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Please read and respond to the attachment(s) Assignment Details: While traditional marketing methods are the cornerstone of any organizations growth, creativity, and innovation, within traditional marketing is a definitive way of energizing any business offering. By being innovative and creative in its marketing efforts, an organization lends itself to being seen as dynamic, open to feedback, and always improving its offering. In your initial post, answer the following: · Select two forms of traditional marketing channels from the following: TV, radio, print, outdoor. · What is the appeal of each of your chosen channels to these target audiences? · Baby Boomers · Millennials · Generation Z · Based on your selection, describe one creative or innovative form of traditional marketing you have come across personally. · How did this creative or innovative approach influence your purchasing decision? · Share two “top” ideas to be considered for marketing the brand connected to Milestone Two in Module Six. · Include one idea each for the following areas: consumer research and SEO. Submission: Write a post of at least 2 paragraphs in length. 54 www.BrandQuarterly.com http://www.BrandQuarterly.com Brand Quarterly 55 Multi-Generational Marketing: A Must For Any Brand Kristin Kelley Remember the days when one marketing approach generally worked pretty well? They’re gone. Unless your brand appeals only to one audience demographic, you must tailor your branding, marketing strategies and tactical executions to four distinct generations: Baby boomers, Gen X, Millennials and - fast-moving, soon-to-take-over-the-world - Gen Z. 56 www.BrandQuarterly.com You must pay particular attention to Gens Y and Z, which combined, will comprise more than 50 percent of the workforce in 10 years, according to the Department of Labor. Today, we’re amid a marketing perfect storm, with every generation - actually, every individual - hungry for and expecting marketers to engage when, where and how they choose. One size definitely doesn’t fit all. Never before in history have different generations had to be marketed to so distinctly. What makes it so particularly challenging, is that each has different patterns of behavior and preferences for engagement. Is your brand up for the challenge? Never before in history have different generations had to be marketed to so distinctly Baby Boomers And Gen X: Still Kicking If you’re a CMO or senior marketing executive, there’s a good chance you’re a part of the baby boomer or Gen X cohorts. And you’ve been marketing to them - in essence, yourself - for years. For that very reason, we won’t spend much time analyzing them here. Been there, done that. But you can’t discount them. Especially baby boomers, who are staying in the workforce longer than their predecessors, and are thus still in the market for many products and services - especially those geared toward working and raising a family - that their retired-at-65 parents had long- since jettisoned. Of course, those that are retired won’t have a huge impact on brand positioning going forward. But as the parents and grandparents of younger generations with billions in buying power, we need to be mindful of their influence. I feel I really know Gen X - probably because I’m myself a member. We’re at the peak of our earning and spending powers. We’re thinking about how to send our children to college, and prepare for retirement. Sure, we’re technology users, but not technology natives. We’re set in our ways, and beholden to the brands we love. While we might frequently try other brands, we tend to be creatures of habit and stay comfortable with those we know and trust. Thus, hardcore sales tactics and tried-and- true marketing approaches tend still to work pretty well on us. Millennial Mashup Millennials - currently the largest consumer demographic - are the generation that has done the most to ignite a marketing transformation. Their focus on and preference for online engagement has changed the way organizations market to them; they are the reason why executives have blogs, companies embrace Twitter and LinkedIn, and press releases are posted on Facebook. Engage them online and you’ve got it made, right? Oh, if only it were that easy. Millennials are far from being one distinct and holistic group. In fact, many hate the thought of being lumped into one cohort - likely because they are the most diverse demographic in history. Various research and consulting groups have identified as many as 12 distinct segments within Millennials, a notion sure to cause heartburn for budget-conscious marketers. http://www.BrandQuarterly.com Brand Quarterly 57 Millennials are far from being one distinct and holistic group But there are some general