity serial-
search model discussed earlier; we cannot fully process
all objects and properties in a scene (Neisser, 1967), and
we are more likely to detect changes to central objects that
garner more attentional resources.
This finding again confirms the notion that attention is
necessary for change detection. However, it does not di-
rectly assess the possibility that attention may not be suf-
ficient for change detection. The next experiment tested
the hypothesis that simply focusing attention on an object
might not automatically lead to accurate change detection.
EXPERIMENT 2A
If continuous perception is based on representations of
an objects spatial position and motion but not its static
properties, then even changes to attended objects may go
undetected when spatiotemporal information does not
signal a change. We tested this hypothesis by creating new
motion pictures which focused attention on the very ob-
ject that changed while maintaining a consistent direction
of object motion across cuts. These films portrayed a
simple action performed by a single actor. But rather
than changing small objects which might or might not be
attended, we changed the actors themselves. For exam-
ple, in one film, an actor sitting at a desk hears a tele-
phone ring, gets up, and moves toward the door. The cam-
era then cuts to a view of the hallway where a different
actor walks to the telephone and answers it (Figure 2). In
Experiment 2A, each observer viewed one of these films
with no prior instructions and then wrote a brief descrip-
tion of the film. Experiment 2B was a test of the dis-
criminability of the two actors in which subjects were
forewarned that changes would be occurring. This was
necessary to ensure that the differences between the actors
in the videos were large enough to be plainly visible.
Method
A total of 40 Cornell University undergraduates participated as sub-
jects in Experiment 2A in exchange for candy or course credit. For
this experiment, we created a series of eight color VHS videos fol-
lowing the conventional editing practice of maintaining direction of
504 LEVIN AND SIMONS
Figure 2. Sample frames from an actor-change film used in Experiment 2. The figure is also available at http://www.wjh.harvard.
edu/-dslmons on the World-Wide Web.
body motion from one shot to the next. The videos were silent and
were shown on 19- and 13-in. televisions with a viewing distance of
approximately 60-100 cm. Each film showed one of two events: (I) an
actor sitting at a desk hears a phone ring in the hallway and gets up to
answer it, or (2) an actor enters a room and sits down in a chair. Videos
of Event I included two shots (see Figure 2). Videos of Event 2 in-
cluded three shots. In the first shot, an actor walks through a previ-
ously closed door and passes the camera. The second shot shows a
wide angle view of the actor walking toward a chair at the front of a
classroom while sidestepping other chairs. The final shot is a close-
up of the actor sitting in the chair. In each video, the actor initially in
the scene changes to a different actor across a cut. (In videos of Event
2, the actor changes between the second and third shots.) Two differ-
ent pairs of actors were filmed in each event, and separate fi Ims were
made, with each actor of a pair changing into the other. Each pair of
actors was matched for gender, race, hair color, and glasses, and wore
globally similar, but not identical, clothing.
Each of the eight films was viewed by 5 different subjects who were
simply asked if they would be willing to watch the video before par-
ticipating in another study in the same laboratory. They were given no
other instructions. The subjects completed the experiment individu-
ally. After viewing one of the videos, a subject was given a response
sheet that asked him/her to please write a brief description of the
video you saw. The experimenter then took the response sheet from
the subject. If a written response did not mention the change from one
actor to another, the experimenter directly asked the subject if he or
she had noticed the person change. For example. subjects viewing
event A were asked Did you notice that the person who was sitting at
the desk was a different person than the one who answered the
phone? Responses to the follow-up question were marked on the re-
sponse sheet by the experimenter.
Results and Discussion
Viewers were surprisingly oblivious to the substitution
of one actor for another, even though the person portrayed
by the actors was the central object in the film. Only 33\%
of the 40 subjects reported that one actor had changed into
another. The subjects who failed to notice the change had
clearly attended to the films; they produced rich descrip-
tions of clothing, the environment, and the motions of the
actors. For example, one subject wrote Man in light blue
shirt & tee shirt was sitting at cluttered desk, turned to-
ward camera & walked toward it. [He] walked outside into
hall and picked up the telephone on the wall, In this par-
ticular video, the first actor was wearing an unbuttoned,
blue, long-sleeve shirt with a T-shirt underneath. The sec-
ond actor was wearing a gray long-sleeve shirt which was
fully buttoned and had no T-shirt underneath. Of those
who did not mention the change in their descriptions, only
2 claimed to have noticed it when asked.
