SEO PLAN

SEO plan - Operations Management
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SEO PLAN Review the SEO slides, SEO videos, and other SEO resources (word files, examples, templates) before doing the assignment.  Video Link: https://www.youtube.com/watch?v=iS9WrstoIjQ&ab_channel=whereispuck Choose a “client”, a small to a medium size company, that does not rank too high on search engines. Follow the step by step process described below and create an SEO plan for your “client” by submitting your answers to all six questions below. Note that in this assignment you do NOT have to make the actual changes on the website, you are just creating an SEO plan for now. ------------------------------------------------------------------------------------------------------------ 1.    Think of a client / website. A small to medium size company. Which website did you choose (provide URL)? 2.    Go to the website, visit its various pages, and try to identify a broad list of at least thirty important phrases that might be used for the SEO (note: do NOT choose one-word “phrases” such as “hotel” , but rather “executive hotel Vancouver”, “affordable hotel in Vancouver”, etc.) What are the thirty phrases on your broad list?  3.  Create a table with three columns: phrase, search volume, and SEO difficulty (competition rating). Use keyword popularity tools (e.g. UberSuggest) in order to fill out the table for each phrase. See below an example. (Note: I would recommend to work with UberSuggest CHROME app so you can do the unlimited number of keyword searches per day. Do not go to Neil Patel’s website, just use the Crhome app. Find the information (video) about UberSuggest on your course website.) Phrase Search volume SEO difficulty (or competition) Hotel Vancouver 17,700 42 Affordable hotel Vancouver 14,000 28 (note: the numbers in the table are just an example) 4. Based on the above analysis, choose the top three phrases that you want to focus on in your first SEO project. Write those three phrases here: 5. For each of the above phrases from step 4, right a URL (page) of the website that will be used for your SEO. See below. Phrase Page Affordable hotel Vancouver Home page, e.g. www.abcde.com Executive hotel Vancouver About page, e.g. www.abcde.com/about (the data in the table is just an example)     6.     Based on the step 5, now choose one phrase and fill out the SEO table (provided on the next page). SEO Changes - Page by Page (Instructions for the web site designer) Selected phrase: Page (URL) Suggested changes 1. Title Tag 2. Description Meta Tag 3. Keyword Meta Tag 4. URL Change 5. Heading (or Subheading) 6. First Paragraph (in the text) 7. Alt Tags / Image Title 8. Additional Text Changes on the page (if any) Search Engine Optimization (SEO) The Two Key SEO Principles SEO in Ten Steps Ivan Surjanovic, [email protected] www.ipowerlab.com 1 Search Engine Optimization (SEO) Search Engine Optimization (SEO) is a process of optimizing a website's content and code in order to get a preferred rank on the search results pages.   2 Search Engine Optimization (SEO) There is no big secret to SEO! If you create a huge and extremely useful website, with lots of valuable content, activities, links, likes and followers, the SEO will take care of itself! (still, you do need to follow basic web marketing and design rules). 4 Search Engine Optimization (SEO) SEO = Quality x Quantity Quality = great content , great user experience Quantity = great number of targeted pages, number of links, likes, and followers 6 10 Search Engine Optimization (SEO) You don't need to outsmart or trick the search engines. Just be search engine friendly! Search engines want you to help them. 11 Search Engine Optimization (SEO) Web Spiders / Search Engine Robots Search engine robots are special software programs that are instructed to go to various websites and capture some basic information about the sites. 13 Search Engine Optimization (SEO) The Two Key SEO Principles Be search engine friendly: use specific, clear and targeted language when “speaking to Google” Be user friendly: ensure great user experience; respect users, and this will be rewarded by Google! 14 Search Engine Optimization (SEO) Key Lessons SEO = Quality x Quantity Be specific, and targeted when “speaking to search engines” There is no magic secret to SEO Provide great user experience; lots of useful content and activity for your visitors Follow some basic web design and marketing rules! 15 Search Engine Optimization (SEO) SEO in Ten Steps Ivan Surjanovic, [email protected] www.ipowerlab.com 16 Search Engine Optimization (SEO) Remember to review SEO (part one) presentation: SEO = Quality x Quantity Two key SEO rules: 1. Be user friendly (useful content) 2. Be search engine friendly (help search engine to understand what you do) 18 Search Engine Optimization (SEO) STEP ONE: KEYWORD BRAINSTORMING What products or services might be particularly suitable for online business? What keywords best describe your business? What products or services are the most important / the most profitable? 