rules for reaching Millennials. When deciding on a purchase, they do their research - primarily online - and also rely heavily on the advice of individuals they trust or admire. Thus, authentically linking your brand to an objective third-party influencer can have an enormous impact on both brand recognition and even purchase intent. That doesn’t mean, however, a lengthy white paper or encyclopedic brochure will capture their interest. Millennials have about an eight-second attention span, so you’d better hit them quickly – via short messages or video – in ways that prove you understand their demands. They also care deeply about who you are, not simply what you offer. Corporate social responsibility (CSR) is important to them, and can often be the deciding factor in whether or not they buy from you. Showcasing sustainability, diversity and inclusion, and social responsibility efforts are essential - but, just like your marketing, it must be authentic. Millennials can tell if you’re blowing smoke. They’re Here! …Gen Z And on deck - with billions in buying power already at their disposal - are Gen Z. With the elder statesmen of this cohort barely out of their teens, it may be easy to dismiss them as irrelevant - unless your company offers mobile apps or hoverboards. Not so! In the blink of an eye, the entire generation will be out of college, fully entrenched in the workforce and tilting the balance of commerce in their direction. And unlike their elder siblings - Millennials - this cohort has more in common with their grandparents. They value privacy, are keenly aware of safety and security issues, and are determined to pursue meaningful careers. Yet, they are distinctly different from grandpa and grandma too. Multicultural and socially liberal, they are oblivious to preconceived notions about race, gender, and ethnicity. And the term “global” doesn’t faze them, not when they can Snapchat with friends literally on the other side of the world. Sixty-million-plus strong, Gen Z members are true digital natives, raised on tablets, smartphones, and social media. Indeed, a 2014 Wikia Study found that more than half would rather give up their sense of smell than their smartphone. Gen Z members are true digital natives, raised on tablets, smartphones, and social media But they are realists, raised through 9/11 and threats of terrorism. They are eager to consume and share information - and just as likely to ignore it when they sense it is not authentic. For marketers, this means offering info in small doses - opt-in texts, YouTube shorts - rather than longer form, text-heavy content. Bits and bytes across numerous channels will enable them to absorb your brand’s messages – as long as they’re compelling. Tell them the truth, make it fun and you’ve got a chance to snag their attention - for a while. But don’t assume they know who you are just because their parents do. A few years ago, we sent a student onto a California campus, where she asked pending grads and grad students how they expected to find their first job. Interestingly, the Tinder generation expected it would come through a personal connection, with a boost from their parents’ networks. And not only had they never heard of Randstad - one of the world’s largest recruitment and staffing organizations - they didn’t even know our industry existed!! Yes, we’ve got some work to do, too! What’s Next? If you’re feeling left behind, don’t despair. You’re only as good as your next campaign, and marketing missteps of the past can be pushed into the background… if you’re meaningful now. Some of the most important elements of successful marketing haven’t changed. Creativity still counts, but the tactics employed have evolved from the Mad Men era. While research has been integral to smart marketing for decades, the quantities of data and technologies at your disposal to quickly aggregate, dissect and analyze it into actionable insights can truly be transformative. Big Data and advanced analytics are integral weapons in any marketer’s arsenal; they are the key to understanding varied audiences and making smart, quick decisions to reach them. The point is… from baby boomers to babies, consumer audiences are more diverse than ever before. As marketers, we must embrace agility and digital forms of communication, and have the resources to pivot quickly to gain a competitive advantage. Marketing’s perfect storm isn’t just brewing. It’s here. Kristin Kelley Chief Marketing Officer | Randstad North America Kristin Kelley leads the strategic marketing and communications initiatives to shape Randstad’s brand in the U.S. and Canada. Under her leadership, Randstad has launched innovative strategies to raise brand awareness, built integrated strategies to drive commercial value and position the company as a