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help with reveiwing my draft Milestone one Guidelines and Rubric.html Overview Scenario Wheelies is a small family-owned scooter and bicycle rental business near the large tourist city of San Francisco, California. Wheelies currently has 42 employees, most of whom are San Francisco residents. Currently, Wheelies promotes itself by having their employees hand out 20% discount coupons within a one-mile radius of the store. Employees do this each morning for the three hours that the store is open. Additionally, Wheelies has a Facebook page (though it was last updated two months ago) that offers a two-for-one rental coupon to followers who share the post. The biggest struggle for Wheelies is its competition with other local businesses to attract tourists. The owner of Wheelies has decided to invest in more modern marketing techniques in hopes of establishing a well-known presence in the community and gaining new customers who return to support the business year after year. This will require the owner to better understand the company’s audiences and how best to market to them. You have been hired by the owner as a consultant, and your job is to create a basic communication plan that provides guidance on how to appropriately collect demographic information, analyze the gathered demographic data from the San Francisco Fact Sheet PDF, and identify ways to reach the target audience so that the owner can move forward with her new marketing campaign. The full communication plan will be created for your final project in this course. This plan will affect both internal staff and external customers, so it’s important to keep in mind these key elements of the company: Employees Since it is the off-season, the seasonal part-time staff are not currently working at Wheelies. This means a significant portion of the employee base that will be impacted by your communication plan will not be physically present during the plan development. You will be unavailable during most of the busy season when the part-time staff come back to work. Company Goals Be sure to provide sufficient guidance and rationales in your communication plan that will allow for the plan to speak for itself. Prompt Using the provided scenario and customer data set, begin work on your communication plan for Wheelies in support of your final project submission due in Module Seven. The plan should address the company’s goals to be well-known in the community and to retain new customers year after year. Specifically, you must address the following rubric criteria: Review how data and information were collected to provide feedback on how they were collected and suggestions for future improvements: Evaluate if the data and information are accurate, credible, and valid based on how they were collected. Determine if the data and information were collected in accordance with federal laws and regulations. Analyze the demographic data that Wheelies has already collected on their target audiences: Identify important target audience demographic information that has been collected. Use the Communication Plan Template Word Document to help you plan this milestone assignment. Keep in mind that you will not be submitting this template for your milestone assignment; this is just a guide for planning your written response. If you choose to use the template for your planning, you do not need to fill out the whole template at this time. Your focus should be on the items specified in these instructions. Guidelines for Submission Submit this assignment as a Word document. This assignment must be 200 to 350 words in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations. Milestone One Rubric Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Data and Information Collection: Accuracy, Credibility, and Validity Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Evaluates whether the data and information are accurate, credible, and valid based on their collection method(s) Shows progress toward proficiency, but with errors or omissions; areas for improvement may include establishing which collection methods were likely used to collect the provided data or identifying any potential concerns surrounding accuracy, credibility, and validity Does not attempt criterion 30 Data and Information Collection: Laws and Regulations Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Determines whether the data and information were collected in accordance with federal laws and regulations Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying specific data collection laws that were followed or how the data does or does not reflect the collection practices that followed those laws Does not attempt criterion 25 Analyzing Audience Data: Target Audience Demographics Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies important demographic information for targeting each audience Shows progress toward proficiency, but with errors or omissions; areas for improvement may include clearly stating relevant demographic information for the chosen target audience, such as age, gender, median salary, average length of