20 Search Engine Optimization (SEO) STEP ONE: KEYWORD BRAINSTORMING Big doors Generate a list of at least ten to twenty important phrases to start with! Large doors Top hung doors Custom doors Huge doors 22 Search Engine Optimization (SEO) STEP TWO: RESEARCHING SEARCH POPULARITY OF VARIOUS PHRASES (“DEMAND”) 23 Use Google Keyword Planner tool: you will need to have a Google account and a Google Adwords account (open it here: adwords.google.com). Once you open a Google Adwords account, go to Tools and Analysis, then choose the Keyword Planner Tool, then click on “Search for the keyword and ad group ideas”, enter your keyword (phrase), such as “large doors”. Then click on Get Ideas to see how popular the keyword is. Search Engine Optimization (SEO) STEP THREE: RESEARCHING A COMPETITION (“SUPPLY”) Go to Google.com and research the competition How many websites compete for the same phrase? Did your competition optimize their website for search engines? How many results are showing when searching? 25 . .. Search Engine Optimization (SEO) STEP FOUR: KEYWORD DECISIONS Note: although we will often use the term “keyword”, we actually refer to a two-to-three-word phrase (e.g. “large doors”, or “large custom doors”, instead of just “doors”). Remember to use highly targeted, specific approach when “speaking to Google”. 28 Search Engine Optimization (SEO) STEP FOUR: KEYWORD DECISIONS After thorough research of “demand” (step two) and “supply” (step three), choose: Other most important phrases (in the case of Slung: e.g. flush sill, custom cladding, top hung doors, still core doors, luxury doors, security doors) The most important phrase (in the case of Slung website, it was decided to focus on “large doors”) 29 Search Engine Optimization (SEO) STEP FIVE: SITE ARCHITECTURE It is important that the website architecture REFLECTS your keyword decisions. Ideally, you should have a separate website page for each important phrase. 30 Search Engine Optimization (SEO) STEP FIVE: SITE ARCHITECTURE Optimize the site ONE PAGE at a time. Remember the rule: one page = one phrase 31 PHRASE Page Large doors www.slungdoor.com Custom doors North America http://www.slungdoor.com/custom_doors_north_america/ Custom cladding http://www.slungdoor.com/suspension_door_system/custom_cladding/ Luxury doors http://www.slungdoor.com/custom-doors/luxury_doors/ Flush sill http://www.slungdoor.com/suspension_door_system/flush_sill/ 32 Search Engine Optimization (SEO) STEP SIX: DOMAIN NAME / URLS Make sure to put your keyword in the website’s domain name / page URLs… …on EACH page of your site! 33 PHRASE URL Large doors www.slungdoor.com Custom doors North America http://www.slungdoor.com/custom_doors_north_america/ Custom cladding http://www.slungdoor.com/suspension_door_system/custom_cladding/ Luxury doors http://www.slungdoor.com/custom-doors/luxury_doors/ Flush sill http://www.slungdoor.com/suspension_door_system/flush_sill/ 34 Search Engine Optimization (SEO) STEP SEVEN: HTML TAGS Title tag Make sure to put your most important phrase in a(n)… Alt/image tag Description meta tag Keyword meta tag … on EACH page of the site! 35 The title tag is the title of your website page (see the next slide). Meta description tag is the description of your site. Keyword meta tag communicates to the search engines what the most important phrases on the page are. Alt tag and Image title are the titles of your images. Title tag “Custom Large Doors” has been highlighted in red (upper, left corner) 36 Description meta tag shows in the search results as displayed in the above image. Note the use of “large doors” at the beginning of the description. 37 Search Engine Optimization (SEO) STEP EIGHT: KEYWORD DENSITY The heading Make sure to put your most important phrases in: The copy (a couple of times) The subheading … on EACH page of the site! 38 The home page (above) was used to promote “large doors”. We could have used a bit more text on the page: this would help SEO, but the client insisted on using the large image in order to achieve maximum visual appeal for his target audience (architects). 39 Search Engine Optimization (SEO) STEP NINE: LINK BUILDING The search engines pay great attention on how relevant your site is in terms of your link popularity. To improve site’s link popularity make sure to submit your site to important directories, search engines, and other related and relevant websites. 41 Search Engine Optimization (SEO) STEP NINE: LINK BUILDING To improve your link popularity, consider: Becoming a member of various industry associations with online member directories Submitting your site to search engines such as Google (www.google.com/webmasters/tools/submit-url/) and Yahoo/MSN (http://www.bing.com/toolbox/webmaster). Exchanging links with relevant websites in your industry (“reciprocate linking”) 42 Search Engine Optimization (SEO) STEP NINE: LINK BUILDING To improve your link popularity, consider: Searching for various “free business directories” and submitting your site there Advertising on various websites Submitting your site to paid business directories such as dir.yahoo.com. Using linkpopularity.com to discover where your best (top ranked) competition is linked from, so you can copy their example! 