CHANGES TO OBJECTS IN MOTION PICTURES 505
EXPERIMENT 2B
Although pretesting had shown that people familiar
with the actors in the films used in Experiment 2 imme-
diately noticed the change from one actor to another, we
nonetheless empirically controlled for the possibility
that the pairs of people in the films were simply too sim-
ilar to allow detection ofthe changes. In this experiment,
a different set of subjects viewed all of the actor-change
videos from Experiment 2A intermixed with a set of
videos with no actor changes. The subjects were asked to
indicate which films contained a change.
Method
A total of 10 Cornell undergraduates participated as subjects in this
study in exchange for candy or course credit. The materials and pro-
cedure used in this experiment were identical to those of Experi-
ment 2A with the following exceptions: (I) Eight new videos con-
taining no actor substitutions were added to the 8 actor-change videos
from Experiment 2A, for a total of 16 videos. (2) Each subject viewed
all 16 films shown in one of two orders (the first was randomly gen-
erated and the second was a reversal of the first). (3) The subjects were
forewarned that changes would take place in some of the films and
were asked to circle change or no change on a worksheet for each
film. They were also instructed to be especially careful, because de-
tecting the change might be more difficult than it sounded. (4) They
were informed of the nature of events shown in films of Events I and
2 (see Experiment 2A) using crudely drawn schematic illustrations of
each shot in the two videos (i.e., a roughly drawn sketch similar to the
panels shown in Figure 2 with stick figures depicting the actors and
arrows indicating the direction of motion). and in the case of Event 2
were told that the changes would occur between the second and third
shots. Other than the schematic illustration of the cuts, all instructions
were given verbally.
Results
Unlike the subjects in Experiment 2A, subjects in this
experiment had little difficulty in differentiating the ac-
tors. On the average, they made fewer than I mistake each.
The inability to notice changes to the central object in the
scene cannot be attributed solely to the physical similar-
ity of the objects before and after the change.
GENERAL DISCUSSION
Taken as a whole, these experiments demonstrate that object prop-
erties are not automatically used to integrate different views of a
scene. Even though we can clearly discriminate individual objects, we
apparently do not encode, represent, and use property information to
track them over time (Simons, 1996: Xu & Carey, 1996). Our short
motion pictures show that even dramatic changes to the very object
that is the center of attention often go unnoticed, especially when spa-
tiotemporal information suggests continuity. Although previous re-
search had demonstrated that attention was necessary for the detection
of changes and that changes to central objects were detected more
readily (0 Regan et al., 1996; Rensink et al., 1996), interpretations of
these results tended to suggest that attention was sufficient for change
detection. Along with recent infant work, our studies show that even
when we attend to an object, we may not form a rich representation
that can be preserved from one view to the next unless the objects
properties are intentionally coded. Thus, attending to an object is nec-
essary, but not sufficient, for change detection.
One potentially problematic aspect of our methodology is that, in a
sense, we rely on a memory test to reveal on-line detection of a be-
tween-view inconsistency. Given that the observers did not expect the
change, our results may reflect the poverty of incidental memory or the
difficulty of free recall rather than an inability to detect changes. Al-
though our primary purpose was not to test the ability to remember vi-
sual details of scenes, this research suggests a variety of interesting is-
sues for understanding the relationship between different varieties of
memory and change-detection failures. Perhaps a more sensitive test
might reveal residual memory for the prechange actor. One possibility
is that observers may be able to discriminate the prechange actor from
other actors not in the scene when given a recognition or priming task.
Although such tasks might reveal the existence of a representation of
the prechange actor, such representations probably do not underlie the
continuity of our perceptual experience. Presumably, any mechanism
underlying a sense of continuity should be tuned toward detecting vi-
olations in that continuity. These violations should attract further at-
tention, evaluation, and description, both on the response form and af-
terwards when observers are directly asked if they had seen the change.
Thus, the incidental nature of our task is unlikely to obscure a mecha-
nism that is responsible for tracking objects and detecting violations of
expected continuity. However, the present studies do not directly as-
sess the possible existence of other, less accessible representations that
might facilitate the processing of repeatedly viewed objects.