stay, average amount of money spent per trip, or top reasons for visiting Does not attempt criterion 20 Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 15 Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 10 Total: 100% course_documents/COM 225 San Francisco Fact Sheet.pdf Laurie Armstrong Director, Media Relations – US & Canada 415.227.2615 [email protected] Elisabeth Wieselthaler-Toelly Director, Media Relations – International 415.227.2603 [email protected] FOR IMMEDIATE RELEASE San Francisco Fact Sheet Latest data available from the San Francisco Travel Association, California Department of Finance, www.sfgov.org and various industry sources; see final page for annotated resources. Visitor Spending Visitor Spending Total visitors and convention participants (2016) 1 25.2 million Visitors in San Francisco per day (2016) 1 68,998 Visitor spending in San Francisco per day (2016) 1 $24.5 million Total tourism direct spending (2016) 1 $8.9 billion Average daily expenditure for all visitors 1 $356.45 Visitor Spending per San Francisco household (2016) 1 $10,667 Number of convention delegates staying in hotels/motels (2016) 1 2.6 Million Total Convention Attendee Spending (2016) 1 $1.2 billion Total Exhibitor Spending (2016) 1 $656 million Total Meeting Planner/Hosting Spending (2016) 1 $42 million Convention and meetings related spending (2016) 1 $1.9 billion Average expenditure per convention delegate per day (2016) 1 $492.65 Average length of stay per convention delegate 2 4.1 Average daily expenditure per general visitor staying in hotels/motels 2 $298.03 Top six producing domestic metropolitan statistical areas (2015) 3 Los Angeles, CA San Francisco-Oakland-San Jose, CA Sacramento – Stockton – Modesto, CA New York, NY San Diego, CA Washington, DC Average daily room rate (2016) 4 $252.92 Hotel occupancy (2016) 4 85.5% Room demand (2016) 4 10.5 million Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf http:www.sfgov.org mailto:[email protected] mailto:[email protected] Visitor Spending Transient room demand (2016) 4 7.4 million Total group room demand (2016) 4 2.6 million Moscone group room nights (2016) 22 (Group nights typically average one million room nights annually; the group room nights stated are a temporary decrease and due to Moscone Expansion.) 861,000 Self-Contained group room nights (2016) 4 1.7 million Top five producing international markets 5 Mexico China United Kingdom Canada Germany Top reasons for visiting San Francisco 2 Atmosphere and ambiance Friends and family in area Scenic beauty Restaurants and cuisine Leading attractions visited 2 Pier 39 Golden Gate Bridge Golden Gate Park Ferry Building Leading activities 2 Dine in restaurants Shopping Visit a park Visit friends and family Leading neighborhoods visited 2 Union Square Fisherman’s Wharf Embarcadero Chinatown Purpose of visit 2 85.6% Leisure/Vacation 7.1% Business Travel 7.2% Meeting/ Convention Visitor Profile2 For detailed profiles on hotel guests, VFR (visiting friends and relatives) and international travelers contact San Francisco Travel Association Media Relations Department; the information below is a compilation of all visitor categories: Visitor Profile Average Age 40.1 Average Annual Household Income $94,637 Average Length of Stay in City 2.5 Nights Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Visitor Profile First Time Visitors 24.4% Gender Female 51.2% Male 45% Prefer not to answer 3.7% Population7 City of San Francisco 864,816 Major ethnic groups (2016): White 40.8% Asian 34.5% Hispanic Origin 15.3% African American (Black) 5.0% Multiracial 3.5% American Indian 0.1% Pacific Islander 0.4% Other Races 0.4% Population of the nine Greater Bay Area counties: Alameda (1,647,704) Contra Costa (1,135,127) Marin (260,651) Napa (142,166) San Francisco (870,887) San Mateo (764,797) Santa Clara (1,979,402) Solano (440,207) Sonoma (503,070) Total Bay Area population 7,684,011 Weather The weather in San Francisco is mild year-round with temperatures seldom rising above 70 degrees (21 degrees C) or falling below 40 degrees (5 degrees C). Daily Mean Temperature (F/C) Month Maximum Minimum Rainfall (Inches/cm) January 56.0/13.4 46.2/7.9 4.48/11.38 February 59.4/15.2 48.4/9.1 2.83/7.18 March 60.0/15.6 48.6/9.1 2.58/6.55 April 61.1/16.2 49.2/9.6 1.48/3.76 May 62.5/16.9 50.7/10.4 0.35/0.89 June 64.3/17.9 52.5/11.4 0.15/0.38 Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Month Maximum Minimum Rainfall (Inches/cm) July 64.0/17.8 53.1/11.7 0.04/0.10 August 65.0/18.3 54.2/12.3 0.08/0.20 September 68.9/20.5 55.8/13.2 0.24/0.61 October 68.3/20.2 54.8/12.7 1.09/2.77 November 62.9/17.2 51.5/10.8 2.49/6.33 December 56.9/13.8 47.2/8.5 3.52/8.94 Annual Average 62.5/16.9 51.0/10.6 19.33/49.10 History and Geography Total area in square miles in the city of San Francisco 47.335 miles Miles of shoreline 8 29.5 miles Miles of waterfront 8 7.5 miles Number of piers 39 Square miles in San Francisco Bay and Delta 9 Ranges from 400 to 1,600 miles Fog signals around the San Francisco Bay 9 32 signals Total square miles in Golden Gate National Recreation Area (GGNRA)9 82,791 acres 10 Miles of San