thought leader in the industry. Kelley is a frequent speaker and panelist at industry events, she also directs the company’s corporate social responsibility programs and is a member of the Greater Boston Chamber of Commerce’s Workforce Development Committee and Women’s Chamber, as well as an advisor on CareerBuilder’s Empowering Employment Steering Committee. www.randstadusa.com The #SocialMedia Special Edition Read it online today and learn how to move your thinking outside the box http://www.randstadusa.com http://www.brandquarterly.com/brand-quarterly-magazine-social-media-special-edition Copyright of Brand Quarterly is the property of Vesey Creative Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holders express written permission. However, users may print, download, or email articles for individual use. Bulletin of the Transilvania University of Braşov Series V: Economic Sciences • Vol. 9 (58) No. 1 - 2016 Blending traditional and digital marketing Raluca Dania TODOR1 Abstract: It is a matter of fact that we are in the digital era and internet marketing and social media have a significant impact on the way consumers behave, companies do business and it is a must for companies to adapt to the new reality. Due to the fast evolution of the technology, the continuous increase in demand and supply, the supply chain elongation and the big amount of date, the only solution to face the major changes is the automation of all the processes. But even though the new era of communication is here, specialist suggest that companies should not ignore traditional methods, and to try to blend digital marketing with traditional campaigns in order to achieve their goals. Key-words: digital marketing, traditional marketing, inbound marketing 1. Introduction Marketing is everything a company does to place its product or services in the hands of potential customers. In order to do this better than the competition they must know everything about their customers from what their need is and how they can satisfy it, to what need can they further create. In order to be successful, the companies need to maintain a very good relationship with their existing customers and to know their future need even before they know it. The focus nowadays is to sell as much as one can to a customer, focusing on the existing customers while acquiring new ones and treating them as individual persons and not as a target group. The amount of big data coming from everywhere, starting with the website, social media or direct calls helps companies to know their customers, to do analysis and forecasting. But in order to use wise these big amount of data, companies need to automate their marketing processes through marketing automation tools. Brand awareness and customer retention may rise if companies become more aware of the potential blending both digital and traditional marketing campaigns. 1 Transilvania University of Braşov, [email protected] Bulletin of the Transilvania University of Braşov • Series V • Vol. 9 (58) No. 1 - 2016 525 2. The digital marketing concept “The practice of promoting products and services in an innovative way, using primarily database-driven distribution channels to reach consumers and customers in a timely, relevant personal and cost-effective manner is known in the theory and practice as digital marketing” (Wsi, 2013) Digital marketing is a blanket term for the targeted, measurable, and interactive marketing of goods or services using digital technologies in order to reach and convert leads into customers and preserve them. The main objective is to promote brands, shape preference and boost sales through several digital marketing techniques. Alternative terms for digital marketing are often: online marketing, internet marketing or web marketing. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach. Inbound marketing means to promote a business through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other methods of content marketing which serve to interest customers through the different stages of the purchase funnel. Inbound marketing means marketing activities that bring visitors in, earning the attention of consumers, making the business easy to be found, and also drawing customers to the website by generating stimulating content (Halligan, 2009). As long as technology continues to advance, digital marketing will as advance as well. Digital marketing is similar to traditional advertising, but the main difference is in the use of digital devices. 