Although our findings show that observers often miss surprisingly
large changes to central objects, they do sometimes successfully de-
tect changes. One explanation for successful change detection in our
task is that observers sometimes intentionally encode (e.g., by verbal
labeling) a critical object property just before it changes. The actor
changes used in our study did not vary several important categorical
properties of the person (e.g., race, sex, age). Perhaps changes to such
features would consistently register across views. If so, comparing
such successes with the failures we have observed could provide use-
ful insights into the nature of person concepts. These categorical prop-
erties could be registered automatically or they might require effort-
ful encoding, but at least for the range of properties manipulated in
these studies, change detection seems to require effort and not to be
based on automatic domain -general perceptual routines which fully
represent the attributes of all attended objects. The visual properties
of objects, even attended objects, are not automatically used to inte-
grate different views of a scene.
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APPENDIX
Description of the Video in Experiment 1
The film used the following six shots to depict a conversation
between two actors:
Shot I: A side view of the two actors (Figure IA). The actors
are sitting at a table with bright red plates, cups, and soft drink
bottles on it. The plate in front of actor A (Figure lB) has food
on it. Actor As right hand is resting on the table and she is wear-
ing a colorful scarf. Actor Bs hands are crossed with her el-
bows resting on the table. The table, both actors, and all of the
objects are visible.
Shot 2: A medium shot depicting actor A (Figure lB) from
over the shoulder of actor B. The back of actor Bs head and
part of her right shoulder are visible. The plates, food, and uten-
sils are visible as well. Actor A is no longer wearing a scarf.
Shot 3: A medium shot of actor B (Figure 1C) from over the
shoulder of actor A. The back of actor As head and part of her
shoulder are visible. Her right arm is visible as well. Again, the
plates, food, and utensils are visible. Actor As scarf has re-
turned and actor Bs hand is now on her chin.
Shot 4: A full side view of both actors (as in Shot 1). The
plates on the table are now white (rather than red) and actor Bs
arms are again crossed with elbows resting on the table.
Shot 5: A medium shot of actor A. The plates are red again,
and actor As right hand now rests on her lap rather than on the
table.
Shot 6: A medium shot of actor B. The food previously on
actor As plate is now on actor Bs plate, and actor As right hand
again rests on the table.
(Manuscript received September 5, 1996;
revision accepted for publication April 21, 1997.)
Journal of the History of the Behavioral Sciences, Vol. 35(1), 1 – 22 Winter 1999
q 1999 John Wiley & Sons, Inc. CCC 0022-5061/99/010001-22
JHBS — WILEY RIGHT INTERACTIVE
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1
JOHN D. GREENWOOD is professor of philosophy and psychology at City College and the Graduate
School of the City University of New York. Educated at the Universities of Edinburgh and Oxford, his
teaching and research interests are in the philosophy and history of social and psychological science.
His most recent works include Realism, Identity and Emotion: Reclaiming Social Psychology (1994) and
(as editor) The Mark of the Social: Invention or Discovery? (1997). Address for correspondence: De-
partment of Philosophy, City College, 138th Street & Convent Avenue, New York, NY 10031. E-mail:
[email protected]
UNDERSTANDING THE “COGNITIVE REVOLUTION” IN PSYCHOLOGY
JOHN D. GREENWOOD
In this paper it is argued that the “cognitive revolution” in psychology is not best repre-
sented either as a Kuhnian “paradigm shift,” or as a movement from an instrumentalist to
a realist conception of psychological theory, or as a continuous evolution out of more
“liberalized” forms of behaviorism, or as a return to the form of “structuralist” psychology
practiced by Wundt and Titchener. It is suggested that the move from behaviorism to
cognitivism is best represented in terms of the replacement of (operationally defined)
“intervening variables” by genuine “hypothetical constructs” possessing cognitive “surplus
meaning,” and that the “cognitive revolution” of the 1950s continued a cognitive tradition
that can be traced back to the 1920s. q 1999 John Wiley & Sons, Inc.
In this paper I provide a characterization of a recent historical episode that I believe has
been much misunderstood: the so-called “cognitive revolution” in psychology. Although it
is a matter of debate whether there was a genuine “revolution” in the usual sense in which
this term is employed in the history of science (the dramatic overthrow and replacement of
prior theories and methods), I believe it is important to recognize that the advent of cognitive
theories in the 1950s did mark a fairly radical theoretical discontinuity, and precisely the sort
of theoretical discontinuity that is characteristic of many revolutionary episodes in the history
of science (Cohen, 1985).