Francisco streets 1,088 miles Recreation and Park Facilities Recreational and open space within San Francisco 3,400 acres Marina slips 671 Neighborhood parks 220 Playgrounds and play areas 179 High-rises (eight stories and above) 13 766 Buildings designated historical landmarks (since 1967) 13 266 buildings Historic districts (Alamo Square, Blackstone Court, Bush Street Cottage Row, Civic Center, Dogpatch, Jackson Square, Liberty- Hill, Market Street Masonry, Northeast Waterfront, South End, Telegraph Hill, and Webster St.)13 12 total Lodging Hotel rooms available 4 33,793 rooms Number of hotels 4 218 hotels Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Transportation Average number of commuters daily 13 431,859 Total number of licensed taxis permits (medallions as of 2016) 11 1,967 Yearly cable car riders (2016) 11 5,800,000 Cable cars 44 cars Historic streetcars 45 cars Route miles of cable car track 8.8 miles Speed of cable car per mile 9.5 mph Sources 1. Total Tourism Direct Spending (2016), San Francisco Travel Association in conjunction with Tourism Economics and Destination Analysts 2. 2014, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor Profile Research” 2017 Visitor Profile Study is in the field with results being available in 2018. 3. 2015; Longwoods International, “San Francisco 2015 Visitor Study” 4. STR; YTD Performance for City and County of San Francisco 5. Global Travel City Database, January 2017, Tourism Economics 6. OAG Flight schedule and seat capacity; August 2016 (next is August 2017) 7. U.S. Census Bureau American Community Survey http://factfinder2.census.gov and California Department of Finance 8. City and County of San Francisco, Port of San Francisco 9. U.S. Army Corps of Engineers 10. Golden Gate National Recreation Area 11. City and County of San Francisco, San Francisco Municipal Transportation Agency 12. City and County of San Francisco, Recreation and Park Department 13. City and County of San Francisco, Planning Department 14. MTC-ABAG Library, www.mtc.ca.gov; includes within city as well as nearby locations 15. City and County of San Francisco, San Francisco International Airport, www.flysfo.com 16. Bay Area Toll Authority, http://bata.mtc.ca.gov/bridges/sf-oak-bay.htm 17. Golden Gate Bridge, Highway & Transportation District, http://goldengate.org/organization/annualreports.php 18. City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number changes daily. 19. Grants for the Arts and San Francisco Travel Association 20. San Francisco Business Times, 2017 Book of Lists “Bay Area Largest Public Companies” Based on FY 2015 Revenue. 21. City and County of San Francisco, Office of the Mayor 22. USI, CRM San Francisco Travel Association • • San Francisco Travel Association Ono Front Su oot , Suite 2900 San Francisco, CA 94111 sanfrancisco trav Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf https://www.sftravel.com/sites/sftraveldev.prod.acquia-sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf http://goldengate.org/organization/annualreports.php http://bata.mtc.ca.gov/bridges/sf-oak-bay.htm http:www.flysfo.com http:www.mtc.ca.gov http:http://factfinder2.census.gov https://www.sftravel.com/sites/sftraveldev.prod.acquia-sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf www.sanfrancisco.travel San Francisco Fact Sheet Visitor Spending Visitor Profile Population Weather Daily Mean Temperature (F/C) History and Geography Recreation and Park Facilities Lodging Transportation Sources course_documents/COM 225 Communication Plan Template.docx COM 225 Communication Plan Template Use this template to draft your communication plan. This is a useful tool to help you organize your thoughts prior to submitting your milestones and course project. However, you do not need to submit this template for either of your milestones or your course project. Section Prompt Response Data and Information Collection Evaluate the accuracy, credibility, and validity of the demographic information. Determine whether the data collection meets federal laws and regulations. Suggest any additional research techniques that would have benefited the collection of information to best target an audience. Analyzing Audience Data Describe the intended audience and specify important demographic information. Identify the current communication strategies being used to reach audiences. Determine whether or not these current strategies are appropriate for the target audience, and use audience information to support your response. Recommending Effective Delivery Strategies Identify key considerations that are needed to create an effective message for the intended audience. Recommend adaptations to the message that would effectively target the intended audience. Provide a rationale for your suggested adaptations, and use audience information to support your response. Explain how current delivery methods could be improved to better reach the target audiences. Recommend new delivery methods for each of your target audiences. Describe potential issues that may arise when the targeted message is delivered. Identify ways the targeted messages may reach unintended