2.1. Digital marketing’s advantages • Cost efficiency: compared to traditional mass media marketing, digital marketing has much lower cost and in many cases websites can generate traffic even for free. • Interactivity: the online users can choose when to initiate contact and for how long. • Empowering effect One of advantages of online marketing is related with its enabling effect especially on small businesses since “internet can extent market reach and operational efficiency of small and medium enterprises (SMEs)“ (Dholekia, 2004). • Infinite audience: a web for example can reach an entire globe, but if necessary it is also possible to tailor a digital campaign to reach a local net. • Duration: online information is permanently available. R.D. TODOR: Blending traditional and digital marketing 53 • Active users approach: the offered online content is offered to users on an ongoing basis, and they choose to consume it or not (Wsi, 2013) • Dialogue with and among users: online marketing allows collaboration between users and gives the wright to free expression of their opinion regarding the product /service. • Rich content: digital marketing offers practically unlimited content and also the possibility to easily update the content when necessary. • Easy measurable: digital technologies allow the measuring of impact much easy than traditional marketing. • Adaptable: It is easy to change online content based on users feedback (Varbanova, 2013) • Personalized: digital marketing is able to create offers and programs that can be customized or personalized based on the profiles or consumer behavior and their preferences. 2.2. Disadvantages of digital marketing • The copyright: internet marketing campaigns can be easily copied by a competitor. Trademarks or logos can be used to defraud customers. • Difficulties may appear in case of slow internet connections, if the web sites are too complex or too large, it may take too much time and eventually customers can get bored. • The e-commerce doesn’t allow the user “to touch” the merchandise before purchasing it. • Other factor is the payment: many users still don’t trust in the electronic methods of paying and give up buying online because of this. • The lack of trust of the users because of the big number of frauds regarding virtual promotions. Honest companies may be affected since their image and reputation of quality can suffer damage. • The cash on delivery system: which doesn’t guarantee the 100\% purchase of the product. This is a disadvantage because there are many cases when users with false identities order online with no real intention of picking and paying for the goods. • Internet marketing is not yet embraced by all people: some customers, especially older ones still dont trust digital environment, preferring to use the traditional methods. • Internet marketing is highly dependent on technology which can be prone to errors • The use of digital media marketing strategies can take some time to obtain measurable success (Safko, 2009). Bulletin of the Transilvania University of Braşov • Series V • Vol. 9 (58) No. 1 - 2016 545 2.2. Measuring digital marketing success One important aspect is the return on investment (ROI) from any digital marketing campaign. To understand what the ROI is, we need to understand what the goals or aims of the company are, what they wish to get from a digital marketing campaign and then measure these goals. To be able to find out the company must look at the Key Performance Indicators (KPIs) and the goals for each one. Types of key performance indicators are the following: • General Performance - Traffic, leads, reach • Channel Based - Website, blog, social networks, search engines • Source based performance - Direct traffic, Organic search, referrals, email, PPC • Campaign based performance - Lead generation, click through, conversions, conversion rates (Safko, 2009). 3. Traditional marketing Longevity is the main reason why people are accustomed to traditional marketing. Finding ads in magazines and newspapers, or reading billboards are still familiar activities and people still do them all the time. In most of the cases traditional marketing is reaching a local audience even though it is not limited to one. There are many facets of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and brochures. Traditional marketing is anything except digital means to brand your product or logo., it is considered “outbound marketing“ and it means buying attention,[1] cold- calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising. 3.1. Advantages of traditional marketing • Faster results: traditional marketing may produce results that are faster or more effective if the ads are placed well and suitable to the targeted audience, compared to digital marketing methods that can take several weeks to produce effects. • Durability: some offline materials are often more durable than the online ones, many sites are in reality abandoned. • The level of trust: may be higher for traditional marketing, and it can be said this is number one advantage. Many people are still trusting more the offline R.D. TODOR: Blending traditional and digital marketing 55 buying and also because of the high number of frauds that occur in the online environment, people are reluctant to trust some of the information. 