My argument, however, is not really intended as a contribution to the general “continuity
versus discontinuity” debate about the development of the cognitive revolution. General de-
bates about whether significant episodes in the history of science constitute a progressive and
continuous development or a discontinuous transformation are not particularly illuminative,
as Peter Galison (1997) has forcefully argued. Galison has noted that radical breaks in theo-
retical practice have occurred during periods of continuity in experimental or technological
practice (and vice versa), and has suggested that the history of a discipline as a whole is better
represented as “an irregular stone fence or rough brick wall rather than as adjacent columns
of stacked bricks” (1997, p. 19). This seems to be especially true of the history of psychology.
Significant historical episodes represent continuities as well as discontinuities, and on a variety
of different levels: the task of the historian is to discern their contingent interrelation or
“intercalation” (Galison’s term) at different periods. Thus, although the account offered in
this paper is critical of competing accounts of the cognitive revolution in terms of continuous
development versus radical discontinuity, its main goal is to suggest some neglected discon-
2 JOHN D. GREENWOOD
LEFT INTERACTIVEJHBS — WILEY
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Base of texttinuities and continuities that hopefully improve our understanding of this complex but very
significant episode in the history of modern psychology.1
To endorse Galison’s historiographical perspective is not, however, to accept that all
putative historical accounts of the cognitive revolution merely describe some aspect of it, and
in this paper I reject some traditional, reactionary, and revisionary accounts. Many traditional
accounts treat the cognitive revolution as a radically discontinuous break with the hegemony
of behaviorism, in which a novel cognitive “paradigm” displaced the previously entrenched
behaviorist “paradigm.” Many scholars treat the cognitive revolution in psychology as having
essentially evolved out of independent developments in computer science and linguistics,
while some have suggested, and others have complained, that it marked a return to the form
of “structuralist” psychology practiced by Wilhelm Wundt and Edward B. Titchener in the
early decades of the twentieth century. More recent revisionary accounts have argued that the
cognitive revolution developed naturally and continuously out of the increasingly liberal
attitudes to “internal” cognitive states adopted by later behaviorists. I believe that these ac-
counts are seriously flawed, and in this paper I try to explain why. In their place, I offer an2
account of the cognitive revolution (albeit partial and provisional) in terms of a neglected
discontinuity between behaviorism and cognitive psychology with respect to the content of
theories, and a neglected continuity with a tradition of cognitive theory (distinct from “struc-
turalism”) that began in the early decades of the twentieth century.
PARADIGMS AND THEORETICAL REALISM
The movement from behaviorism to cognitivism that is often characterized as the cog-
nitive revolution is not best represented in terms of a Kuhnian “paradigm shift” (Lachman,
Lachman, & Butterfield, 1979; Palermo, 1971; Weimer & Palermo, 1973) in which one
theoretical paradigm gives way to another under the pressure of an empirical anomaly or set
of anomalies (Kuhn, 1970). The various anomalies that eventually faced behaviorism, such3
as the “discovery” of biological limits on conditioning (Breland & Breland, 1961; Garcia &
Koelling, 1966), and doubts about the ability of conditioning theory to accommodate linguistic
performance (Chomsky, 1959; Lashley, 1951), did not result in the abandonment of the central
principles of operant or classical conditioning theories — the core theoretical elements of the
behaviorist paradigm. Moreover, behaviorists continued to maintain their in-house journals,
their own APA division, and a sizable professional membership (Leahey, 1997). Nor were
these recognized anomalies the primary stimulus for the development of cognitive theories
in the 1950s, which was provided by outside developments in artificial intelligence and the
computer simulation of cognitive abilities (Baars, 1986; Gardner, 1985).
1. It is, of course, an episode that continues to develop, and in historically interesting ways. Some have claimed
that the development of “connectionist” challenges to traditional “rules and representations” theories of cognition
in the 1980s amounted to a second cognitive revolution (Rumelhart & McClelland, 1986; Schneider, 1987). Others
have suggested that developments in connectionist theory and more recent dynamical systems theory have marked
a return to earlier forms of associationist psychology (Haselager, 1997). I do not find either of these claims at all
convincing, but consideration of them is beyond the scope of the present paper, which is focused on the initial
development of the cognitive revolution. However, these important later developments will need to be accommodated
by any comprehensive historical account of the progress of the cognitive revolution.