audiences. Explain why these considerations are important, and use audience information to support your response. Laurie Armstrong Director, Media Relations – US & Canada 415.227.2615 [email protected] Elisabeth Wieselthaler-Toelly Director, Media Relations – International 415.227.2603 [email protected] FOR IMMEDIATE RELEASE San Francisco Fact Sheet Latest data available from the San Francisco Travel Association, California Department of Finance, www.sfgov.org and various industry sources; see final page for annotated resources. Visitor Spending Visitor Spending Total visitors and convention participants (2016)1 25.2 million Visitors in San Francisco per day (2016)1 68,998 Visitor spending in San Francisco per day (2016)1 $24.5 million Total tourism direct spending (2016)1 $8.9 billion Average daily expenditure for all visitors1 $356.45 Visitor Spending per San Francisco household (2016)1 $10,667 Number of convention delegates staying in hotels/motels (2016)1 2.6 Million Total Convention Attendee Spending (2016)1 $1.2 billion Total Exhibitor Spending (2016)1 $656 million Total Meeting Planner/Hosting Spending (2016)1 $42 million Convention and meetings related spending (2016)1 $1.9 billion Average expenditure per convention delegate per day (2016)1 $492.65 Average length of stay per convention delegate2 4.1 Average daily expenditure per general visitor staying in hotels/motels2 $298.03 Top six producing domestic metropolitan statistical areas (2015)3 Los Angeles, CA San Francisco-Oakland-San Jose, CA Sacramento – Stockton – Modesto, CA New York, NY San Diego, CA Washington, DC Average daily room rate (2016)4 $252.92 Hotel occupancy (2016)4 85.5% Room demand (2016)4 10.5 million Visitor Spending Transient room demand (2016)4 7.4 million Total group room demand (2016)4 2.6 million Moscone group room nights (2016)22 (Group nights typically average one million room nights annually; the group room nights stated are a temporary decrease and due to Moscone Expansion.) 861,000 Self-Contained group room nights (2016)4 1.7 million Top five producing international markets5 Mexico China United Kingdom Canada Germany Top reasons for visiting San Francisco2 Atmosphere and ambiance Friends and family in area Scenic beauty Restaurants and cuisine Leading attractions visited2 Pier 39 Golden Gate Bridge Golden Gate Park Ferry Building Leading activities2 Dine in restaurants Shopping Visit a park Visit friends and family Leading neighborhoods visited2 Union Square Fisherman’s Wharf Embarcadero Chinatown Purpose of visit2 85.6% Leisure/Vacation 7.1% Business Travel 7.2% Meeting/ Convention Visitor Profile2 For detailed profiles on hotel guests, VFR (visiting friends and relatives) and international travelers contact San Francisco Travel Association Media Relations Department; the information below is a compilation of all visitor categories: Visitor Profile Average Age 40.1 Average Annual Household Income $94,637 Average Length of Stay in City 2.5 Nights Visitor Profile First Time Visitors 24.4% Gender Female 51.2% Male 45% Prefer not to answer 3.7% Population7 City of San Francisco 864,816 Major ethnic groups (2016): White 40.8% Asian 34.5% Hispanic Origin 15.3% African American (Black) 5.0% Multiracial 3.5% American Indian 0.1% Pacific Islander 0.4% Other Races 0.4% Population of the nine Greater Bay Area counties: Alameda (1,647,704) Contra Costa (1,135,127) Marin (260,651) Napa (142,166) San Francisco (870,887) San Mateo (764,797) Santa Clara (1,979,402) Solano (440,207) Sonoma (503,070) Total Bay Area population 7,684,011 Weather The weather in San Francisco is mild year-round with temperatures seldom rising above 70 degrees (21 degrees C) or falling below 40 degrees (5 degrees C). Daily Mean Temperature (F/C) Month Maximum Minimum Rainfall (Inches/cm) January 56.0/13.4 46.2/7.9 4.48/11.38 February 59.4/15.2 48.4/9.1 2.83/7.18 March 60.0/15.6 48.6/9.1 2.58/6.55 April 61.1/16.2 49.2/9.6 1.48/3.76 May 62.5/16.9 50.7/10.4 0.35/0.89 June 64.3/17.9 52.5/11.4 0.15/0.38 Month Maximum Minimum Rainfall (Inches/cm) July 64.0/17.8 53.1/11.7 0.04/0.10 August 65.0/18.3 54.2/12.3 0.08/0.20 September 68.9/20.5 55.8/13.2 0.24/0.61 October 68.3/20.2 54.8/12.7 1.09/2.77 November 62.9/17.2 51.5/10.8 2.49/6.33 December 56.9/13.8 47.2/8.5 3.52/8.94 Annual Average 62.5/16.9 51.0/10.6 19.33/49.10 History and Geography Total area in square miles in the city of San Francisco 47.335 miles Miles of shoreline8 29.5 miles Miles of waterfront8 7.5 miles Number of piers 39 Square miles in San Francisco Bay and Delta9 Ranges from 400 to 1,600 miles Fog signals around the San Francisco Bay9 32 signals Total square miles in Golden Gate National Recreation Area (GGNRA)9 82,791 acres Miles of San Francisco streets10 1,088 miles Recreation and Park Facilities Recreational and open space within San Francisco 3,400 acres Marina slips 671 Neighborhood parks 220 Playgrounds and play areas 179 High-rises (eight stories and above)13 766 Buildings designated historical landmarks (since 1967)13 266 buildings Historic districts (Alamo Square, Blackstone Court, Bush Street Cottage Row, Civic Center, Dogpatch, Jackson Square, Liberty- Hill, Market