3.2. Disadvantages of traditional marketing • Difficulties in measuring: the results are not easily measured, and in many cases cannot be measured at all. • High costs: traditional marketing is in most of the cases much more expensive than digital marketing. • Static: with traditional marketing there is no much interaction with the audience if any in many cases. It means throwing information in front of people and hoping that they decide to take action. • Timing: in this case companies use static text or advertising commercial to promote the product/service. If changes occur the content can not be changed fast enough. • Customization: when using traditional marketing methods for advertising it is hard to target a specific customer. Segments of the market can be targeted, but not an individual. For example, an ad may target young women. In comparison digital marketing techniques can track a viewer fields of interest and suggest similar products. • Pricing options: in traditional marketing it is difficult to offer complex pricing, meanwhile in online marketing the information can explain all the different pricing variations that may appeal to buyers. 4. The balance between traditional marketing and digital marketing It is no doubt we live in a digital era and the use of internet has increased and still growing as statistics show. The world has transitioned into a very digital environment. There is a continuous debate on whether digital marketing is overpowering and surpassing traditional marketing or not. Many analysts think that digital marketing has taken over and traditional marking has lost his importance. But others consider that traditional marketing is still very much used and digital marketing is combining very well with it. A recent study conducted in 2015 by ZenitOptimedia shows that in the last five years the use of internet has grown a lot and on the other hand the use of other media has decresed or just slightly grow. The situation states as follows: Internet (+105\%), Outdoor (+3\%), Television (-8\%), Cinema (-11\%), Radio (-15\%), Magazines (-23), Newspapers (-31\%). Bulletin of the Transilvania University of Braşov • Series V • Vol. 9 (58) No. 1 - 2016 565 The same study made by ZenitOptimedia reveals that in average people spend over 490 minutes daily using some sort of media but what is still surprising is that television remains dominant, representing approximately 3 hours of daily media consumption, while internet is on second place. But the trend shows a decrease for television, while internet has constantly growing. The biggest increase in the use of internet has been among young adults, with time spent online almost tripling in the past 10 years, fuelled by increasing use of tablets and smartphones. Older people may seem to still prefer to spend their time on more traditional media channels like television or radio and in consequence they are still consumers of traditional marketing. 5. Conclusions Even though few years ago the era of traditional marketing was predicted to come to it/s end, studies show that this is not true. It is true that the use of internet is constantly growing and also the amount of time people spend on online. In conclusion the best solution for o company when it comes to the efforts for increasing visibility on the market, as well as for rising brand awareness is to try to make a combination of the two strategies. On one hand there is the mature group of customers used and attached to the traditional marketing items, who still spend time on television, radio, reading magazines, and on the other hand as statistics show, the young population which tend to spend more and more time online. 6. References Books Halligan, B., 2009. Inbound marketing: get found of Google, Social Media and Blogs. New York: John Wiley &Sons, p. 11. Safko, L. and Brake, D., 2009. The Social Media Bible: Tactics, Tools and Strategies for Business Success. New York: John Wiley &Sons, p. 181; 243. Varbanova, L., 2013. Strategic Management in the Arts. New York: Taylor and Francis, p. 161. Wsi, 2013. Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing. Victoria: Friesen Press, p. 7. Article (in journal) Dholakia, R. and Kshetri, N., 2004. Factors Impacting the Adoption of the Internet among SMEs. Small Business Economics, 23(4), pp. 311-322. Copyright of Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences is the property of Transilvania University of Brasov, Faculty of Economic Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holders express written permission. However, users may print, download, or email articles for individual use. wyomingbusinessreport.com | Wyoming Business Report June2018 1 3 lo y o u need m o r e time? T im e for. CLEANING I m | HOME . CARPET COMMERCIAL i V i K H 307,670.9487 :o w c c g ille t t e . a ( o m m e r c i Hot* e ( lean * P ro f es$ io n WYOMING CORPORATE CLEANERS PHOTO FAMILY BUSINESS - Spencer Sheehan, age 11, working the company booth at a home show in Gillette. Wyoming Corporate Cleaners Serial entrepreneur fin d s ideal career owning, operating cleaning business BY TIM MONROE [email protected] The dream of operating their own business in their home town of Gil­ lette has been the goal of Chad and Dawn Sheehan. They are the own­ ers ofWyoming Corporate Clean­ ers (WCC), a growing firm offering commercial and residential cleaning services. Chad Sheehan grew up in the Campbell County community and established his first business in Casper as a barber. “I’ve cut 100,000 heads of hair in my many years at the Hilltop Barber Shop,” Chad said. He also barbered in Gillette a while and owned a stone sign and monument business. “ I always wanted a business with many employees,” Chad comment­ ed. “We bought this business in 2015 and nowhave 32 employees provid­ ing great service.” He stresses profes­ sional training for all employees and the company is certified by the In­ stitute for Inspection, Cleaning and H O T COMPANY Restoration, an international organi­ zation that helps cleaning companies assure they are using proper proce­ dures, chemicals and processes. “Our goal is to provide the most professional cleaning services in Wyoming,” Chad said. “We have an excellent pre-employment screening process that involves background checks on each employee, drug test­ ing and training.” He said the com­ pany stresses safety in every aspect of the business. And, their eight vehicles are kept clean and mechanically-safe at all times. He stressed that diligence in drug testing and background checks as­ sures that “when we’re in people’s homes and businesses they need to feel safe and comfortable about our excellent employees,” Chad said. He also strives to maintain a stable work place with an “awesome culture full ofhardworking people who enjoy theirjobs.” After 15years of barbering, Chad went to work for an oilfield service company. After 4 years he bought Gillette Maintenance and More in 2015. The company was re-branded to Wyoming Corporate Cleaners. The company’s commercial and home divisions are run by managers who bring many years’ experience to the company. Their client list has grown to clean medical offices and busi­ nesses and some 70 continuing home clients. They also have a carpet divi­ sion that brings life back into used carpets and rugs. At Campbell County’s coal mines WCC limits cleaning to offices and not mine equipment, Chad said. All cleaning products are handled with safety as the number one consid­ eration, Chad notes. “We use excel­ lent products that are specified by national organizations,” he said. “All employees are well-trained in the use of the products and equipment.” What about the future? Chad said he would like to expand the business to other communities, including Casper. WCC offers clients strong guarantees of excellence and reliabil­ ity. “If a customer is not completely satisfied all they have to do is notify the office within 24 hours and we’ll return to meet the client’s needs at no extra charge,” Chad said. “We take great pride in our reputation for ex­ cellence.” Information about WCC can be found on http / / www.wyomingcor- poratecleaners.com/services. See HOT COMPANY, 12 Target different generations in your marketing Not every gen­eration approach spending the same, so when it comes to mar­ keting a grow­ ing business, companies can customize BBB NEWS their strategies Pam King to target differ- President/CEO ent customer demographics. Doing so builds trust with customers through an under­ standing of not only their shopping habits, but what they desire in a prod­ uct or service. Until recently with the rise of the internet, differentiated marketing was something for big companies with large marketing budgets. Now, companies of all sizes can tailor their approaches to marketing and select the most effective advertising chan­ nels to create brand awareness and, ultimately, brand loyalty for each gen­ eration. Baby Boomers Consumers in the Baby Boomer, post-WWII generation, compris­ ing nearly 76 million people born between 1946 and 1964, grewup in a time of economic growth and self- fulfillment. Initially, Boomers were not cautious about spending and did not fear debt, but with the economic downturn and rising medical and educational costs, they are more care­ ful with their money as they approach retirement. • What they want: They look for