e commerce - Marketing
Digital Marketing Report Card (example)
Client:
(report created on _____________)
Test
Your client
Competitor #1
Competitor #2
Explanation
Traffic Rank
(via alexa.com)
Rank on the Internet traffic wise (“1” – the site with the most traffic on the Net)
Estimated Traffic
(https://www.semrush.com/analytics/overview)
Estimated number of visits per month
Link Popularity
(via Ahrefs –
https://ahrefs.com/backlink-checker
Shows how many sites point (link) toward any site
Domain Authority
(via MOZ –
https://moz.com/domain-authority-checker
OR Domain Rating
(via Ahref
https://ahrefs.com/backlink-checker)
Shows the domain/websites quality and SEO potential
Search Engine Rank
(via AuthorityLabs, or Mikes Marketing Tools
https://www.mikes-marketing-tools.com/ranking-reports/
Shows your site’s rank on various search engines / platforms for the search phrase:
“ ...........
Number of likes on Facebook
Popularity on Facebook
Number of Twitter followers
Popularity on Twitter
Number of social media mentions last 30 days
(via socialmention.com or social-searcher.com)
Shows how many times the brand or website have been mentioned in social media during the last month / period
Number of social media platforms / users (via social-searcher.com)
Shows on how many platforms (users) your brand has been mentioned during the last month / period
Social Media Sentiment
(via socialmention.com or social-searcher.com)
Shows the ratio between positive and negative mentions about the brand or website
Social Media Passion
(via socialmention.com – if available)
Shows the passion index (measure of the likelihood that individuals talking about the brand or website will do so repeatedly).
Social Media Reach
(via brand24.com)
Shows your client’s total reach on social media pages on the Internet
Digital Marketing Report Card Instruction
1. Watch the first ten videos on Digital Marketing Minute YouTube channel:
2. Find a blank Digital Marketing / Social Media Report Card template on the course website (week 3) or on www.ipowerstrategy.com/resources (also attached here for your convenience).
3. Fill in the blanks in the word document to create a report card for any company of your choice.
Also, if needed, feel free to adjust the format (template) of your report card to work better with your chosen company. For example, your company may not be listed on Alexa.com, so you can omit Alexa in your report. At the same time, feel free to expand your report card and use some alternative, new tools such as BuzzSumo, etc.
Here are some extra tips:
a) When using Alexa.com, do not subscribe for free trial, but rather go to Browse Top Sites on the bottom of the home page
b) Be patient with socialmention.com - it is sometimes down or very slow
Online Marketing Research
Digital
Marketing
/ Social
Media
Research
Tools
Ivan Surjanovic, [email protected]
www.ipowerlab.com
1
Watch short videos posted on “Digital Marketing Minute” YouTube channel / playlist for your better understanding of the
digital marketing research tools
https://www.youtube.com/watch?v=SEuxevzsIyc&list=PLE3C4tRr4sgY3Z8JqPfVgE7GDRIvbSdYq&ab_channel=whereispuck
https://www.youtube.com/watch?v=SEuxevzsIyc&list=PLE3C4tRr4sgY3Z8JqPfVgE7GDRIvbSdYq&ab_channel=whereispuck
2
Traffic Rank
Alexa.com
3
Alexa.com
5
Converting Alexa Rank into Traffic
http://domain.tips/alexa-rank-traffic-converter/
http://domain.tips/alexa-rank-traffic-converter/
7
http://domain.tips/alexa-rank-traffic-converter/
8
Alerts
Alexa.com
9
Google.com/alerts
10
Web Archive
Alexa.com
11
Archive.org
12
Link Popularity
Alexa.com
13
https://ahrefs.com/backlink-checker
14
Linkpopularity.com
16
Traffic
Alexa.com
17
https://www.semrush.com/analytics/overview
18
Social Media Listening
Alexa.com
19
Socialmention.com
20
Socialmention.com
21
Socialmention.com
22
Brand24.com
23
Social-Searcher.com
https://twitter.com/whereispuck/status/1224882719810670592
25
Website / Page Relevance
Alexa.com
26
Checkpagerank.net
27
Checkpagerank.net
28
Checkpagerank.net
29
https://checkpagerank.net/check-page-rank.php
30
https://moz.com/domain-authority-checker
31
https://ahrefs.com/website-authority-checker
32
https://www.semrush.com/analytics/overview
34
https://www.semrush.com/analytics/overview
35
Search Engine Rank
Alexa.com
36
https://smallseotools.com/keyword-position/
37
https://www.mikes-marketing-tools.com/ranking-reports/
39
https://www.authoritylabs.com/ranking-tool/
40
Keyword Popularity
Alexa.com
41
Google.com/ads
-> Tools - > Keyword Planner
42
Google.com/ads (login)
43
WordTracker.com
45
www.wordtracker.com
46
Keywordtool.io
47
Important note: there are two ways to use this powerful keyword tool:
1) You can go to Neil Patels website (https://neilpatel.com/ubersuggest/) as suggested in the video, and open an account there. While this will is a powerful tool, you can do a limited amount of searches per day.
2) Instead of the above approach, and in order to have unlimited use of the tool, you can install an app in your Chrome browser (https://chrome.google.com/webstore/search/uber\%20suggest). Once you do, you will see the search volume, CPC (cost per click) and SD (search difficulty) for each search that you do on Google). This is very powerful and useful tool!
48
Google.com/trends
50
Plus Various
Browser Apps
51
https://chrome.google.com/webstore
53
https://chrome.google.com/webstore
54
https://chrome.google.com/webstore
55
Now You Can Put Together Your
Digital Marketing
Report Card
Alexa.com
56
Online Marketing Research
Digital Marketing Report Card
(download the updated blank template from www.iPowerStrategy.com/Resources)
57
Download the template from the course website. Adjust the template to work for your own needs.
Online Marketing Research
Digital Marketing Report Card
58
Download the template from the course website. Adjust the template to work for your own needs.
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