2. References for these different historical accounts are provided at the points that they are considered in the text.
3. As is well known, Kuhn himself thought that psychology was “pre-paradigmatic.”
3UNDERSTANDING THE “COGNITIVE REVOLUTION” IN PSYCHOLOGY
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Base of textCertainly, the relation between behaviorism and cognitive psychology is not best rep-
resented as a conflict between competing and exclusive theoretical paradigms, on analogy
with historical conflicts between, for example, the physical theories of Newton and Einstein
in the early twentieth century, or between wave and particle theories of light in the early
nineteenth century. The evidence that favored and led to the adoption of Einstein’s theory
and the wave theory of light appeared to demonstrate the general inadequacy of Newtonian
theory and the particle theory of light, and thus led to their complete rejection by most
scientists. Yet nobody — not even dedicated cognitivists — seriously imagined that either the
anomalies noted above, or their theoretical biological and cognitive resolutions, demonstrated
the general inadequacy of theories of classical or operant conditioning. These recognized4
anomalies, and their theoretical biological and cognitive resolutions, only led to a delimitation
of the scope of explanations in terms of conditioning (albeit long overdue), and the extension
of underdeveloped biological and cognitive explanations to those domains for which condi-
tioning theory had proved to be inadequate.
It was only because too many behaviorists grossly overestimated the scope of condi-
tioning explanations, and presumed that conditioning theory enabled us (in principle, if not
in practice) to explain virtually all forms of animal and human behavior, including complex
forms of human behavior such as language, that behaviorism faced these empirical problems
and challenges. Behaviorists were not always so intellectually imperialistic, and biological5
limits on learning and the possible inability of conditioning (or “habit”) theories to explain
higher cognitive processes were recognized by the early pioneers of conditioning theory, such
as Conwy Lloyd Morgan (1896), who conceived of such laws of learning as covering only a
limited range of human behaviors. Indeed, one useful consequence of the cognitive revolution
was to return conditioning theory — and comparative psychology in general — to the much
more reasonable position advocated by Lloyd Morgan in the 1890s (B. F. Skinner and his
“radical behaviorist” followers aside), which recognized possible qualitative differences be-
tween human and animal psychological processing, as well as obvious continuities between
them. In fact, some neobehaviorists were already returning to that position, as the cognitive
revolution was emerging, and as they began to engage more complex behaviors such as
language or symbolic behavior (Kuenne, 1946; Miller, 1959; Osgood, 1957; Spence, 1937).
“Morgan’s Canon” (Morgan, 1894) was originally merely a caution against overestimating
the application of cognitive explanations in the animal kingdom, transformed by theorists
such as Edward L. Thorndike, John B. Watson, Clark L. Hull, and B. F. Skinner into an
effective prohibition against cognitive explanations in both the animal and human realm.
The cognitive revolution is also not best represented as a revolution in terms of a par-
adigm shift with respect to attitudes towards theories, in the sense of a shift from an instru-
4. Because of this feature, the de facto maintenance of theories of classical and operant conditioning by contem-
porary behaviorists in the midst of the cognitive revolution does not itself represent a serious historical anomaly—
as if there continued to be many supporters of the Newtonian theory in the midst of the “Einsteinian revolution” in
physics. What would be historically anomalous is any behaviorist who still maintained that classical and operant
conditioning can explain every form of animal and human behavior— he or she would be like a contemporary
physicist who believed that Newton’s theory is about to make a comeback and displace Einstein’s theory.
5. See, for example, Clark L. Hull, who maintained in the Preface of Principles of Behavior (1943a, p. v):
. . . that all behavior, individual and social, moral and immoral, normal and psychopathic, is generated from
the same primary laws: that the differences in the objective behavioral manifestations are due to the differing
conditions under which habits are set up and function.
