Marketing - Management
The Topic that is to be researched for this assignment is Advanced Radiology.
Below you will find the instruction please follow the instructions as they are written.
Below is the template that is to be used.
Instructions:
Research your health service organization.
Review the final project PowerPoint Template.
Keep your PowerPoint presentation simple. Reserve the main portion of your presentation for your key findings, conclusions and recommendations.
Be sure to include endnotes and/or a reference page as part of your grade is on your ability to demonstrate these skills.
Review your PowerPoint Presentation.
Carefully edit your PowerPoint Presentation to be sure it presents your best work, is free of typos, is appropriately cited and referenced; and that it clearly communicates your points.
Name of Health Services Organization
Student name
Course/Section Number
Semester
Overview
(name of health services organization)
General description of the organization, e.g. number of locations, management structure, financial information, etc. (from your research)
Mission, vision, corporate-level goals and/or objectives (from your research)
Actual or possible marketing objectives (Refer to Week 2 concepts)
Analysis of the Current Situation
SWOT Analysis
Target market description
Value proposition
1. SWOT analysis
Use the SWOT worksheet in Course content > Course resources > Marketing Toolbox > How to prepare a Case study > SWOT worksheet and Competitive Analysis Worksheet
Identify major conclusions from your SWOT analysis, focus on how those conclusions will impact the marketing strategies
Use as many slides as you need to include all the relevant conclusions and impacts
Attach completed SWOT and competitive analysis as an exhibit at the end of your presentation
Refer to Week 2 for more details on SWOT analysis
2. Target market
Identify the type of consumer behavior that is relevant to your health services (refer to Week 3 concepts). Use the health belief model, if helpful, address the motivation, perception, learning and memory issues if possible. What type of purchase behavior do they exhibit (refer to Week 3 concepts)?
Address the issue of quality as a factor in the patient/client’s decision process (refer to Week 3 concepts)
Describe the target market for the health services as specifically as possible (refer to Week 4 concepts). If more than one target market, prepare descriptions for each.
Use as many slides as you need to adequately cover the topics
3. Value Proposition and competitive positioning
Describe the health service’s value proposition (refer to Week 4 concepts)
Describe the health service's positioning strategy (competitive analysis and positioning map will be helpful here)
Use as many slides as you need to adequately cover the topics
Marketing Mix
Product
Price
Place (distribution)
Promotion (marketing communications
4. Product strategies
Describe the health service ‘product’
Describe the patient ‘experience’
How does the ‘product’ and the ‘experience’ differ from competitors?
What is the role of quality in the patient experience?
Is the product a ‘brand’; if not, would you recommend it build a brand?
Would you recommend any changes to the health service product?
Refer to Week 5 concepts
Use as many slides as you need to adequately cover the topics
5. Price Strategies
Describe how the price is set for the health care service
Does the price seem consumer oriented?
Is the price and quality consistent with a local reference-based pricing database?
Refer to Week 6 concepts
Use as many slides as you need to adequately cover the topics
6. Place (distribution strategies)
Describe the channels used to deliver the service (refer to Week 6 concepts)
Would you consider the channel system to be a value network and why or why not?
What changes would you recommend to ensure a value network system?
Use as many slides as you need to adequately cover the topics
7. Promotion
(marketing communications) strategies
Describe the communications message and its effectiveness in representing the brand and value proposition.
What changes would you recommend to same?
Describe the type of creative strategy used to convey the message? Changes?
What promotion tools are used? How would you modify those tools based on marketing objectives identified in your Overview and to more effectively communicate to the target market?
What customer relationship efforts does the health service have or should be put in place to retain patients/clients, create loyalty and referrals
Refer to Week 7 concepts
Use as many slides as you need to adequately cover the topics
8. Measurements
Consider the marketing objectives outlined in (1). How would you suggest the marketing activities measure the success of reaching those objectives? List all measurements that may apply, e.g. number new patients, number referrals, increase in revenue, etc.
Conclusions
Use this topic to cover anything else you would like to add such as need for increased budget to adequately make the suggested changes, management’s focus or lack of focus on marketing, etc.
Endnotes
Use a college-level style such as MLA or APA to properly format your endnotes
References
Prepare a bibliography of all sources used in your presentation using the same style as used for endnotes
Refer to the UMUC virtual library for help endnoting and referencing
Exhibits
Optional exhibits such as:
Completed SWOT analysis
Completed competitive analysis
Positioning map
Financial information
Creative strategy
Etc.
Be sure to refer to your exhibits in the main part of your presentation.
CATEGORIES
Economics
Nursing
Applied Sciences
Psychology
Science
Management
Computer Science
Human Resource Management
Accounting
Information Systems
English
Anatomy
Operations Management
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Literature
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Business & Finance
Marketing
Engineering
Statistics
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Political Science
Reading
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Government
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Telecommunications Engineering
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Spanish
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American history
Pharmacology
Ancient history
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Environmental science
Electrical Engineering
Precalculus
Physiology
Civil Engineering
Electronic Engineering
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Algebra
Geology
Physical chemistry
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Identify a specific consumer product that you or your family have used for quite some time. This might be a branded smartphone (if you have used several versions over the years)
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To access the FNU Online Library for journals and articles you can go the FNU library link here:
https://www.fnu.edu/library/
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Key outcomes: The approach that you take must be clear
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Topic
You will need to pick one topic for your project (5 pts)
Literature search
You will need to perform a literature search for your topic
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you been involved with a company doing a redesign of business processes
Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience
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Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in
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Conclusions
References (8 References Minimum)
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making the appropriate buying decisions in an ethical and professional manner.
Topic: Purchasing and Technology
You read about blockchain ledger technology. Now do some additional research out on the Internet and share your URL with the rest of the class
be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique
low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.
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Next year the $2.8 trillion U.S. healthcare industry will finally begin to look and feel more like the rest of the business wo
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Understanding Gender Fluidity
Providing Inclusive Quality Care
Affirming Clinical Encounters
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References
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1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend
One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard. While developing a relationship with client it is important to clarify that if danger or
Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business
No matter which type of health care organization
With a direct sale
During the pandemic
Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record
3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i
One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015). Making sure we do not disclose information without consent ev
4. Identify two examples of real world problems that you have observed in your personal
Summary & Evaluation: Reference & 188. Academic Search Ultimate
Ethics
We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities
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The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case
4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972)
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The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be
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While you must form your answers to the questions below from our assigned reading material
CliftonLarsonAllen LLP (2013)
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4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open
When seeking to identify a patient’s health condition
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Your paper must be at least two pages in length (not counting the title and reference pages)
The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough
Data collection
Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an
I would start off with Linda on repeating her options for the child and going over what she is feeling with each option. I would want to find out what she is afraid of. I would avoid asking her any “why” questions because I want her to be in the here an
Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych
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One thing you will need to do in college is learn how to find and use references. References support your ideas. College-level work must be supported by research. You are expected to do that for this paper. You will research
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3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family
A Health in All Policies approach
Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum
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Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change
Read Reflections on Cultural Humility
Read A Basic Guide to ABCD Community Organizing
Use the bolded black section and sub-section titles below to organize your paper. For each section
Losinski forwarded the article on a priority basis to Mary Scott
Losinksi wanted details on use of the ED at CGH. He asked the administrative resident