43 Search Engine Optimization (SEO) STEP TEN: SOCIAL MEDIA SIGNALS Facebook (facebook.com/yourkeyword) Create your own page on social media sites: Google Plus (google.com/+yourkeyword) Twitter.com (twitter.com/yourkeyoword) …. and remember to actively promote your pages and truly connect with your customers! 44 Search Engine Optimization (SEO) Creating an SEO Table By now you should have chosen several key pages and phrases for SEO based on the previous steps and by following the principle “one page – one phrase”. Now you are ready to create your SEO table. This is the document that you may want to give to the designer/programmer of your website in order to implement your SEO recommendations on the website. 45 Search Engine Optimization (SEO) Creating an SEO Table (continued) Review the example SEO tables posted on the course website (see also the next slide). Then download the blank SEO table and fill in the blanks based on the examples and principles outlined in previous steps. . 46
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Your assignment may be more than 5 paragraphs but not less. INSTRUCTIONS:  To access the FNU Online Library for journals and articles you can go the FNU library link here:  https://www.fnu.edu/library/ In order to n that draws upon the theoretical reading to explain and contextualize the design choices. Be sure to directly quote or paraphrase the reading ce to the vaccine. Your campaign must educate and inform the audience on the benefits but also create for safe and open dialogue. A key metric of your campaign will be the direct increase in numbers.  Key outcomes: The approach that you take must be clear Mechanical Engineering Organic chemistry Geometry nment Topic You will need to pick one topic for your project (5 pts) Literature search You will need to perform a literature search for your topic Geophysics you been involved with a company doing a redesign of business processes Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience od pressure and hypertension via a community-wide intervention that targets the problem across the lifespan (i.e. includes all ages). Develop a community-wide intervention to reduce elevated blood pressure and hypertension in the State of Alabama that in in body of the report Conclusions References (8 References Minimum) *** Words count = 2000 words. *** In-Text Citations and References using Harvard style. *** In Task section I’ve chose (Economic issues in overseas contracting)" Electromagnetism w or quality improvement; it was just all part of good nursing care.  The goal for quality improvement is to monitor patient outcomes using statistics for comparison to standards of care for different diseases e a 1 to 2 slide Microsoft PowerPoint presentation on the different models of case management.  Include speaker notes... .....Describe three different models of case management. visual representations of information. They can include numbers SSAY ame workbook for all 3 milestones. You do not need to download a new copy for Milestones 2 or 3. When you submit Milestone 3 pages): Provide a description of an existing intervention in Canada making the appropriate buying decisions in an ethical and professional manner. Topic: Purchasing and Technology You read about blockchain ledger technology. Now do some additional research out on the Internet and share your URL with the rest of the class be aware of which features their competitors are opting to include so the product development teams can design similar or enhanced features to attract more of the market. The more unique low (The Top Health Industry Trends to Watch in 2015) to assist you with this discussion.         https://youtu.be/fRym_jyuBc0 Next year the $2.8 trillion U.S. healthcare industry will   finally begin to look and feel more like the rest of the business wo evidence-based primary care curriculum. Throughout your nurse practitioner program Vignette Understanding Gender Fluidity Providing Inclusive Quality Care Affirming Clinical Encounters Conclusion References Nurse Practitioner Knowledge Mechanics and word limit is unit as a guide only. The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-su Trigonometry Article writing Other 5. June 29 After the components sending to the manufacturing house 1. In 1972 the Furman v. Georgia case resulted in a decision that would put action into motion. Furman was originally sentenced to death because of a murder he committed in Georgia but the court debated whether or not this was a violation of his 8th amend One of the first conflicts that would need to be investigated would be whether the human service professional followed the responsibility to client ethical standard.  While developing a relationship with client it is important to clarify that if danger or Ethical behavior is a critical topic in the workplace because the impact of it can make or break a business No matter which type of health care organization With a direct sale During the pandemic Computers are being used to monitor the spread of outbreaks in different areas of the world and with this record 3. Furman v. Georgia is a U.S Supreme Court case that resolves around the Eighth Amendments ban on cruel and unsual punishment in death penalty cases. The Furman v. Georgia case was based on Furman being convicted of murder in Georgia. Furman was caught i One major ethical conflict that may arise in my investigation is the Responsibility to Client in both Standard 3 and Standard 4 of the Ethical Standards for Human Service Professionals (2015).  Making sure we do not disclose information without consent ev 4. Identify two examples of real world problems that you have observed in your personal Summary & Evaluation: Reference & 188. Academic Search Ultimate Ethics We can mention at least one example of how the violation of ethical standards can be prevented. Many organizations promote ethical self-regulation by creating moral codes to help direct their business activities *DDB is used for the first three years For example The inbound logistics for William Instrument refer to purchase components from various electronic firms. During the purchase process William need to consider the quality and price of the components. In this case 4. A U.S. Supreme Court case known as Furman v. Georgia (1972) is a landmark case that involved Eighth Amendment’s ban of unusual and cruel punishment in death penalty cases (Furman v. Georgia (1972) With covid coming into place In my opinion with Not necessarily all home buyers are the same! When you choose to work with we buy ugly houses Baltimore & nationwide USA The ability to view ourselves from an unbiased perspective allows us to critically assess our personal strengths and weaknesses. This is an important step in the process of finding the right resources for our personal learning style. Ego and pride can be · By Day 1 of this week While you must form your answers to the questions below from our assigned reading material CliftonLarsonAllen LLP (2013) 5 The family dynamic is awkward at first since the most outgoing and straight forward person in the family in Linda Urien The most important benefit of my statistical analysis would be the accuracy with which I interpret the data. The greatest obstacle From a similar but larger point of view 4 In order to get the entire family to come back for another session I would suggest coming in on a day the restaurant is not open When seeking to identify a patient’s health condition After viewing the you tube videos on prayer Your paper must be at least two pages in length (not counting the title and reference pages) The word assimilate is negative to me. I believe everyone should learn about a country that they are going to live in. It doesnt mean that they have to believe that everything in America is better than where they came from. It means that they care enough Data collection Single Subject Chris is a social worker in a geriatric case management program located in a midsize Northeastern town. She has an MSW and is part of a team of case managers that likes to continuously improve on its practice. The team is currently using an I would start off with Linda on repeating her options for the child and going over what she is feeling with each option.  I would want to find out what she is afraid of.  I would avoid asking her any “why” questions because I want her to be in the here an Summarize the advantages and disadvantages of using an Internet site as means of collecting data for psychological research (Comp 2.1) 25.0\% Summarization of the advantages and disadvantages of using an Internet site as means of collecting data for psych Identify the type of research used in a chosen study Compose a 1 Optics effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. Clients often implement recommended inte I think knowing more about you will allow you to be able to choose the right resources Be 4 pages in length soft MB-920 dumps review and documentation and high-quality listing pdf MB-920 braindumps also recommended and approved by Microsoft experts. The practical test g One thing you will need to do in college is learn how to find and use references. References support your ideas. College-level work must be supported by research. You are expected to do that for this paper. You will research Elaborate on any potential confounds or ethical concerns while participating in the psychological study 20.0\% Elaboration on any potential confounds or ethical concerns while participating in the psychological study is missing. Elaboration on any potenti 3 The first thing I would do in the family’s first session is develop a genogram of the family to get an idea of all the individuals who play a major role in Linda’s life. After establishing where each member is in relation to the family A Health in All Policies approach Note: The requirements outlined below correspond to the grading criteria in the scoring guide. At a minimum Chen Read Connecting Communities and Complexity: A Case Study in Creating the Conditions for Transformational Change Read Reflections on Cultural Humility Read A Basic Guide to ABCD Community Organizing Use the bolded black section and sub-section titles below to organize your paper. For each section Losinski forwarded the article on a priority basis to Mary Scott Losinksi wanted details on use of the ED at CGH. He asked the administrative resident