quality and value when they make a purchase. They like to savewhere they can by bargain hunting and using coupons. Theyuse technology but not as much as younger generations, preferring to communicate through the phone or email. • The best marketing strategy: They prefer traditional media, looking to television ads and getting their infor­ mation through direct mail, email and phone. They like discounts and offers, so a great approach is a call to action with coupons or special offers. Generation X GenerationX, comprising ap- proximately 60 million people born between 1965 and 1979, grewup in a time when MTV was popular and divorce was common. They witnessed the introduction of the internet and are independent, self-reliant and the best-educated generation. •What they want: They are savvy con­ sumers who do their research to make S e e BBB, 19 mailto:[email protected] http://www.wyomingcor-poratecleaners.com/services http://www.wyomingcor-poratecleaners.com/services w y o m i n g b u s i n e s s r e p o r t . c o m | W y o m i n g B u s i n e s s R e p o r t June 2 0 1 8 1 19 BBB from 3 informed purchasing decisions. They are skeptical about marketing tactics and have been inundated with adver­ tising, but will becom e brand loyal when they find a product they like. • The best marketing strategy: They prefer marketing strategies that outline the benefits of a brand and any savings to be had. They respond to digital promotions, social media advertising and traditional media and like coupons and loyalty/reward programs. Generation Y Generation Y, comprising more than92.7m illionpeopleborn between 1980 and 1996, came of age in apost-9 /11 world and the worst economic downtown since the Great Depression.Theygrewup around technology and look for instant information and instant gratification. • What they want: They b elieve in conscious consumption, avoiding spending money on luxury items. They buy products and services to support causes they believe in, even if they have to pay more. They value speed and on-dem and services, but also like personalized products and experiences over material items. • The best marketing strategy: They respond to companies w ithastrong online presence and like to interact with the brands they support. They consume from their mobile devices and are notvery likely to respond to traditional media. They like Facebook and Instagram and frequently “check­ in” to a business to receive coupons and discounts. Generation Z Generation Z, comprising 65.2 million peoplebornbetw eenl997and2015, is ethnically diverse and globally connected and, in many ways, similar to the millennial generation. They have never lived in a time without the internet and spend more time on their smartphones than any other age group. •What they want: They are cynical about brands and, like millennials, dem and speed and are, of all the generations, the most influenced by so cial media. They do not lookfor bargains but want product quality and a social message in what they purchase. • The best marketing strategy: They prefer quickmessages that are snappy, personal and memorable. They love YouTube, Snapchat and Instagram and to have interactive experiences with brands that understand their needs. While these hints can be helpful, it is im portant to realize that each generation is comprised of individuals who may not all respond the same. But understanding a few generalities helps target the right consumer to cultivate a relationship and long-lasting brand loyalty. This, in turn, builds trust—and customers like to buy from those they like, know and trust. PamKingis president/CEO of BBB ServingNorthem Colorado and Wyoming. BUSINESS REPORT L I S T W o m e n - O w n e d B u sin e sse s Ranked by number of employees RANK P re v . ra n k C o m p a n y E m p lo y e e s P ro d u c ts /S e rv ice s O w n e r W e b s i t e 1 2017 Rank: 1 J a c k s o n H o le M o u n t a i n R e s o r t ® 3 3 9 5 C o d y L a n e T e t o n V illa g e , W y o . 8 3 0 2 5 3 0 7 - 7 3 3 - 2 2 9 2 1 ,6 0 0 Y e a r - r o u n d m o u n t a i n r e s o r t. G r o u p a n d c o n f e r e n c e s e rv ic e s t e a m t a k e c a re o f e v e r y e l e m e n t o f p l a n n i n g i n c l u d i n g v e n u e s e le c tio n , v e n d o r c o o r d i n a t i o n , d e c o r d e s ig n , m e n u s e le c tio n a n d e v e n t - d a y m a n a g e m e n t. C o n n ie a n d J a y K e m m e r e r B e t t y G ra y w w w . ja c k s o n h o le . c o m 2 2017 Rank: 2 A u t o m a t i o n & E le c t r o n i c i n c . ® 6 1 0 W . P la tt e R oa d C a s p e r, W y o . 8 2 6 0 1 3 0 7 - 2 3 4 - 9 3 1 1 1 9 0 E le c tr ic a l c o n t r a c t in g a n d c o n s t r u c t io n s e rv ic e s f o r o i l a n d g a s in d u s t r ie s , m u n ic i p a l a n d in d u s t r i a l a p p lic a tio n s . D .J . T a n n e r w w w . a u t o e l e c t . c o m 3 2017 Rank: 3 T a c o J o h n s I n t e r n a t i o n a l , I n c . ® 8 0 8 W . 