Street Masonry, Northeast Waterfront, South End, Telegraph Hill, and Webster St.)13 12 total Lodging Hotel rooms available4 33,793 rooms Number of hotels4 218 hotels Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquiasites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquiasites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquiasites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Transportation Average number of commuters daily13 431,859 Total number of licensed taxis permits (medallions as of 2016)11 1,967 Yearly cable car riders (2016)11 5,800,000 Cable cars 44 cars Historic streetcars 45 cars Route miles of cable car track 8.8 miles Speed of cable car per mile 9.5 mph Sources 1. Total Tourism Direct Spending (2016), San Francisco Travel Association in conjunction with Tourism Economics and Destination Analysts 2. 2014, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor Profile Research” 2017 Visitor Profile Study is in the field with results being available in 2018. 3. 2015; Longwoods International, “San Francisco 2015 Visitor Study” 4. STR; YTD Performance for City and County of San Francisco 5. Global Travel City Database, January 2017, Tourism Economics 6. OAG Flight schedule and seat capacity; August 2016 (next is August 2017) 7. U.S. Census Bureau American Community Survey http://factfinder2.census.gov and California Department of Finance 8. City and County of San Francisco, Port of San Francisco 9. U.S. Army Corps of Engineers 10. Golden Gate National Recreation Area 11. City and County of San Francisco, San Francisco Municipal Transportation Agency 12. City and County of San Francisco, Recreation and Park Department 13. City and County of San Francisco, Planning Department 14. MTC-ABAG Library, www.mtc.ca.gov; includes within city as well as nearby locations 15. City and County of San Francisco, San Francisco International Airport, www.flysfo.com 16. Bay Area Toll Authority, http://bata.mtc.ca.gov/bridges/sf - oak - bay.htm 17. Golden Gate Bridge, Highway & Transportation District, http://goldengate.org/organization/annualreports.php 18. City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number changes daily. 19. Grants for the Arts and San Francisco Travel Association 20. San Francisco Business Times, 2017 Book of Lists “Bay Area Largest Public Companies” Based on FY 2015 Revenue. 21. City and County of San Francisco, Office of the Mayor 22. USI, CRM San Francisco Travel Association San Francisco Travel Association Ono Front Suoot, Suite 2900 • San Francisco, CA 94111 • sanfrancisco trav Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf COM 225 Communication Plan Template Use this template to draft your communication plan. This is a useful tool to help you organize your thoughts prior to submitting your milestones and course project. However, you do not need to submit this template for either of your milestones or your course project. Section Prompt Response Data and Information Collection Evaluate the accuracy, credibility, and validity of the demographic information. I would say that since a large portion of them are nearby they are precise. The Golden Gate Bridge Highway and Transportation District would have key data. Determine whether the data collection meets federal laws and regulations. The Golden Gate Bridge would meet government laws and guidelines. Suggest any additional research techniques that would have benefited the collection of information to best target an audience. Aircrafts, in case you are depending on vacationer see what data the carriers information has. Analyzing Audience Data Describe the intended audience and specify important demographic information. Vacationer and undergrads would be the objective data. Attempting to get the entirety of the vacationer and most of the undergrads. Identify the current communication strategies being used to reach audiences. Workers hand out 20% rebate coupons, inside a one-mile range of the store. They do this for three hours that the store is open. Determine whether or not these current strategies are appropriate for the target audience, and use audience information to support your response. No, San Francisco is a major city, and you need to reach however many individuals as could be expected under the circumstances. Publicizing on Buses, transport stops and taxis whatever you can. Recommending Effective Delivery Strategies Identify key considerations that are needed to create an effective message for the intended audience. Why be hurried or in a rush while you are visiting. Take a ride on our bikes and get to your site seeing objective (s). Take as much time as is needed, or rush through to see a greater amount of San Francisco on Wheelies Scooters. Recommend adaptations to the message that would effectively target the intended audience. Flyers with the Golden Gate Bridge. Check whether they put flyers on the College Campus. Promote on the rear of the Buses. Provide a rationale for your suggested adaptations, and use audience information to support your response. Utilizing the transport transportation you will promote all over San Francisco. Utilizing the Transit Material