4 JOHN D. GREENWOOD
LEFT INTERACTIVEJHBS — WILEY
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Base of textmentalist to a realist conception of theories, that is, from the treatment of theories of cognitive
and biological states and processes as mere linguistic instruments that facilitate the integration
and prediction of empirical laws, to their treatment as theoretical references to putatively real
cognitive and biological states and processes. Although this is the usual historical account6
advanced by those in the cognitive science community (Baars, 1986), and popularized by
Jerry Fodor (Fodor, 1975), it is of doubtful validity. It is quite clear that Hull (1943b) and
Edward C. Tolman (1948), for example, were realists (in the above sense) about biological
states (drives) and cognitive states (cognitive maps) respectively. Thus, to quote Tolman, for
example:
For the behaviorist, “mental processes” are to be identified and defined in terms of the
behaviors to which they lead. “Mental processes” are, for the behaviorist, naught but
inferred determinants of behavior, which ultimately are deducible from behavior. Be-
havior and these inferred determinants are both objectively defined types of entity. (Tol-
man, 1932, p. 3)
Not even the more radical behaviorists denied the existence of cognitive states. When
John B. Watson (1925) equated thoughts with movements of the larynx, his central claim
(following the Russian reflexologists Ivan M. Sechenov and Vladimir M. Bechterev) was that
cognitive states are motor or behavioral responses rather than centrally initiated states, and
thus non-candidates for the explanation of motor or behavioral responses. B. F. Skinner’s
objection to cognitive states, the existence of which he never denied, was based upon the
redundancy of putative explanatory references to cognitive states (the “second link”), when
these are operationally defined in terms of stimulus inputs (the “first link”) and behavioral
outputs (the “third link”):
The objection to inner states is not that they do not exist, but that they are not relevant
in a functional analysis. We cannot account for the behavior of any system while staying
wholly inside it; eventually we must turn to forces operating upon the organism from
without. Unless there is a weak spot in our causal chain so that the second link is not
lawfully determined by the first, or the third by the second, then the first and third links
must be lawfully related. If we must always go back beyond the second link for prediction
and control, we may avoid many tiresome and exhausting digressions by examining the
third link as a function of the first. (Skinner, 1953, p. 35)
Conversely, early cognitivists were, in fact, extremely wary about committing them-
selves to the existence of cognitive states. Roy Lachman, Janet Lachman, and Earl Butterfield
(1979), for example, after reviewing dozens of experimental studies of perception, memory,
linguistic processing, and the like, nonetheless concluded that it was too early to say if cog-
6. It ought to be stressed that the term “realist” is employed in this paper only to mark the position that treats
theoretical terms as putatively referential, as opposed to the “instrumentalist” position that treats theoretical terms
as nothing more than (non-referential) linguistic instruments that facilitate the integration and prediction of empirical
laws. It is not employed to mark any of the bewildering variety of different positions that are often also characterized
as “realist”: for example, positions in classical debates about the nature of universals, our knowledge of the existence
and properties of physical objects in the external world, and in modern debates about whether the history of science
demonstrates the general or approximate truth of contemporary scientific theories. The realist versus instrumentalist
debate about the putative reference of scientific theories was the type of debate engaged by Andreas Osiander and
Christopher Clavius over the status of the Copernican theory in the sixteenth century. Osiander was an instrumentalist
who maintained that the Copernican theory was a useful and economical calculation device that did not purport to
give a true description of the positions of the planets (and was thus not heretical). Clavius was a realist who
maintained that the Copernican theory did purport to describe the true positions of the planets, and was false (and
thus heretical). Similar disputes occurred over the status of the atomic and quantum theories in the nineteenth and
twentieth centuries.
5UNDERSTANDING THE “COGNITIVE REVOLUTION” IN PSYCHOLOGY
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Base of textnitive states really exist! Some cognitive theorists, such as John Anderson (1981), continued
to maintain an agnostic view. Some were simply inconsistent: Richard Nisbett and Lee Ross
(1980), for example, after having appealed to dozens of experimental studies that they claimed
demonstrated that persons regularly make inaccurate judgments about their cognitive states,
then declared themselves agnostic on the question of whether there are any cognitive states!
THE REAL REVOLUTION: FROM “INTERVENING VARIABLE” TO
“HYPOTHETICAL CONSTRUCT”
In consequence, it is perhaps natural and tempting to see the move from behaviorism to
cognitive psychology as a progressive liberalization of attitudes toward theories, particularly
theories postulating intersubjectively unobservable internal states. On this increasingly pop-
ular view, cognitive psychology is characterized as having emerged or evolved continuously
out of more liberalized forms of neobehaviorism, which allowed for the introduction of “in-
ternal variables” such as “internal” or “mediating” r-s connections, so long as these were
operationally defined (Amsel, 1989; Kendler & Kendler, 1975; Leahey, 1992; Miller, 1959).
However, while it may be true that later behaviorists might have felt more comfortable and
less apologetic about postulating internal states than their earlier fellows (although neither
Hull or Tolman appear to have been especially reticent in this respect), this characterization
also seems to be seriously flawed. There was a very significant difference between the types
of “internal” states postulated by even the most liberal neobehaviorists and by cognitive
psychologists from the 1950s onward.
It is true that only Watson and Skinner, for their diverse but essentially extreme positiv-
istic reasons, were truly antitheoretical with respect to postulated internal states that are not
intersubjectively observable. Most other behaviorists and neobehaviorists, and famously Hull
and Tolman, allowed for the introduction of theoretical terms, or postulated “intervening
variables,” so long as these were, at least ideally, rigidly and exhaustively defined operation-
ally, via principles or “laws” relating stimulus inputs to internal states and internal states to
behavioral outputs (Bergmann & Spence, 1941; Hull, 1943b; Pratt, 1939; Stevens, 1935;
Tolman, 1936). It was Kenneth MacCorquodale and Paul Meehl (1948) who recognized the
serious inadequacy of this characterization of theoretical terms. If intervening variables are
rigorously and exhaustively defined in terms of empirical laws, they cannot function as sub-
stantive (non-vacuous) explanations of empirical laws, or be creatively developed to generate
novel empirical predictions. (As noted earlier, this was essentially the basis of Skinner’s
justified dismissal of cognitive intervening variables as vacuous — and thus predictively re-
dundant — ”explanatory fictions.”) In order to generate substantive explanations and have the
potential for further development, genuine theories, or “hypothetical constructs,” must possess
“surplus meaning.” Where this “surplus meaning” comes from in psychological science is a7
matter of some dispute, but that genuine theories poses such surplus meaning is not — for
this is precisely what accounts for their explanatory power and creative predictive potential.
In natural science, this substantive surplus meaning is often created via the exploitation
of theoretical models and analogies, as in Niels Bohr’s “planetary” theory of the atom and
the “wave” theory of light. The constructive resources of analogy and metaphor enable sci-
7. The notion of “surplus meaning” employed by MacCorquodale and Meehl derives from Hans Reichenbach
1938.
6 JOHN D. GREENWOOD
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Base of textentists to introduce meaningful descriptions of intersubjectively unobservable phenomena by
exploiting, via analogy and metaphor, the semantics of our descriptions of properties of
familiar and discriminable systems (Campbell, 1920; Harré, 1970; Hesse, 1966, 1976; Boyd,
1979; Holyoak & Thagard, 1997; Gentner & Markman, 1997). This enables scientists to
introduce meaningful theoretical descriptions such as “electric charge” (on analogy with a
charge of gunpowder), “curvature of space” (on analogy with curvature of a sphere), “and so
on by continuous steps to the most esoteric terminology of modern physics” (Hesse, 1976,
p. 8).
This account can be extended to theories in cognitive psychology, many of which pos-
tulate representational states — such as memories and beliefs — that are held to have some of
the semantic and syntactic properties of linguistic structures. Indeed, such an account has
been explicitly developed by Richard Boyd, with respect to “computational” theories in cog-
nitive psychology:
A concern with exploring analogies, or similarities, between men and computational
devices has been the most important single factor influencing postbehaviorist cognitive
psychology. Even among cognitive psychologists who despair of the actual machine
simulation of human cognition, computer metaphors have an indispensable role in the
formulation and articulation of theoretical positions. These metaphors have provided
much of the basic theoretical vocabulary of contemporary psychology. (Boyd, 1979, p.
360, my emphasis.)
It is in precisely this area that we seem to find the very real discontinuity between even
“liberalized” forms of neobehaviorist theory and cognitive theories developed from the 1950s
onward. Liberalized forms of behaviorist theory never really possessed significant surplus
meaning. Concepts such as “drive,” “habit strength,” “divergent habit family hierarchy,” “pure
stimulus act,” and the like, and all the internal variables of “mediation theory,” were provided
with rigorous operational definitions, no matter how awkward and unwieldy they proved to
be. Even those neobehaviorists who rejected the extreme antitheoretical or atheoretical po-
sitions of Watson and Skinner maintained that surplus meaning had no place in psychological
science. They insisted that “the only meaning possessed by intervening variables is their
relationship to both independent and dependent variables” (Kendler, 1952, p. 271) and that
“valid intervening variables . . . are the only kinds of constructs admissible in sound scientific
theory” (Marx, 1951, p. 246).
In contrast, cognitive theories from the 1950s onwards did possess surplus meaning —
despite the frequent rhetorical avowals of a commitment to the operational definition of
theories by cognitive psychologists. Such avowals in practice amounted to nothing more than
a recognition of the need to provide empirical operational measures of cognitive constructs,
and a means of testing predictions derived from them (in conjunction with a variety of aux-
iliary hypotheses and background assumptions). Alan Newell, Clifford Shaw, and Herbert
Simon (1958), for example, advertised their computational theory of problem solving as a
“thoroughly operational theory of human problem-solving.” However, all that Newell, Shaw,
and Simon provided was a set of behavioral predictions derived from their theory and a means
of empirically assessing them. Neither the axioms of logic described by the theory (adapted
from Bertrand Russell and Alfred N. Whitehead [1925]), or the rules of the sentential calculus
employed in the derivation of theorems, were defined operationally.
While theoretical definitions of the sensory register, attention, long- and short-term mem-
ory, depth grammar, cognitive heuristics, visual perception, propositional and imagery coding,
episodic and semantic memory, template-matching, procedural networks, inference, induc-
7UNDERSTANDING THE “COGNITIVE REVOLUTION” IN PSYCHOLOGY
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8. For an early statement of this point, see Kurt Lewin (1940), who complained that although Hull’s theoretical
constructs were well defined operationally, they lacked conceptual properties.
9. Thus S.S. Stevens (1935, p. 517), claimed that “a term or proposition has meaning (denotes something) if, and
only if, the criteria of its applicability or truth consist of concrete operations that can be performed.” Laurence D.
Smith (1986) has convincingly argued that Hull and Tolman essentially developed their theoretical views indepen-
dently of the influence of logical positivism (which later came to be called “scientific empiricism”), appealing to
the positivist account as a sort of post hoc justification of their cautious theoretical positions. I think there is a fair
degree of truth in this (although I believe Smith’s case is somewhat overstated). But, it also seems very clear that
the general positions of Hull and Tolman, like the positions of Watson, Skinner, Kendler, Osgood, Miller and just
about every other avowed behaviorist or neobehaviorist, are clearly positivist in spirit, insofar as they treated inter-
subjectively observable behavior as the bedrock of scientific psychology, and rejected any form of putative theoretical
description of unobservables that was not exhaustively defined in terms of observables. It is not essential to my
account, however, that the types of theories introduced by neobehaviorists were actually influenced by the logical
positivist account— it is sufficient that, as most neobehaviorists (correctly) maintained, their theories did generally
satisfy the restrictive criteria of the logical positivist account.
tion, and the like have abounded in the cognitive psychological literature, operational defi-
nitions — as opposed to specified operational measures — of these phenomena have been
virtually non-existent. So there is a significant discontinuity between behaviorist and cognitive
theories. To put it bluntly, so-called liberalized neobehaviorist “theories” did not, in general,
constitute genuine and substantive psychological theories at all. Cognitive psychological8
theories from the 1950s onward generally did.
The neobehaviorist error was to confuse the reasonable requirement for operational mea-
sures of postulated theoretical states and processes with the peculiar notion that the meaning
of theoretical descriptions must be (can only be) specified in terms of such operational mea-
sures — a confusion neobehaviorists inherited from scientific empiricist philosophers of sci-
ence such as Rudolph Carnap (1936, 1937). This confusion is very clear in neobehaviorist9
articulations of the supposed rationale for operational definitions, in terms of the need to
provide a determinate meaning for theoretical descriptions:
It is evident that this equational mode of anchoring symbolic constructs to objectively
observable and measurable antecedent and consequent conditions or phenomena is nec-
essary, because otherwise their values would be indeterminate and the theory of which
they constitute an essential part would be impossible of empirical verification. (Hull,
1943, p. 273)
. . . an operational psychology will be one that seeks to define its concepts in such a
manner that they can be stated and tested in terms of concrete repeatable operations by
independent observers . . . The behaviorism I am going to present seeks, then, to use
only concepts which are capable of such concrete operational verification. (Tolman,
1951, p. 89)
Although it is, of course, desirable that theories have determinate meaning, their deter-
minate meaning …
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