2 0 t h S t. C h e y e n n e , W y o . 8 2 0 0 3 3 0 7 - 6 3 5 - 0 1 0 1 x 1 3 0 1 8 6 C o r p o r a te o f f ic e s f o r fr a n c h is e o p e r a t io n s . J a m e s C re e l w w w . t a c o jo h n s . c o m 4 2017 Rank: 4 B e s t H o m e H e a lt h & H o s p i c e ® 1 0 5 Y e l lo w C re e k R o a d E v a n s to n , W y o . 8 2 9 3 0 3 0 7 - 7 8 9 - 2 8 9 9 1 0 0 H o m e h e a l t h c a re a n d h o s p ic e in E v a n s to n a n d R o c k S p r in g s . J e n n if e r H o r t o n b e s t h o m e h e a lt h w y o . c o m 5 2017 Rank: 6 E lk C o u n t r y M o t e ls 4 3 W P e a rl A v e J a c k s o n , W y o . 8 3 0 0 1 3 0 7 - 7 3 3 - 2 5 3 5 9 5 F o u r p r o p e r t ie s in J a c k s o n : A n t le r M o t e l , 4 9 e r I n n a n d S u ite s , E lk C o u n t r y I n n , C o w b o y V il la g e R e s o rt. C la re n e L a w w w w . t o w n s q u a r e in n s . c o m 6 2017 Rank: 7 E n c o m p a s s H o m e H e a lt h o f W y o m in g © 2 0 4 M c C o llu m D riv e , S te 1 0 6 L a r a m ie , W y o . 8 2 0 7 0 3 0 7 - 7 2 1 - 2 8 2 7 9 2 A c q u ir e d S u m m it H o m e H e a lt h C a re w i t h lo c a t io n s in L a r a m ie a n d C h e y e n n e . M a r t h a V a n T a s s e l N /A 7 2017 Rank: 9 H ig h M o u n t a i n In s p e c t io n ( H M I) 2 0 0 0 R e v e n u e R oa d C a s p e r, W y o . 8 2 6 0 1 3 0 7 - 2 6 6 - 0 1 0 5 8 0 T e s t in g s e rv ic e s t o p i p e li n e p r o je c ts , g a s a n d p o w e r p la n ts , r e f in e r ie s , p e t r o - c h e m ic a l p la n ts in t h e R o c k y M o u n t a i n r e g io n . S u z a n n e F ra s e r w w w . h i g h m o u n t a in s p . c o m 8 2017 Rank: 8 K ilr o y LLC 1 3 2 R o c k y R o a d A f t o n , W y o . 8 3 1 1 0 3 0 7 - 8 8 5 - 0 6 0 0 8 0 K ilr o y , LLC is a h e a v y c iv il c o n s t r u c t io n c o m p a n y s p e c ia liz in g in u n d e r g r o u n d a n d s u rfa c e i n f r a s t r u c t u r e c o n s t r u c t io n . K ilr o y p e r fo r m s s it e g r a d in g a n d e x c a v a tio n , w a t e r a n d s e w e r i n s t a l la t i o n s , m in in g a n d e n v i r o n m e n t a l r e m e d ia t i o n . W e d o p r o je c ts r a n g in g in s iz e f r o m s m a ll s ite g r a d in g a n d d r i v e w a y c o n s t r u c t io n f o r t h e in d i v i d u a l h o m e o w n e r t o la r g e m u l t i - m i l l i o n d o ll a r d e v e lo p m e n t s . A d d i t io n a l ly , w e p r o v id e a w id e r a n g e o f a g g r e g a t e s a n d r e a d y - m ix e d c o n c r e te . B illie K ilr o y w w w . k i l r o y l l c . n e t 9 2017 Rank: 5 H o lid a y I n n R o c k S p r in g s .1 6 7 5 S u n s e t D riv e R o c k S p r in g s , W y o . 8 2 9 0 1 3 0 7 - 3 8 2 - 9 2 0 0 7 5 T h e H o lid a y In n is t h e b e s t f u ll- s e r v ic e h o t e l in R o c k S p r in g s . 2 4 h o u r p o o l a n d h o t t u b p lu s fit n e s s r o o m . O ld C h ic a g o r e s t a u r a n t o n s ite . T h r e e m e e t i n g r o o m s . P a t r ic ia A n s e lm i w w w . ih g . c o m 10 2017 Rank: NR Q u a lit y In n 1 6 7 0 S u n s e t D riv e R o c k S p r in g s , W y o . 8 2 9 0 1 3 0 7 - 3 8 2 - 9 4 9 0 6 0 Q u a lity I n n h o t e l o f f e r s g u e s t s a f r e e e x p a n d e d c o n t in e n t a l b r e a k f a s t a n d m a n a g e r s s o c ia l h o u r a t n i g h t . E x e rc is e r o o m a n d h o t t u b a v a ila b le f o r g u e s t u s e . A ll r o o m s h a v e f r i d g e / m ic r o w a v e , f r e e i n t e r n e t , f l a t s c r e e n t v a n d ir o n s a n d b l o w d r y e r s . P a t r ic ia A n s e lm i w w w . h o li d a y in n . c o m / R o c k S p r i n g s 11 2017 Rank: 10 C h e y e n n e S k in C lin ic - C e n te r f o r D e r m a t o lo g ic S u r g e ry 1 2 3 W e s te r n H ills B lv d . C h e y e n n e , W y o . 8 2 0 0 9 3 0 7 - 6 3 5 - 0 2 2 6 6 0 C o m p le t e m e d ic a l a n d s u r g ic a l d e r m a t o lo g i c c a r e o f t h e s k in . A d o r a S p a p r o v id e s s k in a n d s p a th e r a p y . S a n d r a S u r b r u g g w w w . c h e y e n n e s k in c lin ic . c o m NR: Not ranked. New to the list this year. ® After several unsuccessful attempts to contact, we used last years numbers for this survey. http://www.jacksonhole.com http://www.autoelect.com http://www.tacojohns.com http://www.townsquareinns.com http://www.highmountainsp.com http://www.kilroyllc.net http://www.ihg.com http://www.holidayinn.com/RockSprings http://www.cheyenneskinclinic.com Copyright of Wyoming Business Report is the property of Wyoming Business Report and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holders express written permission. However, users may print, download, or email articles for individual use.