Advertising College Campuses would be for the out of state undergrads that need transportation however a few times per week would lease a bicycle or bike to be outside instead of on the transport. Explain how current delivery methods could be improved to better reach the target audiences. Update Facebook since it hasn't been refreshed in two months. Draw in with individuals that like and offer your post. Publicize on the Transit Material, Interior Ferry Advertising, Ferry Terminal/Bus Shelter, Bus Advertising Recommend new delivery methods for each of your target audiences. Publicizing on Radio, Golden Gate Bridge Bus Advertising, Transit Material, Interior Ferry, Ferry Terminal/Bus Shelter. Describe potential issues that may arise when the targeted message is delivered. You could run out of bicycles or bikes. How would we make up for not having enough available? Individuals going to your Facebook, that you haven't refreshed in several months Identify ways the targeted messages may reach unintended audiences. Publicizing on the transport will contact accidental crowds. Online Media when you update it, and individuals begin to share. Explain why these considerations are important, and use audience information to support your response. Somebody outside the objective reach could dislike this. Since they are somewhat more established, they might imagine that you don't need them on your bikes, or they can't ride a bicycle since they are currently more seasoned and in a bad way. Transportation, H. (n.d.). Advertising Opportunities. Golden Gate Bridge, Highway and Transportation District. https://www.goldengate.org/district/about-the-district/advertising/#transit-materials. Running head: COMMUNICATION PLAN 4 Wheelies Communication Plan Wheelies communication plan Wheelies, a little San Francisco bike and bicycle rental business, is hoping to extend their market reach, utilizing advanced showcasing procedures. This can be cultivated with addressing commonly straightforward inquiries. In any case, basic inquiries can have extremely challenging replies, bringing about the important development of a correspondence intend to assist with explaining what the expected message ought to be, who will be the interest group and the best method for conveyance. Analyzing Data This data was gathered by an assortment of quantitative techniques that reveal to us information that can be communicated mathematically. Information like amount, recurrence and worth assist us with estimating and decide the general perspective on traveler that visit San Francisco in manners that are quantifiable. Testing, overviews, perception and recording information and occasions, just as acquiring important information from information the board frameworks. Analyzing Demographics and Target Audience The information gathered can assist with characterizing and portion the main interest group for Wheelies. The absolute most significant information from this reality sheet come from the segment on "Guest Profiles". This information incorporates figures estimating the normal age, sex, and pay of the standard guests of San Francisco. Having this information can assist with portioning the main interest group and make promoting efforts that take into account the particular demographic of that fragment. For instance, we know from the information, that ladies visit the region at a higher rate than men. This information explicitly can assist with planning an advertising plan that requests to the main interest group that distinguishes as ladies. The information gathered on age, (for example The normal time of guests being 40.1) is likewise significant and can be utilized to make designated commercials that serves best to that age demographic. The demographic information that was gathered is little family and workers. Its imperative to realize the age gatherings, sexual orientation, culture, and so on while focusing on a crowd of people. To discover your ideal interest group you need to initially choose what demographics and psychographics your business normally draws in. Demographics are "who" your purchasers are, and psychographics are "the reason" they are purchasing. Age, sexual orientation, race, pay, house purchasing, and conjugal status are largely normal demographics that an organization might use to decide an interest group (Betterbizworks, 2020). Demographic information is vital while recognizing organizations or people who are known as interest groups who will purchase item. The correspondence methodologies wheelies are utilizing isn't proper for focusing on crowds. One they are utilizing coupons and giving them out a pretty far from the store and they have a Facebook page they have not utilized in the beyond two months. References Dudovskiy, J. Quantitative Data Collection Methods - Research-Methodology. Business Research Methodology . https://research-methodology.net/research-methods/quantitative- research/. Privacy & Data Security Update (2016). (2019, July 18). https://www.ftc.gov/reports/privacy- data-security-update-2016. Ramirez JD/CIPP, N. (2020, November 8). Data Privacy Laws: